KaffeeTechnik Seubert
KaffeeTechnik Seubert is a German specialty coffee equipment retailer operating six showrooms across Northern Bavaria and two online storefronts, selling premium portafilter and fully automatic coffee machines alongside its private-label Espresso Marese coffee brand to private consumers, gastronomy, and corporate customers.
- Company typePrivate
- Founded2008
- HeadquartersWürzburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What KaffeeTechnik Seubert does
KaffeeTechnik Seubert GmbH is a German specialty coffee equipment retailer and service provider founded in April 2008 by Andreas Seubert in Würzburg, Bavaria. The company operates a hybrid omnichannel model combining six physical retail showrooms across Northern Bavaria (Würzburg, Ochsenfurt, Lauf an der Pegnitz, Neumarkt in der Oberpfalz, Bad Neustadt an der Saale, and Stegaurach near Bamberg) with two proprietary e-commerce storefronts (kaffeetechnik-shop.de and the acquired coffeemakers.de) and a dedicated B2B portal (kaffeetechnik-business.de). Its product portfolio centers on premium portafilter (Siebträger) espresso machines and fully automatic coffee machines distributed under authorized dealer partnerships with Jura, NIVONA, La Marzocco, ECM, Dalla Corte, Rocket Espresso, Bezzera, WEGA, Rex Royal, and Profitec, complemented by espresso grinders from Mahlkönig, Eureka, and Dalla Corte.
The company complements hardware sales with its private-label coffee brand "Espresso Marese" — featuring over a dozen gently drum-roasted single-origin and blended Arabica/Robusta roasts including bio-certified variants sourced from Ethiopia, Peru, and India — plus in-house repair and maintenance workshops, short-term equipment rental for events (e.g., 79–99 EUR per day for fully automatic machines with grinders), and a premium loyalty program (Espresso Marese Club, established 2018). A wholly-owned subsidiary, KaffeeTechnik Seubert Gastro GmbH (founded 2018 by Andreas and Christoph Seubert), serves commercial accounts, and a custom woodworking partnership with Holzmanufaktur Wiedemann supplies exclusive accessories.
Revenue is generated primarily through hardware sales (one-time transactions assisted by in-person consultation), supplemented by usage-based rental income, professional service and repair fees, and recurring coffee product sales. The company serves three segments: private consumers and home baristas (primary), gastronomy and hotels (B2B), and corporate/office customers, with infrastructure including a 1,200 sqm Würzburg-Heuchelhof flagship (opened August 2020), a dedicated e-commerce fulfillment center in Waldbüttelbrunn, and a separate service technician fleet covering the Nordbayern region. The company is bootstrapped, family-owned, and operates as a member of the Handwerkskammer Unterfranken (Chamber of Crafts).
KaffeeTechnik Seubert firmographics
Firmographics- Name
- KaffeeTechnik Seubert
- Legal name
- KaffeeTechnik Seubert GmbH
- Website
- https://kaffeetechnik-seubert.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KaffeeTechnik Seubert is a German specialty coffee equipment retailer operating six showrooms across Northern Bavaria and two online storefronts, selling premium portafilter and fully automatic coffee machines alongside its private-label Espresso Marese coffee brand to private consumers, gastronomy, and corporate customers.
- Ownership category
- akta.pro rank
KaffeeTechnik Seubert industry classification
Industry- Product category
- Specialty Coffee Equipment Retail
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Corporate Catering & Refreshment Services (HSACADAD)
Keywords
Where KaffeeTechnik Seubert is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
KaffeeTechnik Seubert business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales — Retail: Sale of coffee equipment (portafilter machines, fully automatic coffee makers, espresso grinders) and accessories through 5-6 physical showrooms and two online shops. Revenue is one-time per transaction, with high-consideration purchase cycles driven by in-store consultation.
- Equipment Rental: Short-term rental of fully automatic coffee machines, portafilter machines, grinders, and event accessories (cups, glasses, cutlery) to private and commercial customers. Pricing is per-day (e.g., 79 EUR/day for a fully automatic with 1 grinder, 99 EUR/day with 2 grinders).
- Repair & Maintenance Services: Workshop services for repairing and maintaining portafilter machines and fully automatic coffee makers, both in-store at company workshops and on-site at business customer locations. A fleet of service technicians supports the Nordbayern area.
- Online Shop E-commerce: Two online storefronts (kaffeetechnik-shop.de and coffeemakers.de) sell coffee equipment, accessories, and Espresso Marese coffee products directly to consumers across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fully automatic coffee machine rental with 1 grinder — up to 100 cups/day |
| Unit Pricing | Pay-as-you-go | Fully automatic coffee machine rental with 2 grinders — up to 150 cups/day |
| Unit Pricing | Pay-as-you-go | Espresso/grinder rental with accessories |
| Unit Pricing | Pay-as-you-go | Bonamat filter coffee maker with 2 insulated carafes |
| Unit Pricing | Pay-as-you-go | Jura Cool Control milk cooler |
| Unit Pricing | Pay-as-you-go | Espresso/coffee cups and accessories rental |
| Unit Pricing | Pay-as-you-go | Heavy soiling cleaning fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
KaffeeTechnik Seubert product offering
Product offeringCore offering
KaffeeTechnik Seubert is a specialty coffee equipment retailer and service provider selling premium portafilter (Siebträger) espresso machines, fully automatic coffee makers, espresso grinders, and accessories from brands such as Jura, La Marzocco, ECM, Rocket Espresso, Dalla Corte, Profitec, and Nivona. The company operates its own proprietary drum-roasted coffee brand, Espresso Marese, and provides in-house repair/maintenance workshops, equipment rental for events, and a dedicated B2B division serving gastronomy, hotels, and corporate offices.
Product overview
KaffeeTechnik Seubert is a specialty coffee retailer and service provider operating a multi-channel business consisting of (1) physical retail stores across five locations in Northern Bavaria (Würzburg, Ochsenfurt, Bamberg-Stegaurach, Lauf/Pegnitz, Neumarkt/Oberpfalz) plus a sixth location in Bad Neustadt; (2) two online shops (kaffeetechnik-shop.de and coffeemakers.de); and (3) a B2B division (KaffeeTechnik Business) for office and gastronomy. Its product portfolio centers on premium Siebträger (portafilter espresso machines) and fully automatic coffee machines (Kaffeevollautomaten) from brands including Jura, La Marzocco, ECM, Rocket Espresso, Dalla Corte, Profitec, Nivona, and Schaerer, complemented by its own private-label coffee brand Espresso Marese (over a dozen roasts including Bio, single-origin, and espresso blends) and exclusive Siebträger accessories (including the Wiedemann wood accessory line). Services include expert sales consultation, in-house repair and maintenance workshops, equipment rental for events, and a loyalty program (Espresso Marese Club).
Differentiator
Problem solved
Functional benefit
Brands
- Espresso Marese: Premium brand of KaffeeTechnik Seubert featuring gently roasted artisan coffee for every occasion, including over a dozen coffee roasts and exclusive Siebträger accessories.
Products and services
- Espresso Marese Coffee Brand Premium private-label coffee brand offering over a dozen gently drum-roasted single-origin and blended Arabica/Robusta espresso and coffee roasts (including Bio/organic certified options) sourced from Ethiopia, Peru, India, and other origins, plus exclusive Siebträger accessories such as tampers, filter carriers, and coffee scales. Targeted at retail customers and B2B accounts seeking premium artisanal coffee.
- Siebträger (Portafilter Espresso Machines) Lever-style portafilter espresso machines for professional gastronomy and home use, from authorized brands including La Marzocco, ECM, Rocket Espresso Milano, Dalla Corte, Bezzera, WEGA, Rex Royal, and Profitec.
- Kaffeevollautomaten (Fully Automatic Coffee Machines) Fully automatic espresso and coffee specialty machines for home and office/gastro segments. Authorized Jura dealer in Würzburg and surrounding region; also stocks Nivona, Schaerer, and other premium brands.
- Espressomühlen (Espresso Grinders) Burr grinders for espresso preparation, offered alongside Siebträger machines and as standalone products. Stocks grinders from Dalla Corte, Mahlkönig, Eureka, and other manufacturers.
- Equipment Rental (Verleih) Short-term rental of fully automatic coffee machines (e.g., Jura X8 up to 100 cups/day at EUR 79/day; Jura GIGA X8 up to 150 cups/day at EUR 99/day), Siebträger machines, Bonamat filter coffee makers, espresso grinders, milk coolers, cups, glasses, and accessories for corporate events, catering, and private celebrations. Commercial use adds EUR 0.20 per serving.
- Repair & Maintenance (Reparatur & Wartung) In-house expert workshops at multiple locations providing repair and maintenance for Siebträger and fully automatic coffee machines, both in-store and on-site at business customer locations. Equipped with latest tools and up-to-date training; also serves as authorized service partner for Nivona.
- KaffeeTechnik Business (B2B Division) B2B-focused division serving gastronomy, hotels, and corporate customers with coffee machine procurement, on-site service and maintenance, equipment rental for events, and dedicated B2B e-commerce portal at kaffeetechnik-business.de.
Companies that use KaffeeTechnik Seubert
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
KaffeeTechnik Seubert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KaffeeTechnik Seubert partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Holzmanufaktur WiedemannminorWood manufacturer near Lake Constance (Bodensee) that crafts custom espresso accessories (tampers, grip sets, holder accessories) from sustainably sourced wood in handwork. KaffeeTechnik Seubert stocks Wiedemann products in its online shop and offers custom wood element upgrades for Rocket Espresso machines (e.g., Olive wood Appartamento).
- NIVONAcoreNIVONA is a German manufacturer of fully automatic coffee machines based in Nürnberg, founded in 2005. KaffeeTechnik Seubert is an authorized service and specialist dealer partner, certified to sell original NIVONA products with expert pre-sale consultation and handle warranty/service cases locally without requiring customers to send machines to Nürnberg.
- JuracoreSwiss premium manufacturer of fully automatic coffee machines. KaffeeTechnik Seubert is an authorized Jura dealer in Würzburg and the surrounding region. The company stocks Jura products across multiple showroom locations and provides Jura service support.
- La MarzoccocoreItalian manufacturer of professional espresso machines. KaffeeTechnik Seubert is an authorized dealer for La Marzocco machines, including premium models like the Linea PB and Stradivari.
- ECM (Espresso Casa Manufacturing)coreGerman manufacturer of premium espresso machines. KaffeeTechnik Seubert carries ECM portafilter machines and grinders in its showrooms. ECM representatives have visited the Bamberg and Würzburg locations.
- Dalla CortecoreItalian espresso machine manufacturer added to KaffeeTechnik Seubert's portfolio. The company stocks Dalla Corte portafilter machines and grinders.
- Rocket Espresso MilanocoreItalian espresso machine brand. KaffeeTechnik Seubert is an authorized Rocket Espresso dealer, including exclusive models like the Rocket Appartamento Olive (with custom olive wood elements).
- ADCELLminorAffiliate partner program for performance-based marketing and commission tracking on referred sales.
- HändlerbundminorMember of the Händlerbund (German merchant association) providing legal confidence for e-commerce operations.
- Handwerkskammer Unterfranken (Chamber of Crafts)minorMember of the Chamber of Crafts Unterfranken, indicating the company operates as a skilled trades business with official certification.
Scale indicators6 records
Recent moves19 records
Expansion highlights6 records
KaffeeTechnik Seubert competitors and assessment
Company assessmentOthers
- Jura Elektroapparate: Swiss premium manufacturer of fully automatic coffee machines and a current authorized-dealer partner of KaffeeTechnik Seubert. Not a competitor but an upstream supplier relationship; included as ecosystem reference for understanding KaffeeTechnik's dependency on key brand partnerships.
- Moccamaster (Technivorm): Dutch manufacturer of premium hand-built filter coffee makers, sold globally through specialty retailers. Adjacent rather than competing; represents the type of premium coffee equipment brand often stocked alongside espresso machines in specialty retail.
Broad incumbents
- Tchibo: One of Germany's largest coffee retailers with broad household reach through retail stores and online channels, plus a B2B office coffee division (Tchibo Coffee Service). Comparable German coffee retail/customer base but at much larger scale and with broader category coverage beyond specialty equipment.
- Dallmayr: Long-established Munich-based German gourmet coffee brand with retail, foodservice, and vending operations. Comparable German premium coffee market positioning and B2B foodservice presence, but at significantly larger scale and with broader gourmet portfolio beyond equipment.
- Segafredo Zanetti Espresso: Italian coffee and equipment company operating a global chain of franchised espresso bars plus wholesale coffee and machine distribution. Comparable espresso equipment and coffee category overlap, but with a much broader geographic and foodservice footprint than KaffeeTechnik's regional retail model.
- De'Longhi: Italian major home appliance manufacturer with a leading position in fully automatic and bean-to-cup coffee machines sold across Europe. Adjacent rather than direct competitor — competes as a brand stocked by retailers but with manufacturing scale that KaffeeTechnik's retail/service business does not match.
- Coffee Fellows: Major German coffee chain operating company-owned cafés across Germany with proprietary coffee offerings and equipment programs. A broader incumbent in the German coffee market with overlapping consumer brand awareness but operates a café-based model rather than equipment retail.
- Lavazza: Major Italian coffee brand with global retail, foodservice, and home machine businesses. Comparable coffee and equipment category overlap, but Lavazza operates at much greater scale and across multiple geographies rather than a single regional retail footprint.
Direct peers
- Kaffee Partner: German office and B2B coffee service provider operating full-service coffee solutions for offices, hotels, and businesses across Germany. Directly comparable B2B gastro/office segment served by KaffeeTechnik's Gastro GmbH subsidiary and KaffeeTechnik Business portal, though with a stronger service/maintenance orientation.
- Espresso Perfetto: German specialty coffee equipment retailer with online and physical presence, focusing on premium espresso machines, grinders, and accessories from many of the same brands (La Marzocco, ECM, Rocket Espresso). Directly comparable product portfolio, target customer (German home baristas and gastro), and authorized-dealer business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KaffeeTechnik Seubert social profiles
Digital presenceKaffeeTechnik Seubert financial estimates
Financial estimateRevenue estimate
Valuation estimate
KaffeeTechnik Seubert leadership team
Management profileNumber of profiles
Profiles3 records
KaffeeTechnik Seubert subsidiaries and ownership
Company hierarchySubsidiaries4 records
KaffeeTechnik Seubert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KaffeeTechnik Seubert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KaffeeTechnik Seubert
What does KaffeeTechnik Seubert do?
KaffeeTechnik Seubert is a specialty coffee equipment retailer and service provider selling premium portafilter (Siebträger) espresso machines, fully automatic coffee makers, espresso grinders, and accessories from brands such as Jura, La Marzocco, ECM, Rocket Espresso, Dalla Corte, Profitec, and Nivona. The company operates its own proprietary drum-roasted coffee brand, Espresso Marese, and provides in-house repair/maintenance workshops, equipment rental for events, and a dedicated B2B division serving gastronomy, hotels, and corporate offices.
Is KaffeeTechnik Seubert a public or private company?
KaffeeTechnik Seubert is a private company. It is classified as family owned and is currently operating.
When was KaffeeTechnik Seubert founded?
KaffeeTechnik Seubert was founded in 2008. It employs 1 to 10 people.
Where is KaffeeTechnik Seubert based?
KaffeeTechnik Seubert is headquartered in Würzburg, Germany, in the Europe region.
How does KaffeeTechnik Seubert make money?
Four revenue lines are on record. Product Sales — Retail is the primary driver. The others are equipment Rental, repair & Maintenance Services and online Shop E-commerce.
Who are KaffeeTechnik Seubert's main competitors?
Others on record are Jura Elektroapparate and Moccamaster (Technivorm). Broad incumbents are Tchibo, Dallmayr, Segafredo Zanetti Espresso, De'Longhi, Coffee Fellows and Lavazza. Direct peers are Kaffee Partner and Espresso Perfetto.
Does KaffeeTechnik Seubert have an API?
No public API is recorded for KaffeeTechnik Seubert.
What industry is KaffeeTechnik Seubert in?
KaffeeTechnik Seubert's product category is Specialty Coffee Equipment Retail. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of HSACADAD, Corporate Catering & Refreshment Services. Its SIC code is 2080.