Invisible Company

What Invisible Company does

Invisible Company is a Hong Kong-based sustainable consumer products company founded in 2020 that operates two primary product lines: #INVISIBLEBAG, a proprietary water-soluble, compostable, and biodegradable packaging solution made from PVOH, starch, and glycerin (certified under ASTM D6400, EN13432, and ASTM D5511), and the Invisible Trail Merino Gear Collection, a performance trail running apparel line developed in collaboration with elite runner Wong Ho Chung's The Peak Hunter brand, featuring Merino wool socks, t-shirts, and tank tops with natural odor control and blister-prevention properties. The company also offers the Invisible Tee streetwear collection made from BCI and deadstock cotton, plus a #INVISIBLEPOOBAG sub-brand of flushable, water-soluble dog waste bags.

The company generates revenue through a hybrid direct-to-consumer and B2B e-commerce model. DTC sales through invisible-company.com serve global consumers with Merino trail gear priced $23-$145 USD and packaging products $15-$145 USD, supported by free international shipping on orders of three or more Merino items. The B2B channel targets fashion, beauty, sportswear, and home goods brands with custom-branded #INVISIBLEBAG packaging at a low 250-piece minimum order, priced at $110 with volume discounts. Growth is reinforced by a community strategy via the Invisible Hike Cleanup Club (46+ events, 1,110+ volunteers, 1,890kg+ trash collected) and a 5% give-back from trail gear sales to cleanup events and youth trail running development.

Manufacturing is outsourced to ethical, audited factories in China (33-56 workers), with product development, branding, and design run from the Hong Kong headquarters by a six-person team. The company is privately held, founder-owned (Wong Ho Chung), and bootstrapped with no disclosed venture capital or private equity investment. Cumulative impact claims include 8,000,000+ plastic bags replaced by #INVISIBLEBAG products. Certifications span ASTM compostability and biodegradability, EU EN13432, non-toxicity (EEQ and OECD 208), bio-based content (ASTM D6866-24), Woolmark, and Responsible Wool Standard compliance.

Name

Invisible Company

Legal name

INVISIBLE COMPANY

Website

https://invisible-company.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisible Company is a Hong Kong-based sustainable consumer products company founded in 2020 that sells water-soluble #INVISIBLEBAG packaging to B2B fashion, beauty, and sportswear brands, and Merino wool trail running apparel and accessories to global DTC customers, with manufacturing outsourced to ethical factories in China.

Ownership category

akta.pro rank

Product category

Sustainable Apparel & Packaging

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Trail running apparel
• Merino wool socks
• Sustainable packaging
• Water soluble bags
• Compostable mailers

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Sale of Merino trail running gear (socks, t-shirts, tank tops) and Invisible Tee sustainable streetwear directly to consumers through the company website. Products include targeted cushion socks ($23-27), trail t-shirts ($76-90), and graphic tees ($68-75).
2. #INVISIBLEBAG Packaging Products: Sale of water-soluble, compostable packaging products including garment bags ($55), mailers ($62.50), dog poop bags ($22 single box, $145 family plan), and trial packs ($15 each).
3. Custom Branded Packaging B2B: Custom branded #INVISIBLEBAG for businesses with low MOQ of 250 pieces at $110. Targets fashion, beauty, and lifestyle brands seeking sustainable packaging solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Invisible Company manufactures and sells Merino wool trail running apparel (socks, t-shirts, tank tops) and proprietary water-soluble PVOH packaging products (#INVISIBLEBAG garment bags, mailers, dog poop bags) directly to consumers through its Hong Kong-based e-commerce platform, while also offering custom-branded sustainable packaging to fashion, beauty, and lifestyle brands with a low 250-piece minimum order quantity.

Product overview

Invisible Company offers two main product lines: (1) Invisible Trail Merino Gear Collection – high-performance trail running apparel including t-shirts, tank tops, and socks made from premium Merino wool (Woolmark certified, 100% Merino to wool-rich blends up to 87%), featuring natural odor control, temperature regulation, and moisture-wicking for ultra-distance running; and (2) #INVISIBLEBAG – a family of water-soluble, compostable, and biodegradable packaging solutions (garment bags, mailers, dog poop bags) made from PVOH, starch, and glycerin that dissolve in hot water and are certified compostable (ASTM D6400, EN13432) and biodegradable (ASTM D5511). The company also sells the Invisible Tee Collection – sustainable streetwear graphic tees made from BCI cotton and deadstock cotton. All products emphasize sustainability with 5% of trail gear sales funding cleanup events and youth trail running development.

Differentiator

Problem solved

Functional benefit

Brands

• #INVISIBLEBAG: Water-soluble, compostable, biodegradable packaging solution made from PVOH, starch, and glycerin. Certified compostable under ASTM D6400 and EN13432, and landfill-biodegradable tested under ASTM D5511.
• #INVISIBLEPOOBAG

Products and services

• Invisible Trail Merino Socks Collection High-performance trail running socks made from Worsted Merino Wool (58-66%) blended with nylon and elastane. Includes targeted cushion mid crew socks ($23 USD), seamless 5-toe mid crew socks ($27 USD), 5-toe lightweight crew socks ($27 USD), and 5-toe low ankle trail socks. Features natural antimicrobial odor control (multi-day use without washing), temperature regulation, moisture-wicking, blister prevention, and natural odor resistance. Collaboration with elite runner Wong Ho Chung and The Peak Hunter, certified Woolmark Merino Wool and Responsible Wool Standard compliant.
• Invisible Trail Merino Tops Collection Merino wool trail running tops including 100% Merino long sleeve t-shirt ($90 USD), lightweight short sleeve trail running t-shirt ($80 USD), lightweight trail running tank top ($76 USD), and lightweight short sleeve t-shirt. Features temperature regulation, moisture-wicking comfort, natural odor control, and Woolmark-certified 87% Merino wool rich blend for ultra-distance performance in humid conditions.
• Invisible Tee Sustainable Streetwear Collection Sustainable streetwear heavyweight graphic tees made from 100% BCI (Better Cotton Initiative) certified cotton ($68 USD) and 100% heavyweight deadstock cotton ($75 USD). Inspired by Hong Kong's wild side with unique serial numbers per garment. Represents sustainable streetwear with a soul, crafted in small batches.
• #INVISIBLEBAG Garment Bag Water-soluble, compostable, and landfill-biodegradable garment bag packaging priced at $55 USD per box. Made from PVOH, starch, and glycerin. Available in 4 sizes (S to XL) with pillow seal closure. Dissolves in hot water (80°C or above) within minutes, also dissolves in cold water at slower rate. Certified compostable under ASTM D6400 and EN13432, anaerobic biodegradable under ASTM D5511 (85% biodegradation in 90 days), and non-toxic per EEQ and OECD 208 tests.
• #INVISIBLEBAG Low MOQ Custom Branded Garment Bag (B2B) Custom-branded water-soluble garment bag for businesses at $110 USD per 250 pieces with low minimum order quantity of 250 pieces. Available in 4 standard sizes with adhesive tape sealing and 40-55 micron thickness range. Volume discounts available: 500+ pieces 5% off, 1000+ pieces 10% off. Design proof within 24-48 hours, printing 3-4 business days. Targets fashion, beauty, sportswear, and lifestyle brands seeking sustainable packaging alternatives.
• #INVISIBLEBAG Mailer Water-soluble mailer bag packaging priced at $62.50 USD per box. Available in 3 sizes (S to L) with 55 micron thickness in lightproof black color. Dissolves in hot water (80°C or above) and certified compostable under ASTM D6400 and EN13432. Designed for e-commerce shipping with free shipping to US, UK, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, and Korea.

Quantifiable outcome

• 8,000,000+ plastic bags replaced by #INVISIBLEBAG
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Peak HuntercoreStrategic or Co-development PartnerCollaboration with The Peak Hunter, founded by Wong Ho Chung (elite trail runner and first NNormal Asian runner), to design and develop high-performance Merino trail running socks and apparel. Products are trail-tested over hundreds of kilometers on Hong Kong trails. Partnership includes joint branding (Invisible x The Peak Hunter) and support for youth trail running development through The Peak Hunter Foundation.
• Young Living Hong KongminorChannel Partner/ Reseller/ DistributorBeauty and wellness brand using #INVISIBLEBAG for sustainable packaging. Partnership showcases how #INVISIBLEBAG serves the green beauty industry.
• Motion Jet CollectionminorChannel Partner/ Reseller/ DistributorFunctional sportswear brand from Taiwan building a circular ecosystem from materials to production to packaging. Uses #INVISIBLEBAG mailers and paper boxes.
• Simple OrganicminorChannel Partner/ Reseller/ DistributorBrazilian beauty brand committed to organic, vegan, cruelty-free, and ethically sourced products. Uses #INVISIBLEBAG for sustainable packaging.
• SilverlightminorChannel Partner/ Reseller/ DistributorPerformance sportswear brand believing performance should never come at the planet's expense. Uses dissolvable mailers and paper boxes for minimal environmental impact.
• Sunday BeddingminorChannel Partner/ Reseller/ DistributorBedding brand from Singapore focused on comfort and sustainability. Uses #INVISIBLEBAG for eco-friendly packaging.
• WisdomminorChannel Partner/ Reseller/ DistributorFashion designer brand from Taiwan since 2009 using #INVISIBLEBAG for sustainable packaging.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Icebreaker: Merino wool outdoor and active apparel brand (now part of VF Corporation); competes head-to-head with Invisible's Merino trail running t-shirts, tank tops, and socks using the same Woolmark-certified fiber story.
• TIPA Sustainable Packaging: Israel-based developer of fully compostable packaging films for fashion and food; most direct technology comparable to Invisible's #INVISIBLEBAG water-soluble PVOH packaging with similar ASTM/EN certifications.
• Smartwool: Premium Merino wool sock and apparel brand owned by VF Corporation; directly comparable to Invisible Company's Merino trail sock and base-layer line, though at much larger scale and broader retail distribution.
• NNormal: Ultra-trail running brand co-founded by Kilian Jornet; comparable niche positioning to Invisible's collaboration with Wong Ho Chung (first NNormal Asian runner), targeting the same ultra-distance trail demographic.
• noissue: Custom sustainable packaging (mailers, tissue, tape) for fashion and lifestyle brands with low-MOQ customization; directly competes for the same B2B sustainability-led fashion and beauty brand customer base as #INVISIBLEBAG.
• BioBag: Global producer of compostable bags and films for retail and waste collection; overlaps directly with #INVISIBLEBAG's mailers, garment bags, and dog waste bags in material composition and end-markets.
• Darn Tough Vermont: Premium performance sock brand known for lifetime guarantee and trail/ultrarunning focus; closest direct comparable to Invisible's Merino trail sock portfolio in target use case and price tier.
• Hero Packaging: Australia-based sustainable e-commerce packaging supplier targeting fashion and lifestyle brands with low-MOQ custom mailers; closely comparable to Invisible's B2B #INVISIBLEBAG custom packaging positioning and SMB customer segment.

Broad incumbents

• Patagonia: Large sustainable outdoor apparel brand; overlaps with Invisible on Merino performance apparel, sustainability narrative, and trail-community engagement, but operates at vastly greater scale with broader product range.
• Allbirds: Sustainable natural-fiber footwear and apparel brand; shares with Invisible Company the Merino/natural-fiber performance narrative and sustainability-first DTC positioning, though at far greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/invisiblecompany_
• LinkedInlinkedin.com/company/invisiblecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Company