Jungheinrich Magyarország

What Jungheinrich Magyarország does

Jungheinrich Magyarország (legal entity Jungheinrich Hungária Kft.) is the Hungarian sales, service, and project subsidiary of Jungheinrich AG, a Hamburg-headquartered German intralogistics group operating in 40+ countries with 70+ years of industry heritage. Operating from Biatorbágy with 68 employees, the company sells the full Jungheinrich intralogistics portfolio into the Hungarian market: forklifts (electric, diesel, and lithium-ion powered), warehouse trucks (stackers, reach trucks, order pickers, high-bay VNA trucks), automated mobile robots (arculee S and arculee M), automated guided vehicles (EKX/ERC/EKS series), warehouse racking systems, and warehouse safety and industrial-IT equipment. The portfolio is complemented by Jungheinrich proprietary software including WMS, WCS, FMS, and the Jungheinrich Logistics Interface that integrates equipment with customer ERP/WMS via standards such as VDA 5050.

The business generates revenue through multiple streams: new and used equipment sales (including the Jungstar Performance refurbishment line), rental and leasing (operational and financial), service and maintenance contracts, energy and battery management services, and the Profishop e-commerce storefront targeting smaller customers. Go-to-market is primarily enterprise field sales supported by a service hotline (+36 23 531 500), contact forms, and industry event participation. Customers span logistics, manufacturing, retail/wholesale, automotive, food, and pharmaceutical verticals, with documented enterprise deployments at Béres Gyógyszergyár (Hungary), Grifols (Dublin), Prodrive Technologies, SKF Logistics, DSV, Kärcher, MAN Truck & Bus, and others. Recent strategic emphasis is on automation — including the 2024 launch of the arculee M heavy-duty AMR and a 6,000-pallet automated warehouse commissioned at Béres in August 2023 — alongside lithium-ion battery adoption across the forklift line.

Name

Jungheinrich Magyarország

Legal name

Jungheinrich Hungária Kft.

Website

https://jungheinrich.hu

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Jungheinrich Magyarország is the Hungarian sales, service, and project subsidiary of German intralogistics group Jungheinrich AG, selling forklifts, automated mobile robots, AGVs, warehouse racking, and proprietary WMS/WCS software to enterprise customers in logistics, manufacturing, pharmaceutical, automotive, and retail sectors.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

akta.pro secondary industries

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ), Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)

Keywords

• Intralogistics equipment
• Warehouse automation systems
• Forklift sales service
• Warehouse management software
• Automated guided vehicles

Headquarters

HQ city

Biatorbágy

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Forklift and Warehouse Equipment Sales: Sale of new forklifts, pallet trucks, warehouse racking systems, and automated material handling equipment
2. Used Equipment Sales: Sale of refurbished used forklifts under Jungstar Performance brand with different renovation quality levels
3. Equipment Rental/Leasing: Flexible rental options for forklifts and pallet trucks for short-term or long-term needs, including operational leasing and financial leasing
4. Service and Maintenance: Repair services, troubleshooting, service packages for forklifts and automated systems, spare parts, accessories and retrofitting
5. Profishop E-commerce: Online shop for industrial products including lifting equipment, transport equipment, warehouse items, operational supplies, cleaning equipment
6. Energy Management Services: Battery and charging technology services including energy management solutions for forklifts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jungheinrich Magyarország sells and services a complete intralogistics product portfolio for Hungarian industrial customers, including electric and diesel forklifts, pallet and reach trucks, high-bay warehouse trucks, order pickers, autonomous mobile robots (arculee S/M), automated guided vehicles (EKX/ERC/EKS), warehouse racking systems, and lithium-ion battery and charging technology. The offering is complemented by the Jungheinrich Warehouse Management System (WMS), Warehouse Control System (WCS), Fleet Management System (FMS), and the Jungheinrich Logistics Interface for warehouse software integration. Lifecycle services including short- and long-term equipment rental, refurbished used forklifts under the Jungstar Performance brand, maintenance and repair contracts, spare parts, training, and financing are also provided, with direct enterprise sales, a service hotline, and the Profishop e-commerce channel as distribution routes.

Product overview

Jungheinrich Magyarország offers a comprehensive intralogistics portfolio centered on material handling equipment, warehouse automation, and digital solutions. The product range spans forklifts (electric and diesel, including lithium-ion powered), warehouse trucks (stackers, reach trucks, order pickers, high-bay trucks), autonomous mobile robots (arculee S/M AMR series), and automated guided vehicles (EKX/ERC/EKS series for narrow aisle and high-bay applications). These hardware products are complemented by warehouse management software (WMS/WCS), fleet management (FMS), the Jungheinrich Logistics Interface for system integration, and lithium-ion battery technology. The portfolio also includes complete warehouse racking systems (pallet racks, drive-in systems, small parts storage), safety solutions, industrial IT equipment, and value-added services including rental, used equipment, maintenance, training, and financing. The company serves diverse industries including retail, food, logistics, manufacturing, automotive, and pharmaceuticals, addressing applications from loading/unloading to transport, storage, and order picking.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric and Diesel Forklifts (Villástargoncák) Electric and diesel counterbalance forklifts for lifting and transporting goods, available with lithium-ion battery technology for extended operation and sustainability. Targeted at Hungarian industrial customers across manufacturing, logistics, retail, and wholesale.
• Stacker Trucks and Pedestrian Pallet Trucks (Emelőkocsik és gyalogkíséretű targoncák) Electric and manual pallet trucks and stacker trucks for lifting and transporting pallets, including stainless steel versions for special applications such as food or pharmaceutical environments.
• High-Bay Warehouse Trucks (Magasraktári targoncák) Vertical order pickers and very narrow aisle (VNA) trucks for high-level storage and retrieval operations in warehouses.
• Order Pickers (Komissiózó targoncák) Horizontal and vertical order pickers for efficient picking operations at various heights, supporting goods-to-person principles.
• Reach Trucks (Tolóoszlopos targoncák) Reach trucks for efficient pallet handling in warehouses with narrow aisles and varying rack heights.
• Electric Tow Tractors (Elektromos vontatók) Electric tow tractors for efficient transport of multiple carts or trailers in production and warehouse environments.
• AntOn by Jungheinrich Economical forklift line for everyday material handling tasks including transport, loading and unloading at competitive pricing for cost-sensitive customers.
• arculee AMR (Autonomous Mobile Robots) Self-navigating autonomous mobile robots for automated transport, loading and unloading. The range includes arculee S (standard, entry-level for logistics process automation) and arculee M (heavy-duty up to 1300 kg load capacity for underload pallet transport).
• EKX / ERC / EKS Automated Guided Vehicles Automated narrow-aisle trucks (EKX), automated forklifts (ERC), and automated order pickers (EKS) for driverless operation in automated warehouses.
• Automated Pallet Storage (Automata raklaptárolás) Automated pallet storage systems including single and double-channel deep storage cranes and pallet conveyor systems for high-throughput warehouses.
• Automated Small Parts Storage (Automata darabáru tárolórendszer) Automated small parts warehouses with miniload cranes and shuttle systems for efficient handling of totes and small items.
• Jungheinrich PowerCube Automated storage and commissioning system for totes and cartons, offering high-density storage with integrated shuttle technology.
• Jungheinrich WMS (Warehouse Management System) Warehouse Management System for comprehensive warehouse control, inventory management, and process optimization across manual and automated warehouses.
• Jungheinrich WCS (Warehouse Control System) Warehouse Control System for real-time control and monitoring of automated warehouse equipment and material flow, coordinating conveyor systems, cranes, and storage/retrieval operations.
• Jungheinrich FMS (Fleet Management System) Fleet Management System for monitoring, managing, and optimizing mixed forklift and robot fleets in warehouses.
• Jungheinrich Logistics Interface Award-winning communication interface connecting trucks, warehouse equipment, and software systems. Includes warehouseNAVIGATION and liftNAVIGATION, supports VDA 5050, and enables up to 25% productivity increase through intelligent process management.
• Lithium-Ion Technology (Lítiumion technológia) Lithium-ion batteries and charging technology for electric forklifts and mobile robots, offering longer runtime, opportunity charging, and maintenance-free operation compared to traditional lead-acid batteries.
• Batteries and Charging Technology (Akkumulátorok és töltési technológia) Battery solutions including lead-acid batteries and charging infrastructure with built-in and stationary chargers for various forklift applications.
• Warehouse Racking Systems (Raktári állványrendszerek) Complete range of storage rack systems including static pallet storage (single/deep, wide/narrow aisle), drive-in/drive-through racks, dynamic pallet storage, static/dynamic small parts storage, shelving with galleries, and mobile racks.
• Forklift Rental (Targoncabérlet) Flexible rental programs for forklifts, pallet trucks, horizontal pickers, pedestrian trucks, electric counterbalanced trucks, reach trucks, and tow tractors for short- or long-term needs with both operational and financial leasing options.
• Used Forklifts (Használt targoncák) Refurbished used forklifts in various conditions from like-new to mechanically refurbished, with Jungstar Performance quality certification.
• Service and Maintenance (Szerviz és karbantartás) Comprehensive service offerings including troubleshooting and repairs, service packages for forklifts and automated systems, original spare parts, energy management, training, and financing options.
• Jungheinrich PROFISHOP Online Shop Online shop (jungheinrich-profishop.hu) offering a wide range of products for industry, trade, and small and large businesses including lifting, transport, storage, operation, and environmental categories.

