Informer.rs
Informer.rs is a Belgrade-based Serbian independent daily news portal operated by Insajder Tim D.O.O., serving the general Serbian public with politics, society, sports, and entertainment coverage via web, iOS/Android apps, a sports sub-brand (Sportinjo), live TV, and a print edition.
- Company typePrivate
- Founded-
- HeadquartersBeograd
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Informer.rs does
Informer.rs is a Serbian-language digital news portal operated by Insajder Tim D.O.O. Beograd-Stari Grad, a private limited liability company headquartered at Bulevar Peka Dapčevića 17 in the Voždovac municipality of Belgrade, Serbia. The company describes itself as "Nezavisne Dnevne Novine" (Independent Daily Newspaper) and publishes continuously across verticals including politics, society, chronicle, regional news, entertainment ("Džet set"), lifestyle ("Magazin"), and international coverage. The core product is the informer.rs web portal, supplemented by native iOS and Android mobile applications, a dedicated sports sub-portal (Sportinjo) covering football, basketball, tennis, and other sports, an embedded live TV stream, live traffic cameras (Informer Kamere), weekly weather forecasts, and a daily currency exchange rate listing. The company also maintains a printed daily newspaper edition under the "Štampano izdanje" brand.
The technology stack is a standard CMS architecture with video streaming and mobile application layers; no proprietary AI, machine-learning, or API platform components are referenced. Distribution is multi-channel: the owned website, Apple App Store and Google Play mobile apps, Google News syndication, RSS feeds, and social profiles for the Sportinjo sub-brand. The business model is freemium with primary revenue from advertising against free digital content, supplemented by physical print subscriptions whose pricing is not publicly disclosed. The customer base is a horizontal mass-market segment — the general Serbian public and Serbian-speaking audiences in the Balkans — with no enterprise customers, named B2B logos, or pricing tiers beyond the unpriced print edition. The company has 10 employees, no disclosed funding rounds, no disclosed management team, and no public listing.
Informer.rs firmographics
Firmographics- Name
- Informer.rs
- Legal name
- Insajder Tim D.O.O. Beograd-Stari Grad
- Website
- https://informer.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Informer.rs is a Belgrade-based Serbian independent daily news portal operated by Insajder Tim D.O.O., serving the general Serbian public with politics, society, sports, and entertainment coverage via web, iOS/Android apps, a sports sub-brand (Sportinjo), live TV, and a print edition.
- Ownership category
- akta.pro rank
Informer.rs industry classification
Industry- Product category
- Online News and Digital Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Syndication & RSS/Feed Publishing Platforms (MPACAIAF)
- akta.pro secondary industries
- RSS/Feed Readers & Subscription Aggregators (MPACAKAD), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where Informer.rs is headquartered
LocationHeadquarters
- HQ city
- Beograd
Offices1 record
Markets served
Informer.rs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Digital content access (free tier) |
| Subscription | Monthly | Printed newspaper edition |
Distribution channels7 records
Marketing channels6 records
Informer.rs product offering
Product offeringCore offering
Informer.rs is a Serbian independent daily online newspaper publishing news, sports, entertainment, and lifestyle content through a main web portal, dedicated mobile applications for iOS and Android, a live TV streaming service, and the Sportinjo sports sub-portal. The platform also operates a printed daily newspaper edition and offers integrated utilities such as live traffic cameras, weather forecasts, and currency exchange rate listings for Serbian readers.
Product overview
Informer.rs is a Serbian independent daily newspaper operating primarily as a web news portal, offering news across multiple categories including politics, society, chronicle, sports, entertainment, and lifestyle. The product architecture consists of the main Informer.rs web portal as the core platform, supplemented by dedicated mobile applications for iOS and Android, a live streaming TV service (Informer TV), and a specialized sports sub-portal (Sportinjo.rs). Additional features include live traffic camera feeds, weather forecasting, currency exchange rates, and a printed edition archive service. The company also publishes content through Google News integration.
Differentiator
Problem solved
Functional benefit
Brands
- Sportinjo: Sports portal operated by Informer covering football, basketball, tennis, and other sports
Products and services
- Informer.rs Main News Portal Serbian independent daily online newspaper providing news coverage across politics, society, chronicle, entertainment, science, and regional topics with text articles and multimedia content for Serbian-speaking readers.
- Informer Mobile App (iOS) Official iOS mobile application for accessing Informer news content, available on the Apple App Store for iPhone and iPad users.
- Informer Mobile App (Android) Official Android mobile application for accessing Informer news content, available on Google Play for smartphone and tablet users.
