What 慕渊（上海）智能科技有限公司 does

Muyuan (Shanghai) Intelligent Technology Co., Ltd. (慕渊会展云) is a privately held Shanghai-based SaaS company founded in 2017 that builds verticalized CRM and operations software for the exhibition and conference industry. The team originates from predecessor Shanghai Lianzhan Software Technology Co., Ltd., which carried more than 15 years of exhibition-industry informatization experience, and the company claims 20+ years of accumulated exhibition-specific technology expertise. Its flagship product, 慕渊会展云, is a multi-tenant SaaS platform organized into three interconnected systems — 招展云 (exhibitor sales CRM with graphical booth map), 邀观云 (audience invitation and tagging), and 会议云 (conference management) — alongside a proprietary CAD booth mapping engine branded MICECAD, a lightweight SMB offering called EC One at ¥22,800/year, and an AI-augmented professional audience invitation module branded AI Marketing. The platform comprises 71 application modules covering exhibitor sales, audience marketing, booth planning, conference ticketing, on-site check-in, badge printing, indoor navigation, venue management, trade matching, association membership, evaluation/judging, and university training, with deployment options spanning SaaS subscription, private cloud subscription, and private cloud perpetual license.

The business operates a hybrid go-to-market combining enterprise field sales for large exhibition groups and government exhibitions, a structured channel partner program (digital consultants, system integrators, application partners, and city alliance partners), and a self-serve online channel for the EC One lightweight SKU. Revenue is generated through SaaS subscription fees tiered by account count, module selection and data capacity (e.g., MICECAD modules priced ¥6,800–¥39,800), professional services for implementation, training, data cleansing, and custom development, plus usage-based pass-through on SMS, email, voice, and AI-call communications. The company serves more than 5,000 exhibition professionals and claims digital-practice experience across 1,000+ large-scale branded exhibitions in nearly 100 industries, with named customers including Informa Markets (英富曼会展集团), 国药励展, the China International Import Expo (CIIE), CIFTIS, CMEF, the A-share-listed 米奥兰特, 中国铸造协会 (10-year partnership), and 中国自行车协会 (20-year partnership). The platform is hosted on Alibaba Cloud with Tencent Cloud and Huawei Cloud backups, holds ISO/IEC 27001, ISO/IEC 20000, 公安部二级等保, and 增值电信业务经营许可证 certifications, and is registered in Shanghai under ICP filing 沪ICP备19016239号-18.

Name

慕渊（上海）智能科技有限公司

Legal name

慕渊（上海）智能科技有限公司

Website

https://huizhanren.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

慕渊会展云 is a Shanghai-based SaaS provider of verticalized CRM and operations software for the Chinese exhibition and conference industry, offering 71 modules across exhibitor sales, audience invitation, MICECAD booth mapping, and conference management to organizers of branded trade shows.

Ownership category

akta.pro rank

Product category

Exhibition Industry CRM Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Exhibition CRM software
• Booth mapping system
• Audience invitation platform
• Conference management SaaS
• Private cloud deployment

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (慕渊会展云): Subscription-based SaaS CRM with pricing based on authorized account count and time period. Three deployment models: SaaS subscription, private cloud subscription, and private cloud one-time purchase. Supports module-based pricing with expansion capabilities.
2. MICECAD 展位图系统授权: Per-event or annual licensing for exhibition booth mapping software with modules including online booth inquiry, booth reservation, booth advertising, on-site pre-sale, auto CAD recognition, indoor navigation, and third-party API interfaces. Priced from ¥6,800 to ¥39,800.
3. EC One 轻量级系统: Fixed-price lightweight CRM at ¥22,800/year for small-to-medium exhibitions. Expandable with additional user accounts (¥1,200/account) and data storage (¥5,000/10万 records).
4. AI Marketing 专业级观众邀约平台: Professional audience invitation platform with tiered pricing based on data capacity (GB/TB scale) and feature complexity. Targets large-scale exhibition groups with precision marketing capabilities.
5. Professional Services (实施培训/数据清洗/定制开发): Implementation training, data cleaning, customized development, and digital consulting services for enterprise clients requiring tailored solutions.
6. Communication & Add-on Services (短信/邮件/语音/AI呼叫充值): Pay-per-use communication services including bulk SMS, email, voice calls, and AI call campaigns. Revenue shared with third-party providers. Also includes device rental (闸机/取证机/PDA) and insurance services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

慕渊 develops and sells 慕渊会展云 (Muyuan Exhibition Cloud), a vertical SaaS CRM platform purpose-built for the exhibition and conference industry. The platform covers end-to-end exhibition workflows including standardized exhibitor sales CRM (招展流程管理), graphical booth sales and mapping (MICECAD), AI-powered audience invitation (邀观云 and AI Marketing), conference management (会议云), private cloud deployment with 信创 compliance, mobile management (慕渊云助理), and a lightweight EC One entry-level version at ¥22,800 per year. The platform is differentiated by three pillars: graphical visualization (图形化) for booth sales, user tagging (标签化) for audience profiling, and mobile-first design (移动化), supporting up to 20 million audience records for large exhibition groups.

Product overview

慕渊会展云 is a comprehensive exhibition and conference SaaS CRM platform organized around three core interconnected systems: 招展云 (exhibition sales management with standardized CRM workflows, graphical booth maps, and exhibitor self-service), 邀观云 (AI-powered audience invitation and data management), and MICECAD (professional booth drawing and graphical sales management). The platform is complemented by a conference cloud module (会议云), a lightweight entry-level version (EC One), and an AI-enhanced professional audience platform (AI Marketing). Additional paid modules include booth map APIs (EC Map - OEA), mobile assistant (慕渊云助理), private cloud deployment, data analytics (BI智慧分析), digital marketing tools (会展营销通, ExpoCloud CALL), badge/credential systems, access control, indoor navigation, trade matching, venue management, logistics, association membership, educational training, award judging, and various professional services (digital consulting, training, data cleansing, IT security, equipment rental, insurance, and custom development). The full portfolio encompasses 71 application modules covering the entire exhibition lifecycle from sales and booth planning through to on-site operations, with deployment options including SaaS subscription, private cloud subscription, and private cloud perpetual license.

Differentiator

Problem solved

Functional benefit

Brands

• MICECAD: Exhibition booth drawing and graphic sales management system, supports CAD import, booth layout planning, online booth selection, and indoor navigation.
• EC One
• AI Marketing
• 会展营销通

