João Pedro Imóveis

What João Pedro Imóveis does

João Pedro Consultoria Imobiliária, doing business as João Pedro Imóveis, is a traditional Brazilian real estate brokerage founded in 1990 and headquartered in Caldas Novas, Goiás. The firm operates a single physical office serving the Caldas Novas thermal-resort region, with a team of approximately 8 employees. Its portfolio spans residential houses and apartments, commercial properties, and rural fazendas, with active listings ranging from R$85,000 (1-bedroom furnished flat) to R$490,000 (3-bedroom house), and commercial and agricultural assets priced on inquiry. The company is led by founder João Pedro Vieira, who also holds the presidency of AICICN (the local real estate association) and a counselor seat at CRECI-GO (the Goiás state real estate council).

The business is organized around three core service lines: Venda (property sales for residential, commercial, and rural assets), Aluguel Mensal (long-term monthly rentals), and Temporada (short-stay seasonal/vacation rentals), the last of which is supported by a dedicated sub-site at joaopedrotemporada.com.br to capture tourist demand in Caldas Novas' hot-spring resort market. Distribution is direct and relationship-driven, relying on a physical office, a website with property listings, WhatsApp direct-contact integration, and email. Marketing partnerships with local tourism operators (Nova Travel, TURISMOCN) and industry associations (ACICAN, SINDUSCON) feed referral traffic, particularly into the seasonal-rental business.

The firm operates on a transaction-fee / commission revenue model, earning on completed sales and rental transactions rather than SaaS or recurring fees. Pricing varies by property type, size, and location, with no publicly disclosed commission schedule. There are no disclosed investments, funding rounds, technology partnerships, or AI/ML capabilities; the core technology is listed as "Not disclosed." The customer base is highly fragmented — individual buyers, sellers, and renters — with no enterprise or named-account customers, and revenue is concentrated entirely within the Caldas Novas micro-market.

Name

João Pedro Imóveis

Legal name

João Pedro Consultoria Imobiliária

Website

https://joaopedroimoveis.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

João Pedro Consultoria Imobiliária (João Pedro Imóveis) is a family-owned real estate brokerage founded in 1990 in Caldas Novas, Goiás, Brazil, serving individual buyers, sellers, and renters of residential, commercial, and rural properties in the local thermal-resort market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

Keywords

• Residential property sales
• Commercial real estate brokerage
• Vacation rental services
• Long-term property leasing
• Agricultural land sales

Headquarters

HQ city

Caldas Novas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions on property sales and rental transactions facilitated through their brokerage services in Caldas Novas, GO.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

João Pedro Imóveis is a traditional real estate brokerage in Caldas Novas, Goiás, Brazil, facilitating property sales, monthly rentals, and seasonal vacation rentals for residential, commercial, and agricultural properties. The company connects buyers, sellers, and renters through its website, physical office, and direct WhatsApp/phone engagement, earning commissions on completed transactions.

Product overview

João Pedro Consultoria Imobiliária is a traditional real estate consultancy operating since 1990 in Caldas Novas, GO, Brazil. The company offers three core service lines: Venda (Property Sales) for residential, commercial, and rural properties including houses, apartments, farms (fazendas), and countryside retreats (chácaras); Aluguel Mensal (Monthly Rental) for long-term residential and commercial leasing; and Temporada (Seasonal Rental) for short-term vacation accommodations, particularly furnished apartments and flats targeting tourists in this thermal water destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Venda (Property Sales) Real estate sales service for residential, commercial, and rural properties in Caldas Novas and surrounding region, including houses, apartments, farms (fazendas), and countryside retreats (chácaras). Listed residential prices range from approximately R$85,000 to R$490,000, with commercial and agricultural properties priced upon inquiry.
• Aluguel Mensal (Monthly Rental) Long-term residential and commercial rental property listings in Caldas Novas, GO, facilitating monthly lease contracts between property owners and tenants.
• Temporada (Seasonal Rental) Short-term vacation rental service, including furnished apartments and flats in Caldas Novas, targeting tourists visiting this thermal-water resort destination. Operated through a dedicated seasonal rental website.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ACICANminorOthersAssociation partner listed in the Nossos Parceiros section. ACICAN is a local business association in Caldas Novas.
• AICICN (Associação das Imobiliárias e Corretores de Imóveis de Caldas Novas)coreOthersThe company's president (João Pedro Vieira) serves as president of AICICN, the real estate association of Caldas Novas, indicating strong leadership role and strategic alignment with the local real estate industry.
• CRECI-GO (Conselho Regional de Corretores de Imóveis de Goiás)coreOthersJoão Pedro Vieira serves as a counselor of CRECI-GO, actively participating in ethical and disciplinary processes. The company is a registered and compliant real estate brokerage.
• SINDUSCONminorOthersConstruction industry association partner listed in the Nossos Parceiros section.
• Nova TravelminorGTM or Marketing PartnerListed as partner in the Nossos Parceiros section. Nova Travel appears to be a local travel agency that may refer vacation rental clients, aligning with the company's seasonal rental business.
• TURISMOCNminorGTM or Marketing PartnerLocal tourism promotion partner listed in the Nossos Parceiros section, supporting the company's seasonal/vacation rental business.
• AQUALOGOminorOthersWater/aquatic services partner listed in the Nossos Parceiros section.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Century 21 Brasil: Major global real estate franchise network operating in Brazil with broad-based residential and commercial brokerage services. Comparable to João Pedro Imóveis as a competing brokerage channel for residential and vacation real estate transactions across Brazil, though it operates at a national rather than hyperlocal scale.
• Viva Real: Brazilian real estate listing platform serving residential and commercial buyers, sellers, and renters. Comparable to João Pedro Imóveis as an alternative channel for the same property search and lead generation activity, again operating as a portal rather than a brokerage.
• Zap Imóveis: One of Brazil's largest real estate listing portals, aggregating listings from thousands of brokerages including local firms like João Pedro Imóveis. Comparable as a discovery and listing channel for the same buyer/seller audience, though Zap is a marketplace rather than a brokerage.
• Era Brasil: Brazilian arm of the ERA Real Estate franchise, offering residential and commercial brokerage services nationwide. Directly comparable to João Pedro Imóveis in core brokerage activity, with the key difference being ERA's franchise-driven scale and standardized operating model.
• Coldwell Banker Brazil: International luxury-leaning real estate franchise with a Brazilian presence focused on residential brokerage. Comparable to João Pedro Imóveis in the residential brokerage line, though Coldwell Banker skews to higher-end properties and serves multiple Brazilian markets.
• Lopes Imóveis: One of the largest Brazilian real estate brokerage networks, covering residential, commercial, and luxury segments. Comparable to João Pedro Imóveis in the core residential brokerage offering, but with significantly broader geographic reach and a more developed digital infrastructure.

Regional players

• Chácara, Sítio e Fazendas (regional rural brokerages in Goiás): Specialized rural property brokers in the Goiás state region where Caldas Novas is located. Comparable to João Pedro Imóveis specifically in the fazenda/chácara brokerage segment of its business, with the key difference being these peers focus exclusively on rural properties rather than full-service residential and vacation rentals.

Emerging players

• Loft: Brazilian proptech that buys, sells, and brokers residential properties with a tech-enabled model. Comparable to João Pedro Imóveis in the residential brokerage and intermediation space, but Loft operates with proprietary data, pricing tools, and direct-purchase capabilities that a traditional local brokerage lacks.
• QuintoAndar: Brazilian proptech platform focused on residential rental management and, increasingly, sales. Comparable to João Pedro Imóveis because it directly addresses the same residential rental and sales intermediation market, but operates at tech-platform scale with proprietary digital infrastructure rather than local physical offices.
• OLX Imóveis (real estate vertical): OLX's Brazilian real estate vertical is a high-traffic classifieds platform competing with traditional brokerages for property inquiry leads. Comparable to João Pedro Imóveis as a competing lead-generation channel for buyers and renters in the secondary market, though different in that it disintermediates listing agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jo%C3%A3o-pedro-im%C3%B3veis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about João Pedro Imóveis