Bike Surgeon

What Bike Surgeon does

Bike Surgeon is a privately held, independent specialty bicycle retailer and service business headquartered in a single storefront at 201 E State St in O'Fallon, Illinois, founded in 1974 and operated continuously for over 50 years. The company serves Midwest recreational, fitness, competitive, and beginner cyclists with a three-pillar operating model branded as "Fit. Fix. Fun." The Fit pillar centers on the Retül 3D Fit Studio, a licensed motion-capture-based fitting service that uses medically informed protocols developed by Dr. Andy Pruitt and Roger Minkow at the Boulder Center for Sports Medicine, sold across four tiers from Basic 2D Sizing ($149.95) to Retül 3D Aero Fit ($349.95). The Fix pillar runs a service department staffed by four senior technicians each with 20+ years of experience plus four additional bike specialists, offering four standardized service tiers — Safety Check ($34.95), Tune-Up ($119.95 scheduled / $199.95 ASAP), Recondition ($249.95), and Overhaul ($399.95) — all with a 24-hour completion SLA on scheduled work. The Fun pillar monetizes community engagement through weekly Tuesday and Saturday group rides, a 21-stage Tour de Surgeon points competition, the Ride White and Blue and O-Town Hustle Triathlon events, and an in-house sub-brand, Gears Bar & Café, that sells 30+ locally crafted brews and food. The retail business carries 12+ premium bike brands (Cervélo, Cannondale, Santa Cruz, Specialized, ENVE, Colnago, Salsa, Niner, Gazelle), tier-1 components (SRAM, Shimano, Zipp, Rockshox), electronics (Wahoo, Garmin), and apparel (Castelli, PEARL iZUMi, POC, Oakley). Go-to-market is community-led: organic Facebook, Instagram, and Strava presence, plus word-of-mouth from the active events calendar. There is no e-commerce channel, no app, no outside capital, and no documented expansion beyond the O'Fallon store.

Name

Bike Surgeon

Legal name

Bike Surgeon

Website

https://bikesurgeon.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike Surgeon is a privately held, single-location specialty bicycle retailer and service shop in O'Fallon, Illinois, founded in 1974, serving Midwest recreational, competitive, and beginner cyclists with premium bike retail, Retül 3D bike fitting, multi-tier repair services, and a community events program anchored by Gears Bar & Café.

Ownership category

akta.pro rank

Product category

Bicycle Retail and Service

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Bike fitting services
• Bicycle repair services
• Premium bicycle retail
• Cycling community events
• Bike shop services

Headquarters

HQ city

O'fallon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bike Retail Sales: Sale of bicycles and cycling gear from brands including Cervélo, Cannondale, Santa Cruz, Specialized, Colnago, Salsa, Niner, and components from SRAM, Shimano, ENVE, Zipp, Rockshox
2. Repair Services: Service department offering tune-ups, reconditioning, overhauls, and safety checks. All scheduled services completed within 24 hours of drop-off
3. Bike Fitting Services: Retül 3D Fit, Retül 3D Aero Fit, Basic 2D Bike Sizing, and TT Aero 2D Bike Sizing services
4. Gears Bar and Cafe: In-house bar and cafe offering over 30 locally crafted brews and food, generating additional revenue from the cycling community

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bike Surgeon is a single-location bicycle retail and service shop in O'Fallon, Illinois, selling complete bikes and gear from premium brands and delivering professional repair and Retül 3D bike fitting services. The business is built around three pillars — FIT (Retül 3D medically based fitting), FIX (multi-tier repair services from safety checks to full overhauls), and FUN (community events including group rides and the Tour de Surgeon competition) — supported by its in-house Gears bar and café.

Product overview

Bike Surgeon is a cycling retail and service business offering bike fitting, repair services, and community events. The core offerings center on three pillars: FIT (Retül 3D bike fitting using medically-based protocols), FIX (comprehensive repair services from safety checks to full overhauls performed by senior technicians), and FUN (community events and group rides). The business operates Gears Bar & Café, an in-house bar and café with 30+ locally crafted brews. Product portfolio includes complete bikes from 12+ premium brands (Cervélo, Cannondale, Santa Cruz, Specialized, ENVE, Gazelle, Colnago, Salsa, Niner), components (SRAM, Shimano), electronics (Wahoo, Garmin), safety gear (POC, Lazer), eyewear (Oakley, Tifosi), and apparel (Castelli, PEARL iZUMi). Fitting services range from Basic 2D Sizing ($149.95) to Retül 3D Fit ($299.95) and Retül 3D Aero Fit ($349.95). Repair services span Safety Check ($34.95) through Overhaul ($399.95). Event programming includes the annual Tour de Surgeon (21-stage points competition), weekly Tuesday and Saturday group rides, and special events like the O-Town Hustle Triathlon and Ride White and Blue celebration.

Differentiator

Problem solved

Functional benefit

Brands

• Gears: In-house bar and café featuring over 30 locally crafted brews and food, located at Bike Surgeon location

Products and services

• Retül 3D Fit Studio Professional bike fitting service using Retül 3D motion capture and the medically based fit protocol developed at the Boulder Center for Sports Medicine. Delivered to individual cyclists seeking comfort, efficiency, and performance optimization across tiered offerings (Basic 2D Sizing, TT Aero 2D Sizing, Retül 3D Fit, Retül 3D Aero Fit).
• Bike Repair Services Comprehensive bicycle repair and maintenance services delivered by senior technicians with 20+ years of experience, including Safety Check, Tune-Up, Recondition, and Overhaul packages. All scheduled services completed within 24 hours of drop-off. Targets individual cyclists needing quick turnaround and expert-level mechanical work.
• Premium Bicycle Retail Sale of complete bicycles from premium brands including Cervélo, Cannondale, Santa Cruz, Specialized, Colnago, ENVE, Gazelle, Salsa, and Niner, plus components (SRAM, Shimano), electronics (Wahoo, Garmin), safety gear (POC, Lazer), eyewear (Oakley, Tifosi), and apparel (Castelli, PEARL iZUMi). Targeted at individual cyclists purchasing bikes and gear for personal use.
• Gears Bar & Café In-house bar and café featuring over 30 locally crafted brews (leaded and unleaded) and food, operated by Bike Surgeon as a community gathering space for riders before, during, and after rides. Functions as both a sub-brand and a revenue-generating hospitality offering.
• Tour de Surgeon Annual 21-stage points-based cycling competition held in conjunction with the Tour de France, featuring group rides across three pace-based groups (A: 20-22mph, B: 17-19mph, C: 14-16mph) with prizes and jersey rewards. Operated as a structured participation event for the cycling community.
• Weekly Group Rides Recurring weekly group rides including Tuesday Night Group Rides (6:00 pm) and Saturday morning/afternoon rides across multiple pace groups (A: 21-23mph, B: 17-19mph, C: 14-16mph) with a NO DROP policy. Designed for cyclists of all levels to join the community riding scene.
• Ride White and Blue Annual Independence Day weekend community ride featuring decorated bikes, a roughly 10-mile neighborhood tour, and a post-ride brunch ('brinner') with waffles, pancakes, and drinks. A community engagement event for cyclists and families.
• O-Town Hustle Super Sprint Triathlon Community-organized super sprint triathlon with a 150-meter pool swim, 10-mile bike, and 2-mile run, conducted with a time trial start at O'Fallon Community Pool. Event for area triathletes and cyclists.

