I love fitness

What I love fitness does

I Love Fitness (legal entity ILF Sp. z o.o., founded 2013) is a women-only fitness club operator running two physical locations in Warsaw, Poland — in the Białołęka district (ul. Światowida 58 B) and the Wola district (ul. Żytnia 15) — under the proprietorship of Joanna Krótki-Borowicka. The company delivers an integrated wellness offering built around five core service lines: a fully equipped women's gym divided into cardio, functional, and weight machine zones; group fitness classes including Zumba, Pilates, TRX, yoga, dance, and pre/post-natal programming; EMS (Electrical Muscle Stimulation) training, marketed as the first such studio in the Białołęka and Wola districts and delivered in 20-minute sessions activating over 360 muscles simultaneously; one-on-one personal training at 59 PLN per session; and individualized dietetics with 60-minute nutrition consultations. The underlying technology stack combines licensed EMS hardware with the eFitness club management platform for scheduling, member accounts, and customer zone functionality.

The business operates as a direct-to-consumer retail fitness chain with approximately 21 employees and a small, owner-operated organizational structure. Revenue is generated through a mix of recurring monthly and annual gym memberships (pricing not publicly disclosed), pay-as-you-go EMS sessions priced at 69 PLN with a 30 PLN promotional discount for Multisport cardholders, personal training sessions at 59 PLN, group class subscriptions, and per-consultation dietetics fees. Distribution relies on physical walk-in traffic, partner benefit card acceptance (Multisport Classic/Plus/Senior/Light, Fit Profit, Medicover Sport, and PZU Sport — the latter two with a 5 PLN surcharge), website-driven signup forms, and organic member referrals supported by an extensive testimonial base and a long-running blog content marketing effort covering fitness, nutrition, and EMS education.

Name

I love fitness

Legal name

ILF Sp. z o.o.

Website

https://ilovefitness.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

I Love Fitness is a women-only fitness club operator running two Warsaw locations under founder Joanna Krótki-Borowicka, offering gym access, group classes, EMS training, personal training, and dietetics to female consumers across fitness levels.

Ownership category

akta.pro rank

Product category

Women's Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Women-only fitness clubs
• EMS muscle stimulation training
• Personal training services
• Group fitness classes
• Nutrition counseling

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Memberships: Monthly and annual gym membership fees for access to fitness facilities including cardio zone, functional training zone, and weight machines.
2. Personal Training Sessions: One-on-one training sessions with certified personal trainers at 59 PLN per session.
3. EMS Training Sessions: Individual EMS training sessions priced at 69 PLN (with promotional pricing of 30 PLN discount for Multisport card holders available).
4. Group Fitness Classes: Various group fitness classes including Zumba, Pilates, TRX, yoga, and specialized women's fitness programs.
5. Dietetics Services: Individual nutrition planning services including 60-minute consultations, measurements, and personalized meal plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

I Love Fitness operates women-only fitness clubs across two Warsaw locations (Białołęka and Wola), offering a comprehensive suite of services including a fully equipped gym, group fitness classes (Zumba, Pilates, TRX, yoga, dance, and more), EMS (Electrical Muscle Stimulation) training, one-on-one personal training with body composition analysis, and individualized nutrition counseling with an in-house dietitian. The chain combines fitness training with nutrition planning and physiotherapy to deliver an integrated wellness experience targeting women.

Product overview

I Love Fitness is a women-only fitness club chain operating two locations in Warsaw — Białołęka (ul. Światowida 58 B) and Wola (ul. Żytnia 15) — under the parent company I LOVE FITNESS Joanna Krótki-Borowicka. The integrated offering spans five core services: Group Fitness Classes (Zumba, Pilates, TRX, Yoga, dance, stretching, and more), a fully equipped Gym (Cardio Zone, Functional Zone, and Weight Machine Zone), EMS Training (whole-body electrical muscle stimulation, the first such studio in Białołęka and Wola), Personal Training (one-on-one sessions with certified trainers including body composition assessment), and Nutrition Counseling (individualized meal planning via an in-house dietitian). Together these services enable a comprehensive, integrated approach to women's health combining exercise, nutrition, and physiotherapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Fitness Classes (Zajęcia grupowe)

Quantifiable outcome

• 20-minute EMS session equals approximately 3 hours of traditional gym workout
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Multisport (Plus, Classic, Senior, Light variants)coreChannel Partner/ Reseller/ DistributorI Love Fitness accepts Multisport benefit cards from Benefit Systems, allowing corporate employees with multisport memberships to access club facilities. This partnership provides access to corporate wellness networks and employee benefit programs.
• Fit ProfitcoreChannel Partner/ Reseller/ DistributorFit Profit corporate fitness benefit card accepted at I Love Fitness locations, enabling employees of partner companies to use their fitness benefits at the club.
• Medicover SportminorChannel Partner/ Reseller/ DistributorMedicover Sport fitness benefit card accepted with a 5 PLN surcharge per visit, providing access for Medicover health insurance members.
• PZU SportminorChannel Partner/ Reseller/ DistributorPZU Sport fitness benefit card accepted at I Love Fitness locations, expanding access to PZU insurance customer base.
• eFitnesscoreTechnology or IntegrationeFitness provides the club management CMS system used for class scheduling, customer accounts, and member zone functionality across all I Love Fitness locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• CityFit: Polish fitness chain with multiple Warsaw locations operating on a 24/7 membership model. Comparable scale and Warsaw footprint, though serving both genders and using a different access model.
• Zdrofit: One of the largest fitness club chains in Poland with multiple locations in Warsaw. Comparable as a multi-location Warsaw fitness operator competing for the same members, though not women-only.
• Just Gym: Polish fitness chain with clubs in Warsaw and other Polish cities. Comparable multi-location, multi-service Polish fitness operator competing for overlapping customer segments.
• Calypso Fitness: Polish fitness club chain with multiple locations and a broader leisure/recreation positioning. Comparable as a multi-location Polish fitness operator with overlapping group class and training offerings.
• Fabryka Formy: Polish fitness club chain with Warsaw locations and broad service offerings including group classes and personal training. Comparable as a multi-location Polish operator, though not women-only.
• Platinium Wellness: Polish fitness and wellness club chain with multiple Warsaw locations. Comparable as a multi-location Warsaw fitness operator offering training, group classes, and wellness services in a similar integrated format.

Broad incumbents

• McFit: Large European low-cost fitness chain with presence in Poland. Comparable as a multi-location fitness operator serving a similar demographic, though operating at much larger scale and on a different price point.

Direct peers

• Curves International: Global women's fitness franchise offering 30-minute circuit workouts in women-only facilities. Comparable niche, target customer, and small-footprint club model, with franchise vs. corporate-owned as the key structural difference.
• Fitness Time: Polish women-only fitness club chain operating in multiple Polish cities. Most directly comparable to I Love Fitness due to shared women-only positioning, country, and multi-location club model with similar training and group class offerings.

Emerging players

• Bodystreet: EMS training micro-studio franchise with European presence. Directly comparable on the EMS technology offering and time-efficient, equipment-light studio model, though not women-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/i-love-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I love fitness