Hurds Family Farm

Name

Hurds Family Farm

Legal name

Hurds Family Farm

Website

https://hurdsfamilyfarm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agritourism and Family Farm Entertainment

NAICS

Apple Orchards (111331)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Pick-your-own apples
• Agritourism destination
• Family farm activities
• Seasonal farm events
• Orchard farm market

Headquarters

HQ city

Modena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Admission and Activity Fees: Visitors pay for wristbands and activity access including rides, attractions, corn maze, and farm activities. Pricing tiers include Basic and Ultimate Wristband experiences.
2. Pick-Your-Own Produce Sales: Apples, pumpkins, and other produce sold by pre-purchased bag sizes rather than by weight. Bag options range from small (~$6/lb equivalent) to NY's Largest Apple Bag (55lbs).
3. Food and Beverage Service: Big Apple Café serves seasonal farm-to-table fare; Bar in the Barn offers handcrafted cocktails, local beers, and apple cider. Apple cider donuts are a signature offering sold throughout the day.
4. Venue and Site Rentals: Private site rentals for birthdays, weddings, corporate events, and group outings year-round. The Historic Dutch Threshing Barn (17th century), patio/pavilion, and full orchard access are available for booking.
5. Group Field Trip Programs: School groups, homeschool, and family groups pay per-student fees for educational farm experiences including spring planting and fall harvest programs.
6. Wholesale Apples: Pre-picked apples sold wholesale through FarmHurd.com and distributed to local grocery stores via their wholesale apple team.
7. Online Retail: Shop online via Square storefront for advance admission tickets, gift cards, donuts, cider, and farm merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hurds Family Farm is a 7th-generation, 125-acre apple orchard and agritourism destination offering pick-your-own apples (25+ varieties) and pumpkins, a suite of family recreational activities (corn maze, zipline, bounce pillow, hayride, golf cart tours), on-site food and beverage service (Big Apple Café, Bar in the Barn), and private event hosting in a historic 17th-century Dutch Threshing Barn. Core revenue is generated through admission wristbands, pick-your-own bag sales, café and bar service, seasonal festival weekends, and private venue/site rentals.

Product overview

Hurds Family Farm is a 7th-generation, 125-acre apple orchard and family agri-tourism destination in Ulster County, NY. The farm offers a unified experience combining agricultural activities (pick-your-own apples and pumpkins on 25+ varieties), recreational activities (golf cart tours, bounce pillow, corn maze, hayrides, zipline, obstacle course), dining (Bar in the Barn with cocktails and local cider, Big Apple Café with farm-fresh recipes), and event hosting (weddings, corporate events, birthday parties, field trips). The product portfolio centers around seasonal experiences—spring field trips with planting lessons, summer site rentals, and a nine-weekend fall festival with themed events, live music, and agritainment activities. Additional offerings include Farm School for children's education, wholesale apple distribution, and an online shop powered by Square. The farm positions itself as a complete family entertainment destination with activities for all ages, emphasizing the connection between agricultural heritage and family fun.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick Your Own Apples Seasonal pick-your-own apple experience on the farm's 125-acre orchard featuring 25+ apple varieties including Ginger Gold, Gala, Honeycrisp, Macoun, Empire, Fuji, and Pink Lady. Customers pre-purchase bags in varying sizes (Small ~6 lbs through NY's Largest Apple Bag ~55 lbs) and pick directly from trees from late August through October.
• Pick Your Own Pumpkins Seasonal pick-your-own pumpkin experience available starting late September, with sizes ranging from munchkins to XL pumpkins, plus gourds and decorative items. Targeted at families and visitors during the fall season.
• Golf Cart Farm Tours Guided golf cart tours across the farm's 125+ acres through pollinator fields and forest trails. Includes date night, family-friendly, and adults-only evening tour options for visitors seeking to explore the property.
• Fall Festival Activities Seasonal agritainment activity package with 25+ attractions including bounce pillow, giant slide, hayride, corn maze, obstacle course, water cannon, off-road tours, cow train, zipline, gem mining, and farm animal interactions. Accessible via Basic and Ultimate Wristband tiers.
• Spring Field Trips Educational spring planting field trips for school, homeschool, and youth groups available April through June. Tiered packages include Just Play ($10/student), Play & Plant ($15/student), and Play, Plant, & Ride ($19/student) with hands-on planting lessons, take-home seeds, and farm play activities.
• Fall Field Trips Educational fall harvest field trips for school groups featuring apple picking, seasonal activities, and outdoor fun. Customizable experiences suitable for preschool through high school audiences.
• Private Site Rentals Year-round private venue rentals for weddings, anniversaries, corporate events, birthday celebrations, and bridal/baby showers. Venues include the Historic Dutch Threshing Barn, patio/pavilion, main field/play area, and full orchard access, booked through a reservation specialist.
• Bar in the Barn On-site bar featuring handcrafted cocktails, local beers, and fresh apple cider with scenic Hudson Valley views. Offers seasonal signature cocktails and cider flights to farm visitors and event attendees.
• Big Apple Café Farm café serving family recipes using locally sourced ingredients from NY farms and small businesses. Seasonal menu items include apple cider donuts, pumpkin treats, and comfort food for visiting families and event guests.
• Farm Market & Wholesale Apples On-site farm market selling pre-picked apples, apple cider donuts, local produce, and farm merchandise, alongside wholesale apple distribution to local grocery stores via the FarmHurd.com wholesale team.
• Farm School Educational programs for children teaching farming concepts, planting, and agricultural knowledge through hands-on farm activities at the farm.
• Apple Blossom Festival Annual spring festival celebrating apple blossoms, featuring seasonal activities and farm experiences during peak blossom season. Scheduled for 2026.
• Fall Festival Weekends Nine themed fall festival weekends from late August through October featuring rotating themes such as Rolling into Fall, Community Weekend, Fall Harvest Festival, Pumpkin Festival, NY Cider Celebration, and Spooktacular finale.
• Fresh Air Concert Series Live music performances on weekends during fall season featuring local bands performing bluegrass, country, folk, and Americana music on the Barnside Patio.

Quantifiable outcome

• 25+ apple varieties available for pick-your-own
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Masker Orchards: Long-running Warwick, NY apple orchard focused on pick-your-own apples and a farm market — comparable core product of seasonal apple picking with on-site retail.
• Fishkill Farms: Hudson Valley apple orchard with pick-your-own, farm store, cider, events, and farm-school-style programming — the closest direct competitor to Hurds by product mix and geography.
• Harvest Moon Farm & Orchard: North Salem, NY orchard with pick-your-own apples, farm store, and seasonal events — comparable Westchester-adjacent agritourism positioning to NYC metro visitors.
• Barton Orchards: Poughkeepsie-area farm with pick-your-own fruit, fall festival, corn maze, farm market, and event hosting — directly comparable agritainment offering in the Hudson Valley.
• Wilklow Orchards: Highland Mills, NY family orchard offering pick-your-own apples, a farm store, and bakery — similar small-family-farm agritourism model serving the Hudson Valley and NYC-adjacent market.
• Dubois Farms: Ulster County, NY pick-your-own apple farm with farm market and cider donuts — direct Hudson Valley competitor on the same core products (apples, cider donuts) and customer geography.
• Apple Ridge Orchards: Warwick, NY pick-your-own apple and pumpkin orchard targeting families from the NYC metro area — direct overlap in seasonal pick-your-own experience and customer base.
• Weed Orchards & Winery: Marlbouro, NY farm combining pick-your-own apples with a farm winery — comparable destination model with added beverage revenue similar to Hurds' Bar in the Barn.

Regional players

• Stone Ridge Orchard: Stone Ridge, NY heritage apple orchard producing heirloom and cider apples with on-site sales — regional operator with overlapping produce portfolio and direct-to-consumer sales channel.

Broad incumbents

• Beak & Skiff Apple Orchards: Large, established 1911-founded Central NY apple brand with orchards, hard cider, distillery, and tasting room — broader incumbent that has scaled the orchard-plus-experience model further than Hurds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hurdsfamilyfarm
• YouTubeyoutube.com/channel/UC5a45oQ5DXK-VOys5j1NUBA
• Facebookfacebook.com/hurdsfamilyfarm
• Instagraminstagram.com/hurdsfamilyfarm
• Pinterestpinterest.com/HurdsFamilyFarm
• LinkedInlinkedin.com/company/hurds-family-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurds Family Farm