Imagine Supply Chain

What Imagine Supply Chain does

Imagine Supply Chain (legal entity Warehouse Craft LLC) is a single-facility third-party logistics (3PL) fulfillment provider headquartered at 543 N Neil Armstrong Rd, Salt Lake City, Utah, with a headcount of approximately seven employees. The company offers e-commerce businesses outsourced order fulfillment, inventory storage, pick-and-pack, kitting, custom packaging, returns processing, and same-day shipping, alongside a proprietary in-house Warehouse Management System branded as Warehouse Craft. The WMS integrates directly with major e-commerce platforms (Shopify, WooCommerce, Amazon Seller Central) via API-first connections and supports Microsoft and LinkedIn single sign-on for client access.

The company runs on a variable-cost 'only pay for what you use' pricing model, with all engagements initiated through a 'Request a Quote' sales motion led by Steve Harris (Sales & Customer Relations). Leadership is family-oriented and includes Anthony Coon (Operations), George Coon (Technology — responsible for the WMS), Steve Harris (Sales), and Layne Coon (Vendors & Procurement). The firm has no disclosed external investors, no funding rounds, and no parent holding company; ownership appears to remain with the Coon family.

Imagine Supply Chain claims a 99.9%+ order accuracy rate (described as 10x the industry 'best in class' benchmark), 100% real-time inventory visibility for clients, and 100% client retention since inception. From a single Salt Lake City warehouse, it ships to customers in 138 countries through established courier and carrier partnerships. Go-to-market relies on direct enterprise sales, an SEO-driven content marketing program (active blog through 2024), educational guides targeting SMB e-commerce buyers, and a self-serve business compatibility quiz on the website. No app, no public API documentation, and no third-party integrations beyond the listed e-commerce platforms and OAuth identity providers are disclosed.

Name

Imagine Supply Chain

Legal name

Warehouse Craft LLC

Website

https://imaginesupplychain.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Supply Chain is a single-facility Salt Lake City, Utah-based third-party logistics (3PL) fulfillment provider serving e-commerce businesses with order fulfillment, inventory management, pick-and-pack, returns, and same-day shipping, supported by its proprietary Warehouse Craft WMS that integrates with Shopify, WooCommerce, and Amazon Seller Central.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Fulfillment Services

akta.pro primary industry

Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Warehousing Operations & Contract Storage (Dedicated/Shared) (TLAIAAAC)

Keywords

• Third-party logistics
• E-commerce fulfillment
• Warehouse management
• Order fulfillment services
• Inventory management

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Third-Party Logistics (3PL) Fulfillment Services: Imagine Supply Chain charges e-commerce businesses for comprehensive fulfillment services including warehousing/storage, order processing, picking and packing, kitting, custom packaging, returns processing, and same-day shipping. Pricing is based on space occupied, order volumes, and pick/pack fees in an 'only pay for what you use' variable cost model. This is the primary revenue stream.
2. Warehouse Craft WMS Software Licensing: The company offers its proprietary Warehouse Management System (Warehouse Craft) to clients. Customers can use the WMS to manage internal inventory needs while the company handles fulfillment, or use it independently post-fulfillment transition. Revenue is generated through software licensing/subscription fees for WMS access.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Imagine Supply Chain is a 3PL fulfillment provider that handles receiving, warehousing, pick-and-pack, kitting, custom packaging, returns processing, and same-day shipping for e-commerce businesses from its Salt Lake City facility. The company also licenses its proprietary in-house Warehouse Management System, branded Warehouse Craft, which gives clients real-time inventory visibility, transparent billing, and integrations with major e-commerce platforms. All fulfillment work is supported by the WMS and is delivered under an "only pay for what you use" variable pricing model.

Product overview

Imagine Supply Chain operates as a single-location 3PL fulfillment center in Salt Lake City, Utah, offering two integrated core products: Third-Party Logistics (3PL) Fulfillment Services and a custom-built Warehouse Management System (WMS). The fulfillment service handles receiving, inventory storage, order processing, pick and pack, kitting, custom packaging, returns processing, and same-day shipping. The WMS, branded as Warehouse Craft, provides real-time inventory visibility, order management, Excel data export, transparent billing, and FIFO/lot code tracking. These products work together to enable seamless fulfillment operations with 100% visibility and 99.9%+ accuracy.

Differentiator

Problem solved

Functional benefit

Products and services

• Third-Party Logistics (3PL) Fulfillment Services End-to-end outsourced fulfillment for e-commerce businesses, covering receiving, inventory storage and management, order processing, pick-and-pack, kitting, custom packaging, returns processing, and same-day shipping from the Salt Lake City, Utah fulfillment center. Targeted at online retailers and multi-channel sellers that want to convert fixed warehouse costs into variable per-use fees while achieving 99.9%+ order accuracy.
• Warehouse Craft Warehouse Management System (WMS) Proprietary, in-house built Warehouse Management System branded as Warehouse Craft that can be licensed to clients independently of the 3PL service. Provides real-time inventory visibility, Excel data export, transparent line-by-line billing, FIFO and lot code tracking, integrations with major e-commerce platforms, and OAuth sign-in via Microsoft and LinkedIn. Available to clients who want to manage internal inventory alongside the fulfillment service, or as a standalone tool for businesses transitioning fulfillment in-house.

Quantifiable outcome

• 99.9%+ order accuracy rate — 10x more accurate than the 'Best in Class' industry standard
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• FedEx Fulfillment: FedEx's e-commerce fulfillment service bundling warehousing and last-mile delivery. Broad incumbent competing for the same e-commerce fulfillment spend.
• Fulfillment by Amazon (FBA): Amazon's 3PL service that competes broadly for e-commerce fulfillment volume, particularly among Shopify and multi-channel sellers. Represents the dominant scale competitor in the same addressable market.
• Shopify Fulfillment Network: Shopify's owned 3PL network built for Shopify-merchant fulfillment. Adjacent incumbent leveraging platform-level integration advantages against independent 3PLs like Imagine Supply Chain.
• GXO Logistics: Large contract logistics and e-commerce fulfillment provider operating warehouse networks globally. Serves as a scaled incumbent benchmark for the 3PL/e-commerce fulfillment category Imagine Supply Chain operates in.

Direct peers

• ShipBob: Technology-led 3PL fulfillment provider serving e-commerce SMBs and mid-market brands with multi-location warehouses, proprietary WMS/OMS, and integrations with Shopify, WooCommerce, and Amazon — directly comparable to Imagine Supply Chain's offering, but at significantly larger scale.
• ShipMonk: Multi-location 3PL fulfillment provider for e-commerce and omnichannel brands, with proprietary software and integrations across major shopping carts. Direct competitor in the SMB-to-mid-market e-commerce fulfillment niche.
• Quiet Logistics: Established e-commerce fulfillment 3PL serving apparel and lifestyle brands with proprietary OMS/WMS technology. Comparable in serving e-commerce brands with technology-augmented fulfillment services.
• Rakuten Super Logistics: National U.S. e-commerce fulfillment network (formerly Webgistix/ShopRunner fulfillment) serving SMB and mid-market merchants with multi-site warehouses and ecommerce platform integrations.
• Deliverr: Tech-enabled 3PL focused on fast, affordable fulfillment for e-commerce sellers with marketplace and DTC channel integrations. Comparable as a software-driven 3PL targeting similar customer segments.
• Red Stag Fulfillment: Specialized e-commerce 3PL with large, single-site fulfillment centers emphasizing accuracy and custom packaging/kitting. Directly comparable to Imagine Supply Chain in single-facility, accuracy-focused model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imagine-supply-chain

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Supply Chain