Immersive Experience Network

Name

Immersive Experience Network

Legal name

IE Network Ltd

Website

https://immersiveexperience.network

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Community Platform

NAICS

Information (51), Web Search Portals and All Other Information Services (51929), Amusement Parks and Arcades (7131)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG)

Keywords

• Immersive entertainment community
• Creator networking platform
• Experiential arts research
• Live event professionals
• Membership community organization

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Membership Subscriptions: Monthly and annual subscription plans providing access to the member's hub platform, collaborative community, exclusive huddle events, and content library. Includes discounts to shows and industry events.
2. Company Membership: Annual subscription for up to 5 team members with free tickets to huddle events and same discounts as individual members.
3. Industry Supporter Partnerships: Corporate sponsorship and partnership arrangements with companies in the immersive sector, enabling subsidization of event tickets and support for research projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Immersive Experience Network operates a membership community for creators and producers of immersive experiences in the UK, providing access to an online Member's Hub platform with AI-powered creator matching, in-person Huddle networking events, an annual Summit conference, and commercial research publications such as the Immersive Audiences Report 2024. Members gain access to a searchable directory, community content feeds, job postings, exclusive virtual and in-person events, and over 100 pieces of knowledge-sharing content spanning multiple immersive genres.

Product overview

Immersive Experience Network is a membership community for creators and producers of immersive experiences, offering a unified platform combining networking, knowledge sharing, and research. The core offerings include the Members Hub (with AI-powered creator matching), in-person Huddle Events, annual Summits, a Podcast, and the Immersive Genres Knowledge Base. The organization also publishes research reports like the Immersive Audiences Report 2024. Membership is available at individual (monthly/annual) and company tiers, with the network serving creators across the subsidised arts sector through to commercial themed attraction operators and brand agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• IEN Member's Hub A members-only online platform providing access to networking tools, community feeds, AI-powered creator matching, job listings, exclusive huddle events, and over 100 pieces of knowledge-sharing content from Summits and Events. Accessed via monthly (£24), annual (£264), or company (£599) memberships.
• Huddle Events In-person networking and social events for creators of live immersive and interactive experiences, ranging from theatre to escape rooms, held across the UK. Includes both free events for company members and paid options.
• IEN Summit Annual conference bringing together creators and producers of immersive work for knowledge-sharing talks and networking. The 2024 summit sold out with nearly 700 attendees.

Quantifiable outcome

• Nearly 700 attendees at Summit 24, doubling in size from previous event
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, founding and industry.

• World Experience Organisation (WXO)coreStrategic or Co-development Partner · 1 April 2026IEN partnered with WXO for London Experience Week in April 2026, bringing together the international experience industry for talks, networking, and sampling UK projects. IEN hosted its in-person huddle as part of the event, which included over 40 countries and 1250 global WXO members.
• SavantacoreStrategic or Co-development PartnerMarket research partner that conducted the 2024 Immersive Audiences Report survey of 2,000 people who had attended an immersive experience. Partnership enabled comprehensive audience research for the UK immersive sector.
• EntouragefoundingGTM or Marketing PartnerProduction and project management consultancy specializing in delivering large scale ambitious projects. Founding industry supporter and partner for Secret Cinema from 2016-2020.
• FeverindustryGTM or Marketing PartnerWorld's leading tech platform for discovering culture and live entertainment, inspiring over 300 million people in 40+ countries. Democratizes access to culture and live entertainment experiences.
• Illusion Design & ConstructindustryGTM or Marketing PartnerIndustry leading scenic construction and fabrication company producing scenery across all sectors of the entertainment industry with workshops supporting designers and creative teams worldwide.
• Mance CommunicationsindustryGTM or Marketing PartnerSpecialist in immersive and experiential-led venues and events, providing brand consultancy, business development, and incubation for the sector.
• Little Lion EntertainmentindustryGTM or Marketing PartnerCreators of award-winning Crystal Maze Experiences in UK and Middle East (2 million+ guests), Tomb Raider: The LIVE Experience, and Chaos Karts attractions.
• White LightindustryGTM or Marketing PartnerTechnical solutions specialist for theatre, corporate events, broadcast, live music, themed attractions, and XR. Creator of multi award-winning SmartStage.
• d&b audiotechnikindustryGTM or Marketing PartnerLeading professional audio technology and solutions company for sound reinforcement in installed and mobile applications, with headquarters in Germany and 600+ employees globally.
• Vista InsuranceindustryGTM or Marketing PartnerInsurance specialist for creative industries with over two decades of experience dealing with the sector's unique exposures and risk profiles.
• DeterministicindustryTechnology or IntegrationFully integrated show control software and services for immersive events, from R&D and software development to installation and commissioning.
• ImmersifindustryGTM or Marketing PartnerBusiness support for immersive industry creatives, offering mentoring and specialist accountancy to help earn more and build sustainable businesses.
• VoxelindustryGTM or Marketing PartnerDynamic studio creating standout immersive experiences for events and attractions, from escape rooms to experiential spaces.
• LureoindustryTechnology or IntegrationNo-code platform for creating immersive, location-based augmented reality experiences without coding, empowering storytellers, filmmakers, educators, and heritage sites.
• Clockwork DogfoundingGTM or Marketing PartnerFounding industry supporter whose support in the developmental stages enabled IEN's current work. Creates interactive and immersive experiences.
• Scene2foundingGTM or Marketing PartnerFounding industry supporter whose early backing enabled IEN's development.
• Unlocked VisionfoundingGTM or Marketing PartnerFounding industry supporter whose early support was instrumental to IEN's establishment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fever: Tech platform for discovering live experiences reaching 300M+ users across 40+ countries. Listed as an IEN industry supporter partner; overlaps in immersive-experience distribution, audience development, and sector data, but at a much larger B2C scale.
• Meow Wolf: US-based immersive art experience operator producing large-scale permanent installations. Comparable as a high-profile immersive operator influencing the sector IEN represents; significantly larger scale but overlapping creator/supplier ecosystem.
• teamLab: International digital art collective producing large-scale immersive installations. Comparable as a globally influential immersive experience creator whose work IEN's members reference and emulate, though much larger scale and Asia-focused.

Emerging players

• Bompas & Parr: UK experiential art and immersive design studio producing culinary, architectural, and multi-sensory experiences. A member of the immersive creator community IEN serves and an active collaborator (referenced via YonderBeyond/Sheena Patel's network).
• Secret Cinema: Large-scale immersive cinema production company with strong UK presence and a roster of immersive producers. Comparable as a member-organisation customer (one of IEN's founders led production for Secret Cinema 2016-2020) and a leading voice in the immersive space IEN organises.
• Punchdrunk: Pioneer of immersive theatre (Sleep No More) and a flagship UK-based immersive production company. Operates in the same immersive-creator ecosystem IEN serves and influences IEN's membership base, though it is an operator rather than a community/membership platform.
• Voxel: UK studio creating immersive experiences from escape rooms to experiential spaces. Listed as an IEN industry supporter partner and a representative member of the immersive-creator base IEN organises.
• Little Lion Entertainment: UK immersive attraction operator behind Crystal Maze Experiences (2M+ guests), Tomb Raider: The LIVE Experience, and Chaos Karts. Listed as an IEN founding/industry supporter and operates within IEN's primary themed-attraction segment.

Others

• Arts Council England: Public body funding and policy for arts and culture in England, including immersive arts programmes. Comparable as a sector body that shapes funding, policy, and visibility for IEN's arts-sector members, but operates as a government distributor rather than a community platform.

Direct peers

• World Experience Organisation (WXO): A global community and content network for experience designers, creators, and operators. Highly comparable to IEN as it operates a membership network, publishes content, runs events, and serves overlapping audience of immersive/experience professionals — IEN's 2026 London Experience Week partner and closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ImmersiveExperienceNetwork
• Facebookfacebook.com/immersiveexperiencenetwork
• LinkedInlinkedin.com/company/immersive-experience-network
• Instagraminstagram.com/immersiveexperiencenet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immersive Experience Network