Quantifiable outcome

• 30% efficiency increase potential with arculee mobile robots
• +7 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Swisslog: Warehouse automation and robotics specialist (owned by KUKA) offering AS/RS, AutoStore integrations, and item-picking robotics. Competes with Jungheinrich's PowerCube and AMR solutions in high-end automated warehouse projects.
• Geek+: Chinese AMR specialist rapidly expanding in Europe with mobile robots for warehousing, picking, and sortation. Direct competitor to Jungheinrich's arculee AMR series as enterprises increasingly evaluate pure-play AMR vendors alongside full-line intralogistics providers.
• Dematic: Global supplier of integrated automated warehouse systems including AS/RS, conveyor, sortation, and WMS, owned by KION Group. Strong overlap with Jungheinrich in automated storage but with a more automation-centric portfolio versus Jungheinrich's broader forklift base.

Direct peers

• Toyota Material Handling: Global market leader in forklifts and material handling equipment, offering electric and internal combustion forklifts, automated trucks, and fleet management solutions directly competing with Jungheinrich across Hungary and broader Europe.
• Crown Equipment: US-headquartered manufacturer of electric forklifts, reach trucks, order pickers, and warehouse equipment with a premium positioning and direct sales model comparable to Jungheinrich's enterprise go-to-market approach.
• STILL: German intralogistics brand under KION Group offering forklifts, warehouse equipment, and automation solutions with a product portfolio and target customer base that closely mirror Jungheinrich's offerings in Hungary and DACH region.
• Hyster-Yale Materials Handling: Global manufacturer of lift trucks under Hyster and Yale brands, providing counterbalance forklifts, warehouse equipment, and increasingly automation solutions that compete directly with Jungheinrich's electric forklift and warehouse truck lines.
• Mitsubishi Logisnext: Combines Mitsubishi forklift brands (CAT, UniCarriers, Mitsubishi) into a global material handling player offering forklifts, automated vehicles, and warehouse solutions that overlap materially with Jungheinrich's product portfolio.
• KION Group (Linde Material Handling): KION Group owns Linde Material Handling and STILL, the most direct head-to-head competitor to Jungheinrich in forklifts, warehouse trucks, and automated intralogistics across Europe. Both companies target the same enterprise customers with full-stack intralogistics portfolios.
• SSI Schäfer: German intralogistics specialist providing warehouse racking, automated storage and retrieval systems, conveyor technology, and WMS software, competing directly with Jungheinrich in integrated warehouse automation projects for pharma, retail, and manufacturing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jungheinrich-magyarorszag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungheinrich Magyarország