Carbon Diet Coach
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Carbon Diet Coach firmographics
Firmographics- Name
- Carbon Diet Coach
- Legal name
- Reform LLC
- Website
- https://joincarbon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Carbon Diet Coach industry classification
Industry- Product category
- Nutrition Coaching Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Sports Nutrition & Performance Fueling (HSADAFAD), Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Carbon Diet Coach is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carbon Diet Coach business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- App Subscription: Core app features are sold via auto-renewing subscriptions through Stripe, Apple App Store, and Google Play. Users can choose between monthly ($11.99), 6-month ($59.99), or yearly ($99.99) plans. The subscription provides access to the coaching system, food tracker, and all premium features.
- Shopify Store: Physical merchandise (clothing, accessories) and digital products (e-books) are sold via the company's Shopify store, processed through Shopify Payments or PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly plan at $11.99 USD billed monthly |
| Subscription | Multi-year contract | 6-month plan at $59.99 USD (saves 17%) |
| Subscription | Annual | Yearly plan at $99.99 USD (saves 33%) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Carbon Diet Coach product offering
Product offeringCore offering
Carbon Diet Coach is a mobile nutrition coaching application for iOS and Android that provides adaptive macronutrient and calorie targets through a weekly check-in system. It uses a feedback-driven algorithm (a modified Müller equation) combined with user stats to generate personalized macro targets that recalibrate each week based on compliance and progress. The app includes a verified food database with barcode and label scanning, a Calorie Planner for in-week flexibility, recipe creation, and integrations with Apple Health and Google Health Connect.
Product overview
Carbon Diet Coach is a single, unified mobile coaching application (iOS and Android) built around a feedback-driven algorithm that calibrates macronutrient targets each week. The core Carbon Diet Coach App serves as the primary product, delivering adaptive macro coaching through weekly check-ins, food tracking via a verified database with barcode/label scanning, recipe creation tools, and a Calorie Planner for in-week flexibility. Users subscribe to one of three tiers (Monthly, 6-Month, or Yearly) to access the full coaching system. The FatSecret AI integration powers image recognition and natural language food suggestions. Health integrations with Apple Health (iOS) and Google Health Connect (Android) enable weight and nutrition sync. A companion Shopify store sells clothing, accessories, and e-books. A private Facebook community is included for peer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbon Diet Coach App A science-based nutrition coaching mobile app for iOS and Android that delivers adaptive macro and calorie targets through a weekly check-in system. It includes a verified food database, barcode and label scanning, recipe creation, Calorie Planner, and health app integrations for individual consumers pursuing weight loss, muscle gain, maintenance, or reverse dieting.
- Carbon Shopify Store An online storefront operated via Shopify that sells physical merchandise (clothing and accessories) and digital products (e-books), with payments processed by Shopify Payments or PayPal.
Quantifiable outcome
- Users report losing 83-85+ pounds with sustained results
- +2 more outcomes
Companies that use Carbon Diet Coach
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Carbon Diet Coach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Carbon Diet Coach partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FatSecretcoreCarbon uses FatSecret's food database for AI-based food recognition and suggestions. User data is not shared with FatSecret, and all AI features operate locally or via Carbon-managed systems. FatSecret provides the underlying food database that powers the app's AI-assisted food logging functionality.
- Apple HealthcoreiOS health platform integration allowing Carbon to read weight and body fat data from Apple Health, and write nutrition diary entries (energy, macros, micronutrients) back to Apple Health for use by other connected apps.
- Google Health ConnectcoreAndroid health platform integration (Google Health Connect) allowing Carbon to read weight and body fat data, and write nutrition entries to Health Connect for synchronization with other apps.
- StripecorePayment processing provider for subscription billing through the web platform. Handles payment processing, fraud prevention (cf_bm cookie), and recurring billing management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Carbon Diet Coach competitors and assessment
Company assessmentEmerging players
- Eat This Much: AI-driven meal planning app that generates macro-aligned meal plans. Overlaps with Carbon on flexible dieting and macro targeting, but emphasizes automated meal planning over coaching feedback.
- Macrostax: Macro coaching app that calculates personalized targets and includes a verified food database. Competes directly with Carbon in the science-based adaptive macro coaching niche.
- Stronger U: Subscription coaching service combining macro tracking with human nutrition coach support. Competes with Carbon for users wanting science-based nutrition guidance, but at a higher price point with human-led coaching.
Direct peers
- Lose It!: Calorie and macro tracking app with food database, barcode scanning, and premium subscription. Targets similar weight-loss consumers with comparable food logging features.
- Renaissance Periodization (RP Diet): Founded by Dr. Mike Israetel, RP offers app-based macro coaching with adaptive adjustments similar to Carbon's coaching system. Targets the same science-based, fitness-oriented audience with subscription coaching plans.
- MacroFactor: Adaptive macro coaching app that uses AI to recalibrate calorie and macro targets based on user progress, directly competing with Carbon's core weekly check-in coaching system. Both target diet-conscious lifters and general fitness users with subscription-based pricing.
- Cronometer: Nutrition tracking app with detailed micronutrient and macro tracking. Competes with Carbon for users who want precise tracking grounded in verified nutrition data, with a similar premium subscription model.
Broad incumbents
- Noom: Subscription-based weight management program that combines coaching with behavior change. Differs in using human coaches and psychological curriculum, but addresses the same consumer weight-loss use case.
- MyFitnessPal: Mass-market calorie and macro tracking app with a large food database. While not adaptive in the same way, it overlaps with Carbon on food logging, macro tracking, and subscription premium plans, and competes on app store shelves.
- BetterMe: Subscription health and weight loss app with meal planning, calorie tracking, and coaching. Targets mainstream weight-loss consumers with a broader wellness portfolio than Carbon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Carbon Diet Coach social profiles
Digital presenceCarbon Diet Coach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carbon Diet Coach leadership team
Management profileNumber of profiles
Profiles3 records
Carbon Diet Coach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carbon Diet Coach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carbon Diet Coach
What does Carbon Diet Coach do?
Carbon Diet Coach is a mobile nutrition coaching application for iOS and Android that provides adaptive macronutrient and calorie targets through a weekly check-in system. It uses a feedback-driven algorithm (a modified Müller equation) combined with user stats to generate personalized macro targets that recalibrate each week based on compliance and progress. The app includes a verified food database with barcode and label scanning, a Calorie Planner for in-week flexibility, recipe creation, and integrations with Apple Health and Google Health Connect.
Is Carbon Diet Coach a public or private company?
Carbon Diet Coach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carbon Diet Coach founded?
Carbon Diet Coach was founded in -1. It employs 1 to 10 people.
Where is Carbon Diet Coach based?
Carbon Diet Coach is headquartered in Tampa, United States, in the North America region.
How does Carbon Diet Coach make money?
Two revenue lines are on record. App Subscription is the primary driver. The others are shopify Store.
Who are Carbon Diet Coach's main competitors?
Emerging players on record are Eat This Much, Macrostax and Stronger U. Direct peers are Lose It!, Renaissance Periodization (RP Diet), MacroFactor and Cronometer. Broad incumbents are Noom, MyFitnessPal and BetterMe.
Does Carbon Diet Coach have an API?
No public API is recorded for Carbon Diet Coach.
What industry is Carbon Diet Coach in?
Carbon Diet Coach's product category is Nutrition Coaching Software. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191.