Haven Spa & Wellness Studio

What Haven Spa & Wellness Studio does

Haven Spa & Wellness Studio (legal entity: Serene Revolution Massage Therapy, LLC) is a privately held, single-location massage therapy and skincare studio founded in 2016 by Pamela Moyer in Tallahassee, Florida. The studio operates by appointment only, seven days per week, and serves individual consumers in Tallahassee and the broader Big Bend area of Florida, including Midtown, Killearn, Southwood, Betton Hills, Capitol District, and Miccosukee. Core offerings span therapeutic massage modalities (Swedish/relaxation, deep tissue, prenatal, manual lymphatic drainage, couples massage, Table Thai, and Youth Athlete Sports Massage) and skincare services (custom facials, chemical peels, dermaplaning, microcurrent facials, and the comprehensive "The Works" facial), plus waxing and spa group bookings.

The technology stack is composed of off-the-shelf consumer-services SaaS rather than proprietary infrastructure: a Squarespace website, MangoMint for online booking and scheduling, Boulevard for payment processing, Google Analytics for web analytics, and Google Maps Platform for directions. The studio holds a Florida massage therapy establishment license (MA30116/MM30116), is ABMP RESPECT MASSAGE certified, and carries MWSBE certification from the Tallahassee Office of Economic Vitality. No AI/ML capabilities are evident in the offering.

Revenue is generated through per-session professional service fees (50% deposit required at booking), the Club Haven Spa monthly subscription membership program for discounted recurring access, non-expiring digital and physical gift cards, and a dropship retail channel for FarmHouse Fresh, Soul de Seda, and Drop Supplements products. The studio has no external funding, no parent company, and no observed M&A activity; growth since 2016 has been organic, with service-line expansion (notably into Youth Athlete Sports Massage and Table Thai in 2023) and a subscription reintroduction as the principal recent strategic moves.

Name

Haven Spa & Wellness Studio

Legal name

Serene Revolution Massage Therapy, LLC

Website

https://ilovehaven.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Haven Spa & Wellness Studio is a single-location massage therapy and skincare studio in Tallahassee, FL, founded in 2016 by Pamela Moyer, offering therapeutic massage, facials, and a subscription membership to individual consumers in the Big Bend area of Florida.

Ownership category

akta.pro rank

Product category

Therapeutic Massage and Skincare Services

NAICS

Hair, Nail, and Skin Care Services (81211), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Therapeutic massage services
• Skincare facial treatments
• Lymphatic drainage therapy
• Spa wellness studio
• Prenatal sports massage

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Therapeutic Massage Services: Primary revenue from providing therapeutic massage services including Swedish/relaxation, deep tissue, prenatal, lymphatic drainage, sports massage, and Table Thai. Services are priced per session with a 50% deposit required at booking. Cancellation policy forfeits deposit for late cancellations or no-shows.
2. Skincare and Facial Services: Revenue from facial treatments including custom facials, chemical peels, dermaplaning, microcurrent facials, and add-on enhancements. Skincare services are priced per session.
3. Club Haven Spa Memberships: Monthly subscription program offering discounted services and optional upgrades. Members receive priority booking access and reduced per-session pricing.
4. Gift Cards and Certificates: Digital and physical gift cards sold in various denominations, valid for any service or in-store product. Gift cards never expire and are non-refundable but transferable.
5. Product Sales (Dropship): Products from FarmHouse Fresh, Soul de Seda, and Drop Supplements are drop-shipped to customers directly from suppliers, with Haven serving as the intermediary. The spa earns revenue on product sales without holding physical inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Haven Spa & Wellness Studio provides therapeutic massage and skincare services by appointment at a single Tallahassee, Florida studio. Offerings include Swedish/relaxation, deep tissue, prenatal, manual lymphatic drainage, couples, Table Thai, and Youth Athlete Sports Massage, alongside facials (custom, chemical peel, dermaplaning, microcurrent, The Works) and waxing. Club Haven Spa subscriptions and gift cards support recurring access.

Product overview

Haven Spa & Wellness Studio is a massage therapy and skincare spa providing therapeutic massage, lymphatic drainage, facial services, and body-positive care. The core offering includes Swedish/relaxation massage, deep tissue massage, prenatal massage, manual lymphatic drainage, couples massage, and specialty massage services (Table Thai, Youth Athlete Sports Massage). Skincare services include custom facials, chemical peels, dermaplaning, and microcurrent facials. The studio also offers subscription memberships (Club Haven) and gift cards. Services are available seven days per week by appointment only.

Differentiator

Problem solved

Functional benefit

Products and services

• Swedish (Relaxation) Massage Light to medium pressure massage using long gliding strokes to soothe the nervous system, boost skin circulation, and promote relaxation, for individual consumers seeking general relaxation and wellness.
• Deep Tissue Massage Targeted massage technique focusing on stubborn knots and muscle tension using precise pressure rather than brute force, addressing specific areas like shoulders and neck.
• Prenatal Massage Pregnancy-safe massage services designed for comfort and safety for expecting mothers after 12 weeks gestation.
• Manual Lymphatic Drainage (MLD) Gentle manual drainage treatment to assist the lymphatic system in moving lymph throughout the body, benefiting fibromyalgia, rheumatoid arthritis, sleep issues, anxiety, fatigue, swelling, and pregnancy.
• Couples Massage Shared relaxation massage experience for romantic partners or close friends, conducted side by side in a calming environment.
• Table Thai Massage Thai massage techniques performed on a massage table, combining stretching, acupressure, and assisted yoga-like positions; performed by therapist Narsha.
• Youth Athlete Sports Massage Sports massage combining deep tissue, stretching, cupping, and myofascial release tailored for young athletes' specific needs; performed by therapist Angela.
• Custom Facial Facial treatment including deep cleanse, exfoliation, and skin-loving TLC, with optional add-ons to enhance the treatment.
• Chemical Peel Facial treatment using acids or enzymes to remove surface skin cells, targeting wrinkles, dullness, acne, dark spots, redness, and scars with minimal downtime.
• Dermaplaning Exfoliation procedure removing vellus hair, peach fuzz, and skin debris that may clog pores, helping with acne breakouts, blackheads, and ingrown hairs.
• Microcurrent Facial Low electrical current treatment to retrain facial muscles, increase blood flow, stimulate elastin production, and re-tone facial muscles for anti-aging results.
• The Works Facial Comprehensive facial combining microcurrent, microdermabrasion, LED therapy, and Tuel professional products for anti-aging treatment; performed by therapist Aimee.
• Waxing Services Hair removal waxing services provided by therapist Tiffany.
• Club Haven Spa Memberships Monthly subscription program offering discounted access to most popular services with optional upgrades, including priority booking and reduced per-session pricing.
• Half & Half Club Service Combined 30-minute massage and 30-minute facial service available to Club Haven Spa members.
• Gift Cards / Gift Certificates Digital and physical gift cards for spa services; never expire, can be used for any service or product, non-refundable but transferable.
• Spa Groups & Parties Group spa bookings accommodating 4-6 people with waiting area and tea, coffee, and water refreshments; requires 20% deposit and 48-hour cancellation notice.

Quantifiable outcome

• Many clients report feeling lighter and looser after just one session, especially with jaw, neck, and foot work.
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Associated Bodywork Massage Professionals (ABMP)coreStrategic or Co-development Partner · 5 May 2022ABMP is the professional association for massage therapists. Haven Spa participates in the ABMP RESPECT MASSAGE initiative, a zero-tolerance program against sexual misconduct in massage therapy. Using the ABMP logo signals the studio's commitment to professional, legal services and consumer safety.
• Soul de SedaminorGTM or Marketing Partner · 26 March 2020Soul de Seda is a Tallahassee-based natural body care brand offering body wash, lotion, and hand sanitizer. They donate 5% of gross profit to the American Cancer Society and offered drop shipping to Haven Spa clients during COVID-19 using the HAVEN code for free shipping on $50+ orders.
• Drop SupplementsminorGTM or Marketing Partner · 26 March 2020Drop Supplements is a Tallahassee-based supplement brand offering Vitamin D3 and other immune support products. They offered drop ship services to Haven Spa clients during COVID-19 using the HAVENSPA code at checkout.
• FarmHouse FreshminorGTM or Marketing Partner · 24 March 2020FarmHouse Fresh is a product brand that offers drop shipping directly to Haven Spa customers. During the COVID-19 pandemic, FarmHouse Fresh enabled Haven to offer products to clients without holding physical inventory. Customers ordering $30+ received a free $15 hand cream, and free shipping on orders over $50 using the HAVEN promo code.
• MangoMintcoreTechnology or IntegrationMangoMint is the online booking and scheduling platform used by Haven Spa. The studio uses dedicated MangoMint URLs for standard bookings, gift card holder bookings, and club member bookings. It serves as the primary appointment scheduling technology infrastructure.
• BoulevardcoreTechnology or IntegrationBoulevard is the payment processing platform used by Haven Spa for handling payment data including debit/credit card information. Payment data is stored and processed by Boulevard per their privacy policy.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Woodhouse Spa: Day spa chain offering therapeutic massage, facials, body treatments, and wellness services. Directly comparable to Haven on full-service day spa positioning, massage + skincare service mix, and target customer (wellness-oriented consumers seeking regular self-care).
• The NOW Massage: Modern membership-based massage studio concept focused on relaxation and therapeutic massage. Comparable to Haven on the membership-driven recurring-revenue model and core massage offering, though lighter on the skincare/wellness extension.
• Massage Envy: The largest membership-based massage and facial services franchise in the U.S. Operates the same subscription model (monthly membership with discounted per-session pricing) that Haven's Club Haven Spa mimics. Directly comparable on core massage + skincare offering, target customer (massage/skincare consumers), and recurring-revenue business model.
• Spavia Day Spa: Day spa franchise offering massage, facials, and body treatments in a neighborhood-located setting. Comparable to Haven on the local day-spa format and broad massage/skincare menu, with a similar target customer.
• Massage Heights: Membership-based massage and skincare franchise with a wellness-focused service menu. Comparable to Haven on subscription model, massage + facial offering, and target customer profile of wellness-oriented consumers.
• Burke Williams Spa: Upscale day spa chain offering massage, facials, and body treatments with a multi-modal service menu comparable to Haven's. Differs in luxury positioning and larger footprint, but directly comparable on the day-spa service category.
• Hand & Stone Massage and Facial Spa: National franchise offering therapeutic massage, facials, and skincare with a membership program. Closely comparable to Haven on service mix (massage modalities + facials/peels), walk-in friendly model, and membership-driven retention. Operates locations nationwide including Florida markets.
• Elements Massage: Membership-based therapeutic massage studio chain. Directly comparable to Haven on the membership-driven massage-only (plus add-ons) model and target customer (regular therapeutic-massage users). Competes in the same local-service category.
• Massage Green Spa: Membership-based therapeutic massage chain with eco-friendly positioning. Directly comparable to Haven on the subscription massage model and target customer of regular massage users.

Emerging players

• European Wax Center: National skincare/waxing-focused franchise. Partially comparable to Haven on the skincare/waxing component of Haven's menu, though narrower in scope (no massage services) and more retail-oriented. Useful benchmark for the skincare/waxing extension Haven offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ilovehaven
• Facebookfacebook.com/ilovehaven
• Instagraminstagram.com/ilovehaven
• LinkedInlinkedin.com/company/haven-spa-tallahassee

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haven Spa & Wellness Studio