IntegraMed

What IntegraMed does

IntegraMed is a Spanish direct-to-consumer e-commerce operator of naturist products (herbolario y dietética), selling natural health and dietary supplements to consumers across the Spanish Peninsula and the Canary Islands. Its commercial proposition centers on a curated multi-brand assortment — U.G.A. Nutraceuticals (IFOS-certified omega-3), Nova & Nutrición (cardiovascular, joint and cognitive support), BSB Labs (amino acids, bone broth, enzymes), NPro (advanced probiotics including Akkerbiota and Butibifidus), and Paleobull (adaptogens, nootropics, paleo foods) — organized into more than 25 need-based categories spanning weight management, antiaging, joint health, cardiovascular health, cognition, immunity, sports nutrition, and infant/prenatal care. Pricing is per-unit in the €12–€60 range with pay-as-you-go checkout, and free Peninsula/Canary shipping is offered above a €30 threshold.

Underlying infrastructure is a PrestaShop-based storefront stack deployed across two separate domains: integramed.es for Peninsula Spain (sole-proprietorship entity of Pablo Rodriguez Lorenzo) and canarias.integra med.es for the Canary Islands (operated under OleumDietética SL). The two-store split is driven by distinct Canary Islands tax and shipping regimes. Office footprint comprises a Madrid Peninsula headquarters (C/ Mario Roso de Luna 29), Tenerife registered base in El Sauzal, and a Tacoronte operational site. Distribution is exclusively D2C, supported by a topical blog, email newsletter, organic SEO, and phone-based customer support. Revenue is one-time product sales; there is no subscription, no mobile app, and no disclosed AI/automation layer.

Name

IntegraMed

Legal name

PABLO RODRIGUEZ LORENZO

Website

https://integramed.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IntegraMed is a Spanish D2C e-commerce operator selling curated natural health supplements (omega-3, probiotics, adaptogens, joint and cognitive support) under multiple brands to consumers across the Spanish Peninsula and Canary Islands through two dedicated online stores.

Ownership category

akta.pro rank

Product category

Online Dietary Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Natural health supplements
• Dietary supplements online
• Omega-3 products
• Probiotic formulations
• Herbal wellness retail

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Direct online sales of natural health supplements and nutritional products to consumers. E-commerce model with shopping cart functionality, user account registration, and order processing. Revenue generated through one-time product purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IntegraMed is an online naturist store (herbolario y dietética) that sells a curated catalog of natural dietary supplements and wellness products directly to consumers in Spain through two e-commerce websites — one for the Peninsula (integramed.es) and one for the Canary Islands (canarias.integra med.es). The catalog spans branded third-party product lines across categories such as omega-3 fish and algal oils, probiotics, joint and cartilage support, cardiovascular and cholesterol health, cognitive function, adaptogens and stress management, weight management, sports nutrition, minerals and vitamins, prenatal/infant nutrition, men's and women's health, and oral care. The company does not manufacture; it curates and resells recognized brands including UGA Nutraceuticals, Nova & Nutrición, BSB Labs, Paleobull, and NPro, with phone support and self-serve online ordering.

Product overview

IntegraMed operates as an online naturist store (herbolario y dietetica) offering a diverse portfolio of natural health supplements and wellness products. The product portfolio spans multiple categories including omega-3/essential fatty acids (Omegor Vitality, Omegor Ultra, Omegor Veg), joint health and collagen supplements (Regenera Forte, Caldo de Huesos), cognitive and neurological support (Neuro Hup, Focus, Magnesio L-Treonato), cardiovascular health (Cardiol Forte, Cardio Stick, Vita DHA), digestive and probiotic formulations (Pro-Biotic 40.000, Akkerbiota, NPro Butibifidus), adaptogens and stress management (Napuka, ASHWAGANDHA KSM-66), minerals and vitamins, sports nutrition (Creatina Pura, Atenea, Testo Potenciador), and specialty oral care (KeyOxygen Oil Pulling). The store distributes products from multiple brands including U.G.A. Nutraceuticals (known for IFOS-certified omega-3 products), BSB Labs, Nova & Nutricion, NPro (specializing in advanced probiotics), and Paleo Bull (paleo-focused supplements). Products are available in various delivery formats including capsules, softgels, powders, and liquid preparations, serving specific health needs across weight management, antiaging, immune support, digestive health, cardiovascular wellness, and athletic performance.

