Juelsminde.nu - Fiskehandel - Seia Surdejsbageri

What Juelsminde.nu - Fiskehandel - Seia Surdejsbageri does

Juelsminde.nu is a privately held Danish culinary enterprise operating a portfolio of 8 waterfront food establishments in the harbor towns of Juelsminde and Horsens, Denmark. Founded in 2005 and currently employing 12 people, the group operates the Juelsminde Fiskehandel (fresh fish and seafood retail), Seia Surdejsbageri (sourdough bakery with integrated café), two NIOR Bistro locations (one each in Juelsminde and Horsens), Havnens Café & Isbar, and Il Faro (Italian restaurant). All storefronts share a unified gift card, a common waterfront positioning, and family-friendly branding, and the Seia bakery offers online takeaway ordering through a dedicated ordering site. There is no proprietary technology disclosed; the underlying 'platform' is co-located physical retail and F&B real estate accessed by walk-in and tourist customers.

The business model is direct-to-consumer retail food sales across multiple formats (bakery unit items at DKK 12–52, fresh seafood retail, casual café and ice cream, bistro service, and Italian dining), paid at point of sale in physical storefronts, with a small digital pre-order channel added for the bakery. Pricing is per-unit, pay-as-you-go, with no subscription or licensing structure. The customer base is general consumers and families — local residents combined with harbor-area tourists and day visitors — with no named B2B or enterprise customers, no exports, and no e-commerce infrastructure for the fish shop. Marketing is limited to the company website, physical signage at the harbor, and word-of-mouth; the group also holds a Jobtaskforcen CSRpeople certification (valid through 2026), positioning it as a socially responsible local employer.

Name

Juelsminde.nu - Fiskehandel - Seia Surdejsbageri

Website

https://juelsminde.nu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Juelsminde.nu is a privately held Danish enterprise operating 8 waterfront culinary establishments in Juelsminde and Horsens, including a fish shop, sourdough bakery, two bistros, a café, and an Italian restaurant, serving local residents and harbor-area tourists.

Ownership category

akta.pro rank

Product category

Food retail and hospitality

NAICS

Fish and Seafood Retailers (44525), Retail Bakeries (311811), Restaurants and Other Eating Places (72251)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Fresh seafood retail
• Artisan sourdough bakery
• Waterfront dining
• Specialty food retail
• Café and bistro

Headquarters

HQ city

Juelsminde

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Food Sales: Direct retail sales of fresh fish, seafood, sourdough breads, pastries, and related food products to consumers at physical storefront locations in Juelsminde.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Juelsminde.nu operates a cluster of 8 waterfront culinary establishments at Juelsminde Harbor in Denmark, centered on a sourdough bakery (Seia Surdejsbageri) and an authentic fish shop (Juelsminde Fiskehandel), complemented by a café and ice cream bar (Havnens Café & Isbar), two NIOR Bistro locations (Juelsminde and Horsens) and an Italian restaurant (Il Faro). The business sells fresh fish, shellfish, homemade salads and family packages through its fish shop; freshly baked sourdough breads, rye breads and pastries from 6:30 daily through its bakery; and full bistro, seafood, Italian and café dining experiences at its restaurants. A unified gift card is accepted across all locations and the bakery offers online takeaway ordering.

Product overview

Juelsminde.nu is a network of 8 culinary establishments and specialty shops, all located at the waterfront. The portfolio centers on two primary brands covered by the Juelsminde.nu domain: Seia Surdejsbageri (a sourdough bakery with café) and Juelsminde Fiskehandel (an authentic fish shop). These are complemented by partner restaurants including Il Faro (Italian), NIOR Bistro in both Juelsminde and Horsens (French-inspired bistro), and Havnens Café & Isbar (café and ice cream bar). The network offers gift cards valid across all locations and online takeaway ordering for the bakery. The concept targets families and visitors seeking waterfront dining and specialty food products.

Differentiator

Problem solved

Functional benefit

Brands

• Il Faro: Italian restaurant located waterfront at Juelsminde Harbor and Marina
• NIOR Bistro
• Havnens Café & Isbar
• Juelsminde Fisk
• Seia Surdejsbageri

