What Hatch - Immersive learning experiences does

Hatch is a privately held experiential learning studio that designs and delivers neuroscience-grounded leadership development, team-building, and change-management programs for large enterprises. Operating under the legal entity Now Inc BV (Amsterdam) with a North American subsidiary, Hatch NA (a Georgia LLC in Marietta), the firm serves clients across Europe and the US through custom-priced professional-service engagements. Visible customers include Deutsche Telekom, IKEA, Unilever, Vanderlande, T-Systems International, EY Innovation Labs, Rabobank, Belastingdienst, NWO, GeoStructures, ASAP Group and Patagonia — concentrated in engineering, technology and high-tech sectors but extending to public sector and consumer goods.

The company's core offering blends behavioral-neuroscience research with creative-arts delivery (spoken word, improvisation, gamified challenges). The program catalog includes multi-track bootcamps — most prominently the four-track Project Management Bootcamp (Trust Gardener, Courageous Attitude, Defining Personal Power, Future-proof Decision Making), the Wired to Lead program, The Care Gardener, The Forge, Personal Power Lab, Dare2Care, Real Talk, The Accountability Lab, the Courageous Leadership Program, and The Leadership Legend — alongside proprietary experiential tools like Simulation Labs and the Project Mario Challenge Cards. A Chief Science Officer (Dr. Skyla Herod, PhD in Behavioral Neuroscience) and a Partner/Head of Research who is a certified transformative psychologist anchor the scientific claim.

Hatch monetizes purely through bespoke enterprise engagements — custom program design and delivery, executive and team coaching, and event facilitation — sold via direct enterprise field sales with no public pricing, no self-serve channels, and no disclosed recurring SaaS or licensing component. Marketing is event-led (Hatch Invites, Hatch Co-Create), content-led (podcasts, articles, case studies, audio documentaries such as How to Hatch), and social-led (LinkedIn). No funding rounds, revenue, or headcount figures are disclosed in the source material; ownership appears founder/management-led without institutional investment.

Name

Hatch - Immersive learning experiences

Legal name

Now Inc BV

Website

https://iamhatch.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatch is a privately held experiential learning studio that designs and delivers neuroscience-grounded leadership development, team-building, and change-management programs for large enterprises in engineering, technology, retail, and public-sector verticals across Europe and North America.

Ownership category

akta.pro rank

Product category

Corporate Leadership Development and Experiential Learning Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Organizational Development (OD) Training (EDABAIAJ)

akta.pro secondary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Experiential learning programs
• Leadership development training
• Corporate coaching services
• Organizational culture consulting
• Team building workshops

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Learning Program Development & Delivery: Custom-designed experiential learning programs delivered to enterprise clients, including workshops, bootcamps, and leadership summits. Programs typically span multiple days with accompanying coaching and follow-up support.
2. Coaching Services: Individual and group coaching services for leadership development, including executive coaching and team coaching labs.
3. Event Facilitation: Hosting and facilitating immersive events, conferences, and co-creation sessions for client organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hatch is a human development studio that designs and delivers custom experiential learning programs and interventions for enterprise clients. Its offerings include leadership development programs (Wired to Lead, The Leadership Legend, Courageous Leadership Program, Dare2Care), the Project Management Bootcamp, team interventions (The Care Gardener, Real Talk, The Accountability Lab, The Forge, Personal Power Lab), executive and team coaching, and event-based co-creation sessions, all grounded in a neuroscience-backed methodology that combines scientific research with creative arts-based facilitation.

