Interfurn BV

What Interfurn BV does

Interfurn BV is a Dutch private limited company headquartered in Bergschenhoek, Netherlands, operating as the exclusive Dutch agent and importer for luxury interior products. The company distributes premium paints, wallpapers, fabrics, carpets, rugs, and furniture from over 15 exclusive international brands, with anchor partnerships including Farrow & Ball (UK), Colony (Italy), Edmond Petit (France), Christopher Farr Cloth, Liberty Fabrics, Jules Flipo, and John Boyd. The business was formed through the 2001 acquisition of Hoes en De Winter (founded 1812) by the original Interfurn entity, creating a single integrated package of heritage interior products under one distribution structure.

Name

Interfurn BV

Legal name

Interfurn BV

Website

https://interfurn.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Interfurn BV is a Dutch exclusive agent and importer for over 15 luxury interior brands, including Farrow & Ball, Colony, and Edmond Petit, distributing premium paints, wallpapers, and fabrics to dealers, interior designers, and projects across the Netherlands from its Bergschenhoek office and ETC Expo showroom.

Ownership category

akta.pro rank

Product category

Luxury Interior Products Distribution

NAICS

Paint and Wallpaper Retailers (44412), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Carpets & Rugs (2273), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Luxury interior products
• Premium paint distribution
• Decorative fabric agency
• Carpet and rug wholesale
• Designer furniture distribution

Headquarters

HQ city

Bergschenhoek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Interfurn BV is a Dutch agent and importer of exclusive interior products, distributing premium paints, traditional wallpapers, fabrics, carpets, rugs, and designer furniture from over 15 international brands to interior designers, dealers, and residential customers across the Netherlands. The company also provides Farrow & Ball Colour Consultancy, an in-home color advisory service, and acts as the exclusive Dutch gateway to brands such as Colony, Edmond Petit, Christopher Farr Cloth, Liberty Fabrics, and Jules Flipo.

Product overview

Interfurn BV operates as a Dutch distributor and agent for exclusive interior products, formed from the merger of Interfurn (established 30+ years ago) and Hoes en De Winter (established 1812). The company offers a complete package of interior products including Farrow & Ball premium paints (132 colors, water-based) and wallpapers (300+ patterns, traditionally block-printed), along with exclusive fabrics from Italian, French, British, and Australian manufacturers (Colony, Christopher Farr Cloth, Edmond Petit, Liberty Fabrics, Titley & Marr, Veraseta, Voghi, Westbury, John Boyd), high-end carpets and rugs (Jules Flipo, Ora Pro Nobis), and designer furniture (Atelier Furniture, Parklane Interiors). The company also provides color consultancy services and sample ordering. Products serve both residential and project/hospitality markets.

Differentiator

Problem solved

Functional benefit

Brands

• Interfurn | Hoes en De Winter: Combined trading name of the merged companies Interfurn and Hoes en De Winter

Products and services

• Farrow & Ball Paint Premium 100% water-based, low-odor, environmentally friendly paint in 132 colors with high pigment content, rich resin binders, and high-refraction ingredients for depth and complexity. Distributed in the Netherlands by Interfurn to interior designers, dealers, and residential customers.
• Farrow & Ball Wallpaper Traditional block and trough-printed wallpapers produced using Farrow & Ball's own water-based paints, with 300+ patterns spanning stripes, geometric, florals, and damasks with tactile texture. Distributed in the Netherlands through Interfurn.
• Farrow & Ball Colour Consultancy Personalized in-home color advisory service delivered by Farrow & Ball-trained Colour Consultants, including a telephone pre-consult, a home visit, and a written specification of recommended colors, finishes, and wallpaper patterns. Priced at €200/hour excl. 21% BTW with a one-hour minimum and per-30-minute billing thereafter; travel costs may apply.
• Farrow & Ball Samples Ordering service for Farrow & Ball sample materials including free Colour Cards, up to 5 free wallpaper samples, the Colour Fan Core Collection (€27.50 incl. BTW), Archive Colour Fan (€27.50 incl. BTW), and Large Colour Book Core Collection (€150 incl. BTW).
• Fabric Samples Service Sample ordering service aggregating cut samples from multiple fabric suppliers including Beacon Hill, John Boyd, Colony, Edmond Petit, Holland & Sherry, Rentmeister, Robert Allen, Titley & Marr, Veraseta, and Westbury.
• Colony fabrics Italian 'Made in Italy' fabric line by Colony featuring lampas, velours, brocades, and silk fabrics in designs inspired by historical archives. Distributed exclusively in the Netherlands through Interfurn.
• Christopher Farr Cloth fabrics Hand-printed and screen-printed fabrics, wallpapers, and passementeries by Christopher Farr Cloth, produced in a UK family printer and woven in European artisan mills, combining art, design, and craftsmanship. Distributed exclusively in the Netherlands through Interfurn.
• Edmond Petit fabrics French family-business fabric collection (est. 1850, Paris) of velours, lampas, damask, printed linen and cotton, plus contract fabrics specified for theater, yacht, hotel, and restaurant interiors. Distributed in the Netherlands through Interfurn.
• John Boyd horsehair fabrics Traditional horsehair weaving (est. 1837, Castle Cary, England) on original 1870 looms, used for upholstery, wall panels, and acoustic speakers. Distributed in the Netherlands through Interfurn.
• Liberty Fabrics Iconic London fabric brand (founded 1875) known for avant-garde textile design since the 1890s, hand-designed in-house and printed at Liberty's Northern Italy factory using digital and traditional block/roller techniques. Distributed in the Netherlands through Interfurn.
• Titley & Marr fabrics Printed and woven fabrics in linen, wool, and cotton from British producer Titley & Marr, with seasonal collections designed by Kate Marr inspired by traditional documents and translated into contemporary patterns. Distributed in the Netherlands through Interfurn.
• Veraseta silk fabrics Fourth-generation French silk fabric house woven in Charlieu using traditional French weaving techniques for taffeta, faille, satin, canetille, and damask, positioned in high-end interior and haute couture. Distributed in the Netherlands through Interfurn.
• Voghi fabrics Italian fabric line offering modern and classic plain or striped designs in vibrant or ton-sur-tone patterns, bringing Italian elegance to interiors. Distributed in the Netherlands through Interfurn.
• Westbury Textiles Australian textile collection woven by leading global weavers, including silk, glazed linens, chenilles, velours, mohair, wide-width curtain fabrics, and contract/outdoor fabric series in earthy tones and indigo blue. Distributed in the Netherlands through Interfurn.
• Jules Flipo carpets High-end wilton-woven carpets, rugs, and stair runners from Jules Flipo (est. 1867) for prestigious residential and hospitality projects, manufactured from 40 base colors with custom color and pattern options. Distributed in the Netherlands through Interfurn.
• Ora Pro Nobis rugs Belgian hand-tufted rugs and stair runners from Ora Pro Nobis made from natural fibers including wool, linen, and bamboo, with custom form, color, pile height, and application choices. Distributed in the Netherlands through Interfurn.
• Atelier Furniture Dutch furniture collection designed by Thong Lei and Anne Noordam using premium European materials, with international modeling and Dutch craftsmanship, fusing classic and contemporary for eclectic interiors. Distributed in the Netherlands through Interfurn.
• Parklane Interiors Dutch-Belgian upholstery furniture collection combining contemporary sporty design with traditional English cues, manufactured by skilled craftsmen with fully customizable sizing, seating comfort, and upholstery. Distributed in the Netherlands through Interfurn.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered primary, core and specialty.

• Farrow & BallprimaryChannel Partner/ Reseller/ DistributorFarrow & Ball is a British manufacturer of premium paints and wallpapers, established 1946 in Dorset. Interfurn represents their complete range including paint (132 colors), wallpapers (300+ patterns), and Colour Consultancy services. Farrow & Ball products are known for traditional block-printing methods and high pigment content.
• Christopher Farr ClothcoreChannel Partner/ Reseller/ DistributorChristopher Farr Cloth, established 2000, creates fabrics, wallpapers and passementeries combining art, design and craftsmanship. Known for hand-printed and woven fabrics produced by artisan makers in the UK and Europe.
• ColonycoreChannel Partner/ Reseller/ DistributorItalian fabric house with 'Made in Italy' designation. Produces lampas, velours, brocades and silk fabrics, featuring endless variety in colors with designs inspired by historical archives.
• Edmond PetitcoreChannel Partner/ Reseller/ DistributorFrench family company established 1850, located since 1891 at 23 Rue du Mail in Paris. Produces velours, lampas, damask, printed linen and cotton, plus extensive contract fabrics for theater, yacht, hotel and restaurant interiors.
• Westbury TextilescoreChannel Partner/ Reseller/ DistributorAustralian-based textile company whose fabrics are woven by the world's finest weavers. Collection includes silk, glazed linens, chenilles, velours, mohair, wide-width curtain fabrics and special contract and outdoor fabric series in earth tones and indigo blue.
• John BoydspecialtyChannel Partner/ Reseller/ DistributorBritish textile company established 1837, one of the last weavers maintaining traditional horsehair weaving. Fabrics are woven using the finest horsehair quality on original looms and techniques from 1870.
• Liberty FabricscoreChannel Partner/ Reseller/ DistributorFounded 1875, iconic London department store. Known since 1890s for avant-garde textile design. Fabrics are hand-designed by in-house designers in London, printed at their factory in Northern Italy using both innovative digital and traditional block and roller techniques.
• Titley & MarrcoreChannel Partner/ Reseller/ DistributorBritish fabric company producing printed and woven fabrics in linen, wool and cotton. Seasonal collections designed by Kate Marr with styles inspired by traditional documents, transformed into contemporary patterns and colors for modern living.
• VerasetaspecialtyChannel Partner/ Reseller/ DistributorFourth-generation French fabric house specialized in silk fabrics, woven in their Charlieu base. Name combines Latin words VERA (truth) and SETA (silk). Known for French traditional weaving of luxury fabrics including taffeta, faille, satin, canetille and damask.
• VoghicoreChannel Partner/ Reseller/ DistributorItalian fabric company offering modern and classic designs in plain and striped patterns, with vibrant colorful designs or subtle tone-on-tone patterns. Known for bringing Italian elegance and refinement to interiors.
• Jules FlipocoreChannel Partner/ Reseller/ DistributorEstablished 1867, market leader in high-end wilton-woven carpets, rugs and stair runners for prestigious residential and hospitality projects. Collection manufactured from 40 base colors with custom color and pattern options.
• Ora Pro NobiscoreChannel Partner/ Reseller/ DistributorBelgian carpet weaver, one of the most prominent companies still maintaining traditional handtuft craftsmanship. Creates beautiful rugs and stair runners using natural fibers including wool, linen and bamboo.
• Atelier FurniturecoreChannel Partner/ Reseller/ DistributorDutch furniture brand designed by Thong Lei and Anne Noordam. Uses best materials from Europe with international modeling and Dutch craftsmanship. Creates interplay between classic and contemporary, haute couture for eclectic interior lovers.
• Parklane InteriorscoreChannel Partner/ Reseller/ DistributorDutch-Belgian upholstery furniture collection with contemporary sporty design with a nod to traditional English style. Crafted by skilled Dutch-Belgian craftsmen with fully customizable sizing, seating comfort and upholstery.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Christian Fischbacher: Swiss heritage textile brand producing premium fabrics, home textiles, and accessories for residential and hospitality interiors. Comparable to Interfurn's fabric portfolio (Colony, Edmond Petit, John Boyd) as a heritage European luxury textile distributor.
• Vescom: Dutch manufacturer and distributor of high-end wallcoverings, upholstery, and window treatments for the international contract and residential market. Comparable to Interfurn as a Netherlands-based premium interior surfaces/furnishings company serving designers and hospitality projects.
• Eichholtz: Dutch wholesale distributor of luxury furniture and decorative accessories based in Noordwijkerhout. Comparable to Interfurn as a Netherlands-based premium interior products wholesaler/agent serving designers and dealers with a multi-brand portfolio.
• Linteloo: Dutch designer furniture brand offering upholstered seating, tables, and lighting to the premium residential and contract market. Comparable to Interfurn's furniture segment (Atelier Furniture, Parklane Interiors) and Dutch designer-furnishings positioning.
• Baars & Bloemhoff: Dutch interior products wholesaler (panels, boards, doors, worktops) serving dealers and interior professionals. Comparable to Interfurn as a Netherlands-based B2B interior materials distributor with a multi-segment product range and trade-focused customer base.
• Rivièra Maison: Dutch premium home furnishings brand and retailer. Comparable to Interfurn as a Netherlands-rooted premium interior products company with curated assortments serving affluent consumers and interior designers.

Broad incumbents

• Leolux: Dutch manufacturer of premium upholstered furniture and tables serving residential and contract markets across Europe. Comparable as a long-established Dutch premium furniture player, though Leolux manufactures while Interfurn distributes.
• Roche Bobois: French-founded luxury furniture retailer/distributor with global showroom network, distributing premium European designer furniture. Comparable to Interfurn as a premium interior furnishings distributor serving affluent consumers and designers, though at much larger scale.
• Minotti: Italian luxury contemporary furniture manufacturer and brand with global showroom network. Comparable to Interfurn at the high end of premium interior furnishings serving designers and luxury residential projects, though Minotti is a global manufacturer rather than a regional distributor.

Regional players

• Mosa: Dutch ceramic tile manufacturer based in Maastricht, producing premium architectural tiles for international residential and commercial projects. Comparable as a Netherlands-based premium interior surfaces brand with strong designer/specifier relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interfurn BV