- Sportinjo.rs Sports Portal Dedicated sports news sub-portal covering football (including Crvena Zvezda, Partizan, and the Serbian national team), basketball, tennis, volleyball, handball, water polo, athletics, auto-moto, and MMA, operated as a specialized sub-site of Informer.rs.
- Printed Daily Newspaper (Stampano izdanje) Daily printed edition of the Informer newspaper (Stampano izdanje) distributed via physical print subscriptions to Serbian readers, with a digital archive accessible online.
- Informer Live TV Streaming Live television streaming service integrated into the Informer platform, enabling viewers to watch continuous Informer news and talk programming in real time from the portal.
Companies that use Informer.rs
Customer profileSegments1 record
Ideal customer profiles1 record
Informer.rs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Informer.rs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Apple (App Store)coreInformer.rs maintains native iOS application distribution through Apple's App Store, enabling Serbian iOS users to access news content through dedicated mobile application
- Google (Google Play)coreInformer.rs distributes Android mobile application through Google Play Store, providing Android users with native app access to news content and notifications
- Google NewscoreInformer.rs content is syndicated through Google News platform, expanding reach to users who discover news through Google's news aggregation service
Recent moves6 records
Expansion highlights3 records
Informer.rs competitors and assessment
Company assessmentRegional players
- 24sata.hr: Major Croatian news portal with general news, entertainment, and lifestyle coverage. Operates the same digital news portal model as Informer.rs but in the Croatian market rather than Serbian.
- IndeksOnline (Index.hr): Leading Croatian news portal covering general news, politics, and entertainment. Comparable in product (digital news portal) and editorial positioning but serves a different national market in the Balkans.
Direct peers
- Mondo.rs: Serbian news and entertainment portal covering politics, society, sports, and tech. Direct competitor in the Serbian digital news space with comparable multi-platform distribution.
- Nova.rs: Serbian news portal owned by United Media, covering politics, society, and lifestyle. Competes with Informer.rs for Serbian digital news readership and digital advertising inventory.
- Espreso.rs: Serbian news and entertainment portal covering politics, society, showbiz, and sports. Targets the same mass-market Serbian audience as Informer.rs with similar tabloid-leaning content mix.
- Alo.rs: Serbian tabloid news portal with celebrity, entertainment, and political coverage. Closely comparable in editorial style (tabloid/celebrity-heavy) and target demographic to Informer.rs.
- Blic.rs: One of Serbia's largest news portals, owned by Ringier. Directly competes with Informer.rs for general Serbian news audiences across politics, society, sports, and entertainment on web and mobile.
- Telegraf.rs: Serbian general news portal covering politics, society, entertainment, and sports. Operates a similar multi-vertical digital news model with strong social media presence targeting Serbian audiences.
- Kurir.rs: Major Serbian tabloid news portal with overlapping tabloid editorial positioning (celebrity, reality TV, sensationalist politics). Competes directly with Informer.rs for the same mass-market Serbian audience and advertising dollar.
- Republika.rs: Serbian news portal with general news, politics, and entertainment coverage. Competes in the same Serbian digital news market with a comparable multi-vertical content strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Informer.rs social profiles
Digital presenceInformer.rs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informer.rs leadership team
Management profileNumber of profiles
Informer.rs subsidiaries and ownership
Company hierarchySubsidiaries1 record
Informer.rs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informer.rs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informer.rs
What does Informer.rs do?
Informer.rs is a Serbian independent daily online newspaper publishing news, sports, entertainment, and lifestyle content through a main web portal, dedicated mobile applications for iOS and Android, a live TV streaming service, and the Sportinjo sports sub-portal. The platform also operates a printed daily newspaper edition and offers integrated utilities such as live traffic cameras, weather forecasts, and currency exchange rate listings for Serbian readers.
Is Informer.rs a public or private company?
Informer.rs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Informer.rs founded?
Informer.rs was founded in -1. It employs 1 to 10 people.
Where is Informer.rs based?
Informer.rs is headquartered in Beograd.
Who are Informer.rs's main competitors?
Regional players on record are 24sata.hr and IndeksOnline (Index.hr). Direct peers are Mondo.rs, Nova.rs, Espreso.rs, Alo.rs, Blic.rs, Telegraf.rs, Kurir.rs and Republika.rs.
Does Informer.rs have an API?
No public API is recorded for Informer.rs.
What industry is Informer.rs in?
Informer.rs's product category is Online News and Digital Media. Its primary akta.pro industry code is MPACAIAF, Syndication & RSS/Feed Publishing Platforms, with a secondary code of MPACAKAD, RSS/Feed Readers & Subscription Aggregators. Its NAICS code is 5131 and its SIC code is 2711.