Product overview

Hatch is a human development studio that creates experiential interventions in digital and physical spaces to help organizations and people navigate the digital/AI revolution. The company offers a portfolio of experiential learning programs and interventions grounded in neuroscience and creativity. Core offerings include Wired to Lead (leadership connection program), Project Management Bootcamp (with four tracks: Trust Gardener, Courageous Attitude, Defining Personal Power, and Future-proof Decision Making), Real Talk, The Accountability Lab, and Coaching services. Additional specialized programs include Personal Power Lab, The Forge, Dare2Care, The Care Gardener, The Leadership Legend, and Courageous Leadership Program. The company also produces audio content through the How to Hatch documentary series and hosts Hatch Invites events and Hatch Co-Create workshops. Hatch Insights serves as the research arm providing evidence-based approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Wired to Lead Experiential learning program for leaders focused on developing connection, emotional intelligence, and team dynamics through neuroscience-based interventions.
• Project Management Bootcamp Comprehensive bootcamp with four tracks (The Trust Gardener, Courageous Attitude, Defining Personal Power, and Future-proof Decision Making) that develops essential soft skills for project managers in engineering and high-tech organizations.
• Real Talk Interactive session format for exploring difficult conversations and candid discussions within organizations.
• The Accountability Lab Experiential intervention designed to help individuals and teams develop accountability practices and ownership mindsets.
• Hatch Insights Research unit dedicated to helping organizations tackle deep-seated issues through evidence-based approaches and neuroscience.
• Learning Program Development & Delivery Custom learning program development and facilitation services for organizations seeking tailored experiential interventions, including workshops, bootcamps, and leadership summits.
• Coaching Executive and leadership coaching services to support personal and professional growth, including individual and group coaching and team coaching labs.
• Personal Power Lab Program focused on developing personal qualities, strengths, and excellence through neuroscience-backed approaches and peer coaching.
• The Forge Program focused on holistic personal and professional growth through regenerative thinking and balance across multiple dimensions.
• Dare2Care Interactive online experience about compassionate leadership for executives, exploring tools of Presence, Courage, Candor and Transparency.
• The Care Gardener Two-day immersive experience for teams focused on personal and collective growth, feedback skills, and collaboration.
• The Leadership Legend Gamified immersive leadership journey exploring Customer Centric Leadership through the lens of Meaningful Leadership, co-presented with levelUP!
• Courageous Leadership Program Three-event immersive program that helps leaders develop personal power and become more courageous, including a 12-episode podcast series component for Change & Transformation Team leaders.
• How to Hatch Audio documentary series exploring human skills through film, literature and art, covering topics of intuition, empathy, uncertainty and resilience.
• Hatch Invites Live event series featuring expert speakers, artistic performances, and discussions on leadership and human development.
• Hatch Co-Create Co-creation sessions bringing together diverse groups to connect, co-create and learn, focusing on topics like decision-making and navigating disruption.

Quantifiable outcome

• Participants report lasting behavioral changes after 2 months of experiential learning programs
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wes AdamscoreStrategic or Co-development PartnerNorth American partner Wes Adams collaborates on leadership development programs, particularly for US-based clients. Adams is an internationally renowned researcher on positive psychology and author of 'Meaning at Work,' contributing to the Leadership Legend program and North American leadership summits.
• levelUP!minorStrategic or Co-development PartnerCo-presented the Leadership Legend: Customer Centric Leadership immersive experience with Hatch, combining levelUP!'s expertise with Hatch's experiential methodology.
• The Global AcademycoreStrategic or Co-development PartnerPartnered with Hatch to develop the Project Management Bootcamp, combining The Global Academy's project management expertise with Hatch's experiential learning methodology for Vanderlande.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heidrick & Struggles (Senn Delaney): Senn Delaney, the culture transformation arm of Heidrick & Struggles, delivers culture change, leadership, and organizational development engagements for large enterprises. Comparable to Hatch on the culture/leadership transformation use case and on enterprise buyer profile, but embedded in a broader executive search business.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with a large Leadership & Professional Development practice covering executive coaching, leadership training, and culture transformation. It competes for the same enterprise L&D budget as Hatch but as part of a much broader executive search and consulting portfolio.
• FranklinCovey: FranklinCovey is a large, established provider of leadership, productivity, and organizational performance training (e.g., The 7 Habits) sold to enterprise and government clients. It overlaps Hatch's leadership development category but is much broader, more content-franchise driven, and reaches far larger scale.

Direct peers

• DDI (Development Dimensions International): DDI is a global leadership and talent development firm specializing in leadership training, executive coaching, and selection solutions for large enterprises. Comparable to Hatch as a B2B enterprise-focused leadership-development vendor with similar buyer personas (L&D heads, CHROs) and overlapping program categories.
• BTS Group: BTS is a publicly-traded Swedish consulting firm specializing in experiential business simulations, leadership development, and strategy execution. It is the closest direct peer to Hatch: both sell immersive, simulation-driven learning interventions to enterprise buyers in similar industries, with comparable methodology rooted in practice over lecture.
• ExperiencePoint: ExperiencePoint delivers experiential business simulations (e.g., The Phoenix Project simulation) for leadership, project management, and digital transformation audiences. It directly overlaps Hatch's PM Bootcamp and Wired-to-Lead offerings in target customers (engineering, project management offices) and in delivery philosophy (immersive, simulation-led).
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering experiential programs, executive coaching, and leadership research. It is comparable to Hatch as a leadership-development specialist serving large enterprises, though it operates at much larger scale and with more traditional academic-style delivery.

Emerging players

• GiANT Worldwide: GiANT Worldwide provides leadership development tools, workshops, and coaching programs to enterprises and teams globally. It overlaps Hatch on leadership and team development content delivered through immersive workshops, though with a more distributed, partner-led facilitator model.
• Werner Erhard / Landmark Worldwide: Landmark delivers intensive, transformational leadership and personal development programs combining facilitation and experiential methods. It overlaps Hatch at the methodology level (experiential, identity/leadership transformation) but with a mass-market rather than enterprise-boutique orientation.
• Root Learning: Root Learning is a niche experiential learning firm that uses storytelling, metaphor, and immersive design to drive leadership and culture change. It is comparable to Hatch in approach (experiential, narrative-driven, enterprise-focused) but smaller and primarily US-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/joinhatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatch - Immersive learning experiences