Carve

What Carve does

Carve is a UK-based AI education company founded in 2022 by Fiona Young that delivers cohort-based live virtual courses training executive assistants and executive support professionals to use generative AI tools, no-code automation platforms, and AI agents. The company serves a narrow but high-trust persona — executive assistants at large enterprises (Amazon, Google, Visa, LinkedIn, Salesforce, Uber, DocuSign, Moderna, Skyscanner, Paramount, PlayStation) and venture capital firms (Y Combinator, Greylock, Accel, Balderton) — through small-group live sessions delivered via Zoom with cohorts capped at 30-40 seats, supported by a WhatsApp-based community and a proprietary "Carve Hub" resource platform.

The core product, Carve AI, is a 7-week program priced at £1,289 + VAT ($1,715) covering AI chatbot prompting (anchored by a proprietary COIF Prompt Framework: Context, Output, Intent, Format), no-code automation using Zapier, Microsoft Power Automate, Make, and Google Apps Script, and the building of Custom GPTs, AI assistants, and agentic workflows. A lighter-touch 4-week Carve AI Challenge (£159/$199) serves as a downmarket funnel product, and a second course — Carve Lead, focused on leadership skills for strategic assistants — is scheduled to launch in 2026 at the same premium price point.

Carve operates a primarily direct-to-individual, self-serve sales model through its website (joincarve.com), supplemented by a Team Training offering for organizations enrolling multiple EAs with volume discounts, free lead-magnet guides, free virtual events (Carve Shift), and a 5,000+-subscriber weekly newsletter ("The Carve Edge"). The company is bootstrapped with no disclosed institutional funding, registered as Carve Group Limited in England and Wales (company number 14344627), and operates with a lean team of approximately seven people — the founder plus a bench of around 17 hand-picked Associate Trainers who are current or former executive assistants. Customer-reported outcomes include up to 8 hours saved per week on admin tasks, NPS of +89, and an average course rating of 9.8/10.

Name

Carve

Legal name

Carve Group Limited

Website

https://joincarve.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Carve is a UK-based AI education company delivering cohort-based live courses training executive assistants to use generative AI tools, no-code automation, and AI agents. It serves enterprise and VC support professionals through Carve AI and Carve Lead programs.

Ownership category

akta.pro rank

Product category

Professional Training

NAICS

Computer Training (611420), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industries

AI & Machine Learning (Foundations & Applied) (EDAMACAG), Education & Learning Personalization (HDAAAGAL)

Keywords

• AI training courses
• Executive assistant education
• Cohort-based learning
• Professional development training
• AI productivity coaching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Carve AI Course: 7-week live virtual course on AI skills for executive assistants. Sold at £1,289 + VAT (UK) or $1,715 (US). Limited to 30-40 seats per cohort. Includes live sessions, hands-on projects, WhatsApp community, and 3 months of post-course access to materials.
2. Carve Lead Course: 7-week leadership development course for executive assistants. Priced at £1,289 + VAT or $1,715. Launching in 2026.
3. AI Challenge: 4-week lighter-touch course on AI chatbot usage. Priced at £159 + VAT | $199 (with introductory pricing of £99 | $129 mentioned in earlier sources). Includes pre-recorded sessions, group coaching, and WhatsApp community.
4. Free Resources and Lead Magnets: Free guides (Starter Guide to ChatGPT, High-Impact Prompting Guide) and newsletter content drive customer acquisition for paid courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Carve sells live, cohort-based AI training courses designed specifically for executive assistants and executive support professionals. Its flagship Carve AI course runs for 7 weeks and teaches EAs to use AI chatbots (ChatGPT, Claude, Copilot, Gemini), build no-code automations with Zapier, Power Automate and Make, and create custom AI assistants and agents, capped at 30-40 seats per cohort. Complementary offerings include the lighter 4-week Carve AI Challenge, the upcoming Carve Lead leadership course, and free guides that drive top-of-funnel acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Carve AI: High-impact AI course for executive assistants covering AI chatbots, prompting skills, no-code automation, and AI agents.
• Carve Lead
• The Carve Edge

Products and services

• Carve AI Course A 7-week live virtual training course teaching executive assistants to use AI chatbots, build no-code automations with Zapier, Power Automate and Make, and create AI assistants and agents. Capped at 30-40 seats per cohort with two weekly time-zone slots (APAC and EMEA/AMER) and a hands-on Capstone Project. Priced at £1,289 + VAT (UK) or $1,715 (US); next cohort July 21-Sept 1.
• Carve AI Challenge A lighter 4-week self-paced AI challenge for assistants who are not ready for the full Carve AI course. Includes daily AI chatbot practice, pre-recorded sessions, weekly group coaching, a WhatsApp community, and a practical project. Priced at £159 + VAT / $199 per participant (introductory pricing of £99 / $129 available).
• Carve Lead Course A 6-week leadership development course for strategic executive assistants covering personal branding, confidence, leadership mindset, stretch opportunities, and strategy essentials. Priced at £1,289 + VAT / $1,715; launching in 2026.

Quantifiable outcome

• Save up to 8 hours per week on admin tasks
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• ZapiercoreTechnology or IntegrationCortney Hickey, Director of Executive Operations at Zapier, serves as an expert guest trainer for the Carve AI course, specifically leading the no-code automation module in Week 5. She shares her expertise on automating workflows using Zapier, Microsoft Power Automate, and Make.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Product School: Product School runs cohort-based certifications for product managers, combining live cohorts, premium pricing, and corporate team training — closely analogous to Carve's model but for product managers rather than EAs.
• Section: Section (formerly Section4) runs cohort-based AI and business courses for working professionals, including an explicit focus on AI upskilling. Its target buyer (mid-career professionals learning applied AI) and live cohort delivery make it a close model match to Carve.
• altMBA: altMBA is Seth Godin's cohort-based, 4-week leadership workshop for working professionals — a textbook example of the small-cohort, premium-priced live course model that Carve replicates for the executive assistant persona.
• Maven: Maven is a cohort-based learning platform for working professionals, founded on the same small-group, instructor-led cohort model Carve uses. It is directly comparable in business model (live cohorts, premium pricing, peer community) and serves adjacent professional personas.
• Reforge: Reforge offers cohort-based professional development programs for product, growth, and engineering leaders. It shares the premium cohort model and B2B-team-training motion, and operates in adjacent knowledge-worker personas to Carve's EA focus.

Broad incumbents

• DeepLearning.AI: DeepLearning.AI (Andrew Ng) is the leading AI-specialist education brand, offering cohorts and short courses for working professionals. It anchors the upper end of AI training credibility and competes for the same AI-fluency wallet as Carve.
• Coursera: Coursera is a leading MOOC platform offering AI and professional development courses from universities and companies. It competes at the entry-level price point and reach, but lacks Carve's live cohort intimacy and EA-specific vertical focus.
• General Assembly: General Assembly is a long-established provider of bootcamps and short courses in technology, data, and business skills. It competes for corporate training dollars and individual career upskilling in adjacent professional personas.
• LinkedIn Learning: LinkedIn Learning is the incumbent on-demand professional development platform with broad AI, productivity, and admin content. It serves the same buyer (professionals seeking upskilling) but with self-paced video rather than live cohorts, and is bundled into LinkedIn Premium.

Regional players

• The Knowledge Academy: The Knowledge Academy is a UK-headquartered training provider offering short professional courses across business and technology. It is a regional peer for the UK market Carve serves, with overlap in cohort-style delivery and corporate training buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joincarve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carve