What ibis Tilburg does

ibis Tilburg is a mid-scale hotel located in Tilburg, Netherlands, operating under an Accor franchise agreement through Hotel Het Laar Exploitatie BV. The hotel is managed by Gen M Hotels, with Niek van den Broek serving as Managing Partner. As of mid-2025, the property operates 80 rooms and is undergoing a major capacity expansion to 184 rooms, with construction commencing June 2025 and official reopening scheduled for October 2, 2026. The property is strategically positioned adjacent to the A58 highway and near major regional demand drivers including Efteling theme park and Beekse Bergen safari park.

The hotel targets four primary customer segments: families, business travelers, sports teams, and groups (including leisure visitors to nearby attractions). Room rates span €82 to €422 per night. Revenue is generated through room bookings, food and beverage operations including CHILL Café & Bar, group and event bookings in The Hangout (a multi-functional space), themed packages (notably Efteling theme park partnerships), ancillary services such as bike rentals via the MyHotelBike partnership, and an on-property gym. Sports-focused menus have been developed in collaboration with dietitian Juul Wolfs, indicating vertical specialization in the athletic and active-traveler segments.

The business operates a multi-channel distribution model combining direct bookings, Accor's global reservation platform, and segment-specific partnerships including recurring arrangements with sports teams such as Tilburg Trappers and Willem II. The hotel holds Green Key Gold certification for sustainability and maintains an 8.4/10 guest rating from over 1,000 reviews, indicating operational consistency and brand standards inherited from the Accor franchise system.

Name

ibis Tilburg

Legal name

Hotel Het Laar Exploitatie BV

Website

https://ibis-tilburg.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ibis Tilburg is a mid-scale Accor franchise hotel in Tilburg, Netherlands, operated by Hotel Het Laar Exploitatie BV under Gen M Hotels management. Currently expanding from 80 to 184 rooms by October 2026, it serves families, business travelers, sports teams, and leisure guests near Efteling and Beekse Bergen attractions.

Ownership category

akta.pro rank

Product category

Budget Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Budget hotel accommodation
• Hotel room bookings
• Group accommodation services
• Business travel lodging
• Family hotel packages

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from overnight hotel stays across various room types (Standard, Superior, Premium, Family, Connecting rooms). Room rates starting from €82 per night. Revenue varies by room type, with Superior rooms at €218, Premium at €218, and Family rooms at €422.
2. Food & Beverage: Revenue from CHILL Café & Bar restaurant serving breakfast, lunch, dinner, and drinks. Breakfast buffet (weekdays 06:30-10:00, weekends 07:00-11:00), hot kitchen until 21:00. Local heroes concept featuring regional suppliers.
3. Group Bookings: Group accommodation services from 8 rooms up to 100+ people. Sports team packages with specialized nutrition menus. Corporate business stays and incentives.
4. Package Deals: Bundled offerings including Efteling packages (€218 standard room including tickets and breakfast). Beekse Bergen proximity packages. Weekend getaway bundles.
5. Day Room Rentals: Day rooms available from 10:00 AM to 6:00 PM for €59.00, including free parking when booked through own website. Check-in only at reception for day rooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hotel ibis Tilburg operates a 3-star budget hotel with 80 rooms (expanding to 184 rooms) offering overnight accommodation across Standard, Superior, Premium, Family, and Connecting room categories, complemented by on-site food and beverage service at CHILL Café & Bar, group accommodations, themed packages (e.g., Efteling), and ancillary facilities including The Hangout lounge, a gym, free bicycles, and a hotel shop. The property operates under an Accor franchise within the ALL loyalty program and is managed by Hotel Het Laar Exploitatie BV.

Product overview

ibis Tilburg is a budget-friendly hotel operated by Gen M Hotels under the Accor franchise. The property offers 80 guest rooms (expanding to 184 rooms by 2026) with room categories including Standard Rooms, Superior Rooms, Premium Rooms, Connecting Rooms, and Family Rooms. The hotel features CHILL Café & Bar as its primary food and beverage venue, The Hangout lounge for entertainment, a gym facility, and free bicycle rentals. Additional services include direct online booking, self check-in kiosks, day rooms, and themed packages like the Efteling Package. The hotel also offers group accommodation services and sports team packages developed with nutrition partners.