Products and services

• Seia Surdejsbageri (Sourdough Bakery) Charming sourdough bakery with an integrated café located on the breakwater at Juelsminde Harbor. Sells freshly baked sourdough breads, rye breads and pastries daily from 6:30 to 15:00, and also retails Frellsens chocolates and coffee. Open every day.
• Juelsminde Fiskehandel (Fish Shop) Authentic fish shop at Juelsminde offering a variety of fresh fish and shellfish, homemade salads, and a popular family package. Open weekdays 10:00–17:00 and weekends/holidays 10:00–15:00.
• Havnens Café & Isbar Popular café and ice cream bar centrally located at Juelsminde Harbor, offering café dishes and a wide selection of ice cream.
• NIOR Bistro Juelsminde Bistro located mid-harbor at Juelsminde, known for its 'stjerneskud' (shooting star) seafood dishes, Moules Frites, seafood platters, and rosé wine, particularly in summer.
• NIOR Bistro Horsens Bistro located at Horsens Lystbådehavn marina with panoramic views of Horsens Fjord, serving classic bistro dishes and operating an ice cream bar under the same roof.
• Il Faro (Italian Restaurant) Italian restaurant located right at the waterfront of Juelsminde Harbor and Marina, offering a taste of Italy in a charming harbor setting.
• Juelsminde.nu Gavekort (Gift Card) Gift card valid at all Juelsminde.nu specialty shops and restaurants (NIOR Bistro Juelsminde and Horsens, Havnens Café & Isbar, Seia Surdejsbageri, Juelsminde Fiskehandel, Il Faro). Purchasable at all locations with buyer-chosen amount; intended as a present for hostess gifts, birthdays, receptions, or any occasion.
• Online Takeaway Ordering (Seia Bakery) Online ordering interface (takeaway.seia.juelsminde.nu) allowing customers to browse the Seia bakery menu and place pickup orders.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• FrellsensminorOthersFrellsens chocolates and coffee are sold at the Seia Surdejsbageri bakery location, expanding product offering beyond house-made bakery items.
• Il FarocoreOthersItalian restaurant located at Juelsminde Harbor and Marina, part of the Juelsminde.nu concept. Offers Italian dining experience in a charming waterfront setting.
• NIOR Bistro JuelsmindecoreOthersFamous bistro at Juelsminde harbor known for their stjerneskud (star dish), mussels frites, and seafood platters. Summer atmosphere with rosé wine and excellent mood.
• NIOR Bistro HorsenscoreOthersBistro at Horsens Lystbådehavn with classic bistro dishes, ice cream bar, and panoramic views over Horsens Fjord.
• Havnens Café & IsbarcoreOthersPopular café and ice cream bar centrally located at Juelsminde harbor, offering a variety of café dishes and desserts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bone's Restaurant: Danish full-service grill and steakhouse chain with multiple locations. Comparable broad-incumbent competitor for Juelsminde.nu's bistro/grill dining concepts (NIOR Bistro) in the casual full-service dining category.
• Jensens Bøfhus: Denmark's largest steakhouse chain operating full-service restaurants nationwide with steak-and-seafood menus. Overlaps with NIOR Bistro Juelsminde/Horsens on the steakhouse-and-seafood (stjerneskud, seafood platters) format, though at national-chain scale.
• Sticks'n'Sushi: Danish restaurant chain specializing in sushi and grilled/seafood dishes across Denmark and internationally. Overlaps with Juelsminde.nu's seafood-forward dining concepts (NIOR Bistro's seafood platters, Fiskehandel) and competes for the same premium casual-dining seafood occasions.

Direct peers

• Meyers Deli: Claus Meyer's Danish bakery, deli, and food concept operator offering artisan breads, sandwiches, and prepared foods. Comparable to Seia Surdejsbageri on sourdough/bakery craft and to Juelsminde.nu's broader premium food positioning.
• Wulff & Konstali Fiskehus: Danish retail fish shop chain operating multiple fiskebutik locations selling fresh fish, shellfish, and seafood products directly to consumers. Most directly comparable peer for Juelsminde Fiskehandel — same specialty seafood retail format, multi-store model, and Danish customer base.
• Lagkagehuset: Denmark's largest specialty bakery chain selling artisan breads, pastries, and viennoiserie through retail bakery-café locations nationwide. Directly comparable to Seia Surdejsbageri's bakery-plus-café operating model and sourdough/bread category, though at significantly larger scale.
• Café Vivaldi: Danish café chain serving light meals, coffee, and pastries in a casual sit-down format across multiple locations. Directly comparable to Havnens Café & Isbar's café-and-snacks operating model within Juelsminde.nu's portfolio.

Others

• Frellsens Konditori: Danish confectionery and chocolate supplier whose products are retailed inside Seia Surdejsbageri. Adjacent supplier/distributor relationship within the bakery channel rather than direct competitor.

Regional players

• Restaurant Pakhuset (or similar Danish harbor seafood restaurant): Independent Danish harbor/waterfront seafood restaurants (typical category in coastal towns) compete directly with NIOR Bistro's harbor location and seafood-forward menu (stjerneskud, Moules Frites, seafood platters). Represents the fragmented regional competitive set for waterfront bistro trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juelsminde-nu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juelsminde.nu - Fiskehandel - Seia Surdejsbageri