HQ Online

What HQ Online does

HQ Online B.V. is a privately held Dutch internet bureau (digital agency) headquartered in Assen, Drenthe, founded in 2018 and operating with a team of 12-18 specialists across front-end development, back-end development, online strategy, project management, account management, and support. The company delivers bespoke (non-template) websites and webshops primarily to Dutch mid-sized businesses (MKB), with deeper penetration into education, e-commerce, SaaS, real estate, and hospitality verticals. Its technology stack centers on Headless CMS architecture with JavaScript/React front-ends and pre-built static HTML serving, alongside WordPress/WooCommerce and Lightspeed e-commerce platforms; key integrations include Mollie payments, Hotjar, Leadinfo, Realworks, and Channable.

Revenue is generated through a hybrid model: project-based one-time fees for website and webshop builds, recurring subscription revenue from hosting and Google Workspace/Office 365 email resale, managed-service retainers for support/SLAs (€105/hour) with guaranteed response times, and ongoing online marketing retainers (SEO, SEA, social media). Go-to-market is consultative direct sales with named account managers, free introductory meetings, and 24-hour response commitments, complemented by content marketing, SEO, LinkedIn/Instagram presence, and paid search. HQ Online holds official Google Partner and Meta Partner statuses.

The company is in the process of consolidating with two other agencies and continuing operations under a new combined entity branded 'Donderz', as communicated across multiple pages of its website. Notable clients include Stichting Baasis (education foundation), Gevangenismuseum, Defibrion, Kurk24, BPZ, Stevast Techniek, and Cafe Restaurant Hofsteenge. HQ Online reports a 9.8/10 average customer rating across 41 reviews and is GDPR/AVG compliant, but discloses no revenue, funding, or external investors.

Name

HQ Online

Legal name

HQ Online B.V.

Website

https://hq-online.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HQ Online B.V. is a Dutch internet bureau headquartered in Assen that designs bespoke websites, custom e-commerce webshops, and delivers online marketing, hosting, and support services primarily to mid-sized Dutch businesses across education, e-commerce, SaaS, real estate, and hospitality verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom website development: Design and development of bespoke websites tailored to each client's brand identity, business processes, and target audience. Revenue recognized as one-time project fees.
2. Custom webshop development: Design and build of custom e-commerce stores optimized for conversions, integrated with payment gateways and inventory management. Revenue as one-time project fees.
3. Support & SLA services: Ongoing technical support, maintenance, and SLA packages. Hourly rate of €105 for support. SLA packages include guaranteed response times, solution times, and availability levels.
4. Web hosting & email: Premium hosting services including shared hosting and VPS packages with speed optimization, security, backups, and uptime guarantees. Also offers Google Workspace and Office 365 email solutions. Recurring revenue from hosting packages.
5. Online marketing services: Digital marketing services including SEO, SEA (search engine advertising), social media management, content marketing, and email marketing. Provided as ongoing retainer engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

HQ Online is a Dutch internet bureau that designs and develops custom (non-template) websites and webshops, delivers online marketing and social media management services, and provides web hosting, email solutions, and ongoing technical support with SLAs. All offerings are aimed at strengthening the online visibility of mid-sized businesses (MKB) in the Netherlands, with a focus on headless CMS technology, digital accessibility (WCAG), and data-driven optimization.

Product overview

HQ Online is a full-service internet bureau offering a comprehensive digital solutions portfolio centered around six core services: custom websites (Maatwerk Websites), custom e-commerce platforms (Maatwerk Webshops), online marketing, social media management, web hosting with email solutions, and technical support with SLA packages. These core offerings are enhanced by specialized modules including Headless Websites for advanced performance needs, Digitale Toegankelijkheid (WCAG) for accessibility compliance, and Hotjar Integration for user behavior analytics. The company operates as a single unified offering rather than a modular platform, providing end-to-end digital transformation services from strategy and design through development and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Maatwerk Websites (Custom Websites) Custom-designed websites built from scratch tailored to specific business needs and brand identity, offering unique designs, scalability, speed optimization, and enhanced security compared to template-based solutions. Targeted at Dutch mid-sized businesses seeking a distinctive online presence.
• Maatwerk Webshops (Custom Webshops) Custom e-commerce platforms designed for maximum conversions and sales, featuring inventory management, payment processing, and seamless integration with business processes. Built on WooCommerce or Lightspeed for Dutch SMB and mid-market e-commerce businesses.
• Online Marketing Digital marketing services combining SEO, PPC, social media, content marketing, and email campaigns with detailed analytics for maximum ROI. Provided to Dutch MKB clients as ongoing retainer engagements.
• Social Media Management Social media marketing services including content creation, posting, algorithm optimization, brand identity management, customer interaction, and engagement analysis across Instagram, Facebook, TikTok, Twitter, and LinkedIn. Targeted at Dutch SMBs seeking to build social presence.
• Webhosting & Email Premium hosting services with shared hosting and VPS options featuring maximum speed, performance, regular backups, malware scanning, and advanced security. Includes Google Workspace and Office 365 email solutions. Sold as recurring subscriptions.
• Support & SLAs Technical support services with hourly rate of €105, available Monday to Friday 9:00-17:00, with extended SLA packages offering priority line access and guaranteed response/solution times for ongoing client maintenance needs.
• Headless Websites Modern headless CMS architecture separating front-end presentation from backend data management, offering faster load times, flexible content delivery, multi-platform support, enhanced security, and 99% uptime through static HTML generation. Used for projects such as Stevast Techniek and Famas.
• Digitale Toegankelijkheid (WCAG) Digital accessibility services ensuring websites comply with WCAG guidelines for users with visual, auditory, motor, and cognitive disabilities, including ARIA labels, keyboard navigation, and screen reader compatibility. Integrated across client projects.

