What JoinAff does

JoinAff is an iGaming affiliate marketing program founded in 2020 and operated under Curaçao-registered ALTACORE N.V. It functions as an intermediary layer between affiliate publishers and a portfolio of 8+ online casino brands (including Burning Bet, Stelario, and IceBet), recruiting traffic partners and routing referred players to the operator brands in its network. The program serves two customer segments: (1) affiliate publishers seeking monetization through player referrals, and (2) the internal operator brands under ALTACORE N.V. that require traffic acquisition at variable commission economics.

The platform is built on the MyAffiliates.com tracking and reporting infrastructure, which handles commission calculation, real-time reporting, and payment processing for the affiliate base. JoinAff supports 8+ languages and targets publishers across European, North American, Oceanic, South American, and Asian markets. It offers a tiered commission structure spanning 35–70% Revenue Share, with supplementary CPA and hybrid deal options available to affiliates. As of the latest reporting, the network comprises 2,000+ active affiliate partners and has distributed over €1,000,000 in partnership fees since launch.

The business model is commission-based: JoinAff earns a share of the Net Gaming Revenue generated by players referred through its affiliate network and redistributes a portion to affiliates as performance payouts under lifetime RevShare terms. Indirect revenue signals include 2024 industry recognition (Multibrand Affiliate Program of the Year, Rising Star Operator, Best Stand Experience) and a brand-endorsement partnership with Mr. Gamble. The company is privately held with no disclosed funding rounds and operates with a lean team of approximately 9 employees.

Name

JoinAff

Legal name

ALTACORE N.V.

Website

https://joinaff.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

JoinAff is an iGaming affiliate marketing program operated under Curaçao-licensed ALTACORE N.V., managing 8+ online casino brands and serving 2,000+ affiliate partners worldwide through commission-based referral partnerships and RevShare payouts.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• IGaming affiliate program
• Online casino marketing
• Revenue share commissions
• Affiliate network platform
• Multi-brand casino portfolio

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Revenue Share (RevShare): Affiliates earn a percentage of Net Gaming Revenue generated by players they refer. Commission tiers based on FTD volume: 35% (0-15 FTD), 40% (16-25 FTD), 45% (26-50 FTD), 50% (50+ FTD). VIP partners can earn up to 70% with unique conditions.
2. CPA (Cost Per Acquisition): Fixed payment per new depositing player acquired. Trial period of first month applies for new CPA/hybrid deals. Minimum 5 FTD required during trial period.
3. Hybrid Deals: Combination of fixed CPA payment plus Revenue Share portion based on agreed baseline. Requires minimum 5 FTD threshold for payment activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

JoinAff operates a multi-brand iGaming affiliate program that recruits webmasters, bloggers, and content creators to promote its portfolio of certified online casino and sports betting brands. Affiliates earn commissions through Revenue Share (35%–70%), CPA, or Hybrid deal structures, with tiered rates based on First Time Depositor (FTD) volume. The program is managed on the MyAffiliates.com tracking platform and supports multi-currency payouts, eight languages, and cryptocurrency payments.

Product overview

JoinAff is a casino affiliate program platform that operates as a multi-brand aggregator, managing approximately half a dozen certified online casino and sports betting brands. The core platform enables affiliates to promote multiple casino sub-brands including Burning Bet, Stelario, IceBet, Dozen Spins, Allreels, WinLegends, Winstoria, Smokace, Betflare, RioAce, CasaBet, Casabet, Bac Bo, and others. Each sub-brand operates as an independent online casino offering games, live casino, sports betting, and various promotional offers. The platform provides affiliates with commission structures ranging from 35% to 70% RevShare based on performance, along with marketing tools, reporting dashboards, and affiliate manager support. JoinAff's affiliate program is powered by MyAffiliates.com for tracking and management.

Differentiator

Problem solved

Functional benefit

Brands

• Burning Bet: Online casino brand with sports betting offerings
• Stelario
• IceBet
• WinLegends
• Allreels
• Dozen Spins
• RioAce
• CasaBet
• Winstoria
• Bac Bo Casino
• Smokace Casino
• Betflare
• Casabet
• IceBet

Products and services

• JoinAff Affiliate Platform An iGaming affiliate program platform powered by MyAffiliates.com that manages a portfolio of certified casino brands and provides commission-based partnerships for affiliate marketers who promote online casino and sports betting products.
• Burning Bet Online casino brand operated under JoinAff with sports betting offerings, known for high conversion rates and strong player retention. Offers casino games, live casino, and sports betting.
• Stelario Online casino brand managed by JoinAff, featuring a wide selection of games from leading providers, recognized for excellent player experience and high conversion rates; also positioned as a Pay N Play casino brand in Finnish markets.
• IceBet Online casino brand under the JoinAff portfolio, operating as a Pay N Play casino in certain markets, including Estonia. Offers casino games with fast registration and payment options.
• Dozen Spins Online casino brand promoted through JoinAff affiliates. Features over 5,000 casino games from more than 50 top game providers with high conversion rates.
• Allreels Online casino brand managed through the JoinAff affiliate program, known for excellent conversion rates and player engagement.
• WinLegends Online casino brand under JoinAff, particularly popular in Latvian and Lithuanian markets, featuring a user-friendly interface and secure gaming platform.
• Winstoria New online casino brand promoted by JoinAff, described as an innovative casino with a fresh approach suitable for affiliates looking to improve results.
• Smokace Casino Online casino brand operated under JoinAff, noted for its distinctive theme and strong player appeal.
• Betflare Casino and sports betting brand in JoinAff's portfolio, noted for delivering top-tier results with strong conversions and reliable tracking.
• RioAce Casino brand in JoinAff's portfolio, known for high conversion rates and excellent player quality.
• CasaBet Sportsbook and casino brand under JoinAff's management, promoted by affiliates alongside other brands.
• Casabet Casino brand in JoinAff's portfolio, referenced as one of the top-performing brands by affiliates.
• Bac Bo Casino Casino brand managed through JoinAff; the Bac Bo Casino team is described as responsive and committed to affiliate success.

Quantifiable outcome

• Affiliates have earned over €1,000,000 in total partnership fees paid out
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ALTACORE N.V.coreOthersALTACORE N.V. is the operating legal entity for JoinAff, incorporated in Curaçao with registration number 151002. The company handles all affiliate program operations, payment processing, and casino brand management under Curaçao gaming license.
• Goldwin LtdcoreOthersGoldwin Ltd acts as the data controller in compliance with GDPR regulations, determining purposes and means of processing affiliate personal data under EU Regulation 2016/67.
• Mr. Gamble (CashMagnet Ltd)minorGTM or Marketing PartnerMr. Gamble, established by CashMagnet Ltd, is a casino review and comparison platform that has recognized JoinAff's brands as trustworthy and high-quality, providing industry endorsement and validation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Catena Media: A publicly listed, larger-scale affiliate-marketing company focused on online sports betting and casino lead generation. A broader incumbent in the same vertical that competes for high-quality affiliate traffic at greater scale than JoinAff.
• Better Collective: A leading global sports-betting and iGaming affiliate operator with a large portfolio of comparison and review sites. A broader incumbent serving the same publisher/affiliate audiences in regulated markets.
• Gambling.com Group: Public performance-marketing company operating gambling-affiliated media properties (e.g., Gambling.com, Bookies.com). A broader incumbent competing for the same SEO and affiliate-driven player-acquisition traffic that JoinAff monetizes.
• EveryMatrix Affiliate Platform: A larger B2B iGaming platform provider that also offers affiliate-management tooling to operators. A broader incumbent providing infrastructure that overlaps with what JoinAff uses (MyAffiliates) but at significantly greater scale.

Direct peers

• King Billy Affiliates: Affiliate program of a Curaçao-licensed online casino brand, offering RevShare and CPA commissions to webmasters. Direct peer operating in the same niche of single- or multi-brand casino affiliate programs.
• Blexr: A performance-marketing network in the iGaming vertical that connects affiliates with online casino and sportsbook operators. Directly comparable as an affiliate-network intermediary monetizing webmasters and content sites in the gambling vertical.
• AffiliateX: An iGaming affiliate program/affiliate-network solution for online casino and sportsbook operators. A direct peer offering similar RevShare, CPA, and hybrid deal structures to webmasters promoting operator brands.
• 7StarPartners: A multi-brand iGaming affiliate program operating several online casino brands under a single affiliate network. Closely comparable to JoinAff in offering RevShare/CPA deals to webmasters promoting a portfolio of casino and betting brands.
• Melbet Partners: Affiliate program for a large online sportsbook and casino brand with global reach and a multi-tier commission structure. Direct peer competing for the same international affiliate/webmaster audience.
• Campeon Gaming Partners: Affiliate program for a portfolio of Curaçao-licensed online casinos and sportsbooks. Operates with a similar multi-brand aggregator model, tiered RevShare commissions, and a focus on European, LATAM, and Nordic-affiliate traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joinaff

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoinAff