Husets Speedway

What Husets Speedway does

Huset's Speedway is a privately held single-venue motorsports entertainment facility operating a high-banked oval racetrack at 2012 S. Splitrock Blvd., Brandon, South Dakota. The venue runs a multi-division weekly racing program anchored by the Cressman Sanitation 410 Outlaw Sprint Cars, Nordstrom's Automotive Late Model Street Stocks, and Heser Auto & Body-supported Micro Racing classes, supplemented by annual themed nights such as the Frankman Motor Company-presented Hall of Fame Night and the Royal River Casino Night. Through mid-June 2026, the speedway had completed 12 main events with 10 different winners, indicating broad competitive participation across the season.

The underlying technology is a physical oval racing surface paired with the MyRacePass motorsports platform, which the venue uses for ticketing (via the Tickets.com-powered mpv.tickets.com storefront), driver registration, pit stall reservations, race results, points standings, and website content management. The venue operates as fully cashless, accepting all major card networks and mobile wallets (Apple Pay, Google Pay, Samsung Pay). Customer-side channels include the website, the HusetsSpeedwaySD Facebook page, an email and text-alert subscription service, and earned-media coverage distributed through Inside Line Promotions; merchandise is sold through a dedicated e-commerce storefront at shophusets.com.

The business model is event-driven, with revenue drawn from advance and gate ticket sales, on-site concessions, official merchandise, and camping and pit reservations. Sponsorship is a material commercial lever, structured as presenting sponsors (Royal River Casino, Frankman Motor Company), division title sponsors (Cressman Sanitation, Nordstrom's Automotive, Heser Auto & Body), and a broad minor-advertiser base including NOS Energy Drink, Pizza Ranch, Xcel Energy, IBEW Local 426, Casey's, Kwik Star, and others. The speedway has no disclosed parent company, no funding history, and operates as an independent regional entertainment business serving the Brandon and Sioux Falls, South Dakota market.

Name

Husets Speedway

Legal name

Huset's Speedway

Website

https://husets-speedway.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Huset's Speedway is a privately held high-banked oval racetrack in Brandon, South Dakota, hosting weekly 410 Outlaw Sprint Car, Late Model Street Stock, and Micro Racing events, plus themed nights, for regional racing fans and motorsports sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Auto racing venue
• Motorsports entertainment
• Sprint car racing
• Live racing events
• Motorsports event management

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event ticket sales: Revenue generated from advance and gate ticket sales for weekly racing events and special event nights. Tickets sold through Tickets.com platform and at the venue box office.
2. Concessions and food & beverage: On-site concessions revenue from food and beverage sales during events. Venue operates as a cashless establishment accepting all major credit/debit cards and mobile payments.
3. Merchandise sales: Sales of official Huset's Speedway branded merchandise through the online store at shophusets.com.
4. Camping and pit reservations: Revenue from on-site camping reservations and pit stall reservations for drivers and teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Huset's Speedway operates a high-banked oval racing track in Brandon, South Dakota, hosting weekly racing events featuring multiple divisions including Cressman Sanitation 410 Outlaw Sprint Cars, Nordstrom's Automotive Late Model Street Stocks, and Micro Racing classes. The venue sells advance and gate tickets, on-site concessions, official branded merchandise, and provides camping and pit stall reservations for drivers and fans. It is a cashless facility.

Product overview

Huset's Speedway is a single-venue offering — a high-banked oval racing speedway and event management platform in Brandon, S.D. The venue hosts multiple racing divisions (410 Outlaw Sprint Cars, Late Model Street Stocks, and others), and provides related services including event ticketing, merchandise sales, camping reservations, driver registration, and race results/points management. These services are unified under the speedway brand rather than structured as a platform with modular add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Racing Events Weekly live racing events featuring multiple divisions including 410 Outlaw Sprint Cars, Late Model Street Stocks, and Micro Racing classes. Tickets sold in advance through Tickets.com and at the venue box office. Open to racing fans, families, and motorsports enthusiasts in the Brandon/Sioux Falls region.
• Special Event Nights
• On-Site Concessions
• Official Merchandise
• Camping Reservations
• Pit Stall Reservations
• Driver Registration

