Invisible Arts

What Invisible Arts does

Invisible Arts (doing business as Invisible Art Music) is an independent, New York-based custom music composition studio that creates original scores, tailored arrangements, re-imagined covers, artist collaborations, sonic branding, sound design, and music supervision for film, television, streaming, and advertising clients. The company was founded by four alumni of the creative agency human — Jonathan Sanford, Craig DeLeon, Kit Winter, and Peter Gannon — whose prior experience spans Propaganda Films, BBDO, Arnold Worldwide, Ogilvy, Wieden+Kennedy, and McCann, and whose work includes a Clio-winning composer. Its underlying technology is human creative craft: composers, producers, and music supervisors producing bespoke audio assets, with no disclosed software platform, AI components, or proprietary tooling.

The company serves two primary customer segments: film and television production (major studios and streaming platforms including Netflix, Apple TV+, Prime Video, Peacock, Paramount+, Disney+, Hulu, ESPN+) and advertising and brands (Adidas, Bud Light, Jim Beam, Moderna, Tyson, BetMGM, Kotex, Instax, Freshpet, New Amsterdam Vodka). Revenue is generated through project-based custom commissions and music licensing negotiated per engagement, with no publicly disclosed pricing. Go-to-market is enterprise field sales executed through a regional sales representative model: SKASKA on the East Coast, The Cre8tors in the Midwest, and Wilding on the West Coast, supplemented by direct engagement via Managing Director Kit Winter. Invisible Arts is a private, founder-controlled firm with no disclosed institutional investors, parent entities, or subsidiaries, and operates solely within North America.

Name

Invisible Arts

Legal name

Invisible Art Music

Website

https://iamusic.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisible Arts is an independent New York-based custom music studio that composes original scores, sonic branding, and sound design for film, TV, streaming platforms, and major consumer brands in North America.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Music & Original Score/Composition (MPAIALAD)

akta.pro secondary industry

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

Keywords

• Custom music composition
• Music supervision services
• Sonic branding
• Film and TV scoring
• Advertising music production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Music Composition and Licensing: Project-based custom music composition services for film, TV, streaming, and advertising. Revenue is generated through custom scoring commissions, music licensing for commercial use, and related creative services. Projects range from individual brand commercials to full series soundtracks.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Invisible Arts is a custom music composition studio that creates original music, tailored arrangements, re-imagined covers, sonic branding, sound design, and music supervision for film, television, streaming platforms, and advertising brands. The studio delivers project-based scoring commissions and music licensing for commercial use, serving major studios, streaming services, and consumer brands.

Product overview

Invisible Arts is a custom music composition studio offering a unified suite of creative services for film, television, streaming platforms, and advertising. The portfolio includes Custom Music Compositions, Tailored Arrangements, Re-Imagined Covers, Artist Collaborations, Music Strategy, Sonic Branding, Sound Design, and Music Supervision. These services are delivered as integrated offerings by the company's founding creative team and are not modular or separately purchasable products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Music Compositions Original custom music compositions created for film, television, streaming platforms, and advertising campaigns. The service is delivered to studios, streaming platforms, brands, and advertising agencies.
• Music Supervision Professional music supervision services including track selection, licensing coordination, and creative direction for television and film productions.
• Sonic Branding Creation of distinctive audio identities and brand soundscapes for companies and products, delivered to brand marketers and agencies.
• Sound Design Custom audio design elements including ambient sounds, effects, and immersive soundscapes for film, television, streaming, and advertising media projects.
• Music Strategy Strategic consulting for music selection, placement, and overall sonic identity for brands and productions, delivered to brand marketers and production teams.
• Tailored Arrangements and Re-Imagined Covers with Artist Collaborations Custom music arrangements tailored to specific project requirements, reinterpretations of existing songs adapted for media projects, and collaborations with recording artists for original music creation and project-specific performances.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JSM Music: Music production and licensing company providing custom compositions, sound design, and music supervision for advertising, broadcast, and digital media. Overlaps with Invisible Arts on advertising and sonic branding work.
• Made Music Studio: Sonic branding and original music studio producing audio identities, brand soundscapes, and custom scores for global brands and entertainment clients. Directly comparable on sonic branding and ad work.
• Butter Music and Sound: New York music and sound design studio creating original scores for TV/film and advertising campaigns. Direct competitor on the same New York agency and brand roster that Invisible Arts serves.
• MassiveMusic: Global sonic branding and music agency creating original scores and audio identities for brands and film. Closest peer on the strategic, multi-year sonic-branding engagements Invisible Arts targets.
• Elias Arts: Long-standing NYC music production company specializing in original compositions for advertising, film, and television. Directly comparable in client type, creative output, and project-based commercial model.
• Squeak E. Clean Studios: NYC-based custom music and sound design studio producing original scores, sonic branding, and sound design for advertising, film, and streaming — a near-identical service mix to Invisible Arts. Notably, co-founder Kit Winter is a former Squeak E. Clean executive, underscoring the direct comparability.

Emerging players

• Musicbed: Music licensing platform focused on high-quality original music for film, advertising, and streaming content. Adjacent to Invisible Arts' custom composition model but primarily distributes existing catalog tracks to similar client types.
• Marmoset: Music licensing platform and production studio curating original music for film, TV, and advertising. Competes on the music supervision and licensing side of Invisible Arts' book, with a more platform-driven model.
• Songtradr: Global B2B music licensing and rights platform connecting brands, agencies, and productions with composers and pre-cleared music. Competes with the music supervision side of Invisible Arts via a tech-enabled marketplace model.

Broad incumbents

• APM Music: Large, established music licensing library and production house serving film, TV, advertising, and streaming. Overlaps with Invisible Arts on music supervision and ad music but operates at much greater scale across a pre-cleared catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/invisible-arts-music
• Instagraminstagram.com/invisibleartmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Arts