Quantifiable outcome

• 9.8/10 average customer satisfaction rating from 41 verified reviews
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerHQ Online is an official Google partner, enabling the agency to manage Google Ads (SEA) campaigns for clients with access to Google's advertising platform, tools, and support. The partnership also relates to Google Analytics 4 integration and Google Workspace email solutions offered to clients.
• Facebook / MetacoreGTM or Marketing PartnerHQ Online is an official Facebook/Meta partner, enabling the agency to run Facebook and Instagram advertising campaigns for clients and stay current with Meta's advertising platform changes and policies.
• LeadinfocoreTechnology or IntegrationLeadinfo integration identifies anonymous website visitors by company, providing B2B lead intelligence. HQ Online implements and manages Leadinfo for clients, enabling CRM automation, lead segmentation, and campaign performance analysis.
• MolliecoreTechnology or IntegrationMollie is a payment service provider offering seamless payment integration for e-commerce. HQ Online integrates Mollie into WooCommerce webshops, providing clients with flexible payment options including iDEAL, credit card, and other payment methods.
• HotjarcoreTechnology or IntegrationHotjar provides heatmaps, session recordings, scroll tracking, and user feedback tools. HQ Online integrates Hotjar for clients as part of its CRO and data analytics service, helping clients understand user behavior and optimize conversion rates.
• LightspeedcoreTechnology or IntegrationLightspeed is a leading e-commerce platform used by HQ Online to build custom, feature-rich webshops. HQ Online implements Lightspeed solutions for e-commerce clients requiring robust product management, inventory, and multi-channel capabilities.
• WooCommercecoreTechnology or IntegrationWooCommerce is a WordPress e-commerce plugin/platform used by HQ Online for custom webshop development. HQ Online builds WooCommerce-based stores with Mollie payment integration and custom functionality.
• Google Analytics 4coreTechnology or IntegrationGoogle Analytics 4 is implemented across client websites for comprehensive user-centric analytics, tracking the full customer journey across devices with event-based flexible tracking.
• Spux (CRO partner)minorStrategic or Co-development PartnerSpux is a CRO (Conversion Rate Optimization) specialist partner. HQ Online collaborated with Spux on the Kurk24 e-commerce project, combining design and development with CRO analysis and conversion optimization expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept: Dutch-origin global digital agency (formerly Mirum) serving enterprise clients across Europe and the US. Comparable to HQ Online as a peer in the Dutch digital agency space, though operating at much larger scale and serving enterprise rather than SMB clients.
• Webflow: DIY website building platform enabling SMBs to build and manage their own websites without agencies. Competes with HQ Online for the same customer's digital presence budget, though through a self-service model rather than bespoke agency service.
• iO Digital: Dutch digital agency (formerly Intracto) operating across multiple European markets. Comparable to HQ Online in digital agency model and service mix, though operating at significantly larger scale with broader geographic reach.

Direct peers

• Clever°Franke: Dutch digital design and strategy agency based in Utrecht. Comparable to HQ Online for its focus on bespoke digital experiences, branding work, and custom website development for businesses.
• Active Ants: Dutch e-commerce agency building webshops and providing digital marketing services. Directly comparable to HQ Online for e-commerce platform expertise (Lightspeed, WooCommerce) and Dutch SMB focus.
• Freshheads: Dutch digital agency in Rotterdam offering web development, app development, and digital marketing. Comparable to HQ Online for its full-service digital agency model serving Dutch SMBs and mid-market clients.
• Tam Tam: Dutch digital agency offering web development, design, and online marketing services to brands and SMBs. Directly comparable to HQ Online in its full-service agency model targeting Dutch businesses with similar service mix.
• Born05: Dutch digital agency offering custom websites, e-commerce, and online marketing. Comparable to HQ Online for its full-service agency model and Dutch SMB/MKB target market.
• DotControl: Dutch digital agency specializing in e-commerce, custom webshops, and digital marketing using platforms like WooCommerce and Lightspeed. Comparable to HQ Online for e-commerce website development and digital marketing services to Dutch SMBs.
• Netvlies: Dutch digital agency in Breda providing custom websites, e-commerce platforms, and online marketing. Comparable to HQ Online in its full-service SMB focus, project-based engagements, and recurring support offerings.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hqonlinebv
• LinkedInlinkedin.com/company/hqonline
• Instagraminstagram.com/hqonlinebv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HQ Online