ISG Sport Business Management
ISG Sport Business Management is a French private higher education institution specializing in sport business management, operating three campuses (Paris, Lille, Lyon) under the IONIS Education Group and serving approximately 5,000 students annually across Bachelor and MBA programs, distinguished by its designation as the Official Business School of the NBA in France.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ISG Sport Business Management does
ISG Sport Business Management is a French private higher education institution founded in 2021 as the 29th school of the IONIS Education Group, specializing in sport business management education from Bac to Bac+5 levels. The institution delivers two core Bachelor tracks (Sport Business Management; International & Sport US Industry) and four MBA specializations (Événementiel/Hospitality/Stadium Management; Marketing & Business Management; Communication/Influence/Social Media; International & Sport US Industry) across three campuses in Paris, Lille, and Lyon, serving roughly 5,000 students per academic year.
Its offering is organized around a proprietary "360° Sport Business" curriculum covering marketing, communication, event management, sponsorship, hospitality, stadium operations, and sports journalism, with industry immersion embedded via practical projects, internships, competitions, and visits to sports facilities. The school leverages a multi-year partnership with the NBA designating it as the Official Business School of the NBA in France (the first such designation in Europe), alongside 160 international partnerships spanning professional French clubs (Paris Basketball, Stade Toulousain, RC Lens), women's cycling (FDJ-SUEZ), agencies (Sportfive), insurers (Groupama), and US venues (Madison Square Garden, Barclays Center).
The business model is tuition-driven with annual billing, anchored by Bachelor subscriptions and MBA programs delivered in alternating work-study format that allows students to finance studies via apprenticeship contracts while the school captures tuition from the employer-payer side as well. Revenue is supplemented by continuing/professional development programs. Distribution runs through direct-to-consumer online enrollment, on-campus open houses (Journées Portes Ouvertes), and personalized campus visits across the three French cities, with secondary demand generated through digital channels (Instagram, TikTok, LinkedIn, YouTube), the Extra Time podcast, and the Inside Sport content platform.
ISG Sport Business Management firmographics
Firmographics- Name
- ISG Sport Business Management
- Legal name
- ISG Sport Business Management
- Website
- https://isg-sport.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ISG Sport Business Management is a French private higher education institution specializing in sport business management, operating three campuses (Paris, Lille, Lyon) under the IONIS Education Group and serving approximately 5,000 students annually across Bachelor and MBA programs, distinguished by its designation as the Official Business School of the NBA in France.
- Ownership category
- akta.pro rank
ISG Sport Business Management industry classification
Industry- Product category
- Higher Education (Sport Business Management)
- akta.pro primary industry
- Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)
Keywords
Where ISG Sport Business Management is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
ISG Sport Business Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tuition Fees: Revenue generated from student tuition fees for Bachelor and MBA programs. Programs available in alternating work-study format allowing students to finance studies through employment contracts.
- Continuing Education: Professional development and specialized programs for career advancement in sport business sector
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bachelor Sport Business Management (3 years, post-Bac) |
| Subscription | Annual | MBA Programs (2 years, Bac+5, alternating format) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ISG Sport Business Management product offering
Product offeringCore offering
ISG Sport Business Management is a French higher-education school that delivers specialized Bachelor and MBA programs in sport business management. Founded in 2021 and operating as part of the IONIS Education Group, the school runs academic programs across three French campuses located in Paris, Lille, and Lyon, targeting students pursuing careers in the sport industry.
Product overview
ISG Sport Business Management is a specialized sports business school offering a comprehensive portfolio of educational programs from undergraduate (Bachelor) to graduate (MBA) levels. The school provides 2 distinct Bachelor programs and 4 MBA specializations covering sport business management, international sports, event management, marketing, communication, and hospitality. The institution operates across 3 French campuses (Paris, Lille, Lyon) and benefits from over 50 years of experience within the IONIS Education Group. Key differentiators include official NBA partnership status, international study trips, and industry-focused pedagogy combining theoretical training with professional immersion. Additional offerings include the 'Extra Time' podcast and 'Inside Sport' news platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Bachelor in Sport Business Management Undergraduate degree program combining business management foundations with sport-industry specialization, designed for prospective students seeking entry-level careers in the sport business sector. Delivered across the Paris, Lille, and Lyon campuses.
- MBA in Sport Business Management Graduate-level master’s program in sport business management aimed at students and early-career professionals seeking advanced credentials and leadership roles in the sport industry. Delivered across the Paris, Lille, and Lyon campuses.
Companies that use ISG Sport Business Management
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
ISG Sport Business Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ISG Sport Business Management partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- NBA (National Basketball Association)coreMulti-year marketing partnership making ISG the Official Business School of the NBA in France. The partnership includes NBA branding in ISG marketing materials, NBA-related benefits for students, and coincides with the launch of ISG Sport Business Management school.
- Paris BasketballcoreAcademic and sports partnership including student projects, workshops, and professional opportunities. Students participated in Business Games challenges organized by Paris Basketball.
- FDJ-SUEZ (Women's Cycling Team)majorOfficial partnership with professional women's cycling team FDJ-SUEZ, providing students with professional exposure and career opportunities in cycling sport business.
- Club Sport de Business FrancemajorISG Sport Business Management became a new partner of Club Sport de Business France, connecting students with the French sport business professional network.
- NikemajorNike became the official equipment supplier for ISG Sport Business Management for the new academic year, providing sports apparel and equipment for students.
- Le Coq SportifmajorLe Coq Sportif became the official equipment supplier for students of ISG Sport Business Management.
- PUMAmajorPUMA became the equipment supplier for the 2024-2025 academic year, replacing previous equipment partnerships.
- Madison Square Garden (MSG)majorInternational partnership providing study trip opportunities for students to visit MSG facilities in New York and meet with event management staff.
- Barclays CentermajorStudy trip destination for students to visit Brooklyn Nets arena in New York, including Q&A sessions with franchise representatives.
- Stade ToulousaincoreProfessional rugby club partnership including podcast interviews with marketing leadership and ongoing collaborative projects.
- RC LenscorePartnership including podcast interview with General Manager Benjamin Parrot and collaborative student projects.
- Limoges CSPcorePartnership with historic French basketball club including executive interview and alumni programs.
- Team VitalitymajorEsports and sports organization featuring podcast interview with co-founder Nicolas Maurer and industry insights for students.
- GroupamamajorInsurance company providing apprenticeship positions in sports partnerships and sponsorship management for ISG students.
- SportfivemajorSports marketing agency partnership featuring podcast interview with Commercial Director and industry collaboration.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
ISG Sport Business Management competitors and assessment
Company assessmentDirect peers
- WIN Sport School: Direct peer: French private school specialized in sport management with Bachelor/MBA programs in marketing, event management, and digital applied to sport — directly comparable program mix and target audience to ISG Sport Business Management.
- AMOS Sport Business School: Direct peer: French sport-business school (part of Galileo Global Education) offering Bachelor and MBA programs in sport management, marketing, and events across multiple French campuses — competing head-to-head for the same French sport-business student segment.
- Pigier Sport: Direct peer: Pigier's sport-business track offers Bachelor-level sport management programs in France; comparable alternative for prospective sport-business students with a similar alternance-friendly pedagogy.
- MBway Sport: Direct peer: French private school under the MBway network offering sport-business programs in alternating work-study format, competing on the same alternance-led value proposition as ISG Sport's MBAs.
- INSEEC Sport: Direct peer: French private sport-business school offering Bachelor and MBA programs in sports marketing, management, and event operations — same target customers, same curriculum scope, and the most comparable domestic competitor to ISG Sport Business Management.
Others
- Galileo Global Education: Adjacent/ecosystem peer: large European private higher-education group that owns AMOS Sport Business School; comparable as a competitor-group peer to IONIS Education Group for sport-business education market share in France.
- INSEEC Grande École (Groupe INSEEC): Adjacent/parent-group peer: the larger INSEEC group houses INSEEC Sport and other sport-adjacent programs; comparable as a French private higher-education group peer to IONIS Education Group, the parent of ISG Sport Business Management.
Broad incumbents
- ESSEC Business School: Broad incumbent: top-tier French business school whose sport-business chairs, MBAs, and executive programs compete for the same French sport-industry executive-education and talent pool, even though sport is not its primary focus.
- IESEG School of Management: Broad incumbent: well-known French private business school (triple-crown accredited) whose sport-management electives and MBA specializations overlap with ISG's target audience of students seeking sport-related business education at a generalist business school.
- PSB Paris School of Business: Broad incumbent: established Paris-based private business school offering a broader portfolio of Bachelor/MBA programs with sport-related specializations; overlaps with ISG on the generalist business-school student base but without the sport-exclusive positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ISG Sport Business Management social profiles
Digital presenceISG Sport Business Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISG Sport Business Management leadership team
Management profileNumber of profiles
ISG Sport Business Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISG Sport Business Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISG Sport Business Management
What does ISG Sport Business Management do?
ISG Sport Business Management is a French higher-education school that delivers specialized Bachelor and MBA programs in sport business management. Founded in 2021 and operating as part of the IONIS Education Group, the school runs academic programs across three French campuses located in Paris, Lille, and Lyon, targeting students pursuing careers in the sport industry.
Is ISG Sport Business Management a public or private company?
ISG Sport Business Management is a private company. It is classified as corporate owned and is currently operating.
When was ISG Sport Business Management founded?
ISG Sport Business Management was founded in 2021. It employs 101 to 250 people.
Where is ISG Sport Business Management based?
ISG Sport Business Management is headquartered in Paris, France, in the Europe region.
How does ISG Sport Business Management make money?
Two revenue lines are on record. Tuition Fees are the primary driver. The others are continuing Education.
Who are ISG Sport Business Management's main competitors?
Direct peers on record are WIN Sport School, AMOS Sport Business School, Pigier Sport, MBway Sport and INSEEC Sport. Others are Galileo Global Education and INSEEC Grande École (Groupe INSEEC). Broad incumbents are ESSEC Business School, IESEG School of Management and PSB Paris School of Business.
Does ISG Sport Business Management have an API?
No public API is recorded for ISG Sport Business Management.
What industry is ISG Sport Business Management in?
ISG Sport Business Management's product category is Higher Education (Sport Business Management). Its primary akta.pro industry code is EDAHAHAL, Hospitality, Tourism & Sports Management Schools (within Business Schools).