Differentiator

Problem solved

Functional benefit

Products and services

• UGA Nutraceuticals Brand Line Brand of omega-3 and nutritional supplements including the Omegor product line, with fish oil certified to IFOS 5-star rating; sold online to Spanish consumers for cardiovascular, joint, and general wellness use.
• BSB Labs Brand Line Brand offering supplements including amino acids, bone broth, digestive enzymes, and sports nutrition products such as AA-proGABA, Aminoglik Plus, Caldo de Huesos, Capsule Lax, and Creatine; sold online to Spanish consumers.
• Nova & Nutrición Brand Line Brand offering cardiovascular, joint, cognitive, mineral, and digestive health supplements including Regenera Forte collagen, Magnesio Quelado, Cardio Stick pomegranate extract, Astaxantina Plus, and Neuro Hup cognitive support; sold online to Spanish consumers.
• NPro Brand Line Brand specializing in advanced probiotic and gut-health formulations including Akkerbiota (Akkermansia-based probiotic), Butibifidus (butyrate + Bifidobacteria), Cleanviral (immune-support blend), Regenoral (amino acid + probiotic oral formula), and Multiprobiota; sold online to Spanish consumers.
• Paleobull Brand Line Brand offering paleo-focused products including bone broth, adaptogens, nootropics, and natural food products such as Elixir cacao collagen, Dakaw cocoa-date powder, Proteina de Caldo de Huesos, ASHWAGANDHA KSM-66, Napuka adaptogen mix, Oniros sleep formula, Focus nootropic, Testo Potenciador, and Atenea Doypack recovery blend; sold online to Spanish consumers.
• Omega-3 / Essential Fatty Acid Supplements Category of fish-oil and algal omega-3 supplements including Omegor Vitality 1000 (90 pearls, €37.23), Omegor Ultra 1200 (610mg EPA / 510mg DHA per capsule), VitaDHA 1000, KRILL + VIT D3, and Omegor Veg (algal DHA/EPA for vegetarians/vegans); targeted at cardiovascular, prenatal/infant, and general wellness consumers in Spain.
• Joint & Cartilage Health Supplements Collagen, glucosamine and bone-broth based supplements for joint and bone support including Regenera Forte (€39.95) and Caldo de Huesos (340g collagen + glycine); sold to Spanish consumers with joint, cartilage, and osteoarticular concerns.
• Cardiovascular & Cholesterol Supplements Cardiovascular and cholesterol-management supplements including Cardiol Forte (€23.36, omega-3 + artichoke + red yeast rice + coenzyme Q10), Cardio Stick (pomegranate extract), and Vita DHA 1000; sold to Spanish consumers focused on cardiovascular wellness.
• Adaptogens, Stress & Sleep Supplements Stress, energy, fatigue, and sleep supplements including Napuka adaptogen mix, ASHWAGANDHA KSM-66 (600mg daily), Oniros sleep formula, Neuro Hup cognitive support, and Focus nootropic; sold to Spanish consumers seeking stress relief, energy, and cognitive performance.
• Probiotics & Digestive Health Supplements Probiotic, prebiotic, and digestive-support formulations including Pro-Biotic 40.000 (40 billion CFU, 16 strains), Akkerbiota (Akkermansia MucT probiotic), NPro Butibifidus (butyrate + Bifidobacteria), Regenoral, Capsule Lax, Aceite de Oregano, and Quercetina Natural; sold to Spanish consumers for gut health and immunity.
• Minerals & Vitamins Minerals and vitamins including Magnesio Quelado 100mg (magnesium bisglycinate, €21.77), Magnesio Citrato, Magnesio L-Treonato 144mg (blood-brain barrier-permeable form), Astaxantina Plus, and iron/category-specific formulations; sold to Spanish consumers for general nutritional support.
• Sports Nutrition Supplements Sports performance and recovery supplements including Creatina Pura (creatine monohydrate 200 MESH, 300g), Atenea Doypack (carbs + protein + creatine recovery blend, 750g), Testo Potenciador (tribulus + fenogreek testosterone support), and Cafe pre-workout caffeine + L-theanine blend; sold to Spanish athletes and fitness enthusiasts.
• Family & Prenatal Supplements Specialized formulations for pregnancy, breastfeeding, infants, and children including VitaDHA Brain (omega-3 DHA/EPA + choline + vitamins in strawberry-lemon chewables); sold to Spanish families for prenatal, lactation, and child development support.