Quantifiable outcome

• 24-hour service completion for all scheduled services
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Gears Bar and CafecoreStrategic or Co-development Partner · 17 July 2026In-house bar and cafe operated by Bike Surgeon featuring 30+ locally crafted brews and food. Part of the core customer experience and community hub strategy. Sponsors Stage 13 Theme Night.
• Cycle Life CycleminorGTM or Marketing Partner · 16 July 2026Sponsor of Tour de Surgeon Stage 12 Remote on July 16, 2026. Riding from Cabin at Judy Creek in Glen Carbon, IL.
• Barnes PropertiesminorGTM or Marketing Partner · 15 July 2026Sponsor of Tour de Surgeon Stage 11 Remote on July 15, 2026. Remote ride from Eckerts in Belleville, IL.
• Roots, Tree, Stump and LandminorGTM or Marketing Partner · 14 July 2026Sponsor of Tour de Surgeon Stage 10 on July 14, 2026. Riding from Bike Surgeon at 6PM.
• Remax Preferred / Emily GreenstreetminorGTM or Marketing Partner · 11 July 2026Emily Greenstreet with Remax Preferred sponsoring Tour de Surgeon Stage 8 on July 11, 2026.
• Superior ConstructionminorGTM or Marketing Partner · 10 July 2026Sponsor of Tour de Surgeon Stage 7 Theme Night on July 10, 2026, along with Steve and Julie Carr.
• Lagunas RoofingminorGTM or Marketing Partner · 7 July 2026Sponsor of Tour de Surgeon Stage 4 on July 7, 2026. Riding from Bike Surgeon headquarters.
• Raymond JamesminorGTM or Marketing Partner · 6 July 2026Ken Nettleton of Raymond James in O'Fallon sponsoring Tour de Surgeon Stage 3 on July 6, 2026.
• The Korte CompanyminorGTM or Marketing Partner · 5 July 2026Sponsor of Tour de Surgeon Stage 2 Team Time Trial. Stage 2 event taking place July 5, 2026 at Highland Primary School with after-party at Aggressive.
• AggressiveSTLminorGTM or Marketing Partner · 5 July 2026Sponsor of Tour de Surgeon Stage 2 Team Time Trial. Providing free BBQ dinner and drinks at their facility for the after-party following the team time trial.
• Smoothie KingminorGTM or Marketing Partner · 4 July 2026Sponsor of Tour de Surgeon Stage 1 (July 4). Providing samples to participating riders at 9:30AM during the first stage of the 2026 Tour de Surgeon competition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mike's Bikes: Multi-store premium independent bicycle retailer on the U.S. West Coast offering bikes, service, and fitting with a strong community-ride program. Closest direct comparable to Bike Surgeon in product mix, customer segments (recreational through competitive cyclists), and community-led GTM motion.
• Specialized Concept Stores: Brand-owned flagship and concept stores for Specialized bicycles (a brand Bike Surgeon carries). Directly comparable showroom, fitting (including Retül), and service concept, though vertically integrated by the brand owner rather than multi-brand independent.
• Competitive Cyclist: Premium direct-to-consumer bike and component retailer targeting performance and competitive cyclists. Comparable to Bike Surgeon's premium positioning and fit-focused customer base, but competes via online channel rather than brick-and-mortar community hub.

Broad incumbents

• REI: Cooperative outdoor retailer with broad multi-category assortment including bikes, cycling apparel, and in-store service departments. Overlaps with Bike Surgeon on bike retail, fitting, and service but operates at vastly larger scale across many outdoor categories.
• Trek Bicycle: One of the largest premium bicycle manufacturers and retailers globally with company-owned retail stores and authorized dealer network. Directly comparable to Bike Surgeon as a premium bike retailer offering bikes, service, and fitting, though at vastly larger scale and with vertical brand integration.

Emerging players

• The Pro's Closet: Certified pre-owned and used premium bicycle retailer operating online and via a Boulder, CO showroom. Comparable to Bike Surgeon's premium cycling customer overlap and parts/service expertise, but competes in used/refurbished rather than new-bike retail.
• Jenson USA: Direct-to-consumer online bike and components retailer with value-to-mid-premium positioning. Comparable customer overlap with Bike Surgeon's recreational segment, but competes primarily on price and online convenience rather than community/fitting-led retail.

Regional players

• Landry's Bicycles: Long-established New England independent bicycle retailer with multiple stores, service departments, and community events. Comparable to Bike Surgeon in legacy independent positioning, premium brand mix, and community-led GTM, though focused on a different U.S. region.
• Bicycle Warehouse: Multi-store independent bike retailer in the U.S. Midwest/Southwest offering premium bikes, service, and fitting. Comparable in product mix and customer segments to Bike Surgeon, operating a similar multi-store independent model in a different U.S. region.

Others

• Rapha: Premium cycling apparel and lifestyle brand with global clubhouse network hosting community rides and events. Comparable to Bike Surgeon's Gears/community-led GTM motion and premium positioning, but operates in apparel/lifestyle adjacent to Bike Surgeon's bike retail core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bikesurgeon
• Instagraminstagram.com/bikesurgeon
• LinkedInlinkedin.com/company/bike-surgeon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Surgeon