What Ipaint does

IPaint is a Tampa, Florida-based direct-to-consumer platform that helps homeowners plan, source, and execute DIY residential painting projects without hiring professional painters. Founded in 2021 by Callahan Reynolds, a University of Tampa entrepreneurship student, and backed by commercial painting operator Reynolds Painting Group FL (in business since 1993), the company functions as a closely-held subsidiary with no disclosed institutional funding and a visible team of approximately six individuals across founder, finance, operations, marketing, collaboration, and investor relations roles.

The company's core product is a smartphone application whose central capability is a computer-vision-based photo-estimation feature: the user captures images with the smartphone camera and the app automatically calculates the square footage of the painting surface. On top of that measurement, the app generates an automated material list specifying the exact quantities of paint and equipment required, which the user can then purchase and have delivered to their doorstep through an integrated delivery and pickup service. The platform is rounded out by educational content on painting techniques and on-demand consulting support, with the company website (built on Webflow) and a blog plus Instagram channel (@ipaint.usa) handling top-of-funnel awareness and customer inquiries.

The business model is transactional revenue generated from the sale and delivery of painting materials to end consumers, with no publicly disclosed pricing tiers and a product-led, self-serve go-to-market motion. Distribution is direct-to-consumer through the mobile app, supported by content marketing and social channels, and operations are currently confined to Florida with no disclosed expansion to additional geographies. Revenue, ARR, unit volumes, and customer counts are not publicly disclosed in the source material.

Name

Ipaint

Legal name

IPaint

Website

https://ipaint.webflow.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

IPaint is a Tampa, Florida-based mobile app platform that helps homeowners plan and execute DIY residential painting projects through computer-vision photo estimation, automated material lists, and doorstep delivery of supplies, backed by Reynolds Painting Group FL.

Ownership category

akta.pro rank

Product category

DIY Home Painting Services

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

Keywords

• DIY painting assistance
• Home painting services
• Paint estimation software
• Painting materials delivery
• Home improvement platform

Headquarters

HQ city

Brandon, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Material Sales and Delivery: IPaint provides materials needed for painting projects and delivers them to customer doors. Revenue generated from material sales and delivery fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ipaint operates a DIY home painting assistance platform anchored by a smartphone app that uses computer-vision photo-estimation to calculate project square footage, generates an automated material list, delivers paint and supplies to the homeowner's door, and provides step-by-step guidance and consulting so homeowners can complete their own painting projects at a fraction of professional painter costs.

Product overview

IPaint is a DIY home painting assistance platform comprising a smartphone app and associated services. The core app (IPaint App) provides photo-based square footage estimation using computer vision, automated material list generation, and project guidance. The platform is complemented by material delivery/pickup services, educational content on painting techniques, and consulting support. The product ecosystem is built on Webflow technology and backed by Reynolds Painting Group FL.

Differentiator

Problem solved

Functional benefit

Products and services

• Ipaint App

Quantifiable outcome

• 100% ROI potential when painting your own home

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Angi (formerly Angie's List): Leading U.S. home services marketplace connecting homeowners with local pros including painters. Comparable because it sits at the same homeowner-painting decision point IPaint targets, just routing jobs to pros instead of enabling DIY.
• TaskRabbit: On-demand marketplace for hourly home task labor including painting and furniture assembly. Comparable as a competing solution to the DIY route IPaint enables — homeowners can book painters via TaskRabbit instead of painting themselves.
• Thumbtack: Home services marketplace where homeowners post painting projects and receive bids from local pros. Comparable as a digital lead-generation and pricing layer for residential painting that competes for the same DIY-vs-hire decision.
• Houzz: Home remodeling platform combining design inspiration, photo-based room visualization, product purchasing, and a pro directory. Comparable for its photo-driven visualization and integrated buyer's journey for renovation projects, including paint.
• Paintzen: Online platform for booking residential and commercial painting jobs with instant online estimates. Comparable as a digital-first painting services brand targeting the same homeowner re-painting use case IPaint addresses, but routing to pros instead of DIY.

Broad incumbents

• Benjamin Moore: Premium U.S. paint manufacturer with independent retailer network and online color/visualization tools. Comparable as an established paint brand investing in digital estimation and visualization features that overlap IPaint's photo-estimation roadmap.
• Lowe's: Second-largest U.S. home improvement retailer with paint departments, project calculators, and MyLowes loyalty data. Comparable as a national DIY paint destination with the resources to match IPaint's app-based estimation and delivery.
• Sherwin-Williams: Largest U.S. paint manufacturer and specialty retailer with thousands of company-owned stores, color-matching tools, and pro/DIY loyalty programs. Comparable because it controls paint supply, color selection, and DIY guidance at scale IPaint is trying to replicate digitally.
• Home Depot: Largest U.S. home improvement retailer with a massive paint department, DIY project guides, online paint calculators, and nationwide paint delivery. Comparable because it owns the DIY paint-buying experience IPaint is trying to digitize and bundle with guidance.

Emerging players

• MagicPlan: Mobile app that uses smartphone camera and AR/LiDAR to create floor plans and room measurements. Comparable for its computer-vision-based measurement engine, which overlaps IPaint's photo-estimation core technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ipaint.usa
• LinkedInlinkedin.com/company/ipaint

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipaint