iNovine BH (British American Tobacco Group)

Name

iNovine BH (British American Tobacco Group)

Legal name

iNovine BH d.o.o.

Website

https://inovine.ba

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Kiosk Retail Services

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Tobacco Convenience Retail (C-Stores & Gas Stations) (CRANADAF)

Keywords

• Kiosk retail chain
• Tobacco products distribution
• Telecom prepaid top-ups
• Lottery ticket sales
• Convenience retail services

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tobacco and tobacco product sales: Core revenue stream from sale of tobacco products including Velo nicotine pouches (British American Tobacco brand), cigarettes, and related tobacco assortment at 500+ kiosks across BiH
2. Telecommunications products and services: Sale of telco cards, e-vouchers, and electronic top-ups for all BiH mobile operators (BH Telecom, m:tel, HT Eronet), plus Novotel mobile SIM cards and eSIM products. Revenue from transaction fees and commissions on airtime and data top-ups.
3. Lottery and gaming: Sale of lottery products (Lutrija BiH TV Bingo, Lutrija RS games) and sports betting vouchers (Kliker bon for Premier kladionice, xBon, Betcrake, BinBin) at kiosks in Federation of BiH and Republika Srpska
4. Press, magazines and printed materials: Sale of newspapers, magazines, and printed press products — a traditional kiosk product category
5. Gaming vouchers and digital content cards: Sale of vouchers for digital platforms including Steam, PlayStation, Xbox, League of Legends, Fortnite, Minecraft, PUBG Mobile, Roblox, Nintendo, iTunes — purchased at kiosks as physical cards
6. Transportation and transit tickets: Sale of public transport tickets (city and intercity bus for GRAS Sarajevo, Gradski saobraćaj Tuzla, Centrotrans, Autoprevoz Mostar, Litvatrans Banovići, FlixBus) and transit cards (xBon) at kiosk locations
7. Event and entertainment ticketing: Sale of tickets for cultural, sports, and entertainment events through the kupikartu.ba system, offering seat selection for theater, film, music, and sports events
8. Food, beverage and convenience products: Sale of Nescafe 2go! coffee and other food/convenience items (galanterijski asortiman)
9. Government and utility payments: Sale of administrative tax stamps and parking cards at kiosk locations

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

iNovine BH operates the largest specialized kiosk retail chain in Bosnia and Herzegovina, with over 500 sales points across 80+ cities and municipalities and more than 1,000 employees. Its core offering is a multi-service convenience retail format delivering tobacco products (including Velo nicotine pouches under the BAT brand), press publications, telecom cards and electronic top-ups for all BiH mobile operators, lottery products, digital gaming/platform vouchers, public transport and intercity bus tickets, event tickets, government/utility payment services, and Nescafe coffee.

Product overview

iNovine BH is a leading retail kiosk chain in Bosnia and Herzegovina, operating over 500 sales points with more than 1,000 employees. The company offers a diverse portfolio of products and services including tobacco, press publications, lottery games (Lutrija BiH and Lutrija RS), telecom cards and top-ups for all BH operators (BH Telecom, m:tel, HT Eronet, Novotel), ticket sales via kupikartu.ba, prepaid digital vouchers (Steam Bon, PlayStation Bon, xBon, OLX dopune), MOVE TV + mobile internet packages, and transportation tickets (FlixBus, city transport). The company is a subsidiary of British American Tobacco Group.

