JUIZZ
JUIZZ / Fietsvoordeelshop is a Dutch bicycle retailer operating 33 stores and an e-commerce platform across the Netherlands, selling e-bikes, city bikes, cargo bikes, children's bikes, and accessories from leading brands to consumers and corporate B2B customers.
- Company typePrivate
- Founded1972
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What JUIZZ does
JUIZZ is associated with Fietsvoordeelshop, a privately held Dutch specialty bicycle retailer with operating roots dating to 1972 (originally Vriend's Tweewielers). The company operates a hybrid direct-to-consumer model comprising 33 physical retail stores across the Netherlands and a full e-commerce storefront at fietsvoordeelshop.nl, with home delivery of ride-ready bicycles and in-store pickup options. Its portfolio spans electric bicycles, conventional city and transport bikes, electric cargo bikes, mountain and racing bikes, children's bikes, and a broad accessories and parts catalog, drawing on flagship partnerships with manufacturers such as Gazelle, Batavus, Cortina, Sparta, Urban Arrow, Koga, Cube, Kalkhoff, Riese & Müller, Trek, and Pegasus, and component suppliers Bosch and Shimano.
The business generates revenue through one-time sales of bicycles and accessories across price tiers ranging from approximately €699 (entry-level city bikes) to over €5,499 (premium electric cargo bikes), supplemented by service revenue from maintenance, repairs, and bicycle insurance, plus a dedicated B2B/corporate channel offering company bike lease plans and employee vitality schemes. Operational differentiators include a 5-year warranty on e-bikes equipped with Bosch or Shimano motors, a 10,000+ bicycle inventory, a 4.5/5 Trustpilot customer rating, and content marketing assets (Fietsmagazine, knowledge base) supporting both consumer education and lead generation. The company is privately held with no disclosed ownership, funding, or parent-company structure.
Note: The firmographic block lists JUIZZ as founded in 2009 with 19 employees, while the detailed data describes Fietsvoordeelshop (founded 1972, 33 stores); the source data explicitly notes no separate JUIZZ company information was found. This analysis reflects the Fietsvoordeelshop operational profile as the only substantive evidence available.
JUIZZ firmographics
Firmographics- Name
- JUIZZ
- Legal name
- Fietsvoordeelshop
- Website
- https://juizz.nl
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JUIZZ / Fietsvoordeelshop is a Dutch bicycle retailer operating 33 stores and an e-commerce platform across the Netherlands, selling e-bikes, city bikes, cargo bikes, children's bikes, and accessories from leading brands to consumers and corporate B2B customers.
- Ownership category
- akta.pro rank
JUIZZ industry classification
Industry- Product category
- Bicycle Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Cargo & Utility Bike Retail (CRAMAHAF), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where JUIZZ is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices31 records
Markets served
JUIZZ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bicycle and E-bike Sales: Primary revenue stream from retail sales of conventional bicycles, electric bikes, cargo bikes, children's bikes, and sports bicycles. The company offers products across multiple price points from budget to premium brands with over 10,000 bicycles in stock.
- Accessories and Parts: Sales of bicycle accessories including bags, baskets, child seats, helmets, locks, lights, clothing, tires, and maintenance parts.
- Services: Revenue from maintenance, repair services, and bicycle insurance products offered to customers.
- Corporate/B2B Sales: Business solutions including company bike lease programs and corporate bike plans for employee vitality programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level city bikes and standard bicycles |
| Unit Pricing | Pay-as-you-go | Mid-range electric bikes and standard models |
| Unit Pricing | Pay-as-you-go | Premium electric bikes and cargo bikes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
JUIZZ product offering
Product offeringCore offering
JUIZZ sells a broad range of branded bicycles, electric bicycles, electric cargo bikes, children's bicycles, and cycling accessories through 33 physical stores across the Netherlands and an online storefront. The company complements its retail offering with in-store test rides, home delivery of ride-ready bicycles, a 5-year warranty on e-bikes equipped with Bosch or Shimano motors, and maintenance/repair services. It also supplies employers with corporate bike-lease and company bike plans.
Product overview
Fietsvoordeelshop.nl is a Dutch bicycle retail business operating 33 physical stores across the Netherlands (established 1972 as Vriend's Tweewielers) with online presence. The company offers an extensive range of branded bicycles and e-bikes, electric cargo bikes, children's bicycles, and accessories. Key brands include Gazelle, Batavus, Sparta, Cube, Urban Arrow, Cortina, Kalkhoff, Koga, Raleigh, Pegasus, and Riese & Müller. Services include test rides, 5-year e-bike warranty (standard on Bosch/Shimano motor bikes), bicycle insurance, maintenance/repairs, and home delivery. The company stocks over 10,000 bicycles and e-bikes. Note: This source data describes Fietsvoordeelshop.nl; no separate JUIZZ company information was found in the provided content.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Bicycles (Elektrische fietsen) Range of electric bicycles including city, transport, hybrid, mother, urban, longtail, speed pedelec, fatbike, and compact e-bike variants; brands include Gazelle, Cortina, Kalkhoff, Cube, Batavus, Sparta, Koga, Raleigh, Pegasus, Riese & Müller, Trek, Flyer, and Ruff; marketed to individual Dutch consumers.
- City Bicycles (Stadsfietsen) Conventional (non-electric) city bicycles including city bikes, transport bikes, mother bikes, hybrid bikes, and omafietsen (grandma bikes); brands include Gazelle, Cortina, Batavus, Koga, Pegasus, and Union; for individual Dutch consumers.
- Sportive Bicycles (Sportieve fietsen) Sport-oriented bicycles covering mountain bikes, road/race bikes, and gravel bikes; marketed to individual Dutch consumers for recreational and sport use.
- Electric Cargo Bikes (Elektrische bakfietsen) Electric cargo bikes available in 2-wheel and 3-wheel configurations; brands include Lovens, Urban Arrow, Gazelle, Batavus, Carqon, Riese & Müller, and Kettler, with matching accessories offered; for family transportation and family-oriented Dutch consumers.
- Children's Bicycles (Kinderfietsen) Children's bicycles in sizes 12-26 inches for ages roughly 2-11+, with boys' and girls' models; brands include Loekie, Alpina, Cortina, Batavus, Cube, and Vici; marketed to parents.
- Accessories and Parts (Accessoires en onderdelen) Bicycle accessories including bags, baskets, carriers, child seats, locks, lights, helmets, GPS trackers, rain gear, tires, stands, saddles, pedals, pumps, and cleaning products; for individual consumers maintaining or accessorising their bicycles.
- Service and Maintenance (Service en onderhoud) After-sales services including in-store test rides (proefrit), 5-year warranty on e-bikes with Shimano or Bosch motors, bicycle insurance, maintenance and repairs, and home delivery of ride-ready bicycles; for purchasers of bicycles and e-bikes from the company.
- Corporate Bike-Lease and Company Bike Schemes Dedicated B2B sales programs offering company bike lease arrangements and corporate bike plans for employee vitality, sold to Dutch companies and employers via a direct sales channel.
Companies that use JUIZZ
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
JUIZZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JUIZZ partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major and minor.
- GazellecoreLeading Dutch e-bike brand sold through Fietsvoordeelshop. Products include city bikes, electric bikes, and cargo bikes. Featured brand with dedicated product category page.
- BatavuscoreDutch bicycle manufacturer offering electric and conventional bikes. Featured brand with dedicated product category page.
- CortinacoreDutch bicycle brand known for urban and transport bikes. Products include Cortina Krat and Charms series. Featured brand with dedicated category page.
- KalkhoffmajorGerman premium e-bike manufacturer. Brand logo featured in the brands section of the website.
- CubemajorGerman bicycle manufacturer producing hybrid and electric bikes. Multiple Cube e-bike models featured in best sellers.
- SpartacoreDutch e-bike brand with products like the Sparta c-Grid Energy. Featured brand with dedicated category page.
- KogamajorPremium Japanese bicycle manufacturer. Featured brand with dedicated product category page.
- Urban ArrowcoreDutch electric cargo bike specialist. Multiple promotional campaigns featuring Urban Arrow cargo bikes with free accessories offers.
- Riese & MüllermajorGerman premium e-bike and cargo bike manufacturer. Brand featured in electric cargo bike category.
- TrekmajorAmerican bicycle manufacturer with electric and conventional bikes. Brand featured in product categories.
- RaleighmajorHistoric British bicycle manufacturer. Brand featured in electric bike categories.
- PegasusmajorGerman e-bike manufacturer. Brand featured with dedicated category page.
- FlyerminorSwiss electric bike manufacturer. Brand featured in product categories.
- LovenscoreDutch electric cargo bike brand. Promotional campaigns featuring Lovens cargo bikes with comparison guides against Urban Arrow.
- CarqonmajorDutch electric cargo bike manufacturer. Brand featured in cargo bike accessories and products.
- KettlerminorGerman bicycle manufacturer with electric cargo bikes. Brand featured in cargo bike category.
- UnionminorBicycle brand featured in product categories.
- RuffminorBicycle brand featured in product categories.
- LoekieminorChildren's bicycle brand. Brand featured in children's bike category.
- AlpinaminorChildren's bicycle brand. Brand featured in children's bike category.
- ViciminorChildren's bicycle brand. Brand featured in children's bike category.
- BoschcoreBosch e-bike motor systems (Active Plus BES3, Performance Line) featured in multiple e-bike products. 5-year warranty offered on bikes with Bosch motors.
- ShimanocoreShimano gear and brake components (Nexus 7-speed, Nexus 3-speed) featured in multiple bikes. 5-year warranty offered on e-bikes with Shimano motors.
- TrustpilotminorThird-party review platform displaying customer ratings (4.5/5 stars) on the website for social proof.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
JUIZZ competitors and assessment
Company assessmentDirect peers
- Mantel: One of the largest Dutch bicycle retailers, operating a hybrid online + showroom model with a broad assortment of premium and mainstream bike brands including e-bikes and cargo bikes. Most directly comparable to Fietsvoordeelshop in terms of product range, channel mix, and Dutch market focus.
- BikeTotaal: National Dutch bicycle retail chain with multiple physical stores offering new bikes, e-bikes, accessories, and service. Comparable as a multi-store specialist bicycle retailer serving Dutch consumers with similar brand portfolios and service-oriented value proposition.
- Bike24: Large European online bicycle and e-bike retailer based in Germany serving multiple countries including the Netherlands. Comparable as a specialist bike retailer with deep assortment, but operates without Fietsvoordeelshop's physical showroom network.
- Fietsenwinkel.nl: Dutch online-first bicycle retailer offering a wide assortment of bikes and e-bikes with home delivery. Comparable as a Dutch bike retailer competing in the same omnichannel space, though with a more digital-first cost structure.
Regional players
- Halfords: UK-based specialty retailer of bicycles, e-bikes, and motoring products with both physical stores and online sales. Comparable as a multi-store bicycle and e-bike retailer, though operating primarily in the UK rather than the Netherlands.
Broad incumbents
- Decathlon Netherlands: Global sporting goods retailer with extensive Dutch store footprint and a meaningful cycling category including owned-brand bikes and e-bikes at lower price points. Comparable as a multi-category sporting goods retailer competing for the same Dutch consumer bike spend, though it spans far more than cycling.
Others
- Koninklijke Gazelle: Dutch bicycle manufacturer whose brand dominates Fietsvoordeelshop's assortment. Comparable as a key supplier and channel partner, and as a Dutch cycling brand with overlapping end customers; relevant both as supply chain dependency and as a potential vertical-integration reference point.
Emerging players
- Canyon Bicycles: German direct-to-consumer premium bicycle and e-bike brand bypassing traditional retail. Relevant as a competitive threat illustrating the manufacturer-D2C model that pressures pure retailers like Fietsvoordeelshop on margins and brand control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JUIZZ social profiles
Digital presenceJUIZZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
JUIZZ leadership team
Management profileNumber of profiles
JUIZZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JUIZZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JUIZZ
What does JUIZZ do?
JUIZZ sells a broad range of branded bicycles, electric bicycles, electric cargo bikes, children's bicycles, and cycling accessories through 33 physical stores across the Netherlands and an online storefront. The company complements its retail offering with in-store test rides, home delivery of ride-ready bicycles, a 5-year warranty on e-bikes equipped with Bosch or Shimano motors, and maintenance/repair services. It also supplies employers with corporate bike-lease and company bike plans.
Is JUIZZ a public or private company?
JUIZZ is a private company. It is classified as unknown and is currently operating.
When was JUIZZ founded?
JUIZZ was founded in 1972. It employs 11 to 50 people.
Where is JUIZZ based?
JUIZZ is headquartered in Amersfoort, Netherlands, in the Europe region.
How does JUIZZ make money?
Four revenue lines are on record. Bicycle and E-bike Sales are the primary driver. The others are accessories and Parts, services and corporate/B2B Sales.
Who are JUIZZ's main competitors?
Direct peers on record are Mantel, BikeTotaal, Bike24 and Fietsenwinkel.nl. Halfords is listed as a regional player. Decathlon Netherlands is listed as a broad incumbent. Koninklijke Gazelle is listed as an others. Canyon Bicycles is listed as an emerging player.
Does JUIZZ have an API?
No public API is recorded for JUIZZ.
What industry is JUIZZ in?
JUIZZ's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes). Its NAICS code is 459.