Alan Mascord Design Associates, Inc.

What Alan Mascord Design Associates, Inc. does

Alan Mascord Design Associates, Inc. is a Portland, Oregon-based privately-held design firm founded in 1983 that sells pre-designed residential house plans through its direct-to-consumer e-commerce site houseplans.co. The company maintains a catalog of thousands of original plans across multiple architectural styles — Modern Farmhouse, Contemporary, Craftsman, Prairie, Lodge, Traditional, and Shingle — sold as one-time licenses delivered in PDF, printed paper, or vector CAD formats at prices ranging from roughly $2,100 to $5,400 per plan. Plans conform to International Residential Code for most US states and include detailed construction documentation covering floor plans, elevations, sections, roof plans, foundation plans, structural information, electrical outlet details, and cabinet layouts. The firm extends its offering with value-added services including plan modifications, custom home design, site plan creation, free truss review, and coordination with regional structural engineers for seismic and wind engineering required for building permits in California, the Pacific Northwest, and hurricane-prone regions.

The company serves three primary customer segments: individual homebuyers and families seeking pre-designed plans to control custom-build costs, professional home builders constructing homes for resale (supported by a Builder Directory and Marketing Image Licensing), and land developers sourcing diverse plans for residential communities. Revenue mechanics combine one-time plan license fees, repeat-build licenses priced as royalties on additional homes, and professional services revenue from modifications and custom designs. Distribution runs through the company-owned website, phone-based sales support (Mon–Fri 9am–5pm PT), and a builder referral network, with national US reach plus Canada. The firm is founder-owned, has 14 employees, has taken no outside funding, and has been recognized with Portland Street of Dreams awards.

Name

Alan Mascord Design Associates, Inc.

Legal name

Alan Mascord Design Associates, Inc.

Website

https://houseplans.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alan Mascord Design Associates sells pre-designed residential house plans and custom home design services direct-to-consumer through houseplans.co, serving individual homebuyers, professional builders, and land developers across the US and Canada.

Ownership category

akta.pro rank

Product category

Residential Architectural Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential house plans
• Architectural design services
• Custom home design
• Floor plan catalog
• Construction documentation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. House Plan Sales (One-Time License): One-time purchase of pre-designed house plans in various formats: PDF Digital Set, 5x Paper + PDF, Vector CAD (or PDF), with prices varying by plan complexity and square footage.
2. Repeat Build License: Additional license for building a second home from the same plan, sold at reduced rates compared to original purchase.
3. Custom Design and Modification Services: Custom home design services and modifications to existing stock plans to suit individual requirements, helping customers save on custom home design costs while getting personalized results.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Alan Mascord Design Associates, Inc. sells a catalog of thousands of pre-designed residential house plans via its website houseplans.co, delivered as PDF, printed 5-set paper + PDF, or editable CAD/Vector packages. The company also offers plan modifications, fully custom home design, site planning, free truss review, and engineering coordination for seismic/wind-prone regions, with all designs meeting International Residential Code (IRC).

Product overview

Alan Mascord Design Associates, Inc. operates houseplans.co as a house plan design company offering a catalog of thousands of pre-designed residential home plans across architectural styles (Modern Farmhouse, Contemporary, Craftsman, Prairie, Lodge, Traditional, Shingle). The core product is the pre-designed house plan catalog, which is delivered through multiple formats: PDF Digital Sets (electronic download), 5-Set Paper + PDF packages (printed + digital), and CAD/Vector Plan Sets (for modifications). The company also provides value-added services including House Plan Modifications (customizing existing designs), Custom Home Design Services (creating new plans), Site Plan Services, Truss Review Services, and Geological/Seismic Engineering Coordination. Construction document formats meet International Residential Code (IRC) requirements for most states, with Oregon and Washington state-specific codes available. Featured plans include the Plan 1411 The Tasseler (4-bed lodge/craftsman, 4732 sq ft), Plan 1323 The Paysholme (4-bed craftsman/lodge, 3506 sq ft), and Plan 1234B The Harriet (4-bed cottage, 3327 sq ft). The company also offers a StartBuild cost calculator tool and maintains a Builder Directory of experienced contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Designed House Plans Catalog Catalog of thousands of pre-designed residential home plans spanning multiple architectural styles. Each plan includes floor plans, elevations, sections, roof plans, foundation plans, electrical outlet details, cabinet layouts, structural information, and specifications meeting IRC code. Sold to individual homebuyers, families, and home builders.
• House Plan Modifications Service allowing clients to modify existing Mascord house plan designs to suit their requirements, saving time and cost compared to designing from scratch. Performed by in-house designers.
• Custom Home Design Services Original custom home design services for clients who cannot find suitable designs in the existing catalog. The in-house design team creates new plans tailored to the client's lifestyle, budget, and lot requirements.
• Site Plan Services Creation of site plans showing house placement on a property, including grading and water management/septic system requirements, based on topographical and geographical survey data supplied by the client.
• Truss Review Service Free service where in-house designers review a truss manufacturer's specific truss design against the house plan structure and recommend changes where warranted.
• Seismic and Wind Engineering Coordination Coordination with licensed structural engineers to provide site-specific seismic and wind engineering drawings required for building permits in earthquake-prone, hurricane-prone, or high-snow-load regions.
• Marketing Image Licensing Licensing service that provides high-resolution marketing renderings and floor plan images for use on MLS, flyers, or websites when selling homes built from Mascord plans. Targeted at builders and developers.
• Builder Directory Curated directory of builders experienced in constructing Mascord home designs, used by customers to find qualified local contractors.

Quantifiable outcome

• Savings on custom home design through modification of stock plans
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• National Association of Home Builders (NAHB)minorOthersThe company is a member of NAHB, the National Association of Home Builders, which is a trade association for the residential construction industry. Membership provides networking, advocacy, and industry resources.
• Park Place HomesminorChannel Partner/ Reseller/ DistributorBuilder partner listed in Mascord's Builder Directory as experienced in constructing Mascord home designs. Located in Portland, OR (503-620-2047).
• Quail HomesminorChannel Partner/ Reseller/ DistributorBuilder partner listed in Mascord's Builder Directory as experienced in constructing Mascord home designs. Located in Vancouver, WA (360-907-5800).
• Structural Engineers (Regional)coreStrategic or Co-development PartnerEstablished working relationships with licensed structural engineers across various states to provide site-specific seismic and wind engineering drawings required for building permits in regions including California, Pacific Northwest, and coastal hurricane-prone areas.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Design Basics: Home plan design firm offering a stock catalog of residential designs with modification services. Directly comparable as a design firm that sells plans directly to consumers and builders in similar formats.
• Mark Stewart Home Design: Residential plan design firm with a large online catalog of original house designs across multiple styles. Comparable designer-owned plan seller with similar D2C and builder customer mix.
• Frank Betz Associates: Residential home plan design firm with a large catalog of stock plans sold directly online. Highly comparable in offering style variety, plan format pricing, and target customers (custom homebuyers and builders).
• The House Designers: Direct-to-consumer online house plan retailer offering plans from multiple designers with CAD/PDF delivery and modification services. Comparable business model and end-customer profile.
• Architectural Designs: One of the largest US sellers of pre-designed house plans online. Sells stock house plans across many architectural styles with CAD/PDF/delivery options and modification services—directly overlapping Mascord's offering and customer base.
• Don Gardner Architects: Long-established residential design firm selling pre-designed house plans via direct website with multiple format options and modification services. Same product, same channel, comparable scale and customer base to Mascord.
• Houseplans.com: National e-commerce retailer of pre-designed home plans from multiple designers, offering similar plan format options (PDF, CAD, paper), modification services, and builder resources. Direct competitor in the same product category.
• The Plan Collection: Online retailer selling house plans from multiple design firms, with advanced search, modification services, and CAD delivery. Closely comparable in business model and target customer (homebuyers and builders seeking pre-designed plans).
• ePlans: Online house plan marketplace selling plans from multiple designers with format options (PDF, CAD, paper) and modification services. Comparable e-commerce-first D2C plan retailer.
• Visbeen Architects: Boutique residential design firm selling original house plans online, with style specialization similar to Mascord. Comparable as a designer-owned plan catalog with e-commerce distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/mascorddesign
• YouTubeyoutube.com/mascorddesign
• Facebookfacebook.com/alanmascorddesignassociates
• Instagraminstagram.com/mascorddesign
• Pinterestpinterest.com/mascorddesign
• LinkedInlinkedin.com/company/alan-mascord-design-associates-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan Mascord Design Associates, Inc.