What Hush Salon does

Hush Salon is a multi-location luxury hair and beauty salon operator headquartered in Dubai, United Arab Emirates. It was founded by Abdallah Fakhreddine, a hairstylist with 20 years of industry experience trained in Paris and London, and the business is closely tied to his personal brand and stylist network. The company operates four physical branches across Dubai's most prestigious retail and hospitality real estate: Hush Salon at Wafi Mall, Hush Privé (a ladies-only salon and Moroccan Bath facility at Wafi Mall), Hush Ladies & Gents at Kempinski Central Avenue (formerly Address Dubai Mall Hotel) in Downtown Dubai, and Hush Salon at the Sofitel Dubai-Jumeirah Beach Hotel on JBR. The site count and hotel/mall anchor strategy indicate a deliberate premium positioning that targets both Dubai residents and the city's tourist flow.

The service menu spans the full premium beauty vertical: hair care (cutting, blowdry, styling), color and highlights (including balayage, INOA color, and color correction), hair treatments (Keratin, Hair Botox, Brazilian Blowout, Moremo), Thalgo facials, Gelish and acrylic/gel nail services, eyelash extensions and perming, waxing and threading, makeup (including 3D permanent makeup), and Moroccan Bath rituals. Bridal packages are a dedicated vertical, with bridal makeup starting at AED 2,100 and full bridal hair-and-makeup packages priced AED 5,000-7,000. Men's and kids' services are available at the Downtown branch. There is no proprietary technology platform; the business uses standard salon equipment and third-party professional product brands. Booking is conducted via WhatsApp, direct phone calls to each branch, or walk-ins, with no online booking engine or app referenced.

The revenue model is straightforward transactional retail: each service is priced individually at point of sale in AED, with no subscriptions, memberships, or recurring contracts disclosed. Pricing tiers range from AED 20 (eyebrow threading) to AED 7,000 (bridal package), and several color and bridal services are quoted only after in-person consultation. Customer acquisition relies on a social-first marketing mix — Instagram and Facebook showcase transformations and stylist features, a website supports local search, an email newsletter drives retention, and Google Maps listings capture tourist discovery. There is no e-commerce channel, no marketplace presence, and no disclosed external investors, parent company, or funding; ownership and control rest with the founder.

Name

Hush Salon

Website

https://hushsalondubai.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hush Salon is a Dubai-based luxury hair and beauty salon chain operating four branches across premium hotel and mall locations (Wafi Mall, Kempinski Central Avenue, Sofitel JBR), serving cosmopolitan residents and tourists with hair, color, nail, facial, Moroccan Bath, and bridal services under founder Abdallah Fakhreddine.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Barber Shops (812111)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Beauty treatments
• Hair coloring
• Bridal makeup
• Spa services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Beauty and Hair Services: Hush Salon generates revenue through one-time service transactions for hair care, coloring, styling, makeup, nail services, Moroccan baths, facials, waxing, and bridal services. Each service is priced individually at point of sale. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hush Salon is a luxury hair and beauty salon that delivers in-person personal-care services including haircuts and styling, hair coloring, makeup, nail services, Moroccan baths, facials, waxing, threading, eyelash extensions, and dedicated bridal packages. Services are performed by trained stylists and beauticians across four Dubai locations (Wafi Mall, Kempinski Central Avenue Downtown, Sofitel JBR, and Hush Privé).

Product overview

Hush Salon Dubai operates as a multi-location luxury hair and beauty salon with four distinct branches across Dubai. The portfolio includes: Hush Salon at Wafi Mall (hair, Moroccan bath, bridal), Hush Salon at Kempinski Central Avenue/Downtown (hair, nails, men's and kids' services), Hush Salon at Sofitel Dubai-Jumeirah Beach (full-service hair, beauty, nails, facials), and Hush Privé (ladies-only Moroccan Bath and spa services). Services span hair care (coloring, highlights, keratin, hair botox), beauty (makeup, facials using Thalgo products), nail services (Gelish, extensions), eyelash treatments, Moroccan bath/spa treatments, waxing, threading, and bridal packages. The company, under founder Abdallah Fakhreddine's direction, positions itself as a premium beauty destination catering to Dubai's cosmopolitan residents and visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care and Styling Cuts, styling, and hair treatments delivered by trained stylists at Hush Salon's Dubai locations.
• Hair Coloring Professional hair coloring services performed in-salon by Hush Salon colorists.
• Makeup Services Professional makeup application for everyday and special-occasion clients at Hush Salon.
• Nail Services Manicure and pedicure services delivered in-salon at Hush Salon.
• Moroccan Baths Traditional Moroccan bath treatments offered as a spa-style service at Hush Salon.
• Facials Skincare facial treatments performed by Hush Salon beauticians.
• Waxing and Threading Hair removal services including waxing and threading offered at Hush Salon.
• Eyelash Extensions Application of eyelash extensions as a beauty service at Hush Salon.
• Bridal Packages Curated bridal beauty packages combining hair, makeup, and related services for brides, delivered at the dedicated Hush Privé private bridal suite in Dubai.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pastels Salon: Multi-location Dubai-based luxury hair and beauty salon chain directly competing with Hush in the premium segment. Comparable service breadth (hair, nails, bridal) and similar hotel/mall location strategy across the UAE.
• Tips & Toes: Established Dubai salon chain offering hair, nail, and beauty services across multiple locations. Directly comparable on multi-branch UAE salon operations targeting expatriate and tourist customers.
• N.Bar: Dubai-founded nail and beauty services chain with multiple UAE branches. Overlaps with Hush on nail care, waxing, and threading service lines within a comparable Dubai luxury retail positioning.
• The Hair District Dubai: Premium Dubai hair salon competing for the same bridal, coloring, and styling customer segment. Comparable mid-to-premium service pricing and downtown Dubai catchment area overlap.
• Marquee Hair Beauty & Spa: Dubai-based multi-location hair and beauty salon serving similar cosmopolitan clientele with comparable premium pricing tiers and service portfolio including bridal offerings.

Broad incumbents

• Toni&Guy Middle East: Global salon franchise with a strong presence across the GCC. Operates as a broader incumbent in premium hair services, with comparable coloring, cutting, and styling offerings though serving a wider mass-premium market.
• Jean Louis David Middle East: Established European hair salon franchise operating across the Middle East. Comparable on premium unisex hair services with similar Dubai locations, though with broader mass-premium positioning.
• Sassoon Salons: Internationally renowned hairdressing brand with prestige salons across major cities. Comparable on founder-led luxury positioning and editorial reputation, though operating at a larger scale across global markets rather than single-city concentration.
• Franck Provost Middle East: International luxury salon chain with locations across the UAE. Directly comparable premium positioning with similar hair coloring and bridal service offerings, but as part of a broader international portfolio.

Emerging players

• Hershesons: London-based luxury hair and beauty destination with founder-led brand credentials similar to Abdallah Fakhreddine's profile. Comparable premium positioning and editorial coverage, though primarily UK-focused with limited Middle East presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hushsalondubai
• Instagraminstagram.com/hushsalondubai
• LinkedInlinkedin.com/company/hush-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hush Salon