Jokado projektai

What Jokado projektai does

Jokado projektai (UAB 'Jokado projektai') is a Vilnius-based private limited company founded in 2007 that operates a multi-brand professional uniform and workwear e-commerce storefront (www.jokado.lt) supplemented by a physical retail showroom at T. Ševčenkos g. 16, Vilnius. The company addresses four end-markets — HORECA (hotels, restaurants, cafés), corporate/office wear, medical/healthcare uniforms, and industrial workwear — with a catalog of 900+ products spanning apparel, footwear, headwear, and hospitality textiles. The portfolio combines distributed international brands (Greiff, Le Nouveau Chef, Shoes for Crews, Kentaur, Kariban, Premier, Portwest, Beechfield, and others) with its own private-label Jokado.lt line, and offers value-added services including custom embroidery and style consulting. The website is available in Lithuanian, English, and Latvian, supporting sales across the Baltic states.

The business model is asset-light specialty retail: products are sold at unit prices on a pay-as-you-go basis with free delivery over €40, sourced from third-party brand suppliers and supplemented by an in-house house brand. Revenue is generated primarily through one-time B2C and B2B sales via the e-commerce platform, with a dedicated sales contact (Erika Bielininė) handling enterprise clients. No revenue is publicly disclosed; no external funding, acquisitions, or institutional investors are indicated. The company is independently owned and founder-operated, with Executive Director Dovilė Norkūnė and Head Dovilė Ceplytė leading a team of approximately five employees. Named enterprise customers include Klasjet, Švyturys, Viada, BAA Training, Vilniaus šilumos tinklai, Unilever, Biovela, and Narvensen, primarily in Lithuania. Marketing runs through the website, blog content ('Mūsų istorijos'), and email newsletter; distribution relies on direct e-commerce shipping and the Vilnius showroom, with no third-party resellers identified.

Name

Jokado projektai

Legal name

UAB "Jokado projektai"

Website

https://jokado.lt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jokado projektai is a Vilnius-based, family-scale specialty retailer operating a multi-brand e-commerce and showroom store for professional uniforms and workwear (HORECA, office, medical, industrial) across the Baltic states, supported by its own Jokado.lt private label and custom embroidery services.

Ownership category

akta.pro rank

Product category

Professional Workwear and Uniform Retail

NAICS

Shoe Retailers (4582), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAADAD

Work, Safety & Occupational Footwear Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Retail

Keywords

• Professional workwear retail
• HORECA uniforms
• Corporate apparel
• Medical uniforms
• Uniform customization services

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce retail sales: Jokado operates an online store (www.jokado.lt) selling professional uniforms, workwear, footwear, and hospitality textiles directly to consumers and business clients. Products are sold at individual unit prices, with free delivery for orders over €40. The company also offers customization services (embroidery/styling) as an added-value revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jokado projektai operates an e-commerce store and physical showroom selling professional uniforms, workwear, footwear, and hospitality textiles across HORECA, office, medical, and industrial segments. The company is a multi-brand retailer carrying Greiff, Le Nouveau Chef, Kentaur, Shoes for Crews and others, alongside its own Jokado.lt house brand, and offers custom embroidery and style consulting services to corporate clients.

Product overview

Jokado projektai is a Lithuanian workwear and professional uniform e-commerce platform serving the Lithuanian and Baltic market. The company operates as a multi-brand retailer offering HORECA uniforms (chef jackets, aprons, footwear, headwear), business/corporate attire, medical uniforms, and industrial workwear. Their portfolio includes both their own Jokado.lt house brand and featured international brands such as GREIFF, Le Nouveau Chef, Robert Kalinkin, Kentaur, and Shoes for Crews. The company provides supplementary services including custom embroidery (siuvinėjimas) and style consultation (stiliaus kūrimas). Their product range encompasses complete uniform solutions including tops, bottoms, footwear, accessories, and table textiles, with offerings available for both men and women across various professional sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Jokado.lt: The company's own private label brand for chef uniforms and workwear sold on their e-commerce platform.

Products and services

• HORECA apranga (HORECA clothing)

Quantifiable outcome

• 16+ years operating in the professional uniform market
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• GreiffcoreChannel Partner/ Reseller/ DistributorJokado resells Greiff professional attire including business suits, jackets, trousers, shirts, and workwear. Greiff is described as 'pasitikintis, stiprus, unikalus' (confident, strong, unique) and is one of the major brands in Jokado's catalog, featured prominently on the website's hero banners.
• Le Nouveau ChefcoreChannel Partner/ Reseller/ DistributorLe Nouveau Chef is a premium chef apparel brand sold through Jokado. The brand is highlighted on the website's main banner with messaging about 'elegancija ir stilius' (elegance and style). Featured products include chef jackets Jason and Chavi (linen).
• Shoes for CrewscoreChannel Partner/ Reseller/ DistributorShoes for Crews is a specialist footwear brand for professional use, sold through Jokado's catalog. Products include occupational safety footwear such as the OLLIE II shoes (€31.46 after discount).
• Robert KalinkinminorStrategic or Co-development PartnerLithuanian designer Robert Kalinkin collaborates with Jokado to create a special capsule collection of restaurant uniforms. Robert Kalinkin states: 'Kartu su Jokado, jau ne pirmus metus bendrai kuriame modernią aprangą restoranams.' (Together with Jokado, for several years now we have been creating modern restaurant clothing.) The collection includes aprons and t-shirts with unique, non-traditional design elements including denim and jersey fabrics.
• UGi (UGI KOLEKCIJA)minorChannel Partner/ Reseller/ DistributorUGi is a hospitality uniform brand featured in Jokado's HORECA catalog under the 'UGI KOLEKCIJA' category, including products such as the LAURA 11 apron.
• KentaurminorChannel Partner/ Reseller/ DistributorKentaur is a professional workwear brand sold through Jokado's catalog, with products including women's trousers (€51.31).
• SOL'SminorChannel Partner/ Reseller/ DistributorSOL'S is a workwear and casual apparel brand, with products like the North sweatshirt (€28.70) sold through Jokado.
• PremierminorChannel Partner/ Reseller/ DistributorPremier is a professional apparel brand sold through Jokado, with products including V-neck sweaters for women and various workwear items.
• BeechfieldminorChannel Partner/ Reseller/ DistributorBeechfield is a headwear and apparel brand, with products such as the peaked cap with padding (€4.40) sold through Jokado.
• KaribanminorChannel Partner/ Reseller/ DistributorKariban is a professional apparel brand sold through Jokado, including products such as oversize t-shirts and polo shirts.
• Result HeadwearminorChannel Partner/ Reseller/ DistributorResult Headwear is a headwear brand sold through Jokado's catalog, including products like fleece blankets (€20.55) and peaked caps (€1.33).
• KarlowskyminorChannel Partner/ Reseller/ DistributorKarlowsky is a professional chef apparel brand, including products such as the Beret Luka chef hat (€15.15) sold through Jokado.
• DAIBERminorChannel Partner/ Reseller/ DistributorDAIBER is a professional apparel brand sold through Jokado, including chef accessories such as chef hats (€6.80).
• James & NicholsonminorChannel Partner/ Reseller/ DistributorJames & Nicholson is a workwear and accessories brand, with fleece blanket products (€12.82) sold through Jokado.
• B&CminorChannel Partner/ Reseller/ DistributorB&C is a professional workwear brand sold through Jokado, including products such as hoodless sweatshirts (from €12.72).
• ValentominorChannel Partner/ Reseller/ DistributorValento is a professional hospitality brand, with products including the CROISSANT mesh chef hat (€2.75) and aprons such as the APPETIZER half-apron (€6.78) and Coriander denim apron (€10.64).
• Untagged MovementminorChannel Partner/ Reseller/ DistributorUntagged Movement is a sustainable/organic apparel brand sold through Jokado, including products such as the Loose Oversize T-shirt (€11.20).
• The One TowellingminorChannel Partner/ Reseller/ DistributorThe One Towelling is a hospitality textile brand, with products including robes with hoods (€36) sold through Jokado.
• Next level apparelminorChannel Partner/ Reseller/ DistributorNext level apparel is a casual/sustainable apparel brand, with oversized t-shirt products sold through Jokado.
• Build Your BrandminorChannel Partner/ Reseller/ DistributorBuild Your Brand is a blank apparel brand suitable for customization, with products such as the Heavy Sweater (from €24.15) sold through Jokado.
• Fruit of the LoomminorChannel Partner/ Reseller/ DistributorFruit of the Loom is a well-known basic apparel brand, with women's V-neck t-shirts sold through Jokado.
• AtlantisminorChannel Partner/ Reseller/ DistributorAtlantis is a headwear brand, with peaked cap products (€9.89) sold through Jokado.
• Kustom KItminorChannel Partner/ Reseller/ DistributorKustom KIt is a customizable apparel brand sold through Jokado, with products including quarter-zip sweaters (€29.70).
• PortwestminorChannel Partner/ Reseller/ DistributorPortwest is a workwear and safety apparel brand listed in Jokado's brand catalog.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Le Nouveau Chef: Premium chef apparel brand (e.g., Jason and Chavi chef jackets featured on Jokado's hero banners). Operates in the same premium HORECA uniform niche and shares the same end customers (high-end restaurants and hotels).
• Karlowsky Fashion: German B2B supplier of chef apparel, hospitality uniforms and workwear. Karlowsky is a brand Jokado already resells (e.g., Beret Luka chef hat), making it a direct comparable in the HORECA uniform vertical with similar customer base and product mix.

Broad incumbents

• Alsico: Belgian-headquartered uniform manufacturer serving healthcare, hospitality, industry, and corporate clients across Europe. Direct vertical overlap with all four of Jokado's primary segments (HORECA, medical, office, industrial).
• Elis: France-headquartered global textile and uniform services group with rental/lease programs for hospitality, healthcare, and industry. Operates in the same vertical end-markets as Jokado and runs in the Baltics, representing a scaled incumbent peer.
• Engelbert Strauss: Germany-headquartered workwear giant serving industrial, trades, and corporate clients across Europe. Operates in the same B2B workwear/uniform category with a far broader geographic footprint and larger catalog.
• Würth: Germany-headquartered global supplier of fastening and assembly materials that also operates a substantial workwear, PPE, and occupational safety apparel division (Würth MODYF). Comparable in B2B workwear distribution to industrial and trades customers across Europe.
• Snickers Workwear: Swedish-origin premium workwear brand owned by Hultafors Group, distributed across Europe. Targets trades and industrial workers with comparable trousers, jackets, and footwear categories to Jokado's industrial workwear segment.
• Mascot Workwear: Danish workwear manufacturer and brand serving trades and industry across Europe. Comparable product categories (trousers, jackets, safety footwear) and B2B sales motion targeting industrial and service enterprises.
• Fristads Kansas Group: Nordic workwear leader (Fristads, Kansas) operating across Europe in industrial workwear and corporate uniforms. Comparable in target customer (industrial and service-sector enterprises) and product categories, but at materially greater scale.

Regional players

• Lindström Group: Finland-headquartered textile and workwear service company with significant Baltic operations (Lithuania, Latvia, Estonia). Closest geographic comparable to Jokado, serving the same enterprise customers in the Baltics with similar workwear rental and supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jokado-projektai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jokado projektai