Iron Fitness Llc

What Iron Fitness Llc does

Iron Belle Fitness LLC is a privately held, founder-led boutique wellness business founded in 2007 by Leslie L. Harrington and headquartered in the Phoenix, Arizona metropolitan area. The company delivers mobile and virtual wellness services spanning personal training, yoga and meditation instruction, health coaching, corporate wellness programming, ergonomic evaluations, and special-event wellness activations. Its core products include tiered monthly subscription personal-training packages ($420–$888/month), a one-time fitness program design service ($350), individual body composition assessments ($45), and corporate wellness engagements covering Lunch and Learn sessions, on-site yoga and meditation, health coaching, and ergonomic evaluations. The company also publishes "Unplugging Your Mind: Guided Meditations to Relax, Rest and Renew" on Amazon with free audio downloads, extending distribution through a digital content channel.

The business operates with approximately 12 employees and a network of vetted certified yoga instructors mobilized for events. Service delivery is hybrid — on-site across Phoenix, Ahwatukee, Tempe, Chandler, and Gilbert, and virtually nationwide. Go-to-market combines direct-to-consumer scheduling (free consultations, online booking) with enterprise field sales led primarily by the founder. Revenue is generated through recurring subscriptions, one-time program fees, quote-based corporate engagements, and ancillary Amazon book sales. Named enterprise customers include J.P. Morgan Chase, Chevron, Bayer, Nestle, University of Phoenix, Sundt Construction, National Bank of Arizona, CopperPoint Mutual, FNF Construction, Camden Communities, Thrivent Financial, and AARP, indicating penetration across multiple verticals despite the small operating footprint.

The offering is differentiated by the founder's concentration of credentials (E-RYT-500, C-IAYT, NBHWC Board Certified Wellness Coach, ACE CPT, Amen Clinics Brain Health Professional, Certified Ergonomic Specialist) and by the proprietary "SuccessFULL Coaching" methodology and meditation content. No external institutional funding, M&A activity, AI/ML capabilities, or mobile application is disclosed, and the company operates as a single legal entity (Iron Belle Fitness, L.L.C.) under Arizona jurisdiction.

Name

Iron Fitness Llc

Legal name

Iron Belle Fitness, L.L.C.

Website

https://ironbellefitness.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Iron Belle Fitness LLC is a Phoenix-based boutique wellness business founded in 2007 by Leslie L. Harrington, delivering mobile and virtual personal training, yoga, meditation, health coaching, ergonomic evaluations, and corporate wellness services to individual consumers and enterprise clients across Arizona and virtually nationwide.

Ownership category

akta.pro rank

Product category

Health and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYIMAIALAL

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facility Operations Support Services (Mailroom/Reception/Catering/Workplace Services)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Corporate wellness programs
• Personal fitness training
• Yoga and meditation services
• Ergonomic evaluations
• Health coaching services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Training Services: Virtual in-home personal training offered in tiered monthly packages ranging from 1-3 sessions per week, plus one-time session options. Additional family members or workout partners can be added for $35 per session.
2. Fitness Program Design: One-time fee for personalized fitness program design including consultation, 6-8 week program, meal planning, and optional grocery store walk-through
3. Body Composition Assessment: Individual assessment sessions at $45 for fitness and body composition evaluation with consultation
4. Corporate Wellness Services: Corporate wellness programs including Lunch and Learn sessions, yoga classes, meditation classes, ergonomic evaluations, and health coaching delivered at client workplaces or virtually
5. Health Coaching: Monthly health coaching subscriptions including two personalized 50-minute wellness sessions per month with email support, recipes, and coaching materials
6. Meditation Book Sales: Guided meditation book 'Unplugging Your Mind' sold through Amazon with free audio downloads

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Iron Belle Fitness delivers wellness services including corporate wellness programs (Lunch and Learn sessions, on-site yoga and meditation, ergonomic evaluations, health coaching), virtual in-home personal training with tiered monthly packages, mind + body coaching for individuals, and on-location yoga and meditation for special events. The company also publishes a guided meditation book sold on Amazon and offers free downloadable wellness resources for lead generation.

Product overview

Iron Belle Fitness operates as a wellness services company offering multiple interconnected service lines centered around corporate wellness, personal fitness training, and holistic health coaching. The core offerings include Virtual In-Home Personal Training (with tiered monthly packages), Corporate Wellness Programs (featuring Lunch and Learn sessions, yoga classes, and fitness training), Mind + Body Coaching (health and brain coaching), Ergonomic Evaluations, and Yoga & Meditation Events for special occasions. The company also publishes the 'Unplugging Your Mind' guided meditation book available on Amazon. Free downloadable resources (desk stretch guide, workout eBook, daily checklist) support marketing and lead generation. Services are delivered both in-person in the Phoenix, Arizona area and virtually nationwide, with Leslie L. Harrington serving as the primary practitioner and coach.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual In-Home Personal Training One-on-one virtual personal fitness training delivered to clients in their homes, with tiered monthly packages (The Independent 1 session/week, The Focus 2 sessions/week, The Motivator 3 sessions/week), one-time session options, and add-on options for additional family members or workout partners at $35 per session.
• Corporate Wellness Programs On-site customizable corporate wellness services including Lunch and Learn presentations, yoga and meditation classes, one-on-one health coaching, corporate fitness training (bootcamp, kickboxing, Pilates, Core Challenge, Yogalites, Therapeutic Stretch), delivered at client workplaces or virtually.
• Mind + Body Coaching Health and brain coaching using biological/psychological/social models along with brain health modalities and somatic techniques, including personalized wellness sessions, nutrition coaching, and stress management delivered as monthly health coaching subscriptions.
• Ergonomic Evaluations On-site ergonomic workplace evaluations conducted by certified evaluators to identify hazards, assess desk setup, and provide recommendations for improved workplace safety and productivity; offered both virtually and in-person in the Phoenix area.
• Yoga & Meditation Events On-location and virtual yoga and meditation classes for special events, conferences, and weddings, including various yoga styles (Beginner, Flow, Hatha, Power, Yin, Relaxation, Corporate Chair), sound healing meditations, and yoga Nidra/guided meditations.
• Unplugging Your Mind Guided Meditation Book A guided meditation book authored by Leslie L. Harrington, designed for yoga teachers, meditation leaders, and end users, featuring meditation scripts and free audio downloads available on Amazon.

Quantifiable outcome

• Client lost 25lbs
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Amen ClinicsminorOthersLeslie L. Harrington is certified through Amen Clinics as a Brain Health Professional, offering brain health courses and resources. Partner provides certification training and referral programs for brain health education and supplements.
• BrainMDminorOthersBrain health supplement retailer offering products by Dr. Daniel Amen. Leslie promotes BrainMD supplements with a 10% discount code for clients.
• Yoga AlliancecoreOthersLeslie holds E-RYT-500 (Experienced Registered Yoga Teacher) certification through Yoga Alliance and is a YACEP (Yoga Alliance Continuing Education Provider).
• Institute for Integrative NutritioncoreOthersLeslie received health coaching certification from Institute for Integrative Nutrition, training in over 100 dietary theories and practical lifestyle coaching methods.
• International Association for Health CoachescoreOthersLeslie is a member in good standing of the International Association for Health Coaches, holding NBHWC Board Certified Health & Wellness Coach certification.
• ACE (American Council on Exercise)coreOthersLeslie holds ACE Certified Personal Trainer designation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace: Headspace provides meditation, mindfulness, and mental health services with a strong enterprise channel (Headspace for Work). Overlaps with Iron Belle's meditation and mind-body coaching services, but at much larger scale with a digital-first delivery model.
• Calm: Calm is a leading meditation and mindfulness app with corporate wellness (Calm Business) offerings. Comparable to Iron Belle's meditation book and mind-body coaching, but delivered via technology platform with substantially more resources and enterprise reach.
• Noom: Noom is a digital health and weight management platform with behavior-change coaching and corporate wellness offerings. Comparable to Iron Belle's health coaching and weight management services, though delivered at much larger scale via app.
• ClassPass: ClassPass is a fitness subscription platform aggregating studio classes and wellness services with corporate wellness offerings. Comparable to Iron Belle's personal training and wellness services from a consumer and corporate buyer perspective.
• Virgin Pulse: Virgin Pulse is a large enterprise wellness platform offering health coaching, fitness programs, and employee engagement tools to Fortune 1000 clients. Competes for the same corporate wellness budget as Iron Belle but with comprehensive technology stack.
• CorePower Yoga: CorePower Yoga operates a national chain of yoga studios offering classes, teacher training, and corporate partnerships. Comparable to Iron Belle's yoga and corporate wellness offerings, though studio-based rather than mobile/on-site delivery.

Direct peers

• MoveSpring: MoveSpring is a corporate wellness platform focused on physical activity challenges and fitness programs for employee wellness. Comparable to Iron Belle's corporate fitness and wellness offerings from a buyer perspective, though technology-mediated.
• Wellable: Wellable provides corporate wellness platform services including fitness challenges, wellness content, and employee engagement programs for enterprises. Directly comparable to Iron Belle's corporate wellness offering, though delivered via a tech platform rather than on-site.
• Wellness Corporate Solutions: WCS provides on-site and virtual corporate wellness services including yoga, meditation, fitness classes, and health coaching to enterprise clients. Highly comparable business model to Iron Belle's corporate wellness segment, with similar service offerings and target buyer.

Emerging players

• Wellbeats: Wellbeats provides on-demand fitness, yoga, and meditation content for corporate wellness programs. Comparable to Iron Belle's virtual and corporate offerings, but with a content library model rather than live coaching delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealthyandHappybyLeslie
• LinkedInlinkedin.com/company/iron-fitness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron Fitness Llc