Wilde Automotive

What Wilde Automotive does

Wilde Automotive is a privately held, family-owned auto repair shop headquartered at 103 E Lincoln Rd, Spokane, WA, serving individual vehicle owners across the Spokane metropolitan area (including Spokane Valley, Airway Heights, Liberty Lake, Mead, and Cheney). Founded in 2009 by Jessica Wilde and operating with approximately 20 employees, the business delivers 16 distinct automotive service lines spanning brake repair, engine diagnostics and rebuilds, transmission and exhaust systems, electrical work, radiator service, wheel alignment, fuel-system service, A/C repair, batteries, and preventative maintenance for domestic, foreign, and hybrid vehicles. Technicians are ASE-certified and the shop is affiliated with the TechNet Professional Automotive Service network for nationwide warranty coverage.

The company pairs its in-bay service delivery with a proprietary digital stack: a custom iOS/Android mobile app for appointment booking, real-time repair tracking, maintenance reminders, and service history, plus an 'Online Garage' customer portal. Brand identity centers on the 'KarmaKanic' service philosophy emphasizing transparent pricing and an explicit 'no unnecessary repairs' policy. Revenue is generated transactionally through quoted repair services and parts sales (ACDelco, Bosch, Mobil, NAPA, Interstate Batteries); pricing is not publicly disclosed, with brake services offered in good/better/best tiers, written estimates provided upfront, and a 12-month/12,000-mile warranty on brake components. Buy Now Pay Later (Affirm via Stripe), Apple Pay, and Google Pay are accepted. Distribution is exclusively direct-to-consumer via the physical shop, website booking portal, mobile app, and 24/7 phone/text. Marketing spans SEO-optimized website, Google Business Profile, Yelp, Facebook, Twitter, SMS Text Club, a loyalty rewards program, and a $25 referral incentive. Additional signals include 212 reviews averaging 4.97 stars and a stated 100% customer referral rate, suggesting strong local satisfaction within a single-location footprint.

Name

Wilde Automotive

Legal name

Wilde Automotive

Website

https://karmakanic.shop

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilde Automotive is a family-owned, ASE-certified auto repair shop in Spokane, WA, offering 16 repair and maintenance services for individual vehicle owners across the Spokane metro, supplemented by a mobile app and loyalty/rewards programs.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

Automotive Repair and Maintenance (8111), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industries

Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE), Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB), Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Auto repair services
• Brake repair
• Engine diagnostics
• Wheel alignment
• Vehicle maintenance

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Repair Services: Core revenue from professional auto repair and maintenance services including brake repair, engine service, transmission work, electrical diagnostics, and general maintenance. Revenue is transaction-based, with each service quoted individually based on vehicle needs and labor/parts requirements.
2. Parts Sales: Revenue generated from replacement parts installed during repairs, including batteries, filters, brake components, and other automotive parts. High-quality OEM and aftermarket components from brands including ACDelco, Mobil, Bosch, NAPA, and Interstate Batteries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Wilde Automotive is a family-owned, ASE-certified auto repair shop in Spokane, WA that performs comprehensive vehicle repair and maintenance services—including brakes, engine, transmission, electrical, exhaust, alignment, A/C, and preventive maintenance—for domestic, foreign, and hybrid vehicles. Services are delivered at a single physical location with quote-based pricing, supported by a mobile app, online customer portal, and loyalty/referral programs.

Product overview

Wilde Automotive is a locally-owned ASE-certified auto repair shop in Spokane, WA offering a comprehensive suite of automotive services. The company operates primarily as a service-based business rather than a software product company. Their core offerings consist of 16 distinct automotive repair and maintenance services including brake repair, engine service, exhaust systems, wheel alignment, and preventive maintenance. Supporting these services is a customer-facing technology stack comprising a mobile app (iOS/Android) for appointment scheduling and repair tracking, an online garage customer portal for managing vehicle service history, and an online payment system integrated with Stripe, Google Pay, Apple Pay, and Affirm. The shop also maintains a loyalty rewards program and text club for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilde Automotive Mobile App iOS and Android mobile application enabling customers to schedule auto repair appointments, track repair status in real-time, receive maintenance reminders, view service history, and contact the shop directly.
• Online Garage Customer Portal Online customer portal allowing users to manage vehicle service history, view maintenance schedules, receive recalls and alerts, access coupons, and track rewards.
• General Vehicle Maintenance Preventative maintenance services including brake inspections, battery testing, filter replacements, multi-point inspections, and scheduled maintenance per manufacturer specifications.
• Brake Repair & Replacement Full-service brake repairs including pad and rotor replacement, caliper repair, brake fluid flush, and ABS diagnostics.
• Engine Repair Service Engine diagnostics and repair services including check engine light diagnostics, timing belt replacement, head gasket repairs, oil leak repairs, and complete engine rebuilds.
• Muffler & Exhaust Systems Exhaust system repair and replacement services including muffler replacement, catalytic converter diagnostics, and custom performance exhaust upgrades.
• Alternator & Starter Repair Starting and charging system diagnostics, repair, and replacement services for alternators, starters, and battery charging systems.
• Auto Electrical Services Vehicle electrical system diagnostics and repairs including headlight restoration, brake light repair, power locks and windows, dashboard sensors, and wiring repairs.
• Radiator Repair & Replacement Cooling system services including radiator repair, cooling system flush, thermostat and water pump checks, and complete radiator replacement.
• Wheel Alignment Precision wheel alignment services using advanced equipment to measure and adjust suspension angles to factory specifications for front and four-wheel alignments.
• Air & Oil Filters Replacement Engine air filter, cabin air filter, and oil filter replacement services to maintain engine performance and air quality.
• Fuel Injection & Fuel System Service Fuel system diagnostics and service including fuel injector cleaning and testing, fuel pump replacement, throttle body cleaning, and fuel filter replacement.
• Car Air Conditioning Service Auto A/C diagnostics, leak detection, compressor repair, and complete air conditioning system service for proper cabin cooling.
• Timing Belt & Vehicle Hoses Service Timing belt replacement and vehicle hose inspection and repair services to prevent engine damage and overheating.
• Car Tune Up & Diagnostics Engine diagnostics and tune-up services including spark plug replacement, ignition wire checks, and comprehensive electronic analysis of vehicle systems.
• Car Battery Replacement Battery testing, replacement, and recycling services using quality batteries with warranty coverage.
• Complete Auto Repair Full-service automotive repair encompassing engine, brake, suspension, electrical, and all major vehicle systems for domestic and foreign vehicles.

Quantifiable outcome

• 100% customer referral rate
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ASE (Automotive Service Excellence)coreOthersASE is the leading national organization for automotive technician certification. Wilde Automotive technicians are ASE-certified, demonstrating professional competency and industry-recognized standards.
• TechNet Professional Automotive ServicecoreOthersTechNet professional automotive service network providing warranty coverage and quality standards. Wilde Automotive offers TechNet warranty for nationwide protection.
• NAPA Auto PartsminorOthersSupplier of high-quality automotive parts and components. Wilde Automotive accepts NAPA EasyPay for customer financing.
• ACDelcominorOthersGM-affiliated parts brand providing OEM and aftermarket automotive components used in Wilde Automotive repairs.
• Bosch ServiceminorOthersBosch automotive service network providing professional-grade tools, equipment, and parts for vehicle service.
• MobilminorOthersLubricant brand supplying motor oils and automotive fluids for vehicle maintenance services.
• Interstate BatteriesminorOthersBattery supplier providing replacement batteries for vehicle starting and charging systems.
• Affirm / StripeminorOthersPayment processing partners enabling Buy Now Pay Later options (4 interest-free payments) and secure online payment processing through Stripe.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Firestone Complete Auto Care: National full-service auto repair and tire retailer owned by Bridgestone. Competes across virtually all of Wilde's service categories with the advantage of a large parent corporation and brand recognition.

Direct peers

• Christian Brothers Automotive: Multi-unit independent franchise of general auto repair shops operating on a faith-and-trust value proposition very similar to Wilde's 'KarmaKanic' positioning. Directly comparable on service scope, branding approach, and ASE-certification emphasis.
• Jiffy Lube: National quick-service chain specializing in preventive maintenance (oil, fluids, filters, inspections)—the closest direct competitor to Wilde's preventive-maintenance revenue stream on price and convenience.
• Midas: Franchised auto repair franchise historically rooted in brakes, exhaust, and suspension but now offering broader repair. Strong overlap with Wilde's service portfolio and customer demographic.
• Pep Boys: Long-established multi-service auto repair and tire chain covering brakes, engine diagnostics, alignment, and electrical. Competes with Wilde for the same general-repair, individual-owner customer segment.
• Brakes Plus: National general auto repair chain delivering brakes, alignment, steering, and suspension services. Direct overlap with Wilde's core service mix and target customer (individual vehicle owners needing one-stop repair).
• AAMCO Transmissions: Franchised auto repair chain with historical roots in transmission and engine work; offers broader mechanical repairs comparable to Wilde's engine and powertrain services for the same individual-owner segment.
• Meineke Car Care Center: Franchised general auto repair network offering brakes, exhaust, steering/suspension, and maintenance. Comparable service scope and customer segment to Wilde Automotive.
• Monro Auto Service and Tire Centers: Multi-brand regional general auto repair and tire service operator (incl. Mr. Tire, Treadquarters). Comparable one-stop repair-and-maintenance positioning to Wilde, just at significantly larger scale.

Regional players

• Sun Auto Tire & Service: Regional full-service auto repair and tire retailer with strong multi-unit footprint in the Southwestern U.S. Comparable general-repair service mix and customer segment, though geographically distinct from Wilde's Spokane base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wildeautomotive
• Facebookfacebook.com/WildeAuto
• LinkedInlinkedin.com/company/wilde-automotive

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde Automotive