Differentiator

Problem solved

Functional benefit

Products and services

• iNovine Kiosk Network Retail kiosk chain of over 500 sales points across 80+ cities/towns in Bosnia and Herzegovina, with 1,000+ employees, selling tobacco, press, telecom products, lottery, transit and event tickets, digital vouchers, and convenience items to walk-in B2C consumers.
• Tobacco products (including Velo nicotine pouches and cigarettes) Sale of tobacco assortment including Velo nicotine pouches (British American Tobacco brand) and cigarettes at 500+ iNovine kiosks across BiH.
• Press and magazines Sale of newspapers, magazines, and printed press products as a traditional kiosk product category.
• kupikartu.ba event ticketing Ticket purchasing service for cultural and sports events available at select iNovine kiosks, allowing customers to buy tickets via the web portal and select their seats at the venue.
• Lutrija BiH (lottery services, Federation of BiH) Lottery services in the Federation of BiH offering TV Bingo, regular and special draws, Super Jackpot and Super Lotto games, and various scratch tickets including 'Kolo sreće'.
• Lutrija RS (lottery services, Republika Srpska) Lottery services in Republika Srpska offering Bingo Plus, regular and special Bingo draws, Loto Plus, Loto Joker, 'Treća sreća', 'Sedmica' and 'Sport' games.
• BH Telecom (Ultra) telecom cards and top-ups Telecom cards, e-vouchers, and electronic top-ups for BH Telecom, the largest BiH mobile operator, available at all iNovine kiosks.
• m:tel telecom cards and top-ups Telecom cards and electronic top-ups for m:tel mobile operator available at iNovine kiosks as an authorized reseller.
• HT Eronet !hej telecom cards and top-ups HT Eronet telecom cards and electronic top-ups for the !hej prepaid brand available at over 500 iNovine kiosks across BiH.
• Novotel mobile network (SIM and top-ups) Novotel mobile network service in Bosnia and Herzegovina offering new phone numbers, SIM cards, eSIM (available for 5 KM), electronic top-ups, and tariff information at iNovine kiosks.
• MOVE by SUPERNOVA (TV + mobile internet bundle) Supernova prepaid packages combining television and mobile internet, including SIM card with mobile data and activation code for TV content via the MOVE application; MOVE packages from 10 KM offering 100 GB internet and 7-day TV access.
• Steam Bon (digital gaming voucher) Digital top-up voucher for the Steam platform wallet, sold in fixed denominations at iNovine kiosks, enabling access to Steam's game library of over 1,000 titles.
• PlayStation Bon (digital gaming voucher) Digital top-up and monthly subscription service for the PlayStation Store supporting PS3, PS4, PS Vita, and PSP consoles, sold at iNovine kiosks.
• Kliker (sports betting voucher) Betting voucher service for Premier kladionice available in denominations of 5 KM, 10 KM, 20 KM, 50 KM and 100 KM at over 500 iNovine kiosks.
• xBon (multifunctional prepaid platform) Multifunctional platform for electronic prepaid top-ups, prepaid mobile refills, online lottery games, and online shopping for products and services, sold in denominations of 5–100 KM at iNovine kiosks.
• OLX dopune (OLX credit top-up) Electronic top-up service for OLX credit via purchase at iNovine kiosks in denominations of 5 KM, 10 KM, 20 KM, 50 KM and 100 KM, providing a printed confirmation code for online credit recharging.
• FlixBus intercity bus tickets Sale of FlixBus intercity bus tickets at iNovine kiosk locations.
• Nescafé 2go! (hot coffee) Coffee service offering various flavors including chocolate, mocaccino, cappuccino, and short coffees with or without milk dispensed on-site at select iNovine kiosks.
• Government and utility payments (administrative tax stamps, parking cards) Sale of administrative tax stamps and parking cards at iNovine kiosk locations as an e-government payment channel.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• BH TelecomcoreChannel Partner/ Reseller/ DistributorBH Telecom telekom kartice, e-vaučera i elektronske dopune najvećeg bh. operatera BHTelecom offered at all iNovine kiosk locations. iNovine serves as a distribution channel for BH Telecom's prepaid products and top-ups across 500+ locations.
• m:telcoreChannel Partner/ Reseller/ DistributorTelekom kartice i elektronske dopune m:tel mobilnog operatera available at iNovine kiosks. iNovine distributes m:tel prepaid SIM cards and airtime top-ups as an authorized reseller.
• HT Eronet (!hej)coreChannel Partner/ Reseller/ DistributorHT Eronet !hej telekom kartice i elektronske dopune available at over 500 iNovine kiosks across BiH, serving as a distribution channel for the !hej prepaid brand.
• Novotel (BH Telecom mobile network)coreChannel Partner/ Reseller/ DistributorNovotel new mobile network in BiH — iNovine kiosks serve as points of sale for Novotel SIM cards (067 numbers), eSIM activation, and account top-ups. Novotel eSIM available for 5 KM with welcome bonus of 3GB internet, 50min calls, and 500min within Novotel network.
• Lutrija BiHcoreChannel Partner/ Reseller/ DistributorLutrija BiH lottery products (TV Bingo, tombola, Super Loto, 'Kolo sreće' scratch cards, and other games) sold at iNovine kiosks in the Federation of BiH entity.
• Lutrija RScoreChannel Partner/ Reseller/ DistributorLutrija RS lottery products (Bingo plus, Bingo redovni/vanredni, Loto Plus, Loto Joker, 'Treća sreća', 'Sedmica', 'Sport') sold at iNovine kiosks in Republika Srpska entity.
• kupikartu.bacoreChannel Partner/ Reseller/ DistributorTicket sales platform kupikartu.ba partnered with iNovine to enable purchase of event tickets (theater, film, music, sports) at select kiosk locations, allowing customers to select their seats at the point of sale.
• GRAS (Sarajevo public transport)minorChannel Partner/ Reseller/ DistributorGRAS public transport tickets available at iNovine kiosk locations in Sarajevo area.
• Supernova / MOVE TVcoreChannel Partner/ Reseller/ DistributorMOVE TV + Mob Net prepaid telecom/TV bundles from Supernova sold at iNovine kiosks. Packages include SIM card with mobile internet and TV app activation. MOVE packages from 10 KM offering 100 GB internet and 7-day TV access.
• FlixBusminorChannel Partner/ Reseller/ DistributorFlixBus intercity bus tickets available for purchase at iNovine kiosk locations.
• Steam (Valve)minorChannel Partner/ Reseller/ DistributorSteam Bon (gift cards) available for purchase at iNovine kiosks for topping up Steam Wallet. Steam platform has 100+ million users.
• PlayStation (Sony)minorChannel Partner/ Reseller/ DistributorPlayStation Bon (gift cards) for topping up PS Store accounts and monthly subscriptions, available at iNovine kiosks. PS Store supports PS3, PS4, PS Vita, and PSP consoles.
• OLX.baminorChannel Partner/ Reseller/ DistributorOLX credit top-up service at iNovine kiosks — customers purchase OLX credit in denominations of 5–100 KM, receiving a printed confirmation with a code for online credit recharging. Provides added security and speed for OLX transactions.
• Next BikeminorChannel Partner/ Reseller/ DistributorNext Bike bicycle sharing service vouchers/top-ups available at iNovine kiosk locations.
• Nestlé (Nescafé 2go!)minorChannel Partner/ Reseller/ DistributorNescafé 2go! coffee sales at select iNovine kiosk locations, offering hot coffee drinks (chocolate, mocaccino, cappuccino, espresso) dispensed on-site.
• Velo (British American Tobacco)flagshipGTM or Marketing PartnerVelo nicotine pouches (BAT brand) are promoted through dedicated promotional competitions run by iNovine BH, including 'VELO te vodi u Monzu' (Velo takes you to Monza Formula 1) and 'Your Tomorrowland Winter Story' prize competitions. iNovine kiosks are the designated points of purchase for Velo products in these promotional campaigns.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• 7-Eleven (Couche-Tard Franchise Operations): Global convenience retail leader with established franchise operations in multiple CEE markets. Comparable business model and category mix, though operating at much larger scale.
• Relay (Lagardère Travel Retail): Global travel-focused kiosk chain offering press, food, travel essentials, and convenience in airports and transit hubs. Comparable in format and service mix to iNovine's transport-hub locations.
• Petrol (Slovenia): Slovenian energy company with an extensive convenience retail network at fuel stations across the Balkans, offering tobacco, telco top-ups, and convenience products. Comparable in multi-service convenience retail.
• Mol Group Fresh Corner: Hungarian-headquartered fuel station operator with convenience store concepts across CEE including the Balkans. Overlaps with iNovine's convenience retail and telco/lottery services.
• BAT (British American Tobacco) Other Subsidiaries: Parent company and global operator; comparable for benchmarking tobacco retail strategy, though BAT operates at vastly larger scale. Useful as a strategic comparator for iNovine's positioning.

Regional players

• Maxima Group (Lithuania): Large Baltic and CEE grocery and convenience retailer with kiosk-format stores and multi-service offerings. Comparable in convenience retail network economics, though operating in different geography.
• Novopack / Novotabak (Duhanpromet): Bosnia and Herzegovina tobacco distributor and retailer with kiosk retail presence. A domestic competitor operating in the same BiH market with overlapping tobacco and kiosk offerings.

Emerging players

• Philip Morris Direct Retail (Bulgaria/Romania): Philip Morris has been building direct retail and brand-distribution capabilities for next-gen products (IQOS, Zyn) in CEE. Comparable as a tobacco OEM-led retail strategy that competes with iNovine's BAT-aligned model.

Direct peers

• Andora (Tisak Plus): Croatian kiosk chain operator under Tisak/Adris umbrella, offering same multi-service convenience retail format with tobacco, telecom, and lottery services across physical locations.
• Tisak: Operated within Adris Grupa (former parent of iNovine BH), Tisak is the largest kiosk chain in Croatia with a near-identical multi-service model: tobacco, press, telecom top-ups, lottery, transit tickets, and gaming vouchers. The most directly comparable peer in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iNovineBiH
• LinkedInlinkedin.com/company/inovine-bh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iNovine BH (British American Tobacco Group)