Quantifiable outcome

• 10 different drivers have won main events in the 2026 season across 12 main events, indicating broad competitive participation

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Royal River CasinocoreGTM or Marketing Partner · 19 July 2026Royal River Casino is a presenting sponsor for Royal River Casino Night at Huset's Speedway. The event is scheduled for July 19, 2026, and ticket purchasers in advance are eligible for Octane Ink Fan of the Week recognition.
• Frankman Motor CompanycoreGTM or Marketing PartnerFrankman Motor Company is the presenting sponsor for Hall of Fame Night events at Huset's Speedway, supporting the annual induction ceremony.
• Cressman SanitationcoreGTM or Marketing PartnerCressman Sanitation sponsors the 410 Outlaw Sprint Car racing division at Huset's Speedway, one of the premier sprint car racing classes at the venue.
• Nordstrom's AutomotivecoreGTM or Marketing PartnerNordstrom's Automotive sponsors the Late Model Street Stock racing division at Huset's Speedway.
• Heser Auto & BodyminorGTM or Marketing PartnerHeser Auto & Body is listed as a racing division sponsor at Huset's Speedway.
• MyRacePasscoreChannel Partner/ Reseller/ DistributorMyRacePass provides the ticketing, registration, and website infrastructure platform for Huset's Speedway. The platform handles driver registration, pit stall reservations, ticket sales, and website management.
• Pizza RanchminorGTM or Marketing PartnerPizza Ranch advertises on the Huset's Speedway website as a sponsor/advertiser.
• NOS Energy DrinkminorGTM or Marketing PartnerNOS Energy Drink is an advertiser on the Huset's Speedway website.
• Octane InkminorGTM or Marketing PartnerOctane Ink sponsors the Fan of the Week recognition program at Huset's Speedway, offering a promotional incentive for advance ticket purchasers.
• Tylan Porath PhotographyminorOthersTylan Porath Photography provides event photography coverage for Huset's Speedway races and is credited in press releases.
• Inside Line PromotionscoreOthersInside Line Promotions produces press releases and race coverage for Huset's Speedway events, distributing news articles and event information.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kokomo Speedway: Indiana quarter-mile dirt track running sprint cars and late models. Comparable small-market weekly dirt oval with regional sponsorship ecosystem.
• Eldora Speedway: Iconic high-banked clay oval in Ohio hosting 410 Sprint Cars, Late Models, and national touring events. Comparable as a premium dirt-track venue with camping, multiple divisions, and major corporate partnerships.
• Lincoln Speedway: Pennsylvania dirt oval hosting weekly 410 Sprint Car and Late Model events. Similar weekly cadence, family-friendly regional fan base, and divisional sponsorship model.
• I-55 Raceway: Missouri-based high-banked dirt oval featuring World of Outlaws Sprint Cars and Late Models. Directly comparable multi-division dirt racing product and weekly event cadence.
• Williams Grove Speedway: Historic Pennsylvania half-mile dirt oval running 410 Sprint Cars and Late Models. Comparable sprint-car-focused weekly program with camping and venue-driven concessions revenue.
• Knoxville Raceway: Iowa-based high-banked dirt oval that is the spiritual home of 410 Sprint Car racing in the Midwest. Directly comparable to Huset's as a weekly sprint car / late model dirt track with a national reputation and a similar division structure.
• Volusia Speedway Park: Florida dirt oval running weekly sprint car and late model programs. Comparable as a regional promoter/operator of multi-division dirt-track racing with strong sponsor and tourism draw.

Others

• MyRacePass: Technology partner providing ticketing, registration, and website infrastructure to Huset's Speedway. Adjacent ecosystem participant whose platform powers multiple comparable dirt tracks and is therefore a meaningful reference for how venues of Huset's scale operate.
• Royal River Casino: Native American casino and presenting sponsor for Royal River Casino Night. Listed as a key enterprise customer/sponsor relationship underwriting a marquee event at the speedway.

Regional players

• Jefferson Speedway: Wisconsin short track featuring weekly racing entertainment. Comparable regional weekly racing venue, though asphalt rather than dirt, competing for similar Midwestern racing-enthusiast dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HusetsSpeedwaySD
• LinkedInlinkedin.com/company/husets-speedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Husets Speedway