• Specialty Oral Care & Antiaging Products Specialty oral care and antiaging items including KeyOxygen Oil Pulling (extra virgin olive oil + ozonized sunflower oil mouthwash, 100ml) and Eulipid antiaging supplement (berberine + resveratrol + CoQ10, €18.14); sold to Spanish consumers for oral hygiene and healthy-aging support.
• Weight Management & Lifestyle Supplements Weight-management supplements and natural lifestyle products including Nova Esbelt (L-carnitine + vitamins, lemon-cola flavor, 30 sachets), Dakaw cacao-date powder (no added sugar), and herbal wellness SKUs across the Adelgazar category; sold to Spanish consumers pursuing weight and lifestyle goals.
• Educational Health Blog (Content) SEO-driven health content covering probiotics usage, intestinal motility, abdominal bloating, and other wellness topics such as '¿Cuándo y cómo tomar probióticos? Guía completa', 'Causas y síntomas de un vientre bajo abultado', '¿Qué es la motilidad intestinal?'; supports organic discovery and product education for Spanish-speaking visitors.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Nova & NutricióncoreOthersKey brand partner supplying Regenera Forte collagen products, cardiovascular supplements like Cardio Stick, Magnesium Chelate, Astaxantina Plus, and Neuro Hup cognitive support products.
• BSB LabscoreOthersBrand partner providing AA-proGABA, Aminoglik Plus, Caldo de Huesos supplements, Capsule Lax, and Creatine products.
• PaleobullminorOthersBrand partner supplying adaptogen products including Napuka, Oniros sleep formula, Focus nootropic, Testo potenciador, and Elixir collagen products.
• NProminorOthersBrand partner providing specialized probiotic supplements including Akkerbiota, Butibifidus, Cleanviral, Regenoral, and Multiprobiota products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vivantis: European (Czech-based) online retailer of vitamins, supplements and sports nutrition shipping to Spain; comparable DTC supplement catalog but operates cross-border rather than purely domestically.
• Mifarma: Spanish online pharmacy and parapharmacy retailer with a strong supplements and natural health category; competes for the same health-conscious consumer with broader assortment and faster delivery infrastructure.
• HSN (Healthy Sport Nutrition): Spanish sports nutrition and supplement retailer/manufacturer; significant overlap with IntegraMed's sports nutrition, vitamins and adaptogens segments, and operates a vertically integrated proprietary-brand model.
• Planeta Huerto: Spanish e-commerce retailer focused on natural, ecological and wellness products including dietary supplements; comparable DTC model and customer base, though with a broader organic/ecological positioning.
• Welnia: Spanish online pharmacy and natural products retailer with omnichannel (online + physical) presence; competes with IntegraMed across supplements, vitamins and dietetics categories.
• Naturitas: Large Spanish online retailer of natural supplements, herbal products and dietetics — directly competes with IntegraMed on category, customer and DTC e-commerce model, but at significantly greater scale.
• Promofarma: Spanish online pharmacy/marketplace for health, beauty and wellness products; overlaps directly with IntegraMed's supplement catalog and target buyer, with a stronger pricing/promotion engine.

Emerging players

• Mtnness: Spanish online specialty retailer focused on active and healthy lifestyle nutrition including supplements; partial overlap with IntegraMed's sports nutrition and wellness segments.
• Vitness: Emerging Spanish online supplement and sports nutrition retailer with growing DTC assortment; smaller scale than IntegraMed but competing for similar health-conscious and fitness-oriented customers.

Broad incumbents

• iHerb: Global direct-to-consumer supplement and natural products retailer; competes on assortment breadth, pricing and international reach rather than local Spanish personalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/integramed_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntegraMed