KB Securities Vietnam

What KB Securities Vietnam does

KB Securities Vietnam (KBSV), legally Công ty Cổ phần Chứng khoán KB Việt Nam, is a Vietnamese securities brokerage firm operating as a wholly-owned subsidiary of Korea's KB Financial Group. The company provides a full-service securities platform serving both individual retail investors and corporate/institutional clients across Vietnam, with headquarters in Hanoi (Level 16-17, Tower 02, Capital Place Building, 29 Lieu Giai, Ba Dinh District) and a branch in Ho Chi Minh City. Its core digital trading ecosystem comprises KB Buddy (mobile trading app), KB Buddy WTS (web-based trading platform with intelligent price board and 24/7 order placement), and KB Open (online account opening with eKYC digital onboarding). Beyond core brokerage, KBSV offers margin lending (KB HiMargin with 50% margin ratio and credit limits up to 20 billion VND), derivatives trading, covered warrants, fund certificate distribution, certificate of deposit distribution, periodic savings products, and a Prime premium advisory service.

KBSV monetizes through four primary revenue streams: securities brokerage commissions on spot and derivatives transactions, margin lending interest income, investment banking fees (debt market, equity market, M&A advisory, corporate financial consulting), and distribution commissions from fund certificates, deposit certificates, and covered warrants. The go-to-market is hybrid: retail clients are acquired through digital self-serve channels with aggressive promotional campaigns (KB Zero Fee, KB Bestie, KB Swing, KB Margin S7), while institutional clients are served through a dedicated investment banking division. Marketing channels include the company's website, YouTube (EveryBuddy educational channel), a community platform (CafeBuddy), Facebook, Zalo, and in-person events such as the KBSV Investment Summit 2026 co-hosted with Dragon Capital. The firm's key differentiators are its KB Financial Group heritage (parent with $43 billion USD in shareholder equity and 9.2 million global customers), a 50% professional certification rate among its 45 employees, and a stated 150% customer growth over five years alongside 60% year-over-year margin debt growth in 2025.

Name

KB Securities Vietnam

Legal name

Công ty Cổ phần Chứng khoán KB Việt Nam

Website

https://kbsec.com.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KB Securities Vietnam is a Vietnamese securities brokerage subsidiary of Korea's KB Financial Group, serving retail and institutional clients with digital trading platforms, margin lending, investment banking, and structured products.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

KYC/KYB & Customer Onboarding (CIP, beneficial ownership, screening) (FSAGAFAB)

Keywords

• Securities brokerage services
• Online trading platform
• Investment banking advisory
• Margin lending products
• Derivatives trading services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage Commission: Commission fees charged on securities trading transactions for both spot and derivatives markets
2. Margin Lending Interest: Interest income from margin loans (KB HiMargin product) with competitive rates and promotional periods of 0% interest
3. Investment Banking Services: Fees from debt market services, equity market services, M&A advisory, and corporate financial consulting for institutional clients
4. Distribution Fees: Distribution commissions from selling fund certificates, deposit certificates, and covered warrants (CW products)

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

KB Securities Vietnam (KBSV) is a full-service Vietnamese securities brokerage providing online and offline trading of stocks and derivatives, margin lending, and a comprehensive investment banking practice. The company combines a digital retail trading ecosystem (KB Buddy mobile app, KB Buddy WTS web platform, KB Open eKYC onboarding) with institutional services including debt market, equity market, M&A advisory, and corporate financial consulting, plus distribution of fund certificates, deposit certificates, and covered warrants.

Product overview

KB Securities Vietnam (KBSV) operates as a full-service securities brokerage with a multi-platform digital trading ecosystem. The core product suite consists of KB Buddy (mobile trading app), KB Buddy WTS (web-based trading and price board), and KB Open (online account opening via eKYC), which together provide a unified digital trading experience. Beyond core brokerage, the portfolio includes a suite of specialized products: margin lending products (KB HiMargin, KB Margin S7), fee promotions (KB Zero Fee, KB Bestie, KB Swing), covered warrants (Chứng quyền có bảo đảm), derivatives trading, fund distribution, Prime advisory services, and investment banking services. These products serve both retail and institutional clients across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• KB Buddy: Online securities trading application
• KB Buddy WTS
• KB Open
• KB Prime
• KB HiMargin
• KB Bestie
• KB Swing
• KB Margin S7
• KB Partner
• KB Zero Fee
• KB Training
• Café Buddy
• EveryBuddy