Products and services

• Muyuan Exhibition Cloud (慕渊会展云) Industry-leading exhibition and conference SaaS CRM platform providing end-to-end digital management for exhibition organizers, covering exhibitor sales, visitor management, booth planning, conference management, marketing automation, and check-in services.
• Exhibitor Sales CRM - 招展流程管理 (Flutter Edition) Core exhibitor sales management module featuring standardized process management, graphical booth map sales, and exhibitor self-service center, enabling standardized exhibition recruitment workflow from lead to contract for exhibition organizers.
• Audience Invitation Cloud - 邀观云 AI-powered professional audience invitation and data management platform for exhibitions, supporting multi-source data integration, channel tracking, tag management, automated outreach workflows, and ROI analytics.
• MICECAD Booth Mapping System (慕渊展位图系统) Professional exhibition booth drawing and graphical sales management system supporting CAD file import, automatic booth recognition (AIB via computer vision), real-time sales status visualization, exhibitor self-service booth selection, indoor navigation, and third-party CRM integration (Salesforce, Zoho).
• EC One Lightweight CRM Lightweight version of the 慕渊会展云 system designed for small-to-medium exhibitions, supporting up to 1 event, 20 user accounts, and 100,000 data records per deployment at a starting price of ¥22,800 per year, expandable with additional events, accounts, and storage.
• AI Marketing (AI Marking) - Professional Audience Invitation Platform Professional-grade audience invitation platform with AI-driven buyer profile warehouse, precise scenario marketing, and full event lifecycle management from pre-registration through post-event feedback, with tiered capacity-based pricing supporting up to 20 million audience records.
• EC Map - OEA (Open Booth Map API Interface) Open API version of the booth map system providing standard booth map interfaces (OEA - Open Interface for External Access) for third-party CRM and booth registration system integration, requiring technical development capability from users. Priced from ¥19,800/year for public cloud authentication and ¥39,800/year for third-party API.
• Muyuan Cloud Mobile Assistant (慕渊云助理) Mobile-first mini-program version of the 慕渊云 system enabling real-time exhibitor customer sync, mobile booth map viewing, live recruitment statistics, and mobile management dashboard for on-the-go exhibition staff.
• Conference Cloud (会议云) Conference management cloud covering six major areas: activity creation, attendee management, marketing management, ticketing and payment, data analytics, and on-site services including venue layout, speaker management, badge printing, check-in, and guest reception.
• Private Cloud Deployment (私有云部署) Private cloud deployment solutions for enterprises requiring enhanced data security, featuring subscription, perpetual license, and custom development options, meeting Ministry of Public Security 等保二级 and national 信创 compliance requirements.
• Access Control & Check-in Service (门禁签到服务) Exhibition venue access control and check-in service supporting QR code scanning, NFC recognition, and self-service kiosk check-in, reducing queuing time and providing real-time check-in records.
• Implementation Training Service (实施培训服务) Customized software training solutions covering basic operations to advanced applications, available as online live, offline in-person, or hybrid formats with senior instructors and technical consultants.
• Data Cleansing Service (数据清洗服务) Data quality management service identifying duplicate records, completing missing information, and fixing format errors in exhibition databases to improve data accuracy and reliability, using proprietary M-algorithms for deduplication.
• Digital Consulting Service (数字化咨询) Digital transformation consulting service helping enterprises assess digitization needs, formulate strategies, and implement technology solutions aligned with business objectives.
• Custom Development / Secondary Development Services (定制二次开发) Customized development services including WeChat mini-program development, 慕渊云 system secondary customization, and responsive website development (PC, mobile, H5) in multiple languages.

Quantifiable outcome

• Supports up to 20 million audience records (TB-level data capacity) for large exhibition groups
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core, standard and minor.

