Imagine Realities
Imagine Realities is a private AR, VR, and game development outsourcing studio headquartered in Australia with its main production team in Manila, Philippines, serving global brands and agencies with full-stack immersive content development alongside its in-house Imagine Studio no-code creation platform.
- Company typePrivate
- Founded2017
- HeadquartersMiami, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Imagine Realities does
Imagine Realities is a privately held AR, VR, and game development outsourcing studio founded in 2017, headquartered in Miami, Queensland, Australia, with its main production team based in Manila, Philippines. The company provides full-stack technical and creative services — including design, development, and production — to globally-renowned agencies and game studios for immersive projects on behalf of the world's largest brands, delivering all work remotely and stating that the resulting apps reach millions of end users. Its core proprietary offering, Imagine Studio, is a drag-and-drop AR/VR creation platform codifying years of accumulated internal productivity tooling; launched in 2019, it supports image-based AR, gyroscope AR, SLAM, face tracking, VR, and mixed reality, and is presently in closed early beta on Windows and Mac while the team seeks a partner or investor to scale it. The business operates with a deliberately lean team of 7 employees across two continents, monetizing today through project-based professional services contracts while positioning a future subscription or licensing revenue stream around Imagine Studio.
Imagine Realities firmographics
Firmographics- Name
- Imagine Realities
- Legal name
- Imagine Realities
- Website
- https://imaginerealities.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imagine Realities is a private AR, VR, and game development outsourcing studio headquartered in Australia with its main production team in Manila, Philippines, serving global brands and agencies with full-stack immersive content development alongside its in-house Imagine Studio no-code creation platform.
- Ownership category
- akta.pro rank
Imagine Realities industry classification
Industry- Product category
- Immersive Technology Services (AR/VR/Game Development)
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Imagine Realities is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Imagine Realities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- XR and Game Outsourcing Services: Full-stack technical and creative outsourcing services provided to brands and agencies for AR, VR, and game projects. Revenue generated through project-based contracts and development services.
- Imagine Studio Platform: Drag-and-drop AR/VR creation platform (currently in early beta). Potential future revenue through platform licensing, subscription, or usage-based model as the product matures.
- Custom Tool Development: Internal productivity tools created for production team that evolved into the Imagine Studio product. Could be licensed or sold to other studios.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Imagine Realities product offering
Product offeringCore offering
Imagine Realities is an AR/VR/games outsourcing studio that provides full-stack technical and creative expertise to brands and agencies for building immersive AR, VR, and game projects delivered remotely worldwide. The company also developed Imagine Studio, an internal-origin drag-and-drop creation platform enabling users to build, publish, and share AR/VR experiences without coding.
Product overview
Imagine Realities offers a single core product called Imagine Studio, a drag-and-drop AR/VR creation platform. In addition to this product, the company provides full-stack technical and creative outsourcing services for AR, VR, and game development projects for brands and agencies. The Imagine Studio platform enables users to create immersive experiences without coding, supporting multiple AR/VR modalities including image-based AR, SLAM, face tracking, and VR/MR experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Imagine Studio: A drag-and-drop AR/VR creation platform that allows users to create, publish and share hand-crafted experiences without any coding knowledge. Supports image-based AR, gyroscope-based AR, SLAM, face tracking, virtual reality and mixed reality.
Products and services
- AR/VR/Game Outsourcing Services Full-stack technical and creative outsourcing services delivered to globally-renowned agencies and game studios for AR, VR, and game projects targeting the world's biggest brands. Projects span immersive application development, creative production, and integration of cutting-edge XR technology into commercial apps used by millions.
- Imagine Studio Drag-and-drop AR/VR creation platform that lets users create, publish, and share hand-crafted immersive experiences without any coding knowledge. Supports image-based AR, gyroscope-based AR, SLAM, face tracking, virtual reality, and mixed reality, with content inputs including photos, videos, 360 photos, 360 videos (mono-stereo), animated 3D models, PBR materials, and reskin-able minigames. Targets professional artists, animators, freelancers, and educators.
Quantifiable outcome
- One week app turn-over capability (nearly impossible timelines)
- +2 more outcomes
Companies that use Imagine Realities
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Imagine Realities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Imagine Realities partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Imagine Realities competitors and assessment
Company assessmentDirect peers
- Blippar: AR creation platform and creative services studio. Closely comparable two-sided model: SaaS authoring tools plus agency services for global brands, similar go-to-market to Imagine Realities.
- Zappar: UK-based AR creation platform with a no-code authoring tool and an agency/services arm. Most directly comparable to Imagine Realities across both the product and services revenue streams.
- Marxent Labs: AR/VR solutions studio and platform provider for retail and enterprise. Comparable as a hybrid services-plus-platform play in immersive content, with a similar SMB scale.
- Scope AR: Enterprise AR solutions provider with a WorkLink platform and services arm. Comparable as a hybrid services/software AR company targeting industrial and enterprise use cases.
Emerging players
- STRIVR: Enterprise VR training and immersive learning company. Comparable to Imagine Realities' training-adjacent enterprise work and the platform's education-adjacent capabilities.
- Talespin: Immersive learning and XR training platform. Comparable to Imagine Realities' education exploration and to the eNAV maritime training use case, both targeting VR-based learning.
- Onirix: No-code AR creation platform for businesses, with a self-serve SaaS model. Comparable to Imagine Studio's positioning as an accessible multi-modality authoring tool for brands and agencies.
Broad incumbents
- Adobe (Adobe Aero): Adobe's no-code AR authoring tool for designers and creatives. Direct adjacency to Imagine Studio's creator positioning, with Adobe offering design-system integration and a far larger distribution footprint.
- Unity Software: Dominant real-time 3D engine and creator platform with deep AR/VR support. Comparable to Imagine Realities because both target immersive content creators, though Unity operates at vastly larger scale and breadth across gaming and enterprise XR.
- 8th Wall (Niantic): Web-based AR development platform with a strong creator focus. Comparable because it offers no-code AR authoring aimed at brands and agencies, overlapping directly with Imagine Studio's target users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Imagine Realities social profiles
Digital presenceImagine Realities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Realities leadership team
Management profileNumber of profiles
Imagine Realities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Realities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Realities
What does Imagine Realities do?
Imagine Realities is an AR/VR/games outsourcing studio that provides full-stack technical and creative expertise to brands and agencies for building immersive AR, VR, and game projects delivered remotely worldwide. The company also developed Imagine Studio, an internal-origin drag-and-drop creation platform enabling users to build, publish, and share AR/VR experiences without coding.
Is Imagine Realities a public or private company?
Imagine Realities is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imagine Realities founded?
Imagine Realities was founded in 2017. It employs 1 to 10 people.
Where is Imagine Realities based?
Imagine Realities is headquartered in Miami, Australia, in the Oceania region.
How does Imagine Realities make money?
Three revenue lines are on record. XR and Game Outsourcing Services are the primary driver. The others are imagine Studio Platform and custom Tool Development.
Who are Imagine Realities's main competitors?
Direct peers on record are Blippar, Zappar, Marxent Labs and Scope AR. Emerging players are STRIVR, Talespin and Onirix. Broad incumbents are Adobe (Adobe Aero), Unity Software and 8th Wall (Niantic).
Does Imagine Realities have an API?
No public API is recorded for Imagine Realities.
What industry is Imagine Realities in?
Imagine Realities's product category is Immersive Technology Services (AR/VR/Game Development). Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 5132 and its SIC code is 7371.