Products and services

• KB Buddy
• KB Buddy WTS (Wise Trading System) Web-based online trading platform and intelligent smart price board providing real-time market data, trading capabilities, and smart quote displays, with 24/7 order placement outside market hours; for securities investors.
• KB Open Online securities account opening platform with eKYC digital onboarding, allowing investors to register and activate trading accounts entirely online.
• Securities Brokerage (Môi giới chứng khoán) Core securities brokerage service for executing buy and sell orders on the Vietnamese stock market on behalf of individual and institutional clients.
• Derivatives Trading (Chứng khoán phái sinh) Derivatives trading service including futures and options on indices and individual securities, offered to institutional and retail investors.
• Covered Warrants (Chứng quyền có bảo đảm / CW) Structured covered warrant products issued by KBSV providing investors with leveraged exposure to underlying assets such as stocks, with defined-risk protection features; for professional and retail investors.
• KB HiMargin Margin lending product offering up to 50% margin ratio on all securities codes, with credit limits increased to 20 billion VND and competitive interest rate promotions.
• KB Margin S7 Margin lending promotion offering 0% annual margin interest rate for the first 7 days of a new loan drawdown, enhancing buying power for retail investors.
• Prime (Premium Advisory) Premium advisory service providing personalized investment advice and recommendations to high-value individual brokerage clients.
• Investment Banking Services (Dịch vụ Ngân hàng Đầu tư) Investment banking services for corporate and institutional clients covering debt market, equity market, M&A advisory, and corporate financial advisory.
• Capital Source Services (Dịch vụ Nguồn vốn) Capital source services for corporate clients including certificate of deposit distribution, treasury model consulting, and KBSV bond products.
• Fund Certificate Distribution (Phân phối chứng chỉ quỹ) Fund certificate distribution service enabling investors to purchase mutual fund products through KBSV's platform.
• Deposit Certificate Distribution (Phân phối chứng chỉ tiền gửi) Distribution of deposit certificates to institutional clients, part of KBSV's Capital Source Services offering.
• KBSV Bonds (Trái phiếu KBSV) KBSV-issued bonds offered to investors as part of the Capital Source Services product line.
• Periodic Savings (Tích sản định kỳ) Periodic savings investment feature allowing investors to build portfolios through scheduled contributions, with promotional gifts up to 500,000 VND.
• KB Bestie Referral and friendship program offering 12 months of fee-free trading to referred customers, incentivizing client acquisition through word-of-mouth.
• KB Zero Fee Promotional product offering zero trading fees for 90 days (extendable up to 12 months) targeting new and existing customers to encourage active trading on the platform.
• KB Swing Derivatives trading promotion offering zero fees for futures trading, with extended promotional periods of up to 180 days for active derivatives investors.
• Treasury Model Consulting Consulting service to help corporate clients build treasury operating models, offered as part of Capital Source Services.
• Debt Market Services (Dịch vụ thị trường nợ) Debt market services for corporate and institutional clients, supporting debt issuance, underwriting, and related capital-raising activities.
• Equity Market Services (Dịch vụ thị trường vốn) Equity market services for corporate and institutional clients, supporting equity issuance, listing advisory, and related capital-markets activities.
• M&A Advisory (Mua bán và sáp nhập doanh nghiệp) M&A advisory services for corporate and institutional clients, including buy-side, sell-side, and merger advisory engagements.
• Corporate Financial Advisory (Dịch vụ tư vấn tài chính doanh nghiệp) Corporate financial advisory services for corporate and institutional clients, including restructuring and strategic financial consulting.

Quantifiable outcome

• 50% of employees hold professional certifications
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Dragon CapitalcoreStrategic or Co-development Partner · 3 April 2026Co-hosted KBSV Investment Summit 2026 with Dragon Capital experts providing market insights and investment strategies to customers.
• BIDV (Bank for Investment and Development of Vietnam)coreTechnology or IntegrationIntegration partnership enabling Smartconnect service for seamless fund transfers from BIDV accounts to KBSV securities accounts.
• Technology PartnerssupportingTechnology or IntegrationEcosystem of technology partners supporting trading platform development, digital infrastructure, and service integrations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Shinhan Securities Vietnam: Vietnamese operations of Korean financial group Shinhan. Comparable given shared Korean ownership profile, regional securities focus, and similar retail/institutional offerings in the Vietnamese market.

Direct peers

• MB Securities (MBS): Securities arm of Military Commercial Joint Stock Bank, offering full-service brokerage and investment banking in Vietnam. Comparable hybrid bank-securities model and retail focus.
• KIM Vietnam Securities: Vietnamese securities firm with strong institutional and retail brokerage presence. Comparable full-service offering including brokerage, margin, and investment banking.
• ACB Securities (ACBS): Securities subsidiary of Asia Commercial Bank in Vietnam, offering brokerage and investment banking. Comparable hybrid bank-securities structure and Vietnamese retail focus.
• SSI Securities Corporation: Vietnam's largest securities company offering full-service brokerage, investment banking, margin lending, and asset management. Directly comparable to KBSV across all core product lines and retail/institutional segments.
• Mirae Asset Securities (Vietnam): Vietnamese securities subsidiary of Korea's Mirae Asset Financial Group. Highly comparable given shared Korean parentage, full-service brokerage model, and IB capabilities mirroring KBSV's structure.
• VNDirect Securities Corporation: Leading Vietnamese retail-focused online brokerage with a strong digital platform. Direct competitor to KBSV's KB Buddy and KB Open self-serve trading stack.
• Vietcap Securities (VCSC): Top-tier Vietnamese securities firm with strong investment banking and retail brokerage businesses. Direct competitor for both institutional mandates and retail trading volumes.
• Ho Chi Minh City Securities Corporation (HSC): Major Vietnamese securities firm with strong retail brokerage and investment banking franchises. Closely comparable business mix and target customer segments to KBSV.
• BIDV Securities (BSC): Securities subsidiary of BIDV — KBSV's banking integration partner via Smartconnect. Directly comparable as a Vietnamese full-service broker with bank-affiliated distribution advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chungkhoankbvietnam
• Facebookfacebook.com/kbsec.com.vn
• LinkedInlinkedin.com/company/kb-securities-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KB Securities Vietnam