株式会社ミラタップ miratap inc.
Miratap is a Japanese publicly-listed residential housing equipment manufacturer and e-commerce retailer selling compact minimalist kitchens, washbasins, bathtubs, and architectural materials directly to consumers, developers, and contractors via a transparent one-price model.
- Company typePublic
- Founded1979
- HeadquartersOsaka (大阪), Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 株式会社ミラタップ miratap inc. does
株式会社ミラタップ (miratap inc.), formerly 株式会社サンワカンパニー (sanwacompany), is a Japanese publicly-listed residential housing equipment and architectural materials company founded in 1979 in Osaka. The company designs, manufactures, and sells compact minimalist kitchens (Grad45, Witt series), washbasins and vanities, bathtubs, tiles, doors, mirrors, and storage systems, alongside curated imported architectural materials. Its self-developed product lines are characterized by space-efficient designs suited to Japan's dense urban housing and a transparent one-price (ワンプライス) direct-sales model that eliminates intermediary distributors—a structural break from the traditional opaque Japanese building materials distribution chain.
The company operates a hybrid distribution model combining an owned e-commerce platform (miratap.co.jp/shop), six staffed showrooms across major Japanese cities (Tokyo, Osaka, Sendai, Nagoya, Kyoto, Fukuoka), two unmanned smart showrooms with avatar customer service (Yokohama, Sapporo), and international showrooms in Jakarta (2023) and Hong Kong (2026), plus a US subsidiary (sanwacompany USA, 2022). The ASOLIE voluntary chain (47 member contractors, 39 certified properties as of September 2025) and the SUVACO matching platform (acquired 2024) extend the model into a design-code-driven construction ecosystem. B2B direct sales target real estate developers (Buena Vista, 420 units across 12 properties), while B2C reaches individual homeowners through online and showroom channels. The company has received 16 consecutive Good Design Awards (through 2025), multiple iF Design Awards, and a Salone del Mobile.Milano Award (2018, first Japanese winner). FY2022 revenue reached 13.2 billion yen (~$88M USD) with 21.5% YoY growth and operating profit of 955 million yen; a 9-year medium-term plan targets either 100 billion yen in sales or 10 billion yen operating profit by 2027.
株式会社ミラタップ miratap inc. firmographics
Firmographics- Name
- 株式会社ミラタップ miratap inc.
- Legal name
- 株式会社ミラタップ
- Website
- https://info.miratap.co.jp
- Company type
- Public
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miratap is a Japanese publicly-listed residential housing equipment manufacturer and e-commerce retailer selling compact minimalist kitchens, washbasins, bathtubs, and architectural materials directly to consumers, developers, and contractors via a transparent one-price model.
- Ownership category
- akta.pro rank
株式会社ミラタップ miratap inc. industry classification
Industry- Product category
- Kitchen and Bath Equipment
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where 株式会社ミラタップ miratap inc. is headquartered
LocationHeadquarters
- HQ city
- Osaka (大阪)
- HQ country
- Japan
- HQ region
- Asia
Offices12 records
Markets served
株式会社ミラタップ miratap inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2C E-commerce and Online Store Sales: Direct-to-consumer sales through company's own online store (miratap.co.jp/shop) featuring kitchen, bathroom, tiles, building materials; no intermediary markup ensures consistent one-price model
- Showroom and Physical Retail Sales: Sales through company-operated showrooms (Tokyo, Osaka, Sendai, Nagoya, Kyoto, Fukuoka) and smart unmanned showrooms (Yokohama, Sapporo) where customers experience products before purchasing
- B2B Direct Sales to Construction Companies and Developers: Direct sales to real estate developers, rental property owners, and construction firms without intermediary distributors; model house and project-based sales
- ASOLIE Voluntary Chain Network: Voluntary chain for residential design (住宅デザインのボランタリーチェーン ASOLIE);加盟 施工店 network expanding to 47 member companies; revenue from membership/network fees and product supply
- SUVACO Matching Platform: Platform connecting customers seeking ideal home building with experts in custom housing, renovation, and reform; transferred from CandyL group in 2024
- Classco Modular Building Sales: Sale of modular buildings (重量鉄骨造のモジュラー建築 'Classco') in unit form; customizable container-sized building units for various applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer retail pricing for kitchen, bathroom, tiles, and building materials |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels7 records
株式会社ミラタップ miratap inc. product offering
Product offeringCore offering
miratap designs, manufactures (through partner factories) and directly sells Japanese minimalist residential equipment — compact system kitchens (Grad45, Witt), washbasins and vanities, bathtubs, doors, LED mirrors, wall storage, exterior posts and architectural materials (tiles, natural stone, glass, bricks) — to consumers and construction professionals via owned e-commerce, staffed showrooms and AI-augmented smart showrooms under a transparent one-price model. Complementary offerings include the Classco modular building system and the ASOLIE voluntary chain and SUVACO matching platform.
Product overview
株式会社ミラタップ miratap inc. is a Japanese e-commerce and manufacturing company specializing in residential housing equipment and architectural materials. The product portfolio centers on self-developed Japanese-made compact system kitchens, washbasins, bathtubs, tiles, doors, mirrors, and storage systems — all positioned around minimalist design and one-price transparent pricing. The offering spans individual product lines (Grad45 and Witt kitchen systems, borde and fine washbasins, o-free and gruppo 8 bathtubs, tile and stone collections, quadro slim doors and fittings) alongside the modUlar building Clasco brand, the ASOLIE voluntary housing design chain, the SUVACO matching platform, and staffed and smart (unattended avatar-staffed) showroom formats. Imported architectural materials are curated and resold alongside self-developed products. The company operates an online store, six staffed showrooms across Japan, two unmanned smart showrooms, and international showrooms in Indonesia and Hong Kong.
Differentiator
Problem solved
Functional benefit
Brands
- ASOLIE（アソリエ）: 住宅デザインのボランタリーチェーン。建築家の設計ノウハウを共有し、デザイン性の高い住宅をどのسسة社でも建築できるネットワーク。
- SUVACO（スバコ）
- ミラタップデザインアワード
- miratap Art Award / Art in The House
- Coziコンシェルジュ
Quantifiable outcome
- FY2022 revenue of 13.2 billion yen with 21.5% YoY growth, operating profit 3.7x vs prior year, driven by system investment and human resources during structural reform period
- +1 more outcomes
Companies that use 株式会社ミラタップ miratap inc.
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
株式会社ミラタップ miratap inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
株式会社ミラタップ miratap inc. partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Go Fame Company Limited (香港)corePartnership with Hong Kong residential renovation company to open Miratap's first showroom in Hong Kong (July 2026); Go Fame Company serves as local partner providing market knowledge and renovation expertise for the Hong Kong market
- Karimoku New Standard (カリモクニュースタンダード)coreCollaboration for Milan Design Week 2019; co-developed compact kitchen 'CH 01' combining Miratap's kitchen manufacturing expertise with Karimoku New Standard's wood processing capabilities; designed by Christian Haas
- Kicco Bestetti (キッコ・ベステッティ)coreArchitect and art director for Milan Design Week exhibitions; designed exhibition spaces for 2017 (FuoriSalone) and 2018 (EuroCucina) Milan exhibitions under 'Japanese Modern Vintage' and 'The Impact of Compact' themes
- Davide Groppi (ダヴィデ・グロッピ)coreItalian lighting designer and brand; collaborated on lighting design for all Milan Design Week exhibitions since 2017; exclusive lighting designs for Miratap showroom spaces; award-winning designer (Compasso d'Oro)
- Alessandro Mendini (アレッサンドロ・メンディーニ)coreLegendary Italian designer; designed AM 01 compact kitchen for EuroCucina 2018; nominated for EDIDA Japan; Mendini passed away in 2019
- Elisa Ossino (エリサ・オッシノ)coreItalian interior designer; designed EO 01 compact kitchen for EuroCucina 2018; also provided styling direction for SC 01 kitchen; won ArchiProducts Design Award 2018 for EO 01
- Bestetti AssociaticoreArchitecture firm led by Kicco Bestetti; designed QB 01 compact kitchen for EuroCucina 2018; space design for Milan exhibitions 2017-2018
- Kaikado (開化堂)minorKyoto traditional craft brand (metalware); participated in styling collaboration at FuoriSalone 2017 'Japanese Modern Vintage' exhibition; represents Miratap's blend of Japanese craft and modern design
- Kohchosai Kosuga (公長齋小菅)minorKyoto traditional craft brand (bamboo crafts); participated in styling collaboration at FuoriSalone 2017 exhibition; Kyoto craft meets modern design philosophy
- Nakagawa Mokkougei (中川木工芸 比良工房)minorKyoto wood craft workshop; participated in styling collaboration at FuoriSalone 2017 exhibition; traditional Japanese craftsmanship in Miratap exhibition spaces
- Simone Piva (代理代理商)coreEuropean sales agent for Miratap; showroom venue for Milan Design Week 2019 FuoriSalone exhibition in Tortona district; key partner for European market distribution
- SUPPOSE DESIGN OFFICE (スタジオアンビルト)coreHiroshima/Tokyo-based architecture firm led by Taniji Yonehara and Ai Yoshida; designed SC 01 compact kitchen for EuroCucina 2020; provided special lecture at Tokyo Showroom (February 2020)
- Wellbee Minoh HDCBOX (ウェルビーみのお HDCBOX)minorLifestyle proposal-type showroom in Minoh City where AI employee '美楽 ニーナ' works as customer service staff since April 4, 2026; first deployment location for AI employee
- Kobe Storks (神戸ストークス)coreProfessional B.League basketball team based in Kobe, Hyogo; Miratap is co-owner since 2019; naming rights matches (miratap matchdays); presence at new GLION ARENA KOBE; direct co-ownership creates deep brand integration
- Vissel Kobe (ヴィッセル神戸)coreProfessional J.League football club; official partner since February 2025; joint activities including soccer clinic at miratap Park Ashiya (August 2025); leverages sports marketing to reach broader consumer audience
- FC今治 (FC Imabari)coreProfessional football club based in Imabari, Ehime; partner since 2019; achieved J2 promotion; first naming rights match (miratap match day) held March 2025; company has naming rights to 'Sanwacompany Food Court' at Dream Stadium
- Kinoshita Group Japan Open (木下グループジャパンオープン)minorJapan's premier international tennis tournament (JTA tournament); Miratap served as gold sponsor (September-October 2024, Tokyo Ariake); exhibited products at tournament booth; supported both men's and women's events
- 星空电影节 (Starry Sky Movie Festival in Ashiya)minor19th annual outdoor film festival at Ashiya City General Park (芦屋市総合公園); Miratap Park Ashiya naming rights holder; booth exhibition at festival (August 2025); distributed 1,000 original folding fans
- Cowcamo (カウカモ)minorRenovation housing marketplace platform; co-hosted '写ルンです' photo exhibition at Tokyo Showroom (July 2017); drives awareness among home renovation consumers
- ArchiproductsminorMajor European interior design e-commerce platform; Miratap products listed and sold since April 2017; first European e-commerce sales channel; facilitated European sales after Milan exhibitions
- 株式会社ベストブライト (Best Bright Co., Ltd.)coreWholly-owned subsidiary since May 2022; main business is building and custom home construction; first M&A transaction for company; group company expanding design-build capabilities
- Burn Repair (バーンリペア) / Candiru GroupminorPartnership with Burn Repair (CandyL group subsidiary) announced during FY2022 for new seed-planting initiative in support of growth acceleration period goals
Scale indicators12 records
Recent moves7 records
Expansion highlights12 records
株式会社ミラタップ miratap inc. competitors and assessment
Company assessmentBroad incumbents
- TOTO: Japan's leading bathroom and kitchen fixture brand with strong global presence; overlaps with Miratap's bath and washbasin categories and competes on design leadership and brand prestige.
- IKEA: Global compact-design home furnishings retailer with direct-to-consumer pricing model; comparable to Miratap's one-price transparent pricing philosophy and showroom-led retail experience, though at vastly larger scale and broader category mix.
- LIXIL: Japan's largest home equipment manufacturer covering kitchens, bathrooms, tiles, and building materials; competes with Miratap across virtually every product category but offers broader portfolio and deeper distribution.
Direct peers
- Cleanup Corporation: Japanese kitchen specialist with a strong focus on system kitchens and stainless-steel cabinetry; directly competes with Miratap's Grad45 and Witt compact kitchen lines in Japan's residential market.
- Scavolini: Italian modular kitchen manufacturer with strong design DNA and international showroom network; comparable to Miratap on compact modular kitchens and design-led retail strategy.
- Boffi: Italian premium kitchen and bath brand known for minimalist design and architect collaborations; highly comparable to Miratap's design-forward positioning and Milan Design Week presence, though serving a premium global niche.
- Karimoku (Karimoku New Standard): Japan-based premium wood furniture brand; partnered with Miratap on the CH 01 compact kitchen, making it a natural design-collaboration peer with overlapping minimalist Japanese design DNA.
- Takara Standard: Japan-based kitchen and bathroom manufacturer using enamel steel cabinetry; competes head-to-head with Miratap in compact urban housing kitchens and bath products.
Others
- HouseDo ( housedo ) / Hirayama: Japanese renovation and real estate platform serving homeowners seeking design-forward remodeling; overlaps with Miratap's B2C homeowner segment and the SUVACO matching platform's value proposition.
- Panasonic Homes: Japan's major home builder and integrated housing equipment provider; while not a direct kitchen-equipment peer, it bundles kitchen/bath offerings into full home packages, competing for the same B2B developer customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
株式会社ミラタップ miratap inc. social profiles
Digital presence株式会社ミラタップ miratap inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社ミラタップ miratap inc. leadership team
Management profileNumber of profiles
Profiles2 records
株式会社ミラタップ miratap inc. subsidiaries and ownership
Company hierarchySubsidiaries5 records
株式会社ミラタップ miratap inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社ミラタップ miratap inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社ミラタップ miratap inc.
What does 株式会社ミラタップ miratap inc. do?
miratap designs, manufactures (through partner factories) and directly sells Japanese minimalist residential equipment — compact system kitchens (Grad45, Witt), washbasins and vanities, bathtubs, doors, LED mirrors, wall storage, exterior posts and architectural materials (tiles, natural stone, glass, bricks) — to consumers and construction professionals via owned e-commerce, staffed showrooms and AI-augmented smart showrooms under a transparent one-price model. Complementary offerings include the Classco modular building system and the ASOLIE voluntary chain and SUVACO matching platform.
Is 株式会社ミラタップ miratap inc. a public or private company?
株式会社ミラタップ miratap inc. is a public company. It is classified as public and is currently operating.
When was 株式会社ミラタップ miratap inc. founded?
株式会社ミラタップ miratap inc. was founded in 1979. It employs 1 to 10 people.
Where is 株式会社ミラタップ miratap inc. based?
株式会社ミラタップ miratap inc. is headquartered in Osaka (大阪), Japan, in the Asia region.
How does 株式会社ミラタップ miratap inc. make money?
Six revenue lines are on record. B2C E-commerce and Online Store Sales are the primary driver. The others are showroom and Physical Retail Sales, B2B Direct Sales to Construction Companies and Developers, ASOLIE Voluntary Chain Network, SUVACO Matching Platform and classco Modular Building Sales.
Who are 株式会社ミラタップ miratap inc.'s main competitors?
Broad incumbents on record are TOTO, IKEA and LIXIL. Direct peers are Cleanup Corporation, Scavolini, Boffi, Karimoku (Karimoku New Standard) and Takara Standard. Others are HouseDo ( housedo ) / Hirayama and Panasonic Homes.
Does 株式会社ミラタップ miratap inc. have an API?
No public API is recorded for 株式会社ミラタップ miratap inc..
What industry is 株式会社ミラタップ miratap inc. in?
株式会社ミラタップ miratap inc.'s product category is Kitchen and Bath Equipment. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 449 and its SIC code is 2590.