Junoon Restaurants
Junoon Restaurants operates a New York Indian fine-dining group serving affluent diners and private-event customers with prix fixe, tasting, beverage, takeout, and sister-venue experiences centered on its Michelin-starred Flatiron flagship and regional culinary concepts.
- Company typePrivate
- Founded2010
- HeadquartersNew York, NY, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Junoon Restaurants does
Junoon Restaurants is a privately held, New York-based Indian hospitality group. Junoon opened in Manhattan's Flatiron District in 2010 under founder and CEO Rajesh Bhardwaj and operates as a fine-dining restaurant serving affluent diners, food enthusiasts, business customers, and private-event groups. It presents modern and regional Indian cuisine through à la carte, prix fixe, and tasting menus; the broader group also includes Jazba, a regional Indian restaurant, and Room 207, a cocktail bar.
Revenue comes from one-time dine-in purchases, optional wine pairings, cocktails, spirits, tea, takeout and delivery, gift cards, and private events. Menu entry points include $43-$49 two- and three-course Restaurant Week options, $105-$115 three- and four-course Prestige dinners, and a $165 seven-course Journey Through India tasting menu, all sold per person on a pay-as-you-go basis. The customer base is therefore a distributed mix of high-spend individuals and episodic group bookings rather than contracted enterprise accounts.
The disclosed technology stack is commercial infrastructure rather than proprietary intellectual property: BentoBox supports the website, reservations and email signup are operated directly, Toast supports online ordering and gift cards, and reCAPTCHA protects forms. No AI, API, data asset, patent, or proprietary model is disclosed. The evidence supports a single-market, service-led restaurant group whose defensibility is primarily brand-, talent-, and execution-based, while revenue scale and growth remain unquantified.
Junoon Restaurants firmographics
Firmographics- Name
- Junoon Restaurants
- Legal name
- Junoon
- Website
- https://junoonnyc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Junoon Restaurants operates a New York Indian fine-dining group serving affluent diners and private-event customers with prix fixe, tasting, beverage, takeout, and sister-venue experiences centered on its Michelin-starred Flatiron flagship and regional culinary concepts.
- Ownership category
- akta.pro rank
Junoon Restaurants industry classification
Industry- Product category
- Indian Fine Dining
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Junoon Restaurants is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Junoon Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Revenue: Revenue generated from à la carte dining, prix fixe menus, and tasting menus at the restaurant location. Customers pay per meal for food and beverages consumed on-site.
- Private Events: Revenue from hosting private events including corporate functions, celebrations, and special occasions at the restaurant venue.
- Beverage Program: Wine, cocktails, spirits, and tea service contributing to overall revenue through beverage sales paired with dining.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prestige Prix Menu - Budget-friendly option |
| Unit Pricing | Pay-as-you-go | Prestige Dinner Menu - Premium experience |
| Unit Pricing | Pay-as-you-go | Journey Through India Tasting Menu - Multi-course culinary journey |
| Unit Pricing | Pay-as-you-go | À la carte items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Junoon Restaurants product offering
Product offeringCore offering
Junoon Restaurants is a hospitality group operating Junoon, a Michelin-starred Indian fine dining restaurant in New York's Flatiron District, alongside sister venues Jazba and Room 207. The company sells multi-course tasting menus, prix fixe menus, and à la carte Indian cuisine paired with an Award of Excellence-winning wine list and craft cocktail program, supplemented by private event hosting and online ordering.
Product overview
Junoon Restaurants operates as a portfolio of Indian dining establishments in New York City. The core offering is Junoon, a Michelin-starred fine dining restaurant in the Flatiron District, complemented by two sister venues: Jazba (focused on forgotten regional Indian flavors) and Room 207 (a craft cocktail bar). The portfolio includes multiple dining formats ranging from Restaurant Week prix fixe menus to elaborate multi-course tasting experiences like the Journey Through India menu. Additional revenue streams include private event hosting, online ordering, and gift card sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Junoon Restaurant Fine Dining A Michelin-starred Indian fine dining restaurant in Manhattan's Flatiron District offering modern interpretations of regional Indian cuisine with multi-course tasting menus, prix fixe options, an Award of Excellence wine program, and craft cocktails for individual diners and private parties.
- Jazba - The Forgotten Flavors of India
Companies that use Junoon Restaurants
Customer profileSegments1 record
Ideal customer profiles2 records
Junoon Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Junoon Restaurants partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Jazba | The Forgotten Flavors of IndiacoreJazba is another restaurant venue operated by the Junoon group, located in New York City. The restaurant celebrates forgotten flavors of India with a distinct menu concept. It is referenced under 'Other Venues' on Junoon's website, indicating shared ownership or brand family under Rajesh Bhardwaj.