• 阿里云 (Alibaba Cloud)coreTechnology or IntegrationPrimary data storage provider for Muyuan Exhibition Cloud system. Core data servers are hosted on Alibaba Cloud with additional backup on Tencent Cloud and Huawei Cloud. Annual investment in security and disaster recovery products.
• 华为云 (Huawei Cloud)coreTechnology or IntegrationSecondary data backup provider alongside Alibaba Cloud and Tencent Cloud. Provides cloud infrastructure for data storage services.
• 腾讯云 (Tencent Cloud)coreTechnology or IntegrationSecondary data backup provider alongside Alibaba Cloud and Huawei Cloud. Industry advantage: automated marketing services.
• e签宝 (Esign)standardTechnology or IntegrationElectronic signature and seal service integration providing online contract signing capabilities within the Muyuan platform.
• 法大大 (Fadada)standardTechnology or IntegrationBlockchain-based electronic contract platform providing secure, tamper-proof contract signing with identity verification. Offers electronic signatures, contract management, and encrypted storage.
• SubmailstandardTechnology or IntegrationBulk email service provider integrated into the platform for mass email communications including exhibition invitations and notifications.
• 企查查 (Qichacha)standardTechnology or IntegrationBusiness verification service providing authoritative corporate registration information, equity structure, change records, and qualification certificates for exhibitor/business verification.
• 天眼查 (Tianyancha)standardTechnology or IntegrationCorporate data verification service for business partner background checks and credit assessment.
• 同高科技 (Tonggao)standardTechnology or IntegrationExhibition venue access control and registration service provider. Industry advantage: professional exhibition access control and registration services. Joint service provision for on-site check-in management.
• 数智达standardTechnology or IntegrationIndoor booth navigation integration partner providing indoor positioning and navigation services for large-scale exhibitions.
• 博险通standardTechnology or IntegrationProfessional exhibition insurance service provider. Joint service offering booth property insurance, exhibit transport insurance, and public liability insurance for exhibition activities.
• 傲融云客 (Aorong Yunkee)standardTechnology or IntegrationChannel partner for integrated voice and intelligent SMS services. Joint service for AI and human agent call campaigns, SMS and video SMS mass sending, and WeChat private traffic operations.
• 租达人standardChannel Partner/ Reseller/ DistributorProfessional exhibition equipment rental partner providing turnstile gates, badge printing machines, PDA devices, and computers for on-site exhibition services.
• 盟轩会展minorChannel Partner/ Reseller/ DistributorLocal exhibition hotel booking service partner covering Shanghai and Shenzhen regions.
• 乘大势文化minorChannel Partner/ Reseller/ DistributorExhibition video production and photography live streaming service partner based in Shanghai.
• SalesforcecoreTechnology or IntegrationMICECAD booth mapping system integrates with Salesforce CRM for exhibition sales data synchronization, enabling exhibitor information and order data connectivity for enterprise clients like 英富曼集团.
• Zoho / 纷享销客standardTechnology or IntegrationThird-party CRM integration for booth map data synchronization with Zoho and other CRM systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• CadmiumCD: CadmiumCD provides event management software for trade shows, conferences, and expositions, including abstract submission, speaker management, and exhibition CRM. It overlaps with Muyuan's conference management (会议云) and exhibitor services.
• EventBank: EventBank is a SaaS platform providing membership, event management, and CRM tools to associations and MICE organizers globally. It is a direct competitor to Muyuan in the vertical SaaS space serving event and exhibition organizers, with overlapping modules for event registration, ticketing, and audience management.
• Map Your Show: Map Your Show is a US-based trade show floor plan, exhibitor management, and show management platform serving convention centers and exhibition organizers. It is directly comparable to MICECAD booth-mapping and Muyuan's exhibition CRM for trade show sales.
• ExpoFP: ExpoFP provides interactive trade show floor plans, exhibitor directories, and lead-retrieval tools for exhibitions. It is directly comparable to Muyuan's MICECAD booth-mapping and exhibitor self-service modules for trade show organizers.
• 31会议 (31HuiYi): 31会议 is a leading Chinese event/conference management SaaS platform offering registration, ticketing, attendee management, and on-site services. It is the most directly comparable China-based peer to Muyuan, with a similar focus on digitalizing conference and exhibition workflows for Chinese organizers.

Regional players

• 活动行 (Huodongxing): 活动行 is a leading Chinese event registration and ticketing platform focused on community and commercial events. It overlaps with Muyuan's ticketing and registration modules but operates more in the consumer/small-business event segment rather than B2B trade show CRM.
• 百格活动 (Bagevent): 百格活动 is a Chinese event management SaaS platform providing online registration, ticketing, and on-site services for conferences and exhibitions. It is comparable to Muyuan's 会议云 (conference cloud) and registration modules, particularly for the Chinese SMB and mid-market event organizer segment.

Emerging players

• Swapcard: Swapcard is an event technology platform with strong AI-driven matchmaking, registration, and exhibitor-visitor meeting features. It is comparable to Muyuan's audience invitation and AI Marketing modules, particularly the buyer-supplier matching and engagement workflows.
• Bizzabo: Bizzabo is an event experience platform offering registration, marketing, and engagement tools for B2B events and conferences. It overlaps with Muyuan in event CRM, audience marketing, and registration workflows, particularly for mid-to-large enterprise event organizers.

Broad incumbents

• Cvent: Cvent is a global enterprise event-management platform covering venue sourcing, registration, marketing, and attendee engagement for meetings and exhibitions. It is a broad incumbent operating at much larger scale than Muyuan but overlapping significantly in exhibition registration, attendee management, and check-in functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%85%95%E6%B8%8A%E6%99%BA%E8%83%BD

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 慕渊（上海）智能科技有限公司