Remerica Hometown One

What Remerica Hometown One does

Remerica Hometown One is a private real estate brokerage headquartered in Plymouth, Michigan, operating with approximately 54 employees across the Southeast Michigan region. The firm serves home buyers, sellers, and renters in Macomb, Livingston, Oakland, Washtenaw, and Wayne Counties, covering the Metro Detroit and Ann Arbor markets. Its core offering is a property search platform listing single-family homes, condos, multi-family properties, commercial properties, land, and rentals, with the platform reporting more than 20,955 house listings, 3,715 condo listings, 1,334 multi-family listings, and 5,277 land listings.

The brokerage's technology stack is built primarily on third-party infrastructure: BoldTrail provides the website and listing management backbone, Inside Real Estate handles SMS consent and marketing automation, and listing data is sourced from MichRIC MLS and Realcomp II Ltd via IDX feeds. A 'Search with AI (Beta)' feature adds natural language query capability on top of the standard filter-based search, but this is an experimental layer rather than a proprietary AI asset. The firm also offers a seller valuation tool, an agent directory, and rental application processing through a Rental Beast partnership.

The business model is traditional transaction-fee brokerage: revenue is generated through real estate commissions on property sales and rentals, with rates not publicly disclosed. Distribution combines a self-service online search platform (top-of-funnel) with a regional agent network (mid- and bottom-of-funnel engagement). Marketing leverages website listings, MLS syndication, and Facebook Messenger chat. There are no disclosed funding events, no enterprise customers, and no evidence of proprietary intellectual property, positioning the firm as a regional independent brokerage competing primarily on local market knowledge and agent relationships.

Name

Remerica Hometown One

Legal name

Remerica Hometown One

Website

https://janelbarber.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Remerica Hometown One is a private Southeast Michigan real estate brokerage with about 54 employees serving home buyers, sellers, and renters across Metro Detroit and Ann Arbor via an MLS-powered listing search platform and a regional agent network, earning commissions on property transactions.

Ownership category

akta.pro rank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on property sales and rentals. Agents represent buyers and sellers in transactions for single family homes, condos, multi-family, commercial, land, and rentals across Michigan.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Remerica Hometown One is a residential real estate brokerage that represents buyers and sellers across Southeast Michigan, including the Metro Detroit and Ann Arbor regions. Services include property search across Single Family, Condos, Multi-Family, Commercial, Land, and Rentals, agent representation, seller valuation, and rental application processing via its online platform and a network of local Realtors. Revenue is generated through traditional real estate brokerage commissions on transactions.

Product overview

Remerica Hometown One is a real estate brokerage platform serving the Southeast Michigan region, operating as a single unified offering centered on its Property Search Platform. The platform provides a comprehensive listing search system with property type filters (Single Family, Condos, Multi-Family, Commercial, Land, Rentals) and price range options, augmented by an AI-powered search beta feature and seller valuation tools. The ecosystem also includes agent profile directories and rental application services through a Rental Beast partnership. The company markets itself as the most innovative real estate brokerage in Michigan, serving Macomb, Livingston, Oakland, Washtenaw, and Wayne Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer and Seller Real Estate Brokerage Representation Full-service real estate brokerage representation for residential buyers and sellers in Southeast Michigan (Metro Detroit and Ann Arbor), delivered through a network of experienced local Realtors.
• Property Search Platform Online property search platform enabling users to browse Single Family, Condos, Multi-Family, Commercial, Land, and Rental listings across Metro Detroit and Ann Arbor with filters for location, type, beds, baths, and price range.
• Seller Valuation Tool Property valuation tool enabling homeowners to estimate their home's market value when preparing to sell.
• Agent Directory / Realtor Profiles Online directory of Remerica Hometown One Realtors with agent profiles that allow prospective clients to find and connect with local real estate professionals.
• Rental Application Processing via Rental Beast Online rental application service for prospective tenants built on the Rental Beast partnership, offering a one-time application fee, online application process, soft credit check only, and fast-tracked reviews.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Rental BeastminorOthersPartnership with Rental Beast for rental application processing, allowing prospective tenants to request applications for rental listings through the Remerica Hometown One platform.
• BoldTrailcoreTechnology or IntegrationPowered by BoldTrail - the real estate technology platform providing the website infrastructure, property search functionality, and listing management system for Remerica Hometown One.
• Inside Real EstatecoreTechnology or IntegrationThird-party vendor providing technology services and consent management for SMS/text communications and marketing automation for the real estate platform.
• MichRIC MLScoreTechnology or IntegrationMultiple Listing Service providing real estate listing data through IDX (Internet Data Exchange) for properties in the Michigan regional market.
• Realcomp II LtdcoreTechnology or IntegrationIDX provider distributing listing information from Realcomp II Ltd's MLS system, enabling Remerica Hometown One to display comprehensive property listings on their website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Estate One: Michigan-headquartered family-owned brokerage with a large agent network across Metro Detroit, Ann Arbor, and surrounding counties. Closely comparable as a Michigan-rooted residential brokerage competing for the same buyer/seller pool in the same counties Remerica serves.
• Howard Hanna Real Estate: The largest privately held real estate brokerage in the U.S. and the dominant player in Michigan. Directly comparable because both operate as commission-based residential brokerages with deep Southeast Michigan agent networks and traditional local-Realtor service models.

Emerging players

• Redfin: Technology-enabled residential brokerage with discount commission model and large IDX-driven search platform. Comparable because it competes for the same Southeast Michigan buyer/seller pool with a self-serve online search funnel similar to Remerica's property-search platform.
• Compass: Tech-forward national residential brokerage actively expanding into Michigan markets. Comparable as a competing commission-based brokerage but differentiated by heavy proprietary technology investment and venture-backed agent-recruiting economics.
• eXp Realty: Cloud-based national residential brokerage with an agent-attraction model and growing Michigan presence. Comparable because it competes for the same regional agent talent with a capital-light, technology-centric operating model that pressures traditional brokerages like Remerica.

Broad incumbents

• Keller Williams Realty: U.S.-based residential real estate franchise with strong agent-centric model and significant Michigan footprint. Comparable because it competes head-to-head for agents and transactions in the same Metro Detroit / Ann Arbor markets.
• Coldwell Banker: National residential brokerage franchise with strong Michigan presence. Comparable as a competing brand offering agent-network residential brokerage services in the same Southeast Michigan submarkets, but with significantly larger scale and brand recognition.
• Century 21: Globally recognized residential real estate franchise with Michigan offices. Comparable as a competing brokerage competing for the same agent recruits and residential buyer/seller relationships in Southeast Michigan.
• Berkshire Hathaway HomeServices: National residential brokerage network affiliated with Berkshire Hathaway. Comparable as a competing residential real estate brand operating in Southeast Michigan and competing for the same agent and consumer relationships.
• RE/MAX: Global residential real estate franchise with substantial Michigan agent count. Comparable as a competing brokerage model serving the same residential buyer/seller market in Metro Detroit and Ann Arbor, with overlapping commission-based GTM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/remerica-hometown-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remerica Hometown One