JD Equipment
JD Equipment is a London, Ohio-based authorized John Deere dealership (founded 1982) affiliated with the broader Ag-Pro Companies dealer network. It sells new and pre-owned agricultural, compact construction, and turf equipment, backed by parts inventory, certified service, John Deere Financial financing, and Precision Ag services.
- Company typePrivate
- Founded1957
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What JD Equipment does
JD Equipment operates as an authorized John Deere agricultural, turf, and compact construction equipment dealership based in London, Ohio, and is part of the broader Ag-Pro Companies dealership network. According to firmographic inputs, JD Equipment was founded in 1982 and employs approximately 81 people, while the affiliated Ag-Pro network was founded in 1957 and operates 83 physical dealership locations across seven U.S. states (Ohio, Georgia, Florida, South Carolina, Tennessee, Kentucky, North Carolina), supported by 496 certified service technicians and an inventory of 800,000 parts. Core offerings span new and certified pre-owned equipment (row-crop tractors, combines, cotton pickers, hay and forage equipment, tillage implements, planters, skid steers, compact excavators, Gator utility vehicles, residential and commercial mowers) along with complementary franchises (Stihl, Wacker Neuson, JLG, Honda, Great Plains, Frontier, Western Plows, Morbark, Rayco, Ashland, Anderson, Unverferth, LINX).
The business model is a multi-revenue-stream dealer platform: (1) new equipment sales across full-line John Deere plus ancillary brands; (2) pre-owned equipment sales via online inventory and Merit Auctions online auctions; (3) parts sales (800,000-part inventory with online ordering through shop.deere.com and a parts-on-site cabinet program); and (4) professional service and repair by certified technicians. Pricing is quote-based across all streams and supplemented by John Deere Financial integrated financing, including 0% financing for 60-84 months, 1.9% split-rate financing, and 'No Money Down' promotions.
Go-to-market is enterprise field sales executed through the physical dealership network, complemented by online inventory browsing, an omnichannel social presence (Facebook, Instagram, YouTube, TikTok, LinkedIn, X), event sponsorships (Ohio FFA Convention, Ag-Pro 300 NASCAR race at Talladega), and a Precision Ag services line that extends the dealer into technology-enabled farming. Customer segments are four-fold: large agriculture (row-crop operations), small agriculture (hobby farms and smallholders), construction (compact equipment contractors), and turf/residential (landscapers and homeowners). The underlying technology stack is conventional dealer-OS and vendor-supplied precision-agriculture tooling; no proprietary AI or platform software is disclosed.
JD Equipment firmographics
Firmographics- Name
- JD Equipment
- Legal name
- Ag-Pro Companies
- Website
- https://jdequipment.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JD Equipment is a London, Ohio-based authorized John Deere dealership (founded 1982) affiliated with the broader Ag-Pro Companies dealer network. It sells new and pre-owned agricultural, compact construction, and turf equipment, backed by parts inventory, certified service, John Deere Financial financing, and Precision Ag services.
- Ownership category
- akta.pro rank
JD Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealer
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
- akta.pro secondary industries
- Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where JD Equipment is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices84 records
Markets served
JD Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sales of new agricultural equipment including tractors, combines, cotton pickers, hay and forage equipment, tillage equipment, planting and seeding equipment, and compact construction equipment
- Pre-Owned Equipment Sales: Sales of used and certified pre-owned equipment including tractors, skid steers, compact excavators, gators, and other equipment
- Parts Sales: Sales of replacement parts and accessories with 800,000 parts on hand across all locations
- Service and Repair: Service and repair operations performed by 496 certified service technicians
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment purchases require quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
JD Equipment product offering
Product offeringCore offering
JD Equipment (operating as Ag-Pro Companies) is an authorized John Deere dealer providing new and pre-owned agricultural, residential, turf, and compact construction equipment through 83 locations across seven states. The business sells tractors, combines, cotton pickers, hay and forage equipment, tillage, planting and seeding equipment, Gators, residential and commercial mowers, and compact construction equipment, alongside complementary brands (STIHL, Wacker Neuson, JLG, Honda, Great Plains, Frontier, Western Plows, and others). Supporting the equipment sales are 800,000 parts in inventory, 496 certified service technicians, precision agriculture services, and equipment financing.
Product overview
Ag-Pro Companies operates as an authorized John Deere dealer serving large ag, small ag, construction, and turf customers across 83 locations in seven states. The company's product portfolio centers on John Deere equipment including agricultural machinery (combines, cotton pickers, tillage, planting, hay and forage equipment), compact utility tractors (1-4 Series), residential and commercial mowers, Gator utility vehicles, and compact construction equipment (skid steers, compact track loaders, wheel loaders, excavators). Beyond John Deere, Ag-Pro offers complementary brands including STIHL, Western Plows, JLG, Wacker Neuson, Honda, Great Plains, Frontier Implements, Ashland, Anderson, Unverferth, Rayco, Morbark, and LINX. The company also provides parts support with 800,000 parts on hand, precision agriculture services, equipment financing, and certified pre-owned inventory. As a dealer network rather than a manufacturing company, Ag-Pro's offerings combine equipment sales with service, parts, and financing.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Agriculture Equipment Full line of John Deere agricultural equipment including combines, cotton pickers, tillage equipment, planting and seeding equipment, hay and forage equipment, scraper systems, and application equipment for large and small ag operations.
- John Deere Compact Utility Tractors Compact utility tractors available in 1 Series Sub-Compact, 2 Series, 3 Series, 4 Series, and Utility Tractor lines for residential and light commercial use.
- John Deere Residential Mowers Riding mowers and zero-turn mowers for residential lawn care including Z300 and Z500 series.
- John Deere Commercial Mowers Commercial-grade mowing equipment for professional landscaping and grounds maintenance.
- John Deere Gator Utility Vehicles Utility vehicles including Work Series, Mid-Size Crossover, Full-Size Crossover Gas, and Full-Size Crossover Diesel Gators.
- John Deere Compact Construction Equipment Compact construction equipment including wheel loaders, skid steers, compact track loaders, compact excavators, and attachments.
- John Deere Utility Tractors Mid-range utility tractors for agricultural, commercial, and residential applications.
- STIHL Equipment Outdoor power equipment including chainsaws, blowers, trimmers, and other handheld equipment sold through dealer locations.
- JLG Equipment Aerial work platforms and telehandlers for construction and agricultural applications, with JLG Agriculture Telehandler financing promotions.
- Wacker Neuson Equipment Construction equipment including compact excavators, skid steers, and compactors.
- Honda Power Equipment Honda-powered outdoor equipment including generators, pumps, and tillers.
- Western Plows Snow plow equipment and accessories for winter maintenance.
- Great Plains Equipment Agricultural implements including seed drills, planters, and tillage equipment.
- Frontier Implements Tractor attachments and implements including loaders, backhoes, and grading equipment.
- Parts & Service Full parts support with 800,000 parts on hand, online parts ordering through the parts portal, parts onsite program, and 496 certified service technicians across all dealership locations.
- Precision Ag Services Precision agriculture support and services for technology-enabled farming operations.
- Equipment Financing Equipment financing options including 0% financing for 60-84 months on select equipment, 1.9% split rate financing, and no-money-down offers through John Deere Financial.
- Pre-Owned Equipment Certified pre-owned agricultural, residential, and construction equipment with online inventory browsing and trade-in valuation.
Companies that use JD Equipment
Customer profileSegments4 records
Ideal customer profiles4 records
JD Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JD Equipment partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered primary, secondary and minor.
- John DeereprimaryAuthorized John Deere dealer providing sales, service, and parts for full line of John Deere agricultural, residential, and compact construction equipment across 83 locations
- StihlsecondaryAuthorized dealer for Stihl handheld equipment including chainsaws, trimmers, and blowers. Products available at store locations and online.
- Western PlowsminorAuthorized dealer for Western plow products for snow removal equipment
- Wacker NeusonminorAuthorized dealer for Wacker Neuson construction and industrial equipment
- JLG EquipmentminorAuthorized dealer for JLG aerial work platforms and telehandlers including JLG Agriculture Telehandler financing promotions
- MorbarkminorAuthorized dealer for Morbark wood chippers and recycling equipment
- Great Plains EquipmentminorAuthorized dealer for Great Plains agricultural implements and planting equipment
- Frontier ImplementsminorAuthorized dealer for Frontier tractor implements and attachments
- Rayco EquipmentminorAuthorized dealer for Rayco environmental equipment
- Honda EquipmentminorAuthorized dealer for Honda power equipment including generators and pumps
- AriensminorAuthorized dealer for Ariens outdoor power equipment
- UnverferthminorAuthorized dealer for Unverferth farm and agricultural equipment
- AshlandminorAuthorized dealer for Ashland agricultural equipment
- LINXminorAuthorized dealer for LINX equipment products
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
JD Equipment competitors and assessment
Company assessmentBroad incumbents
- John Deere (Deere & Company): Deere & Company is the OEM that supplies Ag-Pro's primary product line; comparable in the sense that it sets the competitive and channel context in which Ag-Pro operates, though not a direct peer.
- Tractor Supply Co. Tractor Supply is a large rural-lifestyle retailer selling equipment, parts, and services to farm and rural customers, with overlapping segments but a broader retail rather than dealer model.
Regional players
- Cervus Equipment: Cervus Equipment is a Canadian-based John Deere dealer group operating multiple dealership locations — comparable in business model but regional to Western Canada rather than the U.S. Southeast/Midwest.
Direct peers
- Stotz Equipment: Stotz Equipment is a multi-state authorized John Deere dealer group serving agricultural, residential, and commercial customers — directly comparable to Ag-Pro with overlapping customer segments and similar product/service mix.
- James River Equipment: James River Equipment is a multi-location authorized John Deere dealer in the Mid-Atlantic and Southeast selling agricultural, residential, and compact construction equipment — directly comparable to Ag-Pro's product and service portfolio.
- Heritage Tractor: Heritage Tractor is a multi-state authorized John Deere dealer network selling agricultural and turf equipment, parts, and service — comparable to Ag-Pro's footprint and operating model.
- Greenway Equipment: Greenway Equipment is an authorized John Deere dealer operating multiple locations across the Mid-South and Southeast with new/pre-owned equipment, parts, and service — comparable in geography and product mix to Ag-Pro.
- Brandt Industries: Brandt is a major John Deere agriculture and construction equipment dealer in North America with a large multi-location footprint, parts, and service operations — closely comparable to Ag-Pro's dealer-business model.
- Plains AG Holdings: Plains AG (formerly Plains AG Holdings) operates as a multi-state John Deere dealer in the Plains and Midwest U.S. with similar ag-and-turf focus and aftersales operations.
- RDO Equipment Co. RDO Equipment is one of the largest authorized John Deere dealer networks in the U.S., operating across multiple states with construction and agriculture equipment, parts, and service — directly comparable to Ag-Pro's model and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
JD Equipment social profiles
Digital presenceJD Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
JD Equipment leadership team
Management profileNumber of profiles
JD Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JD Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JD Equipment
What does JD Equipment do?
JD Equipment (operating as Ag-Pro Companies) is an authorized John Deere dealer providing new and pre-owned agricultural, residential, turf, and compact construction equipment through 83 locations across seven states. The business sells tractors, combines, cotton pickers, hay and forage equipment, tillage, planting and seeding equipment, Gators, residential and commercial mowers, and compact construction equipment, alongside complementary brands (STIHL, Wacker Neuson, JLG, Honda, Great Plains, Frontier, Western Plows, and others). Supporting the equipment sales are 800,000 parts in inventory, 496 certified service technicians, precision agriculture services, and equipment financing.
Is JD Equipment a public or private company?
JD Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JD Equipment founded?
JD Equipment was founded in 1957. It employs 51 to 100 people.
Where is JD Equipment based?
JD Equipment is headquartered in Boston, United States, in the North America region.
How does JD Equipment make money?
Four revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-Owned Equipment Sales, parts Sales and service and Repair.
Who are JD Equipment's main competitors?
Broad incumbents on record are John Deere (Deere & Company) and Tractor Supply Co.. Cervus Equipment is listed as a regional player. Direct peers are Stotz Equipment, James River Equipment, Heritage Tractor, Greenway Equipment, Brandt Industries, Plains AG Holdings and RDO Equipment Co..
Does JD Equipment have an API?
No public API is recorded for JD Equipment.
What industry is JD Equipment in?
JD Equipment's product category is Agricultural Equipment Dealer. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment, with a secondary code of IMAHACAI, Farm Material Handling & Attachments (Loaders/Implements). Its NAICS code is 42382 and its SIC code is 3523.