US Ice

What US Ice does

Southern Illinois Ice Hawks (SIIH), doing business as US Ice, is a 501(c)(3) nonprofit youth hockey organization headquartered in Fairview Heights, Illinois, operating primarily out of the McKendree Metro Rec Plex in O'Fallon, IL. The organization serves youth hockey players across six age divisions from 6U through 16U, plus dedicated female (Lady Hawks), entry-level (Little Hawks LTP/CTP), goaltender (Spring/Summer Goalie Training), roller/inline (RollerHawks), and skill-development programs (Summer Skills with Elite Hockey, Checking Clinic, Off Ice Conditioning). All leadership positions, including the Board of Directors, coaches, assistant coaches, and team managers, are unpaid volunteers; the stated leadership count is six with no paid staff.

The core operational technology is the third-party Crossbar platform, which the club uses for online registration, team rosters, scheduling, volunteer signups, game management, and parent communications. Direct-to-consumer families register for programs through Crossbar, while internal operations are supported by a website (icehawkshockey.org), a Facebook page, and monthly email newsletters. The Hawks Nest, a dedicated off-ice training facility at 405 N Madison St., Lebanon, IL, provides year-round strength, agility, and stickhandling training independent of ice availability.

The revenue model is multi-stream and event-driven: (1) one-time player registration fees for seasonal and specialty programs, (2) recurring business sponsorships from local vendors such as SkateTech, Benchmark Plumbing, Bike Surgeon, Tonya Shelton Realtor, Warrior Logo Wear, and Play It Again Sports, (3) individual and corporate donations including grants from the St. Louis Youth Hockey Foundation, United Heroes League, and Dawg Nation Hockey Foundation, and (4) fundraising events headlined by the annual Juice Cup Golf Tournament ($440/team of four, plus $100 hole sponsorships), plus Glo Bingo, Trivia Night, Monster Mash, 5K race/fun run, TJ's Pizzas, and apparel merchandising. The organization is a registered member of USA Hockey and competes in the Missouri Hockey Youth Division (MO Hockey) league, with travel tournaments extending into Chicago, Wisconsin Dells, Notre Dame, and South Bend. No revenue, headcount growth, or funding data is disclosed.

Name

US Ice

Legal name

Southern Illinois Ice Hawks

Website

https://icehawkshockey.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Illinois Ice Hawks (US Ice) is a 501(c)(3) volunteer-run youth hockey nonprofit serving 6U-16U players and their families across Southern Illinois and the Missouri Hockey Youth Division through programs operated at the McKendree Metro Rec Plex and Hawks Nest training facility.

Ownership category

akta.pro rank

Product category

Youth Hockey Programs

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Youth hockey programs
• Hockey skills training
• Youth sports development
• Ice hockey leagues
• Goalie training clinics

Headquarters

HQ city

O'Fallon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales

Revenue model

1. Player Registration Fees: Revenue from player registration fees for various hockey programs including fall season, goalie training, stick and pucks, and summer programs
2. Sponsorships: Business sponsorships from local businesses and organizations supporting the nonprofit youth hockey organization
3. Donations: Donations from individuals and businesses to support player development, equipment, and programs. The organization is a 501(c)(3) nonprofit.
4. Annual Juice Cup Golf Tournament: Annual fundraising tournament with teams of 4 at $110 per player, including holes, carts, swag, and dinner
5. Fundraising Events: Glo Bingo, Trivia Night, Monster Mash, 5K race/fun run, TJ's Pizzas, and apparel merchandising

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Illinois Ice Hawks (SIIH) operates a portfolio of youth ice hockey programs for ages 6U through 16U, including a Fall Hockey Season, SIIH Central States travel programs, Stick and Pucks open sessions, Little Hawks (LTP/CTP) introductory programs, Lady Hawks girls' program, Spring/Summer Goalie Training, Summer Skills with Elite Hockey, Black Ops Spring Program, Checking Clinic, and Off-Ice Conditioning. Programs are delivered at McKendree Metro Rec Plex in O'Fallon, IL and the Hawks Nest off-ice training facility in Lebanon, IL, with registration managed through the Crossbar platform.

Product overview

Southern Illinois Ice Hawks (SIIH) is a 501(c)(3) nonprofit youth hockey organization operating at the McKendree Metro Rec Plex in O'Fallon, IL. The organization offers a comprehensive portfolio of hockey programs including house league play (Fall Hockey Season, Lady Hawks), development programs (Little Hawks LTP/CTP, Summer Skills with Elite Hockey), specialized training (Goalie Training, Checking Clinic, Off Ice Conditioning), and roller hockey (RollerHawks). The Hawks Nest off-ice training facility provides supplemental dry-land training capabilities. Programs span from introductory youth levels (6U/8U) through competitive travel hockey (10U-16U+).

Differentiator

Problem solved

Functional benefit

Brands

• Ice Hawks: Primary brand name for youth hockey programs and merchandise
• Lady Hawks
• Little Hawks
• RollerHawks
• Hawks Nest

Products and services

• Fall Hockey Season Primary youth hockey program operating during the fall/winter season with league games and practices at McKendree Metro Rec Plex for age groups 6U through 16U.
• SIIH Central States Programs Regional youth hockey travel programs affiliated with the Central States Hockey League, offering higher-level competition.
• Stick and Pucks Open ice sessions for players to practice skills, shooting, and stickhandling on their own schedule.
• Spring/Summer Goalie Training Specialized off-season training program for goaltenders of all skill levels focusing on save techniques, positioning, and development.
• Little Hawks: LTP and CTP Learn to Play (LTP) and Cross-Ice (CTP) introductory hockey programs for young beginner players learning fundamental skating and hockey skills.
• Lady Hawks Girls' and women's hockey skills and development program providing female-focused training within the Ice Hawks organization.
• Summer Skills w/ Elite Hockey Intensive summer skill development program featuring elite hockey instruction to advance player abilities.
• Black Ops Spring Program Spring hockey program with separate sessions for 6U and 8U age groups to maintain skills during the off-season.
• Off Ice Conditioning Dry-land training and conditioning programs for hockey players to build strength, agility, and endurance outside of on-ice sessions.
• Checking Clinic Annual summer clinic teaching checking and body contact fundamentals to 14U players transitioning to contact hockey.
• RollerHawks Inline/roller hockey program with teams competing in various seasons (Winter and Summer) as a complement to ice hockey.
• Hawks Nest Off-Ice Training Facility Dedicated off-ice training facility at 405 N Madison St., Lebanon, IL offering strength, agility, and stickhandling equipment for hockey players; scheduled through the Ice Hawks board.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SkateTechcoreGTM or Marketing PartnerLocal skate sharpening and equipment service located across the street from the rink at 204 Scott Troy Rd C, O'Fallon, IL. Partner in providing equipment support and services to Ice Hawks families.
• Warrior Logo WearcoreGTM or Marketing PartnerVeteran-owned apparel business providing the permanent Ice Hawks team store for apparel purchases at any time.
• Play It Again Sports - Fairview HeightsminorChannel Partner/ Reseller/ DistributorAuthorized vendor for used and new sports equipment buying and selling. Location at 22 Lincoln Highway, Fairview Heights, IL.
• USA HockeycoreStrategic or Co-development PartnerNational governing body for amateur hockey. SIIH is a registered member organization with coaches and managers required to maintain USA Hockey memberships, background screenings, and SafeSport certifications.
• Missouri Hockey Youth Division (MO Hockey)coreStrategic or Co-development PartnerLeague organization governing youth hockey in Missouri. SIIH teams participate in MO Hockey leagues with declaration season, regular season, and Blue Note Cup playoffs.
• St. Louis BluesminorGTM or Marketing PartnerNHL team community partnership through Little Blues program, connecting youth hockey players with professional hockey culture.
• McKendree Metro Rec PlexcoreStrategic or Co-development PartnerPrimary home facility at 205 Rec Plex Dr., O'Fallon, IL 62269. All-Ice arena providing rink space for practices, games, and programs.
• Benchmark PlumbingminorGTM or Marketing PartnerLocal sponsor providing services to the Ice Hawks organization.
• Bike SurgeonminorGTM or Marketing PartnerLocal bike and sports service business supporting the Ice Hawks as a sponsor.
• Tonya Shelton RealtorminorGTM or Marketing PartnerLocal real estate professional and community sponsor for the Ice Hawks organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• USA Hockey: Broad incumbent — the national governing body to which SIIH is affiliated; sets certification, SafeSport, and league standards that structurally shape SIIH's operating model and cost base.
• Centene Community Ice Center Programs: Broad incumbent — a newer, larger, multi-rink facility in the St. Louis region offering its own youth hockey programming, Learn-to-Play, and camps, giving SIIH direct competition for new entrants.
• St. Louis Blues Little Blues Program: Broad incumbent — the NHL franchise's youth-development arm that partners with SIIH but also runs its own intro-to-hockey programming that competes for the same 6U–8U entry pool.

Direct peers

• St. Louis Amateur Hockey Association: Direct regional peer — a volunteer-driven youth hockey association in the St. Louis metro that competes for the same 6U–18U player pool SIIH serves in MO Hockey Youth Division leagues.
• St. Louis Rockets Hockey: Direct regional peer — a competitive youth hockey organization in the St. Louis area operating similarly structured travel and house league teams across the same age divisions.
• Chesterfield Falcons Youth Hockey: Direct regional peer — a Missouri-based youth hockey club fielding teams in similar age tiers and competing for players, ice time, and tournament participation in the St. Louis ecosystem.
• Kirkwood Youth Hockey: Direct regional peer — another St. Louis-metro youth hockey club running Learn-to-Play through travel programs at comparable price points and serving the same geographic catchment.

Others

• Play It Again Sports: Ecosystem partner — a national used/new sports equipment reseller that SIIH refers families to. Relevant adjacent because equipment affordability is a key participation driver for entry-level hockey families.

Emerging players

• Mission Aurora Hockey: Emerging player — a youth hockey organization operating in the broader Midwest that illustrates the model of a multi-tier, volunteer-supported club with development pathways SIIH could emulate or compete against in regional play.

Regional players

• Affton Ice Rink Programs: Regional peer — operates youth hockey programming in the same metro and is part of SIIH's away-game network; competes for introductory (6U–8U) families beginning in the sport.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/9679994025404825
• LinkedInlinkedin.com/company/us-ice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Ice