Huber Farm Equipment Ltd

What Huber Farm Equipment Ltd does

Huber Farm Equipment Ltd, operating as Huber Equipment, is a family-owned agricultural, construction, and lawn/garden equipment dealership founded in 1973 by Ernst Huber and headquartered in Prince George, British Columbia. The company operates two retail and service branches, Prince George (HQ, 14370 Upper Mud River Road) and Smithers (3143 Tatlow Road), serving farmers, ranchers, contractors, and residential property owners across Northern and Central BC, with stated coverage from Prince Rupert to Burns Lake and Prince George to Smithers, including Terrace, Kitimat, Bulkley Valley, Mackenzie, and Vanderhoof. In 2024, ownership transitioned from Andrew and Jocelyn Snih (who had operated the business since acquiring it in 2009) to new owners, while the company retains its family-owned status.

Huber's core offering is multi-brand new and used equipment sales, with Kubota as the primary vendor across tractors (BX, L, M series), side-by-sides, skid steers, excavators, and track loaders, complemented by Kuhn (tillage, hay tools), Vermeer (hay tools), Farm King, Ariens (snowblowers, lawnmowers), LaneShark (brush cutters), Wallenstein, and HLA attachments. Revenue is generated through five streams: new equipment sales, used equipment sales, OEM and aftermarket parts (with next-day Kubota parts fulfillment on orders placed by 12PM), full-service repair including mobile field service, and equipment financing arranged through Kubota Canada retail finance, Farm Credit Canada, and Delage Landen Financial Services (DLL). Pricing is quote-based and not publicly disclosed, with promotional financing (0% for 48-72 months on select Kubota models) and manufacturer rebates up to $12,000 used as demand stimulants.

The business is operationally a traditional dealership rather than a technology company. It runs on the Dealer Spike platform for inventory and financing applications, with website integrations to Google Maps, YouTube, and Kubota's Parts Finder; it has no proprietary technology, no AI/ML capabilities, no external API, and no software product. Headcount is in the low double digits (1-10 employees per firmographic data, with six technicians carrying 50+ years of combined experience and approximately 11 named staff across sales, parts, management, and logistics). Customer acquisition is direct-to-consumer via physical showrooms, walk-in traffic, phone inquiries, and field service, with no digital-first or enterprise sales motion. The business does not have institutional capital, has no disclosed funding rounds, and operates as an independent private company.

Name

Huber Farm Equipment Ltd

Legal name

Huber Equipment

Website

https://huberfarmequipment.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Huber Farm Equipment Ltd is a family-owned multi-brand agricultural, construction, and lawn equipment dealership operating two branches in Prince George and Smithers, BC, selling and servicing Kubota, Kuhn, Vermeer, Farm King, and related lines for farmers, contractors, and property owners across Northern and Central British Columbia.

Ownership category

akta.pro rank

Headquarters

HQ city

Prince George, British Columbia

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Equipment Sales: Sales of new agricultural, construction, excavation, and lawn and garden equipment from brands including Kubota, Kuhn, Farm King, Vermeer, Ariens, LaneShark, and Wallenstein
2. Used Equipment Sales: Sales of pre-owned equipment including tractors, balers, mowers, cutters, rakes, and tillers
3. Service and Repair: Full-service maintenance and repair for all makes and models of equipment, including field service calls and warranty work
4. Parts Sales: OEM and aftermarket parts sales for all equipment brands, including hard-to-find parts sourcing
5. Financing Services: Arrangement of equipment financing through Kubota Canada retail finance, Farm Credit Canada, and Delage Landen Financial Services (DLL)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Huber Equipment is a multi-brand agricultural, construction, excavation, and lawn/garden equipment dealership selling new and used machinery from Kubota (primary), Kuhn, Vermeer, Farm King, Ariens, LaneShark, and Wallenstein. It also provides OEM and aftermarket parts, full-service in-shop and mobile repair, and equipment financing arranged through Kubota Canada, Farm Credit Canada, and Delage Landen Financial Services. The dealership operates two physical locations in Prince George and Smithers, BC, serving Northern and Central British Columbia.

Product overview

Huber Equipment is a full-service agricultural equipment dealership offering new and used farm, construction, excavation, and lawn/garden equipment. The company operates as a multi-brand dealer with Kubota as the primary vendor, complemented by Kuhn, Vermeer, Farm King, Ariens, and Lane Shark product lines. Products span tractors (sub-compact to large), utility vehicles, hay tools (balers, mowers, rakes, tedders), tillage equipment, construction equipment (skid steers, excavators, wheel loaders), and lawn/garden equipment. The dealership provides integrated services including equipment financing (through Kubota Canada, Farm Credit Canada, and DLL), a full-service repair department with field service capabilities, and an OEM/aftermarket parts department. The company operates two locations in British Columbia (Prince George and Smithers) serving Northern and Central BC since 1973.

Differentiator

Problem solved

Functional benefit

Products and services

• Kubota Tractors and Equipment Full line of Kubota tractors (BX sub-compact, L compact, M mid-size to large), side-by-side RTV utility vehicles, skid steers, KX and U series excavators, and track loaders sold to agricultural, construction, and property owners in Northern and Central BC.
• Kuhn Agricultural Machinery Full line of Kuhn equipment including disc mowers, mower conditioners, tedders, rakes, mergers, power tillers, power harrows, disc harrows, plows, fertilizer spreaders, and shredding/landscape maintenance equipment for agricultural operators.
• Vermeer Hay Tools Complete Vermeer hay tool line including round balers, mowers, mower/conditioners, rakes, tedders, bale processors, and silage wrappers for hay producers and livestock operations.
• Farm King Agricultural Equipment Farm King agricultural equipment including tillage, grain handling, and hay tools designed for durability and quality for farming operations.
• Lane Shark Brush Cutters LaneShark front-end mounted brush cutters including LS2 (4 ft wide), LS3 (3 ft wide for compact tractors), LS4, and Hammerhead (44-inch cutting diameter) models with 11 cutting positions and 0 to 90 degree vertical and offset cutting angles.
• Ariens Snowblowers and Lawnmowers Ariens snowblowers, lawnmowers, log splitters, and power brushes. Ride-on mowers equipped with 17-25 HP Kohler Courage engines with top forward speeds of 5.5 mph, for residential and small commercial property maintenance.
• Construction Equipment Kubota skid steers, wheel loaders, mini excavators, track carriers, and track loaders for construction and site preparation applications.
• Used Equipment Pre-owned farm and property equipment inventory including tractors, balers, mowers, cutters, rakes, and tillers sold through the dealership's pre-owned inventory program.
• Service and Repair Full-service repair department with certified technicians performing pre-delivery inspections, routine maintenance, field service calls, and warranty work for all makes and models. Mobile service truck equipped with generator, welder, compressor, crane, and mobile AC.
• Parts Department OEM and aftermarket parts for all makes and models of equipment. Wide selection in stock with the ability to source hard-to-find and quality used parts. Kubota parts ordered by 12PM ship for next-day delivery.
• Equipment Financing Services Arrangement of equipment financing through Kubota Canada retail finance (including 0% for 48-72 months on select models), Farm Credit Canada, and Delage Landen Financial Services (DLL), available at the dealership for agricultural and construction equipment purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KubotacoreChannel Partner/ Reseller/ DistributorLong-standing Kubota dealer (since before 2009) offering Kubota tractors, side-by-sides, excavators, skid steers, wheel loaders, turf equipment, lawn and garden equipment, pumps, generators, and implements. Huber considers some Kubota reps as friends.
• Kuhn Agricultural MachinerycoreChannel Partner/ Reseller/ DistributorFull line dealer for Kuhn equipment including disc mowers, mower conditioners, tedders, rakes, mergers, tillage tools, power tillers, power harrows, disc harrows, plows, fertilizer spreaders, and shredding/landscape maintenance equipment.
• VermeercoreChannel Partner/ Reseller/ DistributorFull line dealer for Vermeer hay tools including round balers, mowers, mower/conditioners, rakes, tedders, bale processors, and silage wrappers.
• Farm KingcoreChannel Partner/ Reseller/ DistributorFarm King dealer offering agricultural equipment suited for farmers around the world, known for quality and durability.
• AriensminorChannel Partner/ Reseller/ DistributorDealer for Ariens snowblowers, lawnmowers, log splitters, and power brushes, with products designed for maximum winter performance.
• LaneSharkminorChannel Partner/ Reseller/ DistributorDealer for LaneShark front-end mounted brush cutters (LS2, LS3, LS4, and Hammerhead models) designed for compact to midsize tractors.
• WallensteinminorChannel Partner/ Reseller/ DistributorCarries Wallenstein equipment products in addition to Horst/HLA attachments.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Caterpillar: Caterpillar is the world's largest construction and mining equipment manufacturer. As a broad incumbent, Caterpillar competes with Kubota in compact construction equipment and skid steer segments where Huber Equipment serves construction customers.
• CNH Industrial: CNH Industrial manufactures agricultural and construction equipment under Case IH, New Holland, and CASE. As a broad incumbent, CNH competes with Kubota in tractors and equipment and supports the competing dealer networks (e.g., Rocky Mountain Equipment) active in Huber's Western Canadian territory.
• Deere & Company: Deere & Company (John Deere) is one of the world's largest agricultural and construction equipment manufacturers. As a broad incumbent, it operates the competing dealer network that Huber's peers are franchised to, and shapes competitive dynamics in the same equipment categories Huber sells.
• Kubota Corporation: Kubota Corporation is the manufacturer of tractors, compact construction equipment, and turf products - Huber's primary vendor partner. As a broad incumbent, Kubota sets dealer economics, product roadmap, and competitive dynamics across the core categories Huber sells in Northern BC.
• Vermeer Corporation: Vermeer manufactures hay and forage equipment including round balers and mower/conditioners. As one of Huber's secondary vendor partners and a broad incumbent in hay equipment, Vermeer directly shapes the product offering Huber delivers to hay producers in Northern BC.
• AGCO Corporation: AGCO manufactures farm equipment under Massey Ferguson, Fendt, and Valtra. As a broad incumbent, AGCO competes with Kubota in the tractor and farm equipment segments that Huber sells and supports through parts and service.

Direct peers

• Brandt Tractor: Brandt is one of Canada's largest agricultural and construction equipment dealer groups (John Deere dealer; acquired Cervus in 2023). Directly comparable as a multi-branch Canadian equipment dealer operating new/used sales, parts, service, and financing across farm and construction customer segments.
• Cervus Equipment: Cervus was a Western Canadian John Deere agricultural and commercial equipment dealer group, now part of Brandt. Directly comparable as a multi-branch dealer with sales, parts, service, and financing operating across rural Western Canadian farm and construction markets.
• Toromont Industries: Toromont is a Caterpillar dealer in Eastern Canada and a diversified equipment dealer group. Directly comparable as a multi-line heavy equipment dealer offering new and used equipment, parts, service, and rental across construction and industrial customer segments.
• Rocky Mountain Equipment: Rocky Mountain Equipment is a Western Canadian Case IH agricultural equipment dealer group (TSX: RME). Directly comparable as a multi-branch farm equipment dealer providing new/used equipment, parts, and service to commercial farming customers in rural Western Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huber-farm-equipment-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huber Farm Equipment Ltd