Differentiator

Problem solved

Functional benefit

Brands

• CHILL Café & Bar: The hotel's on-site restaurant and bar concept featuring local products, Belgian beer selection, and all-day dining with breakfast, lunch, and dinner service.

Products and services

• Hotel Rooms (Standard, Superior, Premium, Family, Connecting) 80 modern guest rooms across five categories (Standard, Superior with double or twin beds, Premium with 7th-floor view, Superior Family with bunk beds, and Connecting rooms) featuring Sweet Bed by ibis mattresses, free Wi-Fi, 43-inch Smart TV with Chromecast, air conditioning, walk-in showers, and desks. Designed for individual leisure travelers, couples, families, and business guests visiting Tilburg and nearby attractions.
• CHILL Café & Bar On-site restaurant and bar serving breakfast buffet (weekdays 06:30–10:00, weekends 07:00–11:00), lunch, dinner, and drinks, with a hot kitchen until 21:00. Features a cozy pub atmosphere with an original Heineken bar and Chesterfield sofas, and showcases local 'Local Heroes' suppliers (Puur Brabant, Locals Coffee, 't IJsboerinneke, De Bourgondiër, Pizza Donna, Waanzinnig Tilburg, De Verspillingsfabriek). Open to hotel guests and external visitors.
• The Hangout Lounge Hotel lounge area equipped with pool table, air hockey, and a 78-inch screen, freely accessible to all hotel guests. Used for sports team debriefs, video analysis, and group entertainment. Part of the expansion programme opening with the new wing.
• Hotel Gym High-tech fitness facility equipped with Matrix professional equipment, available daily for hotel guests. Personal training classes are offered by registration through trainer from Usaha. Part of the 2026 expansion programme.
• Free Bicycle Rental 35 free hotel bicycles available on request via the MyHotelBike app, enabling guests to explore Tilburg, the Brabant cycling network, and destinations such as La Trappe brewery.
• Efteling Package Hotel and theme park bundle including overnight accommodation, Efteling tickets, and breakfast buffet. Standard room from €218 per night for two people; connecting room with a child up to 12 years available for €75 extra per night. Targets families visiting Efteling.
• Sports Menus for Teams Sport-specific meal programs developed in collaboration with sports dietitian Juul Wolfs (Youls/Diëtistenpraktijk Vitel), offering carbohydrate-rich pre-match meals and protein-rich post-match recovery meals, including breakfast, packed lunches, lunch, and dinner options with vegetarian, vegan, and allergy accommodations. Designed for teams and tournaments.
• Day Room Rental Daytime room rentals available from 10:00 AM to 6:00 PM at a fixed price of €59, including free parking when booked through the hotel website. Check-in only at reception.
• Group Accommodation Services (8+ rooms) Coordinated accommodation for groups from 8 rooms up to 100+ people, including sports teams, corporate stays, and friend or family outings. Sports team packages feature specialized nutrition menus developed with team dietitians, parking for coaches, and team spaces for debriefs. Bookable through the Groupz platform with personal guidance from the hotel.
• Hotel Shop Self-service shop for daily groceries and snacks located next to reception, opening as part of the renovation programme.

Quantifiable outcome

• 8.4 guest satisfaction rating for service quality
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Youls (formerly Diëtistenpraktijk Vitel)coreStrategic or Co-development PartnerSports dietitian Juul Wolfs from Youls developed specialized sports menus for teams and tournaments. Menus based on scientific insights: carbohydrate-rich before matches, protein-rich for recovery. Includes options for vegetarians, vegans, and allergy considerations.
• Gen M HotelscoreOthersManaging partner Niek van den Broek represents Gen M Hotels as the operating company/management group behind Hotel ibis Tilburg.
• Accor (ibis brand franchisor)coreChannel Partner/ Reseller/ Distributoribis Tilburg operates under Accor franchise. Access to ALL loyalty program, global distribution system, and ibis brand standards. Part of world's largest hotel group.
• Puur BrabantminorOthersLocal meat supplier from farmers who work with respect for animals and nature. Provides tender, juicy meat full of flavor for restaurant dishes.
• Locals CoffeeminorOthersLocal Tilburg coffee roaster supplying barista-quality coffee for Chill Café & Bar.
• 't IJsboerinnekeminorOthersFarm in Moergestel producing artisanal ice cream from fresh milk. Provides desserts including Dame Blanche and Lemon Meringue ice cake.
• De BourgondiërminorOthersPremium bitterbal producer known for slowly cooked beef, rich ragout, and perfect crunch. Featured on snack platters.
• Pizza DonnaminorOthersArtisanal pizza base supplier from Tilburg region.
• Waanzinnig TilburgminorOthersSocial workshop in Tilburg where people with distance to labor market develop talents. Makes local specialties like Tilburg sausage rolls and 'Tilburg Kanjer'.
• De VerspillingsfabriekminorOthersOrganization saving vegetables that are 'too big' or 'too crooked' and making soups and sauces. Provides sustainable tomato soup from rescued tomatoes.
• MyHotelBikeminorOthersBicycle rental service providing 35 free bicycles for hotel guests via app-based access. Enables exploration of Tilburg and Brabant cycling network.
• Usaha (personal trainer)minorOthersPersonal training service whose trainer works with hotel staff and will offer fitness classes by registration in the new gym facility.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Efteling Hotel: Efteling Hotel is the theme park's own on-site accommodation; it competes for the family/Efteling package demand that ibis Tilburg targets via its Efteling package, making it the closest substitute for that specific use case.

Broad incumbents

• Novotel Eindhoven: Novotel Eindhoven is a same-Accor midscale property in the broader Brabant region, operating under the same franchise umbrella and competing for the regional business traveler and leisure group demand that ibis Tilburg also targets.

Direct peers

• B&B Hotel Tilburg: B&B Hotel Tilburg is a European budget hotel brand property operating in the same Tilburg market, targeting similarly price-sensitive business and leisure guests with a comparable limited-service model.
• Premiere Classe Tilburg (Campanile): Premiere Classe is Louvre Hotels Group's budget brand (sister to Campanile), operating ultra-budget limited-service hotels across Europe including in the Netherlands; it directly overlaps with ibis in price, segment, and limited-service operating model.
• ibis budget Rotterdam The Hague Airport: ibis budget is Accor's deepest-budget sub-brand and a direct sister property to ibis Tilburg under the same franchise system; both target ultra-cost-conscious travelers with comparable room product and Accor ALL distribution.
• Bastion Hotel Tilburg: Bastion Hotel Tilburg is a Dutch budget hotel chain property in the same city, competing directly for the same value-conscious business and leisure travelers in Tilburg with similar limited-service amenities and comparable rate points.
• easyHotel Amsterdam Arena: easyHotel is a pan-European budget limited-service hotel brand with comparable ibis-style pricing and amenities, serving similar cost-conscious travelers across the Netherlands and competing indirectly in the same Accor budget-tier category.
• Mercure Hotel Tilburg Centrum: Mercure Tilburg Centrum is an Accor midscale property in the same city, targeting business and leisure travelers in Tilburg with a slightly higher rate tier; it is the most directly comparable in-market competitor under the same Accor ecosystem.

Regional players

• Van der Valk Hotel Tilburg: Van der Valk Hotel Tilburg is a Dutch mid-to-upscale hotel in the same city and along the A58 corridor, competing for business and leisure demand in Tilburg but at a higher price point and with fuller service offerings.
• Fletcher Hotel-Restaurant Tilburg: Fletcher is the largest Dutch hotel chain with multiple properties in North Brabant; its Tilburg-area hotels compete for regional leisure and business demand with a comparable mid-budget positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ibistilburg
• LinkedInlinkedin.com/company/ibis-tilburg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ibis Tilburg