Iceberg

Creative Award Management Softwareiceberg.app

Iceberg is a cloud-based SaaS platform for managing creative award competitions, serving advertising clubs, industry associations, creative agencies, and individual entrants through entry submission, online judging, secure multi-currency payment processing, and a public winning-work showcase.

Company typePrivate
Founded-
HeadquartersMoncton, Canada
Headcount11–50
GTM typeB2B
OfferingSoftware

What Iceberg does

Iceberg is a cloud-based SaaS platform operated by Blaze Studios Inc., purpose-built for managing creative award competitions and advertising industry award shows. Founded in 2013 and headquartered in Moncton, New Brunswick, Canada, with a 28-person team, the platform serves three primary user types: event managers (advertising clubs, industry associations, competition organizers), judges and moderators, and entrants (creative professionals and agencies submitting work). The product consolidates the full competition lifecycle — entry submission, secure payment collection, online judging with multiple scoring formats, custom judge assignments, fee remittance to organizers, and a public winning-entries showcase via its Winning.Work sub-brand — into a single integrated workflow.

The platform is deployed on Amazon Web Services and integrates Vimeo for HTML5 video streaming, Dropbox for high-resolution entry file access, and Stripe (along with Visa, Mastercard, and American Express) for payment processing. It supports five international currencies (USD, CAD, AUD, GBP, EUR) and is optimized for touchscreen devices. The technology stack is conventional SaaS architecture with no disclosed proprietary AI/ML components; notable technical differentiators focus on workflow features such as three scoring formats (thumbs up/down, 0-5 scale, percentage), custom judge and category assignments, people's choice voting with fraud monitoring, copy/import entries via spreadsheet, real-time analytics, and customizable theming.

Iceberg operates a product-led growth motion with a self-serve live demo, optional concierge setup service for enterprise event managers, and direct email-based sales. The revenue model is transaction-based: a per-finished-entry fee is the primary driver, supplemented by one-time setup fees, percentage-based payment processing fees, supplemental service fees (e.g., additional remittance transactions), and fees for refunds or contested charges. Pricing is flat and tier-less, with a 20% discount for non-profit advertising organizations and free hosting of qualifying student competitions. The company is privately held under Blaze Studios Inc. with no disclosed institutional funding, no public listing, and no acquisitions or leadership changes documented.

Iceberg firmographics

Firmographics

Name: Iceberg
Legal name: Blaze Studios Inc.
Website: https://iceberg.app
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Iceberg is a cloud-based SaaS platform for managing creative award competitions, serving advertising clubs, industry associations, creative agencies, and individual entrants through entry submission, online judging, secure multi-currency payment processing, and a public winning-work showcase.
Ownership category
akta.pro rank

Iceberg industry classification

Industry

Product category: Creative Award Management Software
NAICS: Software Publishers (513210)
akta.pro primary industry: Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
akta.pro secondary industry: Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

Creative award management
Competition management software
Award show platform
Online judging software
Creative competition software

Where Iceberg is headquartered

Location

Headquarters

HQ city: Moncton
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Iceberg business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

Entry Fees: Fee per finished entry submitted on the Service, including entries paid online or using offline invoicing. This is the primary revenue driver based on volume of competition submissions.
Setup Fees: Set fee for hosting the Event on the Service and providing support.
Transaction Processing Fees: Percentage-based fee calculated on sales processed online by Payment Service Providers. Covers VISA, Mastercard, and American Express transactions.
Supplemental Service Fees: Fees for additional services requested by Event Managers, including multiple remittance transactions.
Additional Transaction Fees: Fees associated with processing refunds, contested charges, or other transaction-related charges.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Single unified pricing - all features included

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Iceberg product offering

Product offering

Core offering

Iceberg is a unified SaaS platform for hosting creative award shows and competitions, enabling event managers to organize entry submissions, configure categories and rounds, run online judging with multiple scoring formats, collect entry fees via secure credit card checkout, and automatically remit funds. Entrants submit creative work, judges and moderators score online, and winning entries are showcased publicly via the Winning.Work integration.

Product overview

Iceberg is a single, unified creative award show platform for submitting and judging creativity in advertising and creative competitions. The core product encompasses entry management, multiple scoring formats (thumbs up/down, 0-5 scale, percentage), custom judge assignments, secure payment processing with Stripe, international currency support, analytics and reporting, customizable theming, and promotional pricing tools. Supporting the platform is Winning.Work, a public showcase where winning entries are automatically displayed after awards are announced. The service charges a per-finished-entry fee with all features included (no tiered packages) and offers a 20% discount for non-profit advertising organizations.

Differentiator

Problem solved

Functional benefit

Products and services

Iceberg Platform A unified SaaS platform for organizing and running creative award competitions and shows, enabling event managers to collect entry submissions, configure categories and rounds, run online judging with multiple scoring formats, collect entry fees via secure checkout, manage judges, and showcase winning entries. Targeted at advertising clubs, industry associations, agencies, and creative competition organizers.
Winning.Work A public showcase sub-brand where winning entries from Iceberg-hosted competitions are automatically added and publicly viewable, providing exposure for winning creative work in each event's showcase.

Companies that use Iceberg

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Iceberg technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Iceberg partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and supporting.

Amazon Web Services (AWS)coreTechnology or IntegrationIceberg is deployed on top of Amazon's AWS hosting stack, providing cloud infrastructure for the platform.
VimeocoreTechnology or IntegrationVideos on Iceberg are streamed using Vimeo's HTML5 player and hosted by Vimeo's video streaming platform.
DropboxsupportingTechnology or IntegrationOriginal and HD entry files can be accessed using Dropbox, enabling file sharing with partners, creating booklets, or video highlights for award galas.
StripecoreTechnology or IntegrationIceberg utilizes third-party payment gateways including Stripe for processing credit card transactions and billing accounts.
VisacoreTechnology or IntegrationSecure checkout accepts Visa for payment processing.
MastercardcoreTechnology or IntegrationSecure checkout accepts Mastercard for payment processing.
American ExpresscoreTechnology or IntegrationSecure checkout accepts American Express for payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Iceberg competitors and assessment

Company assessment

Direct peers

WizeHive: WizeHive offers application and review management for scholarships, grants, and awards programs with configurable judging — overlapping Iceberg's core entry management and custom judge assignment capabilities.
Evalato: Evalato is an awards management platform for calls for entries, judging, and winner announcements — a direct vertical peer for the creative-competition use case Iceberg serves.
OpenWater: OpenWater provides application and review management software for awards, scholarships, and grants — directly comparable to Iceberg's combination of entry submission, judging rounds, and scoring workflows.
Submittable: Submittable is a submission management platform for calls, contests, awards, and grants — the closest direct competitor to Iceberg in entry collection and review workflow for competitions and awards.

Broad incumbents

SurveyMonkey Apply: SurveyMonkey Apply (formerly FluidReview) handles application, review, and award programs at scale as part of SurveyMonkey's broader portfolio — comparable entry/review workflows but not specialized for creative judging.
Cvent: Cvent is an enterprise event management platform covering registration, badging, and attendee management — comparable at the event-program layer but not purpose-built for creative competition judging.
Eventbrite: Eventbrite is a large-scale event ticketing and registration platform — overlapping event-registration functionality but without Iceberg's specialized judging/scoring tooling for competitions.

Emerging players

vFairs: vFairs provides virtual and hybrid event platforms with registration and exhibitor tools — adjacent to Iceberg's event-program technology but oriented around virtual fairs rather than competition judging.
Bizzabo: Bizzabo offers an Event Experience OS for in-person and virtual events — overlapping event registration and attendee engagement but lacking specialized awards-management features.
Hubb: Hubb is an event content and registration management platform often used for tech/enterprise conferences — comparable in event-program technology positioning but not specialized for creative-competition judging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Iceberg financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Iceberg leadership team

Management profile

Number of profiles

Profiles1 record

Iceberg funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Iceberg M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iceberg

What does Iceberg do?

Is Iceberg a public or private company?

Iceberg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Iceberg founded?

Iceberg was founded in -1. It employs 11 to 50 people.

Where is Iceberg based?

Iceberg is headquartered in Moncton, Canada, in the North America region.

How does Iceberg make money?

Five revenue lines are on record. Entry Fees are the primary driver. The others are setup Fees, transaction Processing Fees, supplemental Service Fees and additional Transaction Fees.

Who are Iceberg's main competitors?

Direct peers on record are WizeHive, Evalato, OpenWater and Submittable. Broad incumbents are SurveyMonkey Apply, Cvent and Eventbrite. Emerging players are vFairs, Bizzabo and Hubb.

Does Iceberg have an API?

No public API is recorded for Iceberg.

What industry is Iceberg in?

Iceberg's product category is Creative Award Management Software. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 513210.