SimpleOne
SimpleOne is a Russian software vendor that provides a low-code Enterprise Service Management platform with modules for ITSM, ITAM, HRMS, B2B CRM, and SDLC, plus an embedded AI ecosystem, targeting mid-market and large enterprises across Russia and international markets.
- Company typePrivate
- Founded2019
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SimpleOne does
SimpleOne ("SimpleOne" Ltd.) is a privately held Russian enterprise software vendor headquartered in Moscow (Leninskaya Sloboda 26) with approximately 46 employees, founded in 2018–2019. The company builds and sells a low-code Enterprise Service Management platform (LCAP) that enables organizations to construct, configure, and deploy business applications aligned with ITIL and VeriSM best practices. The platform is registered in the Russian Ministry of Digital Development's Register of Russian Software, positioning SimpleOne as a domestic alternative for import-substitution initiatives targeting Russian enterprises that previously used Western ITSM suites.
The company's product architecture is platform-plus-modules: the SimpleOne ESM-Platform (LCAP) underpins discrete modules including SimpleOne ITSM (incident, problem, change, CMDB, SLA, service catalog, knowledge management), SimpleOne ITAM (IT asset lifecycle), SimpleOne HRMS (recruiting, onboarding, training, performance, HR service desk), SimpleOne B2B CRM (corporate sales for long-cycle B2B deals), SimpleOne SDLC (Agile boards, planning, labor cost), and the Ainergy AI ecosystem (AI Audio Transcriber, AI Assistant, AI Translators, collaborative AI agents, AI workflow editor). SimpleOne VCSM (Vendor Contract Management) is announced as upcoming. The platform integrates via REST API with SAP, 1C, Jira, Oracle, Slack, Telegram, Zabbix, VMware, Ansible, and Microsoft; visual process editor plus JavaScript extensibility enables customer-side customization without vendor involvement.
SimpleOne operates an enterprise direct-sales motion with quote-based annual subscription pricing, supplemented by a partner channel of resellers and system integrators that receive training, certification, presales, and joint marketing support. Named enterprise customers include ITGLOBAL.COM, Cloud.ru, Auchan, Vkusno i tochka, Monetka, MTS-Bank, Softline GC, BCS Investment World, ALROSA, and EKF. The company markets in English, Turkish, and Portuguese, indicating intent to serve international markets beyond Russia. Revenue is not publicly disclosed, no external funding rounds are referenced, and ownership appears to be founder/management with no disclosed institutional investors.
SimpleOne firmographics
Firmographics- Name
- SimpleOne
- Legal name
- "SimpleOne" Ltd.
- Website
- https://itsm.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SimpleOne is a Russian software vendor that provides a low-code Enterprise Service Management platform with modules for ITSM, ITAM, HRMS, B2B CRM, and SDLC, plus an embedded AI ecosystem, targeting mid-market and large enterprises across Russia and international markets.
- Ownership category
- akta.pro rank
SimpleOne industry classification
Industry- Product category
- IT Service Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
- akta.pro secondary industries
- Enterprise Service Management (ESM) Platforms (HDAEALAB), Low-Code/No-Code Application Platforms (HDAEAKAA), IT Asset Management (ITAM) Platforms (HDAEALAD), Process & Case Management Low-Code Platforms (HDAEAKAE)
Keywords
Where SimpleOne is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SimpleOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licenses/Subscriptions: Enterprise software licensing model with license fees for ITSM, ESM, and other modules. Customers report significant reduction in license fees after migration to SimpleOne. Pricing appears to be quote-based, varying by organization size and module selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SimpleOne product offering
Product offeringCore offering
SimpleOne develops and sells a low-code Enterprise Service Management (ESM) platform with preconfigured ITIL-aligned modules for IT service management (ITSM), IT asset management (ITAM), B2B CRM, HR management (HRMS), software development lifecycle (SDLC), and an Ainergy AI ecosystem for workflow automation. The platform enables enterprises to automate service processes across IT, HR, finance, legal, and administrative departments without heavy custom development.
Product overview
SimpleOne is a domestic Russian software developer offering a platform-plus-modules architecture for enterprise service management. The core ESM-Platform (Low Code Application Platform) serves as the foundational technology, with multiple integrated modules including SimpleOne ITSM (IT Service Management), SimpleOne ITAM (IT Asset Management), SimpleOne B2B CRM, SimpleOne HRMS, SimpleOne SDLC, and SimpleOne Ainergy (AI ecosystem). SimpleOne VCSM (Vendor Contract Management) is upcoming. The platform enables automating business processes across IT and service departments following ITIL best practices and the ESM (Enterprise Service Management) concept.
Differentiator
Problem solved
Functional benefit
Brands
- ITSM (IT Service Management): IT process automation system in accordance with ITIL best practices.
- ITAM (IT Asset Management)
- B2B CRM
- HRMS (Human Resource Management System)
- Ainergy
- SDLC (Software Development Lifecycle)
- ESM-platform
Products and services
- SimpleOne ITSM IT Service Management system that automates IT processes in accordance with ITIL best practices for IT departments, Service Desks, and other IT operations teams, covering incident, problem, change, configuration (CMDB), service level, service catalog, knowledge, service request, and event management.
- SimpleOne ITAM IT Asset Management system that optimizes the accounting and handling of enterprise IT assets, simplifies reporting, controls IT spending, and tracks assets throughout their lifecycle.
- SimpleOne B2B CRM Corporate CRM system for optimizing and managing B2B sales and marketing with long transaction cycles, including complex deal management, partner channel sales, and consultative selling built on enterprise best practices.
- SimpleOne HRMS Human Resource Management System that comprehensively automates HR processes across the employee lifecycle, including recruiting, onboarding/adaptation, training, performance management, and an HR service desk.
- SimpleOne SDLC Software Development Life Cycle management system that provides Agile boards, planning, and labor-cost accounting, combining development and technical support teams.
- SimpleOne ESM-Platform Low-code Enterprise Service Management platform (LCAP) that enables organizations to build and customize business applications for automating service processes across departments, serving as the foundation for ITSM, ITAM, B2B CRM, HRMS, SDLC, and Ainergy.
- SimpleOne Ainergy AI ecosystem that boosts productivity and automates workflows on the SimpleOne platform using generative AI, including AI assistants, intelligent widgets, a workflow editor for AI, AI Audio Transcriber, AI Translators, and collaborative AI agents.
Quantifiable outcome
- License fee costs significantly reduced after migrating to SimpleOne (reported by ITGLOBAL.COM)
- +3 more outcomes
Companies that use SimpleOne
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
SimpleOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature7 records
SimpleOne partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights5 records
SimpleOne competitors and assessment
Company assessmentDirect peers
- Atlassian (Jira Service Management): Jira Service Management is one of the most direct competitors to SimpleOne ITSM, targeting IT and business service teams with ITIL practices, asset management and low-code automation for similar enterprise buyers.
- ManageEngine (Zoho): ManageEngine ServiceDesk Plus is a widely deployed ITSM product covering incident, problem, change and asset management, competing with SimpleOne for cost-conscious enterprise customers.
- EasyVista: EasyVista offers a self-healing ITSM and ESM platform with low-code service automation, frequently compared to SimpleOne for mid-market and European enterprise service desk deployments.
- BMC Software (BMC Helix ITSM): BMC Helix ITSM is a long-standing enterprise ITSM suite that competes head-on with SimpleOne in large enterprises, offering ITIL-aligned service management, CMDB, and automation capabilities.
- TOPdesk: TOPdesk is a European-based ITSM/ESM vendor with strong customization and self-service capabilities, closely comparable to SimpleOne in functional scope and in serving European enterprises with import-substitution or vendor-diversification needs.
- Ivanti: Ivanti's Neurons for ITSM combines service management with IT asset and endpoint visibility, overlapping directly with SimpleOne's ITSM and ITAM offerings in enterprise IT organizations.
- Freshworks (Freshservice): Freshservice is a cloud-native ITSM platform with strong mid-market and SMB traction, frequently benchmarked against SimpleOne for ITSM, asset management and low-code workflow automation.
Broad incumbents
- ServiceNow: Global leader in ITSM/ESM platforms on which SimpleOne directly competes. ServiceNow offers the same ITIL-aligned service management capabilities plus a vastly broader workflow platform; SimpleOne positions itself as a lower-cost, more customizable alternative.
- Salesforce (Service Cloud): Salesforce's Service Cloud is a broad enterprise service platform with workflow automation and low-code (Flow) tools; while not a pure-play ITSM vendor, it competes with SimpleOne's ESM ambitions across service departments.
Regional players
- Efecte: Efecte is a Nordic-based ITSM/ESM vendor with strong European enterprise presence; its cloud service management platform competes with SimpleOne particularly in EMEA accounts looking for non-US alternatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpleOne social profiles
Digital presenceSimpleOne compliance and trust
Trust signalCompliance1 record
SimpleOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleOne leadership team
Management profileNumber of profiles
SimpleOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleOne
What does SimpleOne do?
SimpleOne develops and sells a low-code Enterprise Service Management (ESM) platform with preconfigured ITIL-aligned modules for IT service management (ITSM), IT asset management (ITAM), B2B CRM, HR management (HRMS), software development lifecycle (SDLC), and an Ainergy AI ecosystem for workflow automation. The platform enables enterprises to automate service processes across IT, HR, finance, legal, and administrative departments without heavy custom development.
Is SimpleOne a public or private company?
SimpleOne is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleOne founded?
SimpleOne was founded in 2019. It employs 11 to 50 people.
Where is SimpleOne based?
SimpleOne is headquartered in Moscow, Russia, in the Europe region.
How does SimpleOne make money?
One revenue line is on record: software Licenses/Subscriptions.
Who are SimpleOne's main competitors?
Direct peers on record are Atlassian (Jira Service Management), ManageEngine (Zoho), EasyVista, BMC Software (BMC Helix ITSM), TOPdesk, Ivanti and Freshworks (Freshservice). Broad incumbents are ServiceNow and Salesforce (Service Cloud). Efecte is listed as a regional player.
Does SimpleOne have an API?
Yes. REST API technology is used for integration, which allows easy customization of both inbound and outbound connections. The platform includes a visual editor of business processes, extension of Low-code functionality with JavaScript, support for widgets, and opportunities for importing data from structured text and incoming mail handlers. Open API is mentioned.
What industry is SimpleOne in?
SimpleOne's product category is IT Service Management Software. Its primary akta.pro industry code is HDAEALAA, IT Service Management (ITSM) Platforms, with a secondary code of HDAEALAB, Enterprise Service Management (ESM) Platforms. Its NAICS code is 5132 and its SIC code is 7372.