IMAGYM FITNESS SERVICES SL

What IMAGYM FITNESS SERVICES SL does

IMAGYM FITNESS SERVICES SL, operating under the brand imaGym24h, is a Spanish low-cost gym chain founded in 2013 and headquartered in Madrid. The company operates 12 owned-and-operated 24/7/365 gym locations across six Spanish regions (Aragón, Castilla y León, Cantabria, Andalucía, Castilla-La Mancha, and La Rioja) serving budget-conscious fitness consumers with weekly subscriptions starting at €2.99 and a four-tier plan architecture (STARTER, FLEX, PRO, ELITE) priced up to €7/week. Differentiated offerings include chain-wide access on higher tiers, directed group classes (Pilates, CrossGym, HIIT, Spinym, Boxym, Dancym, and others), personal coaching on FLEX, parking at select sites, and a "gimnasio de la gente normal" brand positioning aimed at value-oriented users.

The core technology stack is a digital membership platform that handles the entire customer lifecycle: OCR-based identity verification extracts data from DNI/NIE/Passport during sign-up, Stripe tokenizes payments, and a mobile app generates personal QR codes for automated access through QR gates. A 24-hour CCTV surveillance layer covers facilities given limited on-site staff. Operational management runs on Bookgy (Agendic, S.L.) for member data, scheduling, and access control. Customer-facing conversational AI is delivered via ElevenLabs agents accessible through Gruveo video calls, and internal process automation uses Anthropic Claude. Compliance posture is GDPR/RGPD-aligned with PCI DSS payments handled by Stripe.

The business model is a high-volume, low-ARPU, weekly-recurring subscription engine with ancillary onboarding fees (€9.99–€64.99), parking revenue (€0.05/minute), and store product discounts for higher tiers. Approximately 15,000 active members are distributed across locations with zero identified enterprise or B2B contracts. Distribution is exclusively direct and digital (website + native iOS/Android app + in-person onboarding + video-call sales), with marketing via SEO, blog content, social media, and local community events. The company is privately held with no disclosed external venture capital or private equity backing.

Name

IMAGYM FITNESS SERVICES SL

Legal name

IMAGYM FITNESS SERVICES SL

Website

https://imagym.es

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAGYM FITNESS SERVICES SL is a privately held Spanish low-cost gym chain operating 12 24/7 locations across six regions, serving budget-conscious consumers via weekly digital subscriptions (€2.99–€9.99/week) with OCR onboarding, QR access, and AI-augmented customer service.

Ownership category

akta.pro rank

Product category

Budget Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Low-cost gym membership
• 24-hour fitness center
• Group fitness classes
• Gym subscription services
• Personal training programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Weekly subscription plans (STARTER €2.99, FLEX €9.99, PRO €5, ELITE €7) with varying levels of access to gyms, classes, and perks. Payments processed via Stripe tokenized payment system.
2. Onboarding Fees: One-time onboarding service fees ranging from €9.99 to €64.99 depending on plan, covering membership activation, orientation, and initial assessment.
3. Parking Services: Parking fees at applicable locations at €0.05 per minute, with complimentary parking hours included in higher-tier plans.
4. Product Sales Discounts: Discounts on gym store products (5% for PRO, 10% for ELITE members) driving ancillary product revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IMAGYM FITNESS SERVICES SL operates a chain of 24-hour, 365-day low-cost gyms across Spain under the imaGym brand. It sells weekly and 4-weekly subscription memberships that grant access to a network of physical gym facilities, directed group fitness classes, personal coaching, and ancillary perks like parking and store discounts, with digital onboarding via OCR identity verification and QR-code access through a mobile app.

Product overview

imaGym is a Spanish 24-hour, 365-days-a-year low-cost gym chain operated by IMAGYM FITNESS SERVICES SL, founded in 2013 and headquartered in Madrid. The company operates a network of 12 gym locations across Spain (Aranda de Duero, Camargo, Huesca, Palencia, Puertollano, Ronda, Santander, TerueI, Torrelavega x2, Valladolid, Zaragoza) with expansion planned for Valladolid, Zaragoza-Lagasca, and Calahorra. Its core product is the 24-hour gym network supported by a digital membership platform accessible via web and a native mobile application (iOS/Android). The membership portfolio includes four plans: STARTER (€2.99/week), FLEX (€9.99/week), PRO (€23.96/4 weeks), and ELITE (€31.96/4 weeks), each with escalating access rights to gyms chain-wide, directed group classes, personal coaching, parking, and store discounts. Members access facilities via QR-code generated through the mobile app, with digital onboarding using OCR identity verification. The service offering is augmented by directed group fitness classes (Pilates, Powerym, Boxym, Stepym, CrossGym, Dancym, HIIT, Fightym, Spinym, Stretchym), structured training programs (hypertrophy, strength, toning, definition), personal coaching, AI-powered conversational agents for customer service (via ElevenLabs), internal process automation (via Anthropic), 24-hour video surveillance, and specialized flooring solutions (sofSURFACES). Gym access is also available via a Gruveo video-call customer service channel.

Differentiator

Problem solved

Functional benefit

Products and services

• imaGym 24-Hour Gym Network Chain of 24-hour, 365-days-per-year low-cost gyms across Spain offering flexible access, directed group classes, and digitalized onboarding via QR-code membership for individual fitness consumers.
• Directed Group Classes (Actividades Dirigidas)

Quantifiable outcome

• 11% revenue growth projected for 2026
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Bookgy (Agendic, S.L.)coreTechnology or IntegrationComprehensive management platform handling member registrations, class scheduling, QR access control, and member portal. Processes all membership data including identity verification results, facility usage, and class reservations. Located in Spain (EU).
• Stripe Payments Europe, Ltd.coreTechnology or IntegrationElectronic payment processing for membership fees, onboarding charges, and recurring subscriptions. Provides tokenized card data storage (PCI DSS compliant) and handles payment dispute resolution. Data processing occurs in Ireland (EU) and USA.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VivaGym: Spanish-headquartered low-cost gym chain offering membership-based fitness access with directed classes. Closest Spanish direct competitor with overlapping target customer and pricing tier approach.
• McFIT: European low-cost fitness pioneer with Spanish operations. Competes on the same 24/7 access + low subscription price combination targeting mass-market fitness consumers.
• Synergym: Spanish low-cost fitness chain offering multi-tier memberships and directed group classes. Overlaps directly with imaGym's STARTER/PRO/ELITE subscription structure and class-based programming.
• Fitness19: Spanish low-cost gym chain with multi-region presence. Direct competitor on subscription pricing and basic-to-mid-range fitness facilities for value-oriented consumers.
• Enjoy Wellness: Spanish fitness chain operating under low-to-mid subscription pricing with multiple locations. Comparable subscription model and value-oriented positioning in regional Spanish cities.
• AltaFit: Spanish low-cost gym franchise focused on regional Spanish markets with affordable monthly memberships. Comparable in price positioning and budget-conscious target customer.
• Basic-Fit: Europe's largest low-cost gym operator with significant Spanish presence. Competes directly on 24/7 access and price-led subscription, serving budget-conscious consumers with a similar multi-tier pricing model.

Broad incumbents

• Metropolitan Fitness: Spanish premium-to-mid-market gym chain. Adjacent competitor serving overlapping customers with broader amenity offerings, useful as a reference for ARPU ceiling in Spanish fitness.
• GO fit: Larger Spanish fitness operator with full-service, mid-to-upper market positioning and broader amenities (pools, group classes, wellness). Provides an adjacent competitive reference rather than head-to-head low-cost competition.

Emerging players

• Smart Fit: Latin American low-cost gym operator expanding internationally with a digital-first, subscription-led model. Comparable in digital onboarding and price discipline; primarily relevant as a strategic comparable for digital gym economics rather than direct Spanish competition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imagym24h
• LinkedInlinkedin.com/company/imagym-fitness-services-sl
• Xtwitter.com/imagym24h

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGYM FITNESS SERVICES SL