Katina

What Katina does

Katina Online Pty Ltd (trading as Katina) is an Australian cloud-based SaaS company that provides referral management software for psychologists, allied health practitioners, and practice managers. Founded circa 2023 in Victoria, Australia, the company is led by two doctoral-level Clinical Psychologists (Dr Nicole Sloan, Dr Veronica Johnston) alongside Practice Manager Katina Simos and a software engineer (Manish), supported by a small team of approximately 9 employees. The platform was developed out of the founders' own regional group practices to address gaps in legacy practice management software around triaging, prioritising, and allocating incoming client referrals.

The core product is a web-based application that centralises referral intake via customisable enquiry forms (branded per practice, with up to 20MB attachments), automatically triages and matches referrals to practitioners based on clinical preferences and scope of practice, and flags high-risk clients (suicidal ideation, self-harm, low prevalence disorders) for clinical review. It includes a real-time dashboard with referral analytics, bulk and templated email communications, encrypted data storage with two-factor authentication, and a direct integration with Coreplus practice management software for client profile transfer. Complementary free tools — a Client Capacity Calculator, Projected Annual Leave Calculator, Growth Rate Calculator, and therapeutic style questionnaires — sit in a public Practice Resource Library used as a top-of-funnel lead magnet.

Katina monetises via a three-tier monthly subscription priced in Australian dollars exclusive of GST: Solo Practice at A$37/month, Small Group Practice at A$197/month (up to 15 practitioners), and Large Group Practice from A$150/month (15+ practitioners). Distribution combines product-led self-serve sign-up (online.katina.com.au/signup) with a sales-assisted Calendly demo motion for group practices, plus a Coreplus marketplace integration. The company operates exclusively in the Australian domestic market, with no disclosed external funding, parent company, or institutional investors.

Name

Katina

Legal name

Katina Online Pty Ltd

Website

https://katina.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Katina is an Australian SaaS referral management platform for psychologists, allied health practitioners, and practice managers, offering centralised intake, automated triage, practitioner matching, real-time analytics, and Coreplus integration on a monthly-subscription pricing model.

Ownership category

akta.pro rank

Product category

Practice Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHLALABAH

Care Navigation, Referral & Digital Front Door Platforms

Healthcare & Life Sciences/Telehealth Platforms/Provider-Integrated Virtual Care Platforms (Health Systems/Clinics)

SECONDARYHLACADAK

Patient Self-Service Portal for Scheduling & Management

Healthcare & Life Sciences/Digital Health & Health IT/Practice Management & Scheduling

Keywords

• Referral management software
• Practice management SaaS
• Allied health platform
• Waitlist management software
• Clinical intake automation

Headquarters

HQ city

Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Three-tier subscription model billed monthly. Pricing scales by practice size: Solo Practice ($37/month), Small Group Practice ($197/month), and Large Group Practice (from $150/month). All tiers are subscription-based recurring revenue with monthly billing cycles. The platform is marketed as affordable with plans for every business size.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Katina Online is a cloud-based SaaS referral management platform for psychology and allied health private practices. It centralises incoming referrals, automates intake forms and triage using clinical risk criteria, matches clients to practitioners based on clinical preferences and scope of practice, and provides a real-time dashboard with referral and growth analytics. The platform also offers a seamless integration with Coreplus practice management software for transferring client profiles into active client management.

Product overview

Katina Online is a unified referral management SaaS platform designed specifically for psychology practices and allied health practitioners. The core product is the Katina Online platform, which provides centralized referral intake, automated triage, practitioner matching, and real-time data tracking. This core platform is supplemented by a Practice Resource Library containing complementary tools including the Client Capacity Calculator, Projected Annual Leave Calculator, Growth Rate Calculator, My Therapeutic Style Questionnaire, and Therapy Preferences Questionnaire. All these products work together to streamline referral workflows from first contact through to client engagement and ongoing practice management.

Differentiator

Problem solved

Functional benefit

Products and services

• Katina Online Cloud-based SaaS referral management platform designed for psychologists, allied health practitioners, and practice managers. Centralises incoming referrals, automates intake and triage using clinical risk criteria, matches clients to practitioners based on clinical preferences and scope of practice, and provides a real-time dashboard with referral and growth analytics. Also integrates with Coreplus practice management software for direct transfer of client profiles into active client management.

Quantifiable outcome

• Drastically reduced administration time for group practice owners
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature7 records

Partnerships

One partnership is on record.

• CorepluscoreTechnology or IntegrationKatina has a product integration with Coreplus, a practice management software platform for health practitioners. The integration enables client profiles to be transferred directly from Katina to Coreplus, smoothing the transition from referral management to active client management. To set up the integration, users navigate to the account section in Katina, locate the coreplus button, enter an access token from their Coreplus account, and can then export client files. This is positioned as a key benefit of using Katina, simplifying administration and ensuring consistency in client information across systems.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Power Diary: Australian practice management software built specifically for health practitioners including psychologists, therapists, and allied health clinics. Closely comparable in vertical focus on mental health practices and SMB/mid-market segment with subscription pricing.
• Cliniko: Cloud-based practice management software for allied health and wellness practitioners, headquartered in Australia. Directly comparable target customer base (physiotherapists, psychologists, chiropractors, massage therapists) and overlapping workflow focus on appointments, client records, and treatment notes.
• Nookal: Australian practice management software for allied health and medical practices with multi-practitioner support. Comparable customer base of allied health groups and overlapping referral, scheduling, and client management features.
• Halaxy: Free practice management platform for Australian and international allied health professionals. Comparable as a competitor for practice management workflows including client intake and records, with a strong allied health practitioner user base.
• Coreplus: Australian cloud-based practice management software for allied health professionals. Directly comparable as it serves the same Australian psychology/allied health market, integrates with Katina as an add-on referral front-end, and addresses overlapping workflow needs including client management and intake.
• HealthKit: Allied health practice management software popular with Australian practitioners including psychologists. Comparable in vertical specialization and SMB-to-mid-market customer profile, with overlapping client management and appointment features.

Broad incumbents

• TherapyNotes: US-based practice management and EHR software specifically designed for behavioral health and mental health practices. Comparable in mental health vertical focus, serving group and solo practitioners, with overlapping scheduling, notes, and billing features.
• Jane App: Canadian cloud-based practice management platform widely used by allied health practitioners including psychologists. Comparable in serving multi-practitioner allied health clinics with subscription pricing and modern UX expectations.
• SimplePractice: US-based leading practice management platform for private practice health and wellness professionals including therapists. Comparable vertical focus on private mental health practices, though it is a broader incumbent offering full practice management rather than referral specialization.

Emerging players

• Practice Better: Cloud-based practice management platform for nutritionists, health coaches, and allied health professionals. Comparable as an emerging practitioner-focused SaaS with vertical specialization, though it emphasizes wellness coaching more than psychology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/katinaonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katina