- Room 207 | A Room Celebrating The Art of NYC's Finest CocktailscoreRoom 207 is a cocktail bar also operated by the Junoon restaurant group. The venue celebrates the art of NYC's finest cocktails and is part of the Junoon hospitality ecosystem. Listed under 'Other Venues' on Junoon's website.
- AndaazminorAndaaz is an Indian restaurant in New York that participated as a tasting provider at the 'Culinary Crossroads' panel event hosted by The Culture Tree, alongside Junoon and other Indian culinary brands.
- Rowdy RoosterminorRowdy Rooster participated as a tasting provider at the 'Culinary Crossroads' panel event. The brand is part of the Indian culinary scene in New York participating in collaborative food events.
- Maya Kaimal FoodsminorMaya Kaimal Foods participated as a tasting provider at the 'Culinary Crossroads' panel event. Maya Kaimal is also a featured chef on the panel discussing culinary innovation in Indian cuisine.
- Rupee BeerminorRupee Beer participated as a tasting provider at the 'Culinary Crossroads' panel event, showcasing Indian beverage options alongside Junoon's culinary offerings.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Junoon Restaurants competitors and assessment
Company assessmentBroad incumbents
- Le Bernardin: Iconic Michelin-starred NYC fine dining restaurant. Comparable on Michelin-credentialed NYC fine dining, premium wine program, and special occasion/corporate clientele, though specializing in seafood rather than Indian.
- Eleven Madison Park: Three-Michelin-star flagship NYC fine dining restaurant. Comparable on NYC fine dining positioning, prix-fixe/tasting menu structure, and premium beverage programs, but operates at the very top of the market with broader menu scope.
Direct peers
- Tamarind: Long-established upscale Indian restaurant in Manhattan (Flatiron-adjacent) offering fine dining and private events. Closest NYC direct competitor to Junoon on cuisine, neighborhood, and price point.
- Indian Accent: Michelin-starred modern Indian fine dining restaurant with locations in New Delhi, New York, and London. Directly comparable to Junoon on cuisine category, price tier, tasting-menu format, and Michelin-credentialed positioning.
- Rasika: Award-winning (including James Beard) modern Indian restaurant in Washington, D.C. led by Chef Vikram Sunderam. Comparable on elevated Indian cuisine, regional tasting menus, and fine dining service model.
Regional players
- The Bombay Canteen: Acclaimed modern Indian restaurant in Mumbai, repeatedly featured on Asia's 50 Best lists. Comparable on contemporary regional Indian fine dining, though operating in India rather than the U.S.
- Benares: Michelin-starred modern Indian fine dining restaurant in London. Comparable on cuisine, Michelin recognition, and tasting-menu concept, but operates in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Junoon Restaurants social profiles
Digital presenceJunoon Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Junoon Restaurants leadership team
Management profileNumber of profiles
Profiles6 records
Junoon Restaurants subsidiaries and ownership
Company hierarchySubsidiaries2 records
Junoon Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Junoon Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Junoon Restaurants
What does Junoon Restaurants do?
Junoon Restaurants is a hospitality group operating Junoon, a Michelin-starred Indian fine dining restaurant in New York's Flatiron District, alongside sister venues Jazba and Room 207. The company sells multi-course tasting menus, prix fixe menus, and à la carte Indian cuisine paired with an Award of Excellence-winning wine list and craft cocktail program, supplemented by private event hosting and online ordering.
Is Junoon Restaurants a public or private company?
Junoon Restaurants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Junoon Restaurants founded?
Junoon Restaurants was founded in 2010. It employs 51 to 100 people.
Where is Junoon Restaurants based?
Junoon Restaurants is headquartered in New York, NY, United States, in the North America region.
How does Junoon Restaurants make money?
Three revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are private Events and beverage Program.
Who are Junoon Restaurants's main competitors?
Broad incumbents on record are Le Bernardin and Eleven Madison Park. Direct peers are Tamarind, Indian Accent and Rasika. Regional players are The Bombay Canteen and Benares.
Does Junoon Restaurants have an API?
No public API is recorded for Junoon Restaurants.
What industry is Junoon Restaurants in?
Junoon Restaurants's product category is Indian Fine Dining. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 72251 and its SIC code is 5812.