Insalata’s Restaurant

What Insalata’s Restaurant does

Insalata's Restaurant is a single-location, family-owned Mediterranean dining establishment at 120 Sir Francis Drake Blvd., San Anselmo, California, founded in December 1996 by Mark and Heidi Krahling. The business operates as a full-service dine-in venue serving lunch (Monday-Saturday), dinner (seven days), and Sunday brunch, supplemented by daily takeout, off-site catering, and on-site private events in the Siena Room (capacity up to 32 guests). It has received the Michelin Bib Gourmand Award for 18 consecutive years through 2025, an indicator of sustained quality recognition within the regional restaurant category.

The restaurant generates revenue through five streams: dine-in table service, daily takeout (operated via the SpotOn online ordering platform and a dedicated 415-457-8223 phone line), off-site catering (48-hour minimum notice, 10% service charge on orders above $150), private events, and digital gift cards sold through SpotOn. Distribution is exclusively physical and anchored to the Marin County location; the business has no proprietary technology, no AI/ML capabilities, and no app of its own. Operations rely on third-party SaaS platforms (OpenTable for reservations, SpotOn for e-commerce and gift cards) and a Squarespace-hosted website. The customer base is primarily local Marin County residents and visitors seeking Mediterranean cuisine, with secondary segments in corporate catering and private event hosting.

Ownership and leadership are concentrated within the founding Krahling family and long-tenured partners: founders Mark and Heidi Krahling (Heidi also serves as chef and ExtraFood community partner), second-generation General Manager/Partner Joe Krahling, Executive Chef/Partner Taylor Carnes, and Accountant/Partner Cindy Rodericks. There is no external institutional investment, no parent company, no subsidiaries, and no disclosed funding rounds. The business has not pursued geographic expansion, M&A, or new-unit development across its 27+ years of continuous operation, positioning Insalata's as a stable, single-unit operator optimized for quality recognition and community presence rather than scale.

Name

Insalata’s Restaurant

Website

https://insalatas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Insalata's Restaurant is a family-owned, single-location Mediterranean restaurant in San Anselmo, California, founded in 1996 by the Krahling family and serving the Marin County community with dine-in, takeout, catering, and private dining.

Ownership category

akta.pro rank

Product category

Mediterranean full-service restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Mediterranean restaurant dining
• Full-service restaurant
• Private dining events
• Off-premise catering
• Restaurant takeout service

Headquarters

HQ city

San Anselmo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Service: Full-service Mediterranean dining with brunch, lunch, and dinner menus served at the San Anselmo restaurant location. Revenue generated from table service with varying price points across menu categories.
2. Takeout and Delivery: Daily takeout service from deli cold case with dedicated takeout phone line (415-457-8223). Online ordering available through SpotOn platform. Takeout available from 11:00am-7:00pm daily.
3. Catering Services: Catering preorders with menu items including salads, appetizers, platters, soups, cookies, and cakes. Priced per item, per person, or per platter with 10% service charge on orders over $150.
4. Private Dining and Events: Private event hosting in the Siena Room accommodating up to 32 guests with customized menus for special occasions. Events managed through inquiry form and dedicated Private Events Manager.
5. Gift Cards: Digital gift cards available for purchase through SpotOn platform, enabling customer gifting and driving future revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Insalata's is a full-service Mediterranean restaurant in San Anselmo, California, serving seasonal lunch (Mon-Sat), dinner (Sun-Sat), and Sunday brunch menus using fresh local ingredients. Beyond dine-in service, it operates a daily takeout counter with a dedicated phone line and SpotOn online ordering, hosts private events in the Siena Room (up to 32 guests) with customized menus, and provides off-site catering with a 48-hour minimum notice and 10% service charge on orders over $150.

Product overview

Insalata's Restaurant is a single-location Mediterranean dining establishment in San Anselmo, CA, founded in 1996 by Mark and Heidi Krahling. The core offering is full-service dine-in Mediterranean cuisine, supplemented by private event hosting through the Siena Room (up to 32 guests), catering services with pre-order menus, and daily takeout operations. The restaurant's menu portfolio includes separate Brunch, Lunch, Dinner, Dessert, and Wine offerings, all featuring Mediterranean-inspired dishes made with fresh local ingredients. The restaurant has been recognized with the Michelin Bib Gourmand Award for 18 consecutive years.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service Mediterranean dining experience offering seasonal lunch, dinner, and Sunday brunch menus with fresh local ingredients, recognized with the Michelin Bib Gourmand Award for 18 consecutive years through 2025.
• Takeout Service Daily takeout service from the deli cold case and full menu, available 11:00am-7:00pm via dedicated takeout phone line (415-457-8223) and online ordering through the SpotOn platform.
• Catering Services Off-premise catering program offering salads, appetizers, platters, soups, and desserts with a 48-hour minimum notice and a 10% service charge on orders over $150.
• Private Dining (Siena Room) On-site private dining space accommodating up to 32 guests with customized menus for celebrations and special events, managed by a dedicated Private Events Manager via inquiry form.
• Gift Cards Digital gift cards available for purchase through the SpotOn egiftcards platform, enabling customer gifting and driving future dine-in, takeout, and catering revenue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• ExtraFoodminorStrategic or Co-development PartnerExtraFood partners with Insalata's Chef Heidi Krahling to provide food to vulnerable people in the Marin County community. This community partnership demonstrates the restaurant's commitment to social responsibility and giving back to the local community through food donation and support programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Others

• OpenTable: Reservations marketplace that Insalata's uses as a key acquisition channel for dine-in. Comparable as an ecosystem dependency / distribution channel rather than a direct competitor.
• SpotOn (online ordering): Restaurant technology platform providing online ordering, gift cards, and payment services to Insalata's. Comparable as an enabling technology partner rather than a competitor.

Regional players

• Heather Hill's Family Restaurant: Long-standing independent family restaurant in Marin County serving breakfast, lunch, and dinner with catering. Comparable as a multi-generational independent Marin County operator with diversified revenue streams.

Broad incumbents

• Square 1 Restaurant Concepts: Independent Bay Area restaurant group operating multiple full-service concepts (Bridge House Diner, others) with catering programs. Comparable as a multi-concept independent restaurant operator with dedicated catering and event offerings.

Direct peers

• Plumed Horse Restaurant: Michelin-recognized upscale/fine-dining restaurant in Saratoga, CA, with private dining and special events. Comparable to Insalata's as a Michelin-distinguished independent single-location California restaurant with private event revenue.
• Betty Zlatchin Catering: Premium off-premise catering company serving the San Francisco Bay Area with full-service event catering. Comparable in off-premise catering service model, pricing structure, and Marisol-private-event focus.
• Piatti Ristorante & Bar: Northern California Italian/Mediterranean casual dining chain with similar full-service lunch/dinner format, brunch offerings, and catering programs. Closely comparable in cuisine positioning, price point, and Bay Area footprint to Insalata's.
• Cucineer Events: Marin-based off-premise catering company offering Mediterranean-leaning menus with corporate and private event focus. Comparable to Insalata's catering arm in service model, menu style, and target customer (Bay Area events).
• La Toscana Ristorante: Independent Italian/Mediterranean family-owned restaurant in San Anselmo, Marin County — direct local competitor offering lunch, dinner, takeout, and catering in the same submarket with a similar full-service dining model.
• Lou's Beer Garden & Bistro: Independent Marin County casual Mediterranean-leaning restaurant with takeout and catering services. Comparable in geographic catchment, cuisine style, and full-service + catering revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insalata%E2%80%99s-restaurant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insalata’s Restaurant