ExpoFP
ExpoFP is a SaaS platform providing interactive floor plans for trade shows and expos, enabling event organizers to design layouts, manage exhibitor booth sales, and deliver attendee wayfinding via browser-based tools, SDKs, and event platform integrations.
- Company typePrivate
- Founded2003
- HeadquartersFair Lawn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ExpoFP does
ExpoFP is a SaaS platform that provides interactive digital floor plans for trade shows, expos, conferences, and corporate events, operated by the private New Jersey corporation PRANAS.NET, CORP. The core product consists of a browser-based FP Designer for drag-and-drop venue layout creation, an Organizer Dashboard for backend management, an Exhibitor Portal with auto-login links for self-service profile updates, and an Attendee Floor Plan View accessible at custom URLs without requiring an app install. The platform is built around cloud-hosted map rendering with multi-device responsive display, multi-floor support, and offline access via a service worker. Native modules include a Booth Reservation System with 24/7 credit-card checkout, built-in Wayfinding with route plotting and integrations to IndoorAtlas and Crowd Connected for indoor positioning, a Rebooking feature for year-over-year exhibitor retention, Sponsorship and Monetization tools (featured listings, header logos, booth logos, custom extras), a Floor Plan Analytics module with heatmaps, and Kiosk Mode for touch-screen displays. The developer surface includes JavaScript, iOS Swift, Android Kotlin, and React Native SDKs plus a JSON REST API for embedding floor plans in partner event platforms.
The business model combines SaaS subscriptions (with a freemium tier, 7-day paid trial, nonprofit discounts, and annual billing) with per-map and per-event charges for each new edition and cloned rebooking events. Organizers can additionally monetize through sponsorship placements sold on the floor plan itself — ExpoFP cites an APAS Show example in which 566 booth logos at $200 and 20 header logos at $100 generated over $100,000 in sponsorship revenue, recovering platform costs before the event opens. Revenue also includes professional services for custom floor plan design by the ExpoFP team. The go-to-market is product-led with self-serve signup layered with inside sales via Calendly demo scheduling for enterprise accounts, and field sales for multi-event and custom deployments.
The customer base spans 1,000+ trade shows and expos across 50+ countries and more than 10,000 floor plans created on the platform, with named logos including Google Cloud Next, HubSpot INBOUND, TechCrunch Disrupt, Money20/20, AGRITECHNICA, Big5 Global, APAS Show, IMEX Frankfurt, Groceryshop, MRO Europe, TOKEN2049, EXHIBITORLIVE, and Zillow's UNLOCK. Distribution is driven primarily through channel partnerships with major event platforms — Grip (exclusive floor plan provider covering SXSW, Cannes Lions, Digital X, spoga+gafa, and Autumn Fair), Swapcard, Bizzabo, Cvent, ExpoPlatform, Accelevents, and Freeman — plus kiosk hardware partners (Popshap, CloudTouch, Veloxity) and indoor positioning providers (IndoorAtlas, Crowd Connected). The company is bootstrapped with no disclosed funding rounds, headquartered in Hawthorne, NJ with 11-50 employees.
ExpoFP firmographics
Firmographics- Name
- ExpoFP
- Legal name
- PRANAS.NET, CORP.
- Website
- https://expofp.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ExpoFP is a SaaS platform providing interactive floor plans for trade shows and expos, enabling event organizers to design layouts, manage exhibitor booth sales, and deliver attendee wayfinding via browser-based tools, SDKs, and event platform integrations.
- Ownership category
- akta.pro rank
ExpoFP industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where ExpoFP is headquartered
LocationHeadquarters
- HQ city
- Fair Lawn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ExpoFP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription / SaaS Plans: Annual subscription plans for floor plan hosting and access to platform features. Free tier available with limited features; paid tiers unlock exhibitor portal access, mass emailing, invoices, rebooking, and advanced analytics.
- Per-Map / Per-Event Charges: Separate charges apply for every year and every map created, each with its own URL. Cloned events for rebooking also incur separate charges.
- Sponsorship & Advertising Options: Organizers sell featured listings (shown at top of searches), logos in header (top of floor plan), logos in booths, and custom booth extras. Most organizers recover platform costs before the event opens. Clients have earned up to $100,000 from sponsorship options.
- Professional Services: Custom floor plan design by ExpoFP team for organizers who do not want to build their own. Professional design services complement the self-serve tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier |
| Subscription | Annual | Paid subscription plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ExpoFP product offering
Product offeringCore offering
ExpoFP provides a cloud-based SaaS platform that enables trade show, expo, and conference organizers to design interactive floor plans via a browser-based drag-and-drop editor (FP Designer), manage exhibitor profiles, sell and reserve booth space online 24/7 by credit card, and offer attendees built-in wayfinding with multi-language support across desktop, mobile, and kiosk devices. The platform also provides SDKs (JavaScript, iOS, Android, React Native) and a REST API for embedding floor plans into event websites, mobile apps, and third-party event management platforms.
Product overview
ExpoFP is a SaaS platform providing interactive floor plan software for trade shows and expos. The core offering consists of the ExpoFP Interactive Floor Plan Platform with its browser-based FP Designer for creating venue layouts, the Organizer Dashboard for backend management, the Exhibitor Portal for self-service booth management, and the Attendee Floor Plan View for navigation. The platform integrates additional modules including Floor Plan Analytics (post-show reporting with heatmap visualization), Kiosk Mode (touch-screen display), Wayfinding (built-in navigation), Booth Reservation System (online booking), Multi-language Support, Sponsorship & Monetization Tools, Rebooking Feature, and PDF Export. For developers, ExpoFP offers SDKs for JavaScript (v3), iOS (Swift v5), Android (Kotlin v5), and React Native, plus a JSON API for programmatic floor plan management.
Differentiator
Problem solved
Functional benefit
Products and services
- ExpoFP Interactive Floor Plan Platform Cloud-hosted SaaS platform for trade show and expo organizers to create, host, and manage interactive digital floor plans, including booth assignments, online booth reservations and sales, exhibitor profile management, attendee navigation, sponsorship monetization, and post-show analytics.
- Floor Plan Analytics Post-show reporting and analytics module providing engagement metrics, search and route analytics, top exhibitor/booth rankings, category performance, and heatmap visualization of POI activity across the floor plan.
- ExpoFP REST API Developer-facing JSON REST API that allows programmatic management of event floor plans, exhibitor profiles, booth assignments, sponsorship extras, conference sessions, and floor plan data, authenticated via API key.
Quantifiable outcome
- Exhibitors with Featured listings receive 471% more exposure vs. those without; Logo in header delivers 523% more views; Logo in booth delivers 454% more exposure
- +4 more outcomes
Companies that use ExpoFP
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
ExpoFP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature10 records
ExpoFP partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GripcoreGrip is an AI-powered event and networking platform used by over half of the world's largest event organizers. ExpoFP is the exclusive floor plan provider for Grip, partnering on events such as SXSW, Cannes Lions, Digital X, spoga+gafa, and Autumn Fair. The integration provides Grip users with interactive floor plan capabilities within the Grip networking ecosystem.
- SwapcardcoreSwapcard is an easy-to-use event platform with rich AI, data, and integration capabilities that simplify event planning and execution, increasing ROI for in-person and hybrid events. From 1,000 to 250,000 attendees, global and regional event organizers like Informa, Clarion, Emerald and many others trust Swapcard. ExpoFP integrates with Swapcard to provide interactive floor plans.
- BizzabocoreBizzabo is the #1 event software for B2B conferences. Using Bizzabo and ExpoFP, organizers can build, manage, and execute events and booth sales processes faster and more efficiently. Integration enables seamless exhibitor data sync and floor plan embedding within the Bizzabo event ecosystem. Example: HubSpot INBOUND conference.
- ExpoPlatformcoreExpoPlatform is an international event technology company supporting world-leading exhibition organizers including Informa, RX, Fiera Milano, Clarion, Dubai World Trade Centre, and MCI. It applies digital innovations for making better, more valuable in-person events. ExpoFP provides interactive floor plan capabilities as part of the ExpoPlatform ecosystem.
- CventcoreExpoFP and Cvent collaborate to deliver a more connected event experience — combining powerful event management with interactive floor plans inside the Cvent ecosystem. The integration allows event organizers to display an interactive ExpoFP floor plan directly within the Cvent Attendee Hub, sync exhibitor data, and provide attendees with smarter navigation including wayfinding, exhibitor info, and session locations.
- FreemancoreFreeman is a leading event services company trusted by organizers worldwide, delivering solutions across exhibit design, logistics, audiovisual, and digital experiences. ExpoFP collaborates on interactive floor plans for Freeman-managed events globally.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ExpoFP competitors and assessment
Company assessmentDirect peers
- Map Your Show: Map Your Show is the most direct competitor to ExpoFP, providing interactive floor plans, exhibitor management, and event mapping software for trade shows and expos. It serves a similar customer base of trade show organizers with comparable booth reservation and wayfinding functionality.
