Jensens Bøfhus A/S

Family Restaurantsjensens.com

Jensens Bøfhus A/S is a Danish family steakhouse chain operating five restaurants across Denmark (Aalborg, Aarhus, Copenhagen, and two in Odense), serving families with steaks, kids' meals, and self-serve soft ice via dine-in, takeaway, and gift cards, currently in wind-down as units convert to the Bone's brand.

Company typePrivate
Founded1994
HeadquartersOdense M, Denmark
Headcount251–500
GTM typeB2C
OfferingServices

What Jensens Bøfhus A/S does

Jensens Bøfhus A/S is a Danish family restaurant chain operating five physical locations across Denmark, with sites in Aalborg (City Syd), Aarhus (Tilst), Copenhagen (Vesterbrogade), and two in Odense (Læssøegade and Rosengårdcentret). The company's headquarters is in Odense M. Founded as a family steakhouse with brand heritage extending over 30 years, Jensens Bøfhus serves casual family dining, offering a core à la carte menu of steaks, burgers, salads, and desserts alongside a space-themed children's menu and self-serve soft ice cream. Target customers are families with children, supplemented by student discount promotions, cinema-going adults, and birthday party guests.

The business operates a direct-to-consumer model across three revenue streams: dine-in restaurant service, online takeaway orders (processed via a dedicated Heapsgo-powered platform with Nets Easy payment processing supporting Dankort, VISA, MasterCard, Maestro, and MobilePay), and electronic gift card sales (100-1000 DKK, 3-year validity). Pricing is per-transaction with à la carte and a new 199 DKK all-you-can-eat Roast Dinner concept. Promotional programs include a 25% student discount (Mon-Wed), Happy Sunday half-price children's meals, free birthday soft ice, and 20% off with same-day cinema tickets (Bøf & Bio). Distribution and marketing channels are physical-dominant with a website, newsletter, Meta social presence, an AI chatbot (GetKarla.ai), Too Good To Go surplus food partnership, and multiple cinema partnerships. The underlying technology stack is standard restaurant operations tooling: Heapsgo for takeaway e-commerce, Nets Easy for payments, GetKarla.ai for chatbot, and Google/Meta analytics tags, with no proprietary technology platform.

Jensens Bøfhus is in a managed contraction phase. In 2025, the company sold 12 of its restaurants to competitor Bone's, retaining 5 locations, with 5-7 further units scheduled to convert to the Bone's brand during 2026-2027. Corporate communications already route through [email protected], signaling operational integration with the acquirer. The company is a privately held Danish A/S (public limited company) with no public stock listing, no disclosed funding rounds, and no reported revenue. Note: the firmographic year_founded field states 1984 while another source records 1994; the company self-describes as having 'over 30 years' of operating history, which is consistent with either date.

Jensens Bøfhus A/S firmographics

Firmographics

Name: Jensens Bøfhus A/S
Legal name: Jensens Bøfhus A/S
Website: https://jensens.com
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 251–500 employees
Short description: Jensens Bøfhus A/S is a Danish family steakhouse chain operating five restaurants across Denmark (Aalborg, Aarhus, Copenhagen, and two in Odense), serving families with steaks, kids' meals, and self-serve soft ice via dine-in, takeaway, and gift cards, currently in wind-down as units convert to the Bone's brand.
Ownership category
akta.pro rank

Jensens Bøfhus A/S industry classification

Industry

Product category: Family Restaurants
NAICS: Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro primary industry: Family-Style Restaurants (THAFACAC)
akta.pro secondary industries: Steakhouses & Seafood Restaurants (THAFACAE), All-Day Dining Restaurants (THAFACAJ)

Keywords

Family restaurant dining
Steakhouse chain
Casual dining services
Takeaway food ordering
Restaurant gift cards

Where Jensens Bøfhus A/S is headquartered

Location

Headquarters

HQ city: Odense M
HQ country: Denmark
HQ region: Europe

Offices6 records

Markets served

Jensens Bøfhus A/S business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Dine-in Restaurant Sales: Revenue from customers dining at physical restaurant locations across Denmark. Includes à la carte menu items such as steaks, burgers, salads, and desserts, with separate lunch and dinner menus.
Takeaway Orders: Online takeaway ordering system where customers order food for pickup. Orders placed via takeaway platform with card payment through Nets Easy.
Gift Cards: Sale of electronic gift cards in denominations from 100 kr to 1000 kr, valid for 3 years from purchase date.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Roast Dinner all-you-can-eat at 199 kr per adult
Transaction based/ take rate	Pay-as-you-go	Student discount: 25% off food
Transaction based/ take rate	Pay-as-you-go	Happy Sunday: Children eat at half price
Transaction based/ take rate	Pay-as-you-go	Birthday free soft ice cream
Transaction based/ take rate	Pay-as-you-go	Bøf & Bio: 20% discount with cinema ticket

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Jensens Bøfhus A/S product offering

Product offering

Core offering

Jensens Bøfhus A/S operates a family-oriented steakhouse restaurant chain with 5 dine-in locations across Denmark, offering a menu of steaks, burgers, salads, and desserts, complemented by children's space-themed meals and self-serve soft ice cream. The business extends to online takeaway ordering, electronic gift card sales, and various promotional programs including student discounts and cinema partnerships.

Product overview

Jensens Bøfhus A/S is a Danish family restaurant chain operating 5 locations across Denmark (Aalborg, Aarhus, Copenhagen, and two in Odense). The company offers a unified dining platform centered on restaurant dining with a core menu of steaks, burgers, salads, and desserts supplemented by takeaway ordering via Heapsgo, gift cards, and various promotional offerings. The product portfolio includes seasonal promotions like Roast Dinner and student discounts, family-focused initiatives such as Happy Sunday and birthday soft ice, beverage and dessert menus, plus partnerships with Too Good To Go for surplus food and Bøf & Bio for cinema partnerships.

Differentiator

Problem solved

Functional benefit

Brands

Club Jensens: Loyalty program that has been phased out; previously offered member benefits including Happy Sunday discounts and birthday soft ice.

Products and services

Restaurant Dining Experience Full-service sit-down restaurant experience at 5 locations across Denmark (Aalborg, Aarhus, Copenhagen, and two in Odense), offering steaks, burgers, salads, desserts, and self-serve soft ice cream. Family-friendly dining with playrooms, activities for children, and outdoor seating at select locations. Online table booking is available.
Takeaway Ordering
Gavekort (Gift Cards) Electronic gift cards available in denominations from 100 DKK to 1000 DKK, delivered as PDF to email. Valid for 3 years from purchase date. Can be redeemed at restaurants or via phone ordering for takeaway. Bulk orders available via email.
Roast Dinner All-you-can-eat dining concept featuring Tri Tip roast, choice of potatoes, creamed spinach, and sauce. Available Thursday-Sunday from 4pm-9pm at 199 DKK per adult, 129 DKK for ages 4-12, and 49 DKK for ages 0-3.

Companies that use Jensens Bøfhus A/S

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Jensens Bøfhus A/S technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature1 record

Jensens Bøfhus A/S partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

Too Good To GominorStrategic or Co-development PartnerPartnership with Too Good To Go app to sell surplus food ('madspildsbokse' / food waste boxes) at reduced prices. Helps reduce food waste while providing affordable dining options. Boxes contain meals such as spare ribs or steak with sides, or mixed salads from the salad bar.
Nordisk Film BiograferminorGTM or Marketing PartnerBøf & Bio partnership with Nordic Film Biografer chain offering 20% discount on restaurant bill to customers with same-day cinema tickets. Includes locations in Aalborg Kennedy, Aalborg City Syd, Aarhus C, and other cities.
Vue Biograf (Bruun's, Fisketorvet)minorGTM or Marketing PartnerCinema partnership under Bøf & Bio concept offering 20% discount on restaurant bill with same-day movie tickets at Vue cinemas.
Independent Cinemas (Øst for Paradis, Biffen, Empire, Grand, Cafe Biografen, etc.)minorGTM or Marketing PartnerPartnerships with various independent cinemas under Bøf & Bio concept offering 20% discount on restaurant bill with same-day cinema tickets.
Bone'scoreStrategic or Co-development PartnerBone's has acquired 12 Jensens Bøfhus restaurants. The remaining 5-7 restaurants are expected to convert to Bone's brand in 2026-2027. Gift cards remain valid and can be redeemed until the last location closes.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Jensens Bøfhus A/S competitors and assessment

Company assessment

Direct peers

Halifax: Danish burger-focused casual dining chain. While positioned more narrowly on burgers, it competes for casual family dining occasions in Denmark at similar price points and locations.
Madklubben: Danish casual upscale dining chain with multiple locations in major cities. Competes for family and group dining occasions in the same Danish casual dining market, though with a slightly more contemporary positioning.
Big Mamma: Danish family restaurant concept with broad menu and casual family positioning. Comparable to Jensens Bøfhus in targeting families, group dining, and value-oriented casual occasions across Danish cities.
Restaurant Flammen: Danish all-you-can-eat steakhouse chain offering flame-grilled meats in a casual family-friendly format. Direct competitor in the same Danish family steakhouse category with similar value-meal positioning and buffet-style offerings.
Bone's: Danish family steakhouse chain and direct acquirer of 12 Jensens Bøfhus restaurants. Operates the same casual family-dining, steak-focused concept in Denmark, making it the closest direct comparable and the company that will absorb the Jensens brand over 2026-2027.
Café Vivaldi: Italian-themed Danish casual dining chain with multiple locations. Competes in the same accessible, family-friendly casual dining segment in Denmark with similar price points and dine-in experience.
Dalle Valle: Italian family restaurant chain in Denmark with broad appeal. Operates in the same accessible family casual dining category targeting similar value-conscious families across Danish cities.
Sunset Boulevard: Danish casual dining chain with broad menu and family appeal. Operates in overlapping locations and price points in Denmark, targeting similar weekday family and casual diner segments.

Others

Too Good To Go: Surplus food marketplace platform and active partner of Jensens Bøfhus. Not a direct competitor but an ecosystem enabler — the partnership represents how Jensens Bøfhus monetizes surplus capacity, and Too Good To Go is a relevant benchmark for the off-price/surplus food channel.

Broad incumbents

McDonald's Denmark: Global QSR incumbent with strong Denmark presence. Competes for family quick-service and casual dining occasions, especially with children's menu and play areas — a structural competitor across multiple Jensens Bøfhus use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Jensens Bøfhus A/S compliance and trust

Trust signal

Compliance1 record

Jensens Bøfhus A/S financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Jensens Bøfhus A/S leadership team

Management profile

Number of profiles

Jensens Bøfhus A/S funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Jensens Bøfhus A/S M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensens Bøfhus A/S

What does Jensens Bøfhus A/S do?

Is Jensens Bøfhus A/S a public or private company?

Jensens Bøfhus A/S is a private company. It is classified as unknown and is currently operating.

When was Jensens Bøfhus A/S founded?

Jensens Bøfhus A/S was founded in 1994. It employs 251 to 500 people.

Where is Jensens Bøfhus A/S based?

Jensens Bøfhus A/S is headquartered in Odense M, Denmark, in the Europe region.

How does Jensens Bøfhus A/S make money?

Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeaway Orders and gift Cards.

Who are Jensens Bøfhus A/S's main competitors?

Direct peers on record are Halifax, Madklubben, Big Mamma, Restaurant Flammen, Bone's, Café Vivaldi, Dalle Valle and Sunset Boulevard. Too Good To Go is listed as an others. McDonald's Denmark is listed as a broad incumbent.

Does Jensens Bøfhus A/S have an API?

No public API is recorded for Jensens Bøfhus A/S.

What industry is Jensens Bøfhus A/S in?

Jensens Bøfhus A/S's product category is Family Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.