Imob - Inteligência Imobiliária

What Imob - Inteligência Imobiliária does

Imob - Inteligência Imobiliária, commercially branded as ImobiBrasil, is a Brazilian SaaS provider founded in 2009 that delivers a browser-based platform combining a real estate website builder with an integrated CRM, targeted at real-estate brokerages and independent agents across Brazil. The company reports supporting more than 19,000 brokers, with 7,000+ websites created on the platform, 67,000+ properties transacted in the trailing year, and 183+ daily sales attributed to platform usage — figures that, in absence of audited reporting, are self-claimed marketing metrics. Headquarters is in Presidente Prudente, São Paulo, with publicly listed regional sales or support contacts spanning 12+ Brazilian cities; no native mobile app, third-party SDK, public API, or MCP/agent interface is disclosed.

The product is delivered as a multi-tenant web application that bundles site hosting and publishing, a CRM/lead-management workflow, integration with WhatsApp for conversational handling, Facebook Pixel for paid attribution, and document/contract generation. Its defining technical asset is native synchronization with Brazil's four dominant property marketplaces — ZapImóveis, VivaReal, OLX, and ImóvelWeb — allowing customers to publish and update listings through a single XML-based feed. The company monetizes entirely through pre-paid monthly subscriptions organized into four tiers (Simples, Essencial, Impulso, Expansão) priced from R$74.99 to R$249.99/month, with no contract term, no cancellation fees, and a 7-day free trial — a self-service, product-led go-to-market motion. With only 15 disclosed employees, the operating model is exceptionally capital-efficient relative to the customer scale claimed, and the company has not disclosed any outside funding, acquisitions, leadership roster, or AI/ML capabilities in the public materials reviewed.

Name

Imob - Inteligência Imobiliária

Legal name

Imob - Inteligência Imobiliária

Website

https://imobssa.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ImobiBrasil is a Brazilian SaaS company, founded in 2009 and headquartered in Presidente Prudente, SP, that delivers a web-based website builder and CRM platform for real-estate brokerages and independent agents, with native listing syndication to the country's major property portals.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Real estate CRM
• Real estate websites
• Property management software
• Lead management platform
• Portal integration software

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription-based revenue model with three pricing tiers (Essencial, Impulso, Expansão) based on property capacity, photo limits, email accounts, extra sites, and user seats. Annual billing offers up to 10% discount. Pre-paid model with no contract, no minimum tenure, no cancellation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ImobiBrasil is a unified SaaS platform combining a responsive website builder and CRM specifically designed for Brazilian real estate agencies and independent agents. It enables property listing management, automated syndication to major Brazilian real estate portals (ZapImóveis, VivaReal, OLX, ImóvelWeb), sales funnel tracking, lead capture and management with WhatsApp integration, document management, and contract generation.

Product overview

ImobiBrasil offers a unified platform combining website building and CRM functionality specifically designed for Brazilian real estate agencies and agents. The core product consists of the ImobiBrasil Site + CRM system, which includes modules for property listing management, sales funnel tracking (CRM Negócios), client lifecycle management, document handling (Gerenciador de Documentos), and contract generation (Gerador de Contratos). The platform is available through four pricing tiers—Plano Simples (up to 30 listings), Plano Essencial (up to 350 listings), Plano Impulso (up to 1,000 listings), and Plano Expansão (up to 3,000 listings)—all including CRM, portal integrations, WhatsApp lead features, and search profile capabilities. Users can create additional catalogs (sites extras) and hotsites as part of higher-tier plans.

Differentiator

Problem solved

Functional benefit

Products and services

• ImobiBrasil (Site + CRM) A unified website builder and CRM platform for real estate agencies and agents in Brazil, enabling property listings management, lead capture, sales funnel tracking, and client relationship management with WhatsApp integration and portal syndication.

Quantifiable outcome

• 67,000+ properties sold in one year using the platform
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ZapImóveiscoreTechnology or IntegrationIntegration partner allowing users to automatically publish and sync property listings to ZapImóveis portal. Users manage listings from ImobiBrasil dashboard without manual re-entry.
• VivaRealcoreTechnology or IntegrationIntegration partner enabling automatic property syndication to VivaReal portal. Seamless publishing workflow from ImobiBrasil to VivaReal listings.
• OLXcoreTechnology or IntegrationIntegration partner for property listings distribution to OLX classifieds platform. Automatic sync of real estate inventory.
• ImóvelWebcoreTechnology or IntegrationIntegration partner for automated property listing distribution to ImóvelWeb portal. Users can manage and highlight properties directly from ImobiBrasil.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• VivaReal: Major Brazilian real estate portal and ImobiBrasil integration partner, part of the OLX Group ecosystem. Functions as a broker-facing listing destination with growing tooling features for real estate professionals.
• ImóvelWeb: Latin American real estate portal with significant Brazilian presence and an ImobiBrasil integration partner. Comparable as a regional broker-facing destination in the same syndication ecosystem.
• ZAP Imóveis: One of Brazil's largest real estate portals and a direct integration partner of ImobiBrasil. Comparable as a regional broker-facing platform, though it operates primarily as a listing destination rather than a CRM/website SaaS.

Emerging players

• Housi: Brazilian proptech offering property management and rental technology. Comparable as a Brazilian real estate vertical software player expanding the technology stack available to landlords, brokers, and operators.
• QuintoAndar: Brazilian proptech platform with broker enablement tools layered on top of its rental marketplace. Adjacent to ImobiBrasil because it sells workflow technology to the same broker audience, though its core model is rental marketplace rather than CRM/SaaS.
• Loft: Brazilian real estate technology company offering brokerage-grade tools alongside its transactional marketplace. Targets Brazilian real estate professionals with technology, making it a comparable emerging proptech player for broker workflow software.

Broad incumbents

• HubSpot: Global CRM and marketing automation incumbent whose free and low-cost CRM tiers increasingly compete for the same small business real estate customer base that ImobiBrasil targets. Broad incumbent with overlapping CRM capabilities.
• Wix: Global website builder platform that competes for the 'real estate website' portion of ImobiBrasil's bundled offering, particularly among cost-sensitive individual agents who only need a marketing site without the CRM.
• Salesforce: Global CRM incumbent whose AppExchange real estate vertical solutions and broader CRM capability represent a competitive floor for any SaaS selling CRM functionality to SMBs, including Brazilian real estate agencies.

Direct peers

• Jetimob: Brazilian vertical SaaS platform offering CRM, website builder, and lead management tools specifically for real estate agencies and brokers. Most direct functional competitor to ImobiBrasil in the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imob---intelig%C3%AAncia-imobili%C3%A1ria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imob - Inteligência Imobiliária