- Eventmobi: Eventmobi provides event apps and interactive floor plans for conferences and trade shows, with a comparable focus on attendee navigation, exhibitor discovery, and organizer dashboards. Its feature set and target customer overlap significantly with ExpoFP's core offering.
Broad incumbents
- Cvent: Cvent is a leading enterprise event management platform with Attendee Hub mapping, registration, and venue sourcing. As a current ExpoFP integration partner, it overlaps on interactive floor plans while also competing through bundled map functionality for its enterprise customer base.
- Bizzabo: Bizzabo is a B2B event experience platform used by major conferences such as HubSpot INBOUND. It is both a current ExpoFP partner (reselling ExpoFP maps) and a broad incumbent whose event OS could expand to displace third-party floor plans.
- Swapcard: Swapcard is an AI-driven event platform used by Informa, Clarion, and Emerald for events ranging from 1,000 to 250,000 attendees. It integrates with ExpoFP for floor plans while also offering its own mapping and exhibitor discovery features as part of its broader platform.
- Aventri: Aventri is an enterprise event management platform offering registration, logistics, and engagement tools for corporate events and trade shows. It competes in the broader event tech stack that includes interactive mapping and exhibitor management capabilities.
- Certain: Certain is an event management platform with integrations to Marketo, Eloqua, Salesforce, and Zoom. It is a current ExpoFP integration partner and offers live mapping and guided routes, positioning it as a broader incumbent with overlapping map and event workflow capabilities.
- Freeman: Freeman is a leading global event services company that delivers exhibit design, logistics, audiovisual, and digital experiences for major trade shows. As a current ExpoFP partner collaborating on interactive floor plans for Freeman-managed events, it operates as a services-led incumbent with overlapping digital event capabilities.
Emerging players
- Grip: Grip is an AI-powered event networking platform where ExpoFP is the exclusive floor plan provider. It overlaps at the intersection of networking-driven discovery and event mapping, and represents both a key distribution partner and a potential competitive adjacency.
- vFairs: vFairs is a virtual and hybrid event platform that includes interactive digital booths, show floors, and lead capture — directly overlapping with ExpoFP's digital booth and floor plan capabilities. It extends ExpoFP's addressable market into fully virtual event formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ExpoFP social profiles
Digital presenceExpoFP compliance and trust
Trust signalCompliance1 record
ExpoFP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExpoFP leadership team
Management profileNumber of profiles
Profiles1 record
ExpoFP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExpoFP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExpoFP
What does ExpoFP do?
ExpoFP provides a cloud-based SaaS platform that enables trade show, expo, and conference organizers to design interactive floor plans via a browser-based drag-and-drop editor (FP Designer), manage exhibitor profiles, sell and reserve booth space online 24/7 by credit card, and offer attendees built-in wayfinding with multi-language support across desktop, mobile, and kiosk devices. The platform also provides SDKs (JavaScript, iOS, Android, React Native) and a REST API for embedding floor plans into event websites, mobile apps, and third-party event management platforms.
Is ExpoFP a public or private company?
ExpoFP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExpoFP founded?
ExpoFP was founded in 2003. It employs 11 to 50 people.
Where is ExpoFP based?
ExpoFP is headquartered in Fair Lawn, United States, in the North America region.
How does ExpoFP make money?
Four revenue lines are on record. Subscription / SaaS Plans are the primary driver. The others are per-Map / Per-Event Charges, sponsorship & Advertising Options and professional Services.
Who are ExpoFP's main competitors?
Direct peers on record are Map Your Show and Eventmobi. Broad incumbents are Cvent, Bizzabo, Swapcard, Aventri, Certain and Freeman. Emerging players are Grip and vFairs.
Does ExpoFP have an API?
Yes. REST API that allows programmatic management of event floor plans and exhibitor data. Capabilities include managing exhibitor profiles (company details, logos, descriptions, contact information), assigning booths, managing extras (sponsorship packages, booth extras, featured listings), managing sessions (conference sessions, session tracks, speakers), and reading floor plan data (booths, exhibitors, categories). Authentication is via API key passed with each request, obtained from the user's ExpoFP profile page. Developer documentation is at expofp.docs.apiary.io.
What industry is ExpoFP in?
ExpoFP's product category is Event Management Software. Its primary akta.pro industry code is THAHAOAE, Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos). Its NAICS code is 561920 and its SIC code is 7373.