Hyundai Longueuil

What Hyundai Longueuil does

Hyundai Longueuil is a privately held, single-rooftop franchised automotive dealership located at 1680 boulevard Marie-Victorin in Longueuil, Quebec, operating since approximately 2000 on Montreal's South Shore (Rive Sud). The dealership sells the full Hyundai new-vehicle lineup across model years 2026 and 2027, including sedans (Elantra, Sonata), subcompact crossovers (Venue, Kona), SUVs (Tucson, Santa Fe, Palisade), and an expanding electric and hybrid portfolio (IONIQ 5, IONIQ 9, Kona Electric, Tucson PHEV, and the 2027 IONIQ 5 N performance model). It also retails certified pre-owned Hyundai vehicles, demonstrator units, and used inventory from other makes via trade-in. The business holds Hyundai Canada's Platinum Plus dealer certification, the manufacturer's highest tier, recognizing leading customer satisfaction in both sales and service.

The dealership operates a traditional franchised retail model augmented by digital channels. Core revenue streams are new vehicle sales, used and certified pre-owned sales, the service and maintenance department, OEM parts and accessories (including a standalone parts e-commerce site at pieces.hyundailongueuil.com), and F&I products (financing, leasing, extended warranty) facilitated through multiple financial institution partners. Customer-facing technology is provided through the Hyundai Canada online shopping platform (longueuil.shop.hyundaicanada.com) and a D2C Media-built website supporting online configuration, build-and-price, credit applications, payment calculators, and test-drive booking. Marketing is multi-channel: the dealership website, email/newsletter, Facebook, SEO, and the AutoAubaine marketplace.

The business serves individual consumer buyers across the Greater Montreal area — Longueuil, Brossard, Sainte-Julie, Boucherville, St-Basile, and the Island of Montreal — with bilingual French/English service. The dealership employs approximately 17 people. Ownership is private with no disclosed parent company, private equity backing, or institutional investment. The general manager and controller (Louis Prassinos, General Manager; France Methot, Controller) are the designated privacy officers. There are no subsidiaries, no funding history, no M&A activity, and no disclosed financial statements; revenue and profit are not publicly reported.

Name

Hyundai Longueuil

Legal name

Hyundai Longueuil

Website

https://hyundailongueuil.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Longueuil is a privately held, single-rooftop franchised Hyundai dealership in Longueuil, Quebec, serving individual consumer buyers across the Greater Montreal area with new and certified pre-owned vehicle sales, service, parts, and financing.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Equipment Rental and Leasing (5321), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Dealer/Manufacturer Captive Leasing Programs (OEM/Dealer Lease) (TLABAAAL)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Vehicle financing leasing
• Auto service parts

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Hyundai vehicles including sedans, SUVs, hybrids, and electric vehicles
2. Used Vehicle Sales: Certified pre-owned and used vehicle sales including Hyundai and other brand trades
3. Vehicle Service and Maintenance: Service department providing maintenance, repairs, and automotive service to vehicle owners
4. Parts and Accessories: Sale of OEM parts and accessories for Hyundai vehicles
5. Financing and Insurance Products: Vehicle financing, leasing, and extended warranty products facilitated through the dealership

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hyundai Longueuil is a franchised Hyundai dealership that sells new Hyundai sedans, SUVs, hybrids, plug-in hybrids, and electric vehicles (2026-2027 model years), certified pre-owned and demonstrator vehicles, and OEM parts and accessories. The dealership also provides manufacturer-certified vehicle maintenance and repair, vehicle financing and leasing facilitated through partner financial institutions, roadside assistance, and extended warranty products for individual consumers in the Greater Montreal area.

Product overview

Hyundai Longueuil is a Platinum-level Hyundai dealership offering a comprehensive vehicle sales and service operation. The product portfolio consists of new Hyundai vehicles (2026-2027 model years) including sedans (Elantra, Sonata), subcompact vehicles (Venue, Kona), SUVs (Tucson, Palisade, Santa Fe), electric vehicles (IONIQ 5, IONIQ 9, Kona Electric), and hybrid/plug-in hybrid variants. The dealership also sells certified pre-owned vehicles and demonstrator units. Supporting services include vehicle financing/leasing, maintenance and repair, parts and accessories sales, roadside assistance, and extended warranty programs. The company operates primarily as a traditional automotive dealership with both in-person and online shopping capabilities through Hyundai Canada's platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Elantra Compact sedan available in standard, hybrid, and high-performance N variants for 2026 model year, starting at $26,298.
• Hyundai Sonata Mid-size sedan available in standard and hybrid variants for 2026 model year, starting at $39,098.
• Hyundai Tucson Compact SUV available in standard, hybrid, and plug-in hybrid variants for 2026 model year, starting at $38,598.
• Hyundai Kona Subcompact SUV available in standard and electric variants for 2026 model year, starting at $29,848.
• Hyundai Palisade Full-size SUV with seating for up to 7-8 passengers available in standard and hybrid variants for 2026 model year, starting at $56,998.
• Hyundai Santa Fe Mid-size SUV available in hybrid variant for 2026 model year, starting at $46,998.
• Hyundai Venue Subcompact crossover SUV ideal for urban driving for 2026 model year, starting at $25,098.
• Hyundai IONIQ 5 Fully electric compact SUV with long-range capability and advanced technology features for 2026 model year, starting at $58,698.
• Hyundai IONIQ 9 Fully electric three-row SUV offering spacious seating for families for 2026 model year, starting at $63,648.
• Hyundai Kona Electric Fully electric version of the Kona subcompact SUV for 2026 model year, starting at $47,098.
• Hyundai Tucson Plug-In Hybrid Plug-in hybrid variant of the Tucson SUV offering electric-only driving capability for 2026 model year, starting at $56,398.
• Hyundai IONIQ 5 N High-performance electric variant of the IONIQ 5 with enhanced power and sport-tuned features for 2027 model year, starting at $80,599.
• Certified Pre-Owned Vehicles Meticulously selected pre-owned Hyundai vehicles including non-Hyundai trades with certified inspection, detailing, Carfax vehicle history report, and warranty coverage.
• Demonstrator Vehicles Low-kilometer demonstrator vehicles available at reduced prices from the dealership's demonstration fleet for test drives and short-term use.
• Vehicle Financing and Leasing Financing and leasing options for new and used vehicles facilitated through partner financial institutions, with credit application processing and payment calculator tools; rates starting from 4.99% with approved credit and terms up to 60 months.
• Vehicle Service and Maintenance Certified Hyundai technicians providing manufacturer-supported vehicle maintenance, repairs, and service appointments at the Longueuil dealership, with maintenance schedules and service promotions available.
• Parts and Accessories Genuine Hyundai OEM parts and accessories available for purchase through the parts department.
• Roadside Assistance Emergency roadside assistance service for Hyundai vehicle owners coordinated through the dealership.
• Warranty and Extended Protection Extended warranty and protection plans available for purchase alongside Hyundai manufacturer and certified pre-owned warranty coverage.

Quantifiable outcome

• Highest customer satisfaction ratings for sales and service among Canadian dealers
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• D2C MediacoreTechnology or IntegrationWeb development and hosting partner responsible for the dealership website design, development, and maintenance. Provides the technology platform powering the online inventory, vehicle configurator, and customer lead management systems.
• Hyundai CanadacoreChannel Partner/ Reseller/ DistributorFranchised dealership relationship for new Hyundai vehicle sales, certified pre-owned program, and authorized service provider. Receives inventory allocation, marketing support, warranty administration, and access to manufacturer incentive programs.
• AutoAubaineminorChannel Partner/ Reseller/ DistributorDealer network membership providing additional visibility and lead generation through the AutoAubaine automotive marketplace platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• AutoAubaine: Quebec-focused automotive marketplace and dealer network platform in which Hyundai Longueuil is a listed member. Not a competitor but an adjacent ecosystem partner that drives lead generation and used vehicle visibility for franchised dealers in the province.

Regional players

• Hamel Hyundai: Hyundai franchised dealer serving Laval and North Shore of Montreal. Competes for Greater Montreal Hyundai buyers using the same manufacturer platform, lineup, and incentives, but with distinct geography from Hyundai Longueuil's South Shore focus.
• Coupal-Duval Hyundai (Saint-Hyacinthe): Regional Hyundai franchised dealership east of Montreal serving the Montérégie and Saint-Hyacinthe corridor. Uses the same Hyundai Canada sales platform and product lineup, with partially overlapping but distinct geographic catchment from Hyundai Longueuil.
• Hyundai Sherbrooke: Franchised Hyundai dealership in the Eastern Townships, representing the same brand in a different Quebec region. Comparable business model, product mix, and OEM-supplied technology stack, with overlapping online platform exposure but distinct geographic territory.

Broad incumbents

• AutoCanada: Canada's largest multi-brand automotive dealership group operating dozens of rooftops including Hyundai franchises. Comparable revenue model (new, used, service, parts, F&I) but at substantially larger scale with centralized back-office, finance, and inventory management across multiple OEMs and provinces.
• Groupe Auto Premium: Quebec multi-brand automotive dealer group operating several franchised rooftops in the Greater Montreal area. Comparable new vehicle, service, and F&I revenue model but with multi-brand portfolio providing better OEM diversification than a single-brand operation.
• Dilawri Group: One of Canada's largest automotive dealer groups with multiple rooftops in Quebec and across Canada. Operates franchised dealerships with the same new/used/service/F&I revenue model as Hyundai Longueuil, but at multi-brand, multi-location scale with significantly greater OEM leverage.

Direct peers

• Longueuil Kia: Adjacent franchised dealer on the South Shore selling Kia vehicles, Hyundai's sister brand under Hyundai Motor Group. Competes for the same value-conscious Quebec buyers with overlapping product positioning (Kia shares platforms and EV technology with Hyundai) and identical online shopping platform model.
• Spinelli Hyundai: Another Hyundai franchised dealership in the Greater Montreal area selling the same new Hyundai lineup, certified pre-owned, service, and parts. Directly competes for the same South Shore and Montreal EV/ICE buyers using the same manufacturer incentives and online platform.
• Park Avenue Hyundai Brossard: Hyundai franchised dealer located in Brossard on the South Shore, directly overlapping Hyundai Longueuil's core Longueuil/Brossard catchment. Competes on the same Hyundai new, CPO, and service business with identical OEM support and incentive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/hyundai-longueuil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Longueuil