What Instituto Cordial does

Instituto Cordial (legal entity: Instituto Cordial de Desenvolvimento Social LTDA) is a Brazilian independent think-and-do tank founded in 2015 and headquartered in São Paulo, with a team of approximately 27 employees. The organization combines data science, territorial intelligence, geoprocessing, and applied research methodology to support companies, civil society organizations (OSCs), and governments in making evidence-based decisions on complex social challenges such as road safety, urban mobility, obesity, and education.

Its offering is organized into three pillars: (1) Projects and Consulting — custom data-driven engagements covering big data analytics, geoprocessing, data visualization, territorial intelligence, and ecosystem monitoring; (2) Impact Acceleration — social investment advisory spanning diagnosis, strategy definition, theory of change, indicator design, evaluation, and portfolio monitoring; and (3) Initiatives — self-directed platforms, notably the Painel Brasileiro da Obesidade (PBO) addressing obesity through cross-sector articulation, and the Painel Brasileiro da Mobilidade (PBM), formerly the Painel da Segurança Viária, focused on road safety and sustainable urban mobility across municipalities over 200,000 inhabitants.

Revenue is generated through project-based professional services contracts with enterprise clients (e.g., Uber, iFood, Tembici, Escola Vera Cruz), non-governmental organizations (WRI Brasil, Instituto Natura, Rede Nossa São Paulo), and municipal governments (São Paulo, Tremembé, Belo Horizonte, Rio de Janeiro, Fortaleza), supplemented by initiative sponsorship from corporate funders such as Novo Nordisk and Bloomberg Initiative for Global Road Safety. Pricing is quote-based and not publicly disclosed. The organization is a signatory to the UN Global Compact.

Name

Instituto Cordial

Legal name

Instituto Cordial de Desenvolvimento Social LTDA

Website

https://institutocordial.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian São Paulo–based think-and-do tank using data science, territorial intelligence, and cross-sector coordination to help companies, NGOs, and governments make evidence-based decisions on social challenges like mobility, obesity, and education.

Ownership category

akta.pro rank

Product category

Social Impact Data Analytics & Research

NAICS

Other Scientific and Technical Consulting Services (54169), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Governance, Public Financial Management & Service Delivery Reform (BPADAEAD)

akta.pro secondary industry

Program & Project Implementation (TA Delivery) (BPADAEAA)

Keywords

• Data science consulting
• Territorial intelligence
• Social impact research
• Data analytics services
• Impact measurement

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Projects and Consulting: B2B consulting engagements with companies, OSCs, and governments for data-driven decision support, applied research, and technology-enabled analysis. Revenue generated through project-based contracts.
2. Impact Acceleration Services: Social investment and philanthropy support including diagnostic planning, impact evaluation, strategy definition, indicator development, and results measurement. Funded through social investment and philanthropy partnerships.
3. Initiative Creation and Management: Strategic creation and management of social initiatives addressing complex challenges such as obesity and road safety. Revenue derived from initiative sponsorship and grants from organizations such as Novo Nordisk.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Instituto Cordial is a Brazilian think-and-do tank (founded 2015, headquartered in São Paulo) that combines data science, territorial intelligence, and applied research to support companies, civil society organizations (OSCs), and governments in diagnosing, monitoring, and maximizing social impact. It delivers consulting projects, impact acceleration programs, and flagship public initiatives such as the Painel Brasileiro da Obesidade (PBO) and Painel Brasileiro da Mobilidade (PBM), backed by sub-services including big data analytics, geoprocessing, data visualization, ecosystem monitoring, and project portfolio management.

Product overview

Instituto Cordial is a Brazilian think-and-do tank offering a portfolio of consulting, research, and platform services organized around three core pillars: (1) Projects and Consulting (Projetos e Consultoria) — supporting companies, OSCs, and governments with big data analytics, geoprocessing, data visualization, territorial intelligence, and ecosystem monitoring; (2) Impact Acceleration (Aceleração de Impacto) — covering impact diagnosis, strategic planning, theory of change, indicator definition, and evaluation/measurement, with dashboard-based monitoring systems; and (3) Initiatives (Iniciativas) — the self-directed platform products, notably the Painel Brasileiro da Obesidade (PBO), a data and knowledge platform mapping obesity in Brazil, and the Painel Brasileiro da Mobilidade (PBM), a mobility policy platform formerly known as the Painel da Segurança Viária. These initiatives produce research outputs including working papers, thematic maps, and comparative studies, and are supported by the same data science and analytics capabilities used in consulting engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Painel Brasileiro da Obesidade (PBO): An initiative aimed at mapping and understanding the various factors, perspectives, and data related to obesity in Brazil, identifying and bringing together currently segregated niches and agendas that can work in synergy for future integrated strategies and protocols.
• Painel Brasileiro da Mobilidade (PBM)

Quantifiable outcome

• 572 million Uber Movement average speed records analyzed across 16,000 km of São Paulo roads
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and secondary.

• UbercoreStrategic or Co-development Partner · 1 January 2018Partnership using Uber Movement Speeds data for road safety analysis in São Paulo. The study analyzed 572 million average speed records across 16,000 km of roads, relating speed data to 13,000 traffic accidents in 2018. 50 organizations participated in co-creating hypotheses for the study.
• iFoodcoreStrategic or Co-development PartnerPartnership for comparative evaluations measuring the effectiveness of training programs offered to partner motorcyclists, providing evidence for program expansion and improvement decisions.
• WRI BrasilcoreStrategic or Co-development PartnerPartnership for traffic accident studies in São Paulo and Fortaleza, identifying relationships between accidents and urban road infrastructure characteristics, composing diagnostics for road safety plans.
• World Obesity FederationcoreStrategic or Co-development PartnerStrategic partner for the Painel Brasileiro da Obesidade (PBO), contributing international expertise on obesity to the initiative's multi-stakeholder approach.
• Abeso (Associação Brasileira para o Estudo da Obesidade)coreStrategic or Co-development PartnerStrategic partner for PBO, bringing Brazilian clinical and research expertise on obesity to the initiative.
• ACT Promoção da SaúdecoreStrategic or Co-development PartnerStrategic partner for PBO, contributing expertise in health promotion and disease prevention to the obesity initiative.
• Instituto OncoguiacoreStrategic or Co-development PartnerStrategic partner for PBO, bringing patient advocacy and oncology expertise to the obesity discussion.
• Nebin/UERJ (Núcleo de Estudos Biológicos e Nutriação/UERJ)coreStrategic or Co-development PartnerAcademic partner for PBO from Universidade do Estado do Rio de Janeiro, contributing research expertise in biology and nutrition.
• LaVa/UERJ (Laboratório de Nutrição e Vasconcular/UERJ)coreStrategic or Co-development PartnerAcademic partner for PBO from Universidade do Estado do Rio de Janeiro, contributing vascular nutrition research expertise.
• Vital StrategiescoreStrategic or Co-development PartnerPartner in the 2019 expansion of the Painel da Segurança Viária initiative, supporting expansion efforts for road safety in Brazil.
• TembicisecondaryStrategic or Co-development PartnerEngagement to structure the performance area of BikeSampa bike-sharing system, establishing technical conditions for improving trip quality and volume.
• Rede Nossa São PaulosecondaryStrategic or Co-development PartnerCollaboration on the 2019 Mapa da Desigualdade, developing road safety indicators for 96 districts of São Paulo.
• Prefeitura de São PaulocoreStrategic or Co-development PartnerFormal cooperation agreement (Termo de Cooperação) to develop databases of all road safety interventions in São Paulo city, an unprecedented initiative.
• Prefeitura de Belo HorizontesecondaryStrategic or Co-development PartnerParticipating capital in the PBM (Painel Brasileiro da Mobilidade) initiative since 2021.
• Prefeitura do Rio de JaneirosecondaryStrategic or Co-development PartnerParticipating capital in the PBM initiative since 2021.
• Prefeitura de FortalezasecondaryStrategic or Co-development PartnerParticipating capital in the PBM initiative since 2021.
• United Nations (UN) / Pacto GlobalcoreStrategic or Co-development PartnerSignatory to the UN Global Compact, committing to annual reporting on progress related to the 10 principles of human rights, labor, environment, and anti-corruption.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WRI Brasil: Brazilian arm of the World Resources Institute, conducting applied research and policy engagement on sustainable cities, mobility, and environment. Directly comparable to Instituto Cordial's PBM initiative work on urban road safety and mobility; WRI Brasil is also an active client and partner of Instituto Cordial.
• Fundação Lemann: Major Brazilian social impact organization applying data and research to improve public education and social outcomes. Comparable to Instituto Cordial's 'think and do tank' model combining applied research with initiative management, and its B2B consulting for social investment.
• Instituto Unibanco: Brazilian institute focused on evidence-based education policy and youth transitions, providing technical assistance to state governments. Comparable to Instituto Cordial's impact acceleration pillar and its work with municipal education secretariats (e.g., Tremembé).
• Fundación Avina: Latin American foundation driving collaborative processes for sustainable development through cross-sector articulation. Comparable to Instituto Cordial's network-articulation and multi-stakeholder initiative model (PBO, PBM).
• ITS Rio: Rio de Janeiro-based applied research institute on technology, policy, and rights. Comparable as a Brazilian independent 'think and do tank' producing policy-relevant applied research and convening government, academia, and civil society.
• Dalberg: Global social impact consulting firm advising governments, foundations, and corporations on development challenges. Comparable business model (specialist consulting for social impact clients), though operating at materially larger scale and global footprint.
• Purpose: Global social impact agency building campaigns, platforms, and initiatives to drive social change. Comparable to Instituto Cordial's combination of research, platform initiatives, and cross-sector stakeholder mobilization, including Brazil presence.

Emerging players

• Move Brasil: Brazilian organization focused on active mobility and urban transformation. Comparable thematic overlap with Instituto Cordial's mobility and urban planning work (PBM, BikeSampa/Tembici engagement), but smaller scale and more advocacy-oriented.

Broad incumbents

• CEBRAP: Established Brazilian academic research center producing studies on urban, political, and social issues. Comparable in producing applied social science research relevant to public policy, though positioned academically rather than as a project-driven consulting entity.
• FGV (Fundação Getulio Vargas): Major Brazilian academic think tank producing applied social and economic research with government and corporate clients. Comparable in research and policy advisory mandate, but materially larger and broader in scope, and academic rather than project-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/institutocordial
• Instagraminstagram.com/institutocordial
• LinkedInlinkedin.com/company